Espial head_end

Proposed Ecosystem for ER-Telecom

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• Unified Client UI for zapper & hybrid STBs• IP-based VOD, TSTV (StartOver + Catchup TV)• OTT: VOD, LiveTV, and other services• Remote DVR scheduling• Hybrid Client enhancements:

• Espial Browser on STB to enable internet-based services

• DLNA applications for content viewing

Projects and Project Phasing-1

2

• Evo Client on Zapper STB Project– Enables unified Client UI experience for STBs deployed in ER Telecom’s

network

• Hybrid Project – Phase 1 (March 2012 service launch)– Introduce hybrid STB to ER Telecom’s market

– Deploy TV, VOD, StartOver and CatchupTV services to hybrid STB subscribers

– Deploy initial set of OTT VOD services and 3rd party clients

– Deliver in-home media/picture application on STB via DLNA client provided by the STB

The above projects are dependent on ER Telecom’s network project to ensure sufficient IP network bandwidth is available in the required cities and to the end subscribers.

Projects and Project Phasing-2

3

• Hybrid Project – Phase 2 (June/July 2012 service launch)– Expand OTT service offering for VOD, introduce OTT Live TV services

including EPG browsing and remote DVR scheduling and deploy OTT Catchup TV services

– Deliver Espial Browser with Adobe Flash integrated (option that can be added in) on the hybrid STB to enable development of ER Telecom “TV internet” services/applications

• Hybrid Project – Phase 3 (November 2012 service launch)– OTT TSTV StartOver services with HLS streaming

– In-home media player application (multiple formats) on STB via DLNA client and media player provided by the STB

The above projects are dependent on ER Telecom’s network project to ensure sufficient IP network bandwidth is available in the required cities and to the end subscribers.

Hybrid Project – Phase 1 – March 2012

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OTT VOD: access,browsing, purchases,HLS content streaming

OTT VOD: VODaccess, browsing, purchases, HLS content streaming

CO/HECO/HE Managed Network

Managed Network

InternetInternet Web ServerWeb Server

GatewayGateway

OTT VOD Delivery – March 2012

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Espial Storage (HTTP) Server


CWMCWMVOD ADI

1.1 & Asset

VOD ADI 1.1 & Asset

1. Ingest asset

7. UploadApple HLS

8. Publish

Asset

AHLS Segmenter

AHLS Segmenter

H.264 Transcoder

H.264 Transcoder

3. Transcode to requiredbit rate

RussianWeb HTTP Streaming

CDN


CDN

Cache

On-

Deman

d Envivio supplies transcoder , segmenter and integrator with Verimatrix pre-encryptor

Russian CDNs:CDNvideo.NGENIX, others…

Portal (H

TTP)

2. VOD

HTT

P St

ream

On-

Dem

and

Evo ServerEvo Server

5. Pre-encrypt

4. Segment

6. Buildand return HLS file

•Assumes that VOD concurrency has not changed (5%-> 7%)

•Use Envivio encoders for HLS•Espial provides the HTTP storage server for HLS adaptive content storage

•ER Telecom to negotiate CDN•Question: How many OTT movies?

• PC and ios deliver in March 2012• Android delivers

June 2012

OTT VOD delivers:•VOD access, parental controls, navigation, VOD favorites, VOD search, and purchase

•Adaptive HLS playout

Hybrid Project Phase 1 - Services

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• This project delivers:– Evo Client ported to the Kaon hybrid STB and Espial reference HD

client UI– In addition to the basic TV services available on the zapper STB,

the hybrid client supports:• Local DVR (DVR scheduling, recorded program list, playback

recordings with trickplay support (pause, FF, REW), pause live TV (timeshift TV buffer for 1-2 hours))

• Search (EPG, VOD) by title, genre, actor, director – VOD:

• From hybrid STB client side: movie navigation, purchase/entitlements and play (over IP connection)

• From HE side: content ingest, pre-encryption, content storage and content distribution

• From backoffice side: different business models can be provisioned for offering VOD service: transaction-based VOD, SVOD, etc.

Hybrid Project Phase 1 – Services (cont’d)

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– TSTV Services:• StartOver TV:

– From hybrid client side: while the program is airing, an end-subscriber can start playback of the program from the beginning (over IP connection)

– From HE side: capture live streams while they are being aired and make these streams available for StartOver TV playback to the end-subscriber

• Catchup TV:– From hybrid client slide: select and watch programs from

Catchup TV portal, for up to 7 days after the program has aired (over IP connection)

– From HE side: store the Catchup TV assets from the recorded stream and make these assets available for watching through the Catchup TV portal.

Hybrid Project Phase 1 – Services (cont’d)

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– OTT VOD:• From client side:

– VOD catalog browsing, purchase,VOD favorites, parental controls, VOD search for PC and ios devices

– adaptive HTTP live streaming for VOD for PC and ios devices• From HE side:

– Ingest content, create and store HLS adaptive streaming files and make content available to Evo Server for purchase

– Publish the content to the CDN

– DLNA Client:• view jpeg pictures from USB memory stick plugged into the hybrid

STB or jpeg pictures from an in-home DLNA server.

Hybrid Project – Phase 2 – June 2012

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OTT VOD: adds support for android OTT LiveTV

Phase 2 adds:•OTT VOD android support•OTT LiveTV with adaptive HLS streaming for PC, ios, android + EPG browsing, DVR remote scheduling•Espial Browser with Adobe flash integration on Client for “TV Internet” access

OTT VOD: adds support for androidOTT LiveTV

OTT Live TV Support – June 2012

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CO/HECO/HEManaged Network

Managed Network


GatewayGateway

Verimatrix CA/DRM

Verimatrix CA/DRM

ER TelecomTV Streams


Live TV Streams

Publish Key

Real-time H.264

Transcoder

Real-time H.264

Transcoder

Real-time AHLS

Segmenter

Real-time AHLS

Segmenter

Cache

On-

Deman

d

Porta

l , EPG

Data

(HTTP)

ER Telecom XMLTV

EPG Data

ER Telecom XMLTV

EPG Data

Evo ServerEvo

Server

OTT Live TV support delivers:• EPG browsing• remote DVR scheduling,• search EPG and/or VOD• TV watching via HLS adaptive streaming

Envivio supplies transcoder, segmenter and integration with Verimatrix real-time encrypter


CDN


CDN


Support for: PC,ios and android

•Use Envivio encoders for HLS•ER Telecom to negotiate CDN•ER Telecom to provision OTT URLs for the OTT channels in the XMLTV EPG data file or via the Evo Server management console

•Espial recommends that OTT is handled at the central site (Perm)

•Question: How many OTT channels?

Provide dvb and OTT URLs for channels

CO/HECO/HE Managed Network

Managed Network


GatewayGateway

OTT CatchupTV Delivery – June 2012

11



CWMCWMVOD ADI

1.1 & Asset

VOD ADI 1.1 & Asset

1. Ingest asset

7. UploadApple HLS

8. Publish

Asset

AHLS Segmenter

AHLS Segmenter

H.264 Transcoder

H.264 Transcoder

3. Transcode to requiredbit rate


CDN


CDN

Cache

On-

Deman

d Envivio supplies transcoder , segmenter and integrator with Verimatrix pre-encryptor


Portal (H

TTP)

2. Catchup TV asset

HTT

P St

ream

On-

Dem

and

Evo ServerEvo Server

5. Pre-encrypt

4. Segment

6. Buildand return HLS file

•Assumes that TSTV concurrency has not changed (10%)

•Use Envivio encoders for HLS•Espial provides the HTTP storage server for HLS adaptive content storage

•ER Telecom to negotiate CDN

• PC and ios deliver in March 2012• Android delivers

June 2012

OTT CatchupTV delivers:•CatchupTV portal access, parental controls, navigation, and search

•Adaptive HLS playout

Hybrid Project Phase 2 - Services

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• This project delivers:– OTT VOD:

• From client side: – VOD catalog browsing, purchase,VOD favorites, parental

controls and VOD search for android in addition to already supported PC and ios devices

– adaptive HTTP live streaming for VOD for android in addition to already supported PC and ios devices

– OTT Live TV:• From client side:

– EPG browsing, EPG search, remote DVR scheduling for PC, ios and android devices

– Adaptive HTTP live streaming for OTT channels for PC, ios, and android devices

Hybrid Project Phase 2 – Services

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– OTT Live TV:• From HE side:

– Create HLS adaptive streaming content in real-time from the live streams

– Publish the content to the CDN– Provide the URLs for the OTT channels to Evo Server via

XMLTV data file or via Evo Server management console

– OTT Catchup TV:• From client side:

– Catchup TV portal access, parental controls, navigation, search for PC, ios, and android devices

– adaptive HTTP live streaming for Catchup TV asset for PC, ios and android devices

Hybrid Project Phase 2 – Services

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– OTT Catchup TV:• From HE side:

– Ingest content, create and store HLS adaptive streaming files

– Publish the content to the CDN – *** Requires that CatchupTV content is available for ingest

as VOD assets into the system.

– Espial Browser and Adobe Flash (option that can be added) ported and integrated on the STB Client

• Enables development of internet-based applications: web browsing, social networks (e.g. facebook, vkontakte), twitter, games, widgets and youtube

Espial TV Browser Standards Support

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• Web Standards

– HTML 5

– CE-HTML (CEA-2014)

– HbbTV

– JavaScript (ECMAScript 5)

– AJAX

– CSS1, CSS2.1, CSS3

– CSS 2D & 3D Transforms

– DOM0, DOM1, DOM2

– GIF, JPEG, PNG

– Popup support and control

– XHTML

– XML and XSLT

– SVG 1.1 (optional)

• Advanced Functionality (options)

– Adobe Flash 10.1 and FlashLite 4.0

– Netscape Plug-in API (NPAPI)

• Other Features:

– HTTP 1.1, HTTPS

– SSL v2, v3 and TLS 1.1

– Internationalization support• Unicode character support• Double-byte character support• Interface for integrating Input

Method Engine

Hybrid Project Phase 3 – Nov 2012

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– In-home media player application (multiple formats) on STB via DLNA client and media player provided by the STB

• content from home PC or 3rd party server in the home to be played out to the STB

• content formats to be supported: mkv, avi, ts, asf, mov, RealMedia, mp4, mpg

• Specific use cases for the application are required from ER Telecom• This project is dependent on media player functionality that is

provided by the underlying platform -> if required Espial can provide a 3rd party media player for integration at additional cost

• STB vendor needs to ensure that all licenses are in place for using the various content formats

– OTT TSTV StartOver services with HLS streaming• ER Telecom should look at business model and potential user uptake

for this service to justify the cost of the required equipment.

OTT TSTV Restart/StartOver

17

CO/HECO/HEManaged Network

Managed Network


GatewayGateway

Verimatrix CA/DRM

Verimatrix CA/DRM



Live TV Streams

Publish Key

Real-time H.264

Transcoder

Real-time H.264

Transcoder

Real-time AHLS

Segmenter

Real-time AHLS

Segmenter

Cache

On-

Deman

d

Porta

l , EPG

Data

(HTTP)

ER Telecom XMLTV

EPG Data

ER Telecom XMLTV

EPG Data

Evo ServerEvo

Server

Envivio supplies transcoder, segmenter and integration with Verimatrix real-time encrypter


CDN


CDN


Support for: PC,ios and android

•Questions: How many OTT channels for StartOver? Where are the channels capture for TSTV Restart?

Provide dvb and OTT URLs for channels

Cache

On-

Deman

d

Espial Reat-time Storage

(HTTP) Server

Espial Reat-time Storage

(HTTP) Server

Espial head_end

Business

Transcript of Espial head_end