Especial World Travel Market Hosteltur 2010

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November 2010 · www.hosteltur.com
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WTM es una de las ferias turísticas más importantes del mundo, tiene lugar en Londres del 9 al 12 de Noviembre , y por esta razón, anualmente editamos un número dirigido específicamente al agente de viaje británico, con una información amplia y detallada de España como destino para las turistas del Reino Unido. En el tratamos desde los resultados de temporada hasta las nuevas tendencias turísticas. Desde el sol y playa, hasta el turismo de Congresos y la gastronomía. Un informe detallado que llegará directamente a las empresas que más turismo venden para España.

Transcript of Especial World Travel Market Hosteltur 2010

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November 2010 · www.hosteltur.com

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www.spain.info

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ash or card but always with a smile

COMPRAS EUROPE-A4:Document 1 22/10/10 14:02 Page1

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HOSTELTUR, the WTM’s new media partner

Hosteltur, Spain’s leading communication medium in professional tourism information, is premiering its role as the World Travel Market’s media partner this year.

For professionals working in the tourism sector in Spain and an increasing number of readers in the Americas, Hosteltur has long been a media frame of reference.

The online newsletter registers about 300,000 individual readers, while the monthly maga-zine has an audited circulation of 15,000.

As the WTM’s media partner, Hosteltur has participated this year as a jury member for the prestigious awards distributed during the fair by selecting a deserving Spanish company.

In 2010, we consider that the Spanish airline Iberia is worthy of the WTM award thanks to its on-going commitment to sustainability and global networking interconnections.

In this sense, Iberia has been selected for the fifth consecutive year to be included on the Dow Jones Sustainability Indexes, which includes a total of 318 companies quoted on the Stock Exchange, of which only 11 are in the travel and leisure category.

Iberia has further strengthened its position as the leading airline between Europe and Latin America and its forthcoming merger with British Airways will create one of the largest airline groups in the world, with the capacity to transport its passengers to all corners of the planet.

We here at Hosteltur offer our congratulations to such a high-flying Spanish company and from our excellent vantage point at the WTM, hope to continue to inform our readers about the most relevant facts and trends that will be shaping this exciting industry in upcoming years.

PRESIDENT EDITOR: Joaquín Molina García-Muñoz [email protected]: Manuel Molina Espinosa [email protected]

EDITORIAL DEPARTMENT: EDITOR IN CHIEF: Esther Mascaró [email protected]: Araceli Guede [email protected] and Tour Operators: José Manuel de la Rosa, Ángeles Vargas [email protected]: Diana Ramón [email protected] and Actuality: Xavier Canalis [email protected]

DELEGATIONS:Madrid:José Manuel de la Rosa · [email protected] · Tel.: 671 67 11 01Araceli Guede · [email protected]:Iván Vega · [email protected] · Tel.: 93-4731693Xavier Canalis · [email protected]ía:Ángeles Vargas · [email protected]:María Eugenia Cobas · [email protected]

DIGITALÁngeles Vargas · [email protected] Camps · [email protected]

ADVERTISINGDirector: Carlos Hernández · [email protected]:Juan Carlos Martín · [email protected].: 647 45 75 75 · 91 366 25 37Barcelona:Iván Vega · [email protected] · Tel.: 93-4731693

DESIGNDavid Molina · [email protected]

PHOTOGRAPHS:Archivo Hosteltur

PRINTING:Ingrama, S.A.

SUSCRIPTIONS:Hosteltur: [email protected] Turístico Digital: [email protected]

EDITED BY:Ideas y Publicidad de Baleares, S.L.Joan Miró, 79 · 07015 Palma de Mallorca - BalearesTeléfono: 971 732073 · Fax: 971 737512www.hosteltur.com · [email protected]ósito legal: PM298-1994

Publicación miembro de la

STAFF

Asociación dePrensa Profesional

EDITORIAL E

HOTELS> 10

TRANSPORTS> 20

GOLF> 24

CONGRESS> 32

BALEARIC ISLANDS> 38

ANDALUSÍA>44

CANARY ISLANDS> 46

CATALONIA> 52

LEVANTE> 54

CUBA> 56

Special WTM · November 2010 3

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Spain awaits you with unforgettable moments. This is the focus of the new strategy for its tourism offering: holi-

days with new experiences. Today’s trave-llers wish to make better use of their leisure time and escape their everyday routine with new experiences. And this is what Spain offers. In this special edition of HOSTELTUR for the 2010 WTM, you will find a sampling of the country’s tourism proposals.

2010 was not an easy year for tourism in Spain and travel conditions from the UK to the country were especially precarious: the devaluation of the pound against the euro, the volcanic cloud in spring, the economic crisis in general and miscellaneous other

contretemps. However, the figures for British tourism showed a recovery during the year, to the point of increasing slightly in the sum-mer of 2010.

Better than 2009This has been confirmed by the Spanish

Tourism Office in London: “Despite the cur-rent economic uncertainty, we have noticed a spike in late bookings, which makes our outlook more positive. Growth is higher in independent travel and destinations such as Ibiza, the Canary Islands and the north.

Spain’s image is excellent and it is no longer perceived as just a sun and sand destination. The repetition factor is 90%. “

The ABTA Travel Association agrees with this assessment: “So far business to Spain has been slightly better than in 2009 but business was undoubtedly negatively af-fected by the impact of the Icelandic volcanic ash cloud in April.”

In 2009, a total of 52.2 million interna-tional tourists visited Spain (down 8.7% from the year before), 13.3 million of whom were British visitors - 2.5 million fewer than in

Spain offers new experiences all year round

Green hills and a sparkling blue sea. Flamenco and classical music. Historic buildings and modern hotels. Quiet villages and bustling capitals. Varied cocktails and a wide range of wines. Donkey carts and fast cars. Hot springs and cool waves. Spanish tradition and international lifestyle. Business and leisure. Sport and relaxation. Beach and city. All this is Spain. And much more.

Percentage of international tourists in Spain, January-August 2010

Source: Instituto de Estudios Turísticos www.iet.tourspain.es

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2008. Conversely, the downward trend was reversed in 2010 and the market is show-ing signs of recovery. In August (the latest data available from the Institute of Tour-ism Studies at press time), the number of international visitors had risen by 4% and between January and August 2010, there were 0.4% more foreign tourists, a low, yet

“Spain is still the UK’s favourite overseas destination”

The Travel Association ABTA has 1,500 members with over 5,000 branches and its members sell over 90% of all foreign package tours in the UK as well as millions of independent holiday arrangements. What better source to ascertain the trends of

British visitors? ABTA affirms that “Spain is still the UK’s favourite overseas destination and offers a wide-ranging, high quality product”.

British tourists’ favourite Spanish destinations are the Balearic and Canary Islands, Costa del Sol, Costa Brava and Costa Dorada; Barcelona, Madrid and Valencia top the list for city breaks.

ABTA observes that “Spain is clearly more popular in the summer months, but it has also traditionally attracted UK visitors in the winter months, particularly the Canary Islands. There is scope for growth with city breaks, in particular in southern Spain.” The country offers such a varied product that it attracts and satisfies all tastes: “With UK visitor numbers averaging over 13 million, Spain attracts a wide cross-section of the British public, from the youngest to the oldest and the poorest to the richest”, although ABTA warns that “Spain has become relatively expensive in the last few years, although Spanish hoteliers have gone a long way to lowering their prices. They should resist the immediate temptation to raise prices when bookings improve”.

Nevertheless, ABTA tour operators “have welcomed the positive response of Span-ish accommodation providers in providing more all-inclusive offers and generally being realistic about prices. Together with a reduction in general day to day expense, this has gone a long way to restore Spain’s reputation as a good value for money destination after the fall of sterling against the euro”, highlights ABTA’s spokesperson, who warns that “next year we will see the impact of the new Government’s spending cuts, which could have a negative effect on bookings.”

Source: Instituto de Estudios Turísticos www.iet.tourspain.es

International visitors in Spain, January-August 2010

Total 37,029,975 (+0.4%)United Kingdom 8,709,954 (- 7.6)France 6,136,712 (+2%)Germany 6,063,420 (-3%)Italy 2,458,537 (+8.9%)Netherlands 1,640,627 (+7.8%)Nordic countries 2,314,120 (+2%)Portugal 1,297,450 (-11.3)Belgium 1,147,609 (-0.9)Ireland 853,058 (-21.7)Switzerland 788,387 (-2.5)Rest of Europe 2,715,493 (+29.1)US 694,066 (-5.6)Rest of America 995,313 (+4.9)Rest of the World 1,215,232 (+44.5)

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positive figure.After 25 consecutive months of decline,

British tourism began to pick up again in July with +1%, followed by 0.3% in August. Although the cumulative figure for January-August continued to show a decrease of 7.6% in the number of British visitors, book-ings have improved.

From Spain to the heart of the United Kingdom

The Spanish Tourism Office in London is enthusiastically and ingeniously engaged in promoting Spain and

its regions as a travel destination for the British. It organises many events and cam-paigns to heighten brand awareness of the country, such as the recent promotion at Harrods, where a Spanish ambiance pre-vailed throughout the month of October. Haute Spanish cuisine could also be sam-pled in October at the Wallace Collection, where the Tourism Office and the Basque Country presented a sampling of the high-lights of the latter’s Michelin cuisine.

This year, Regent Street once again hosted A TASTE OF SPAIN, an initiative organised in collaboration with the Regent Street Association and Crown Estate. This event was also replicated in Edinburgh and for the first time, in Liverpool.

“Our role is to reach the industry and direct consumers alike to present the wide range of actions that promote and sell Spain. We are backing presentations,

exhibitions, sponsorships, conferences, festivals and other events,” affirms Ignacio Vasallo, director of the London office.

“This office’s working philosophy is that Spain should remain the top tourist desti-nation for Britons, reminding them of the vast and varied tourism our country offers.” Aside from organising colourful events, the director highlights “this office’s on-going relations with the industry press, travel agents, tour operators, direct consumers and other companies offering tourism serv-ices. Thus, the Tourism Office is strength-ening trade links and promoting on-going collaboration with the specialised media in the sector. It should be noted that it has also promoted many initiatives in the shape of major conferences and conventions that have chosen Spain as their venue.”

Source: Instituto de Estudios Turísticos www.iet.tourspain.es

Spanish regions by international visitors, January-August 2010

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Turespaña’s new marketing and branding strategy, which aims to make Spain the leader in promotion

with more effectiveness and efficien-cy, is oriented toward the final customer and based on the culture of innovation. The primary goal is to turn Spain into a brand that immediately brings to the ge-neral public’s mind connotations such as experiential, global or aspirational. This marketing strategy distinguishes between two major target groups: mature European

markets and emerging markets.In mature markets such as the UK, the

strategy takes into account that travellers are generally familiar with the Spain des-tination, which is why their attention must be drawn to new, unknown aspects. In this sense, Turespaña is working on an image line and launching a differentiation campaign that focuses on the aspects that make Spain different from competing des-tinations, particularly the lifestyle aspect that characterises the country.

The emerging market strategy focuses on the product line through a product seg-mentation campaign and the proposal to rediscover Spain through experiences.

A segmented offerThere are a multitude of experiences,

because Spain has much to offer for all interests and ages: from sun and sand tourism, a product that targets families, couples without children, seniors and young people, to the wellness offer, mee-tings segment, gay tourism and soft cul-tural tourism, including urban or nightlife tourism, among other products. There is also a “hard” cultural tourism offer made up of art offerings, museums, exhibitions and festivals. Special attention is also be-ing paid to products of special interest, which include language tourism for lear-ning Spanish, visits of religious interest and shopping, an aspect with many pos-sibilities in Spain’s different cities. This is closely related to the cuisine segment, which ranges from tapas to haute cuisi-ne. Tourists can also find a wide array of sports in Spain, such as golf, sailing and many more, in addition to the sporting events held in the country all year round. However, adventure sports belong to the nature tourism segment, which encom-passes nature in general and the nume-rous national and nature parks. Lastly, there are specific brands, many of which are related to the above-mentioned seg-ments, such as the Way of St. James, Heritage Cities, Green Spain or the Para-dors network.

Promotional offensiveSo that this broad offering reaches the

final public, Turespaña has been laun-ching campaigns in traditional media, mainly television, that showcase parti-cular products, such as the Way of St. James, sun and beach for youngsters and families, nightlife, shopping, cuisine and the combination of golf and busi-ness, allowing a comprehensive picture of Spain’s tourism offer.

The actions planned for the new mar-keting strategy also include co-marketing

Positioning Spain as a brand of its own that evokes connotations of a unique, experiential and aspirational destination, a global leader in the travel segment. This is the overriding objective of the new marketing strategy of the Tourism Institute of Spain (Turespaña), which is based on media campaigns, sport marketing and co-marketing campaigns that place great importance above all on new technologies and a presence in social networks.

Turespaña’s new marketing strategy

Everyone realises it: “I need Spain”

PR

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campaigns, an online campaign and sport marketing. Spain’s numerous top athle-tes, some of whom have become true icons not only in the world of sport, but in society in general, are also being used as brand ambassadors in sport marketing. In particular, Turespaña has concluded four agreements to this effect. Under the slogan “We brought the lads from sunny Spain ... now pack your case, escape the rain!”, Liverpool FC, which features the top players on the Spanish national team and world champions Fernando Torres and Pepe Reina, will be promoting the Vi-sit Spain brand in the realm of tourism and sports until the 2012 season. Visit Spain is also present in major Moto GP compe-titions and will be sponsoring the Spanish national basketball team between 2010 and 2014, as well as the World Basketball Championship, which is to be held in Spain in 2014. There is also a promotional agreement in place with the Royal Spanish Soccer Federation.

Spain onlineA major part of Spain’s new marketing

strategy is the presence of online media, which are growing in importance. In this sense, Spain has decisively entered the social networks and offers a comprehen-sive tourist information system on the new www.spain.info website and an iPhone application.

With the slogan “Spain, a country to share”, Spain has been entering social networks such as Facebook and Twitter

to achieve participation and generate con-tents through apps such as “España es así” and “The Best Feeling Ever.” It has also created a fan page on Facebook, a microsite with specific content about the destination, and has a channel of its own on YouTube.

The information on the new version of Spain’s official website www.spain.info is broken down into five main areas: Come (tourist destinations), Discover (cultural content), Enjoy (activities, sports, nature ...) Taste (cuisine) and Experience (agen-da, events, parties, exhibitions ...), in addition to a trip planning tool.

This website, available in five langua-ges, has more than 400,000 pages of

content that can be shared through Fa-cebook and Flicker etc.. The content covers not only national information, but also the country’s many municipalities and regions. There are also microsites for tourist brands.

A Spain application has also been created for iPhones: i-Spain. This tool is a big hit; in fact, three days after its launch, it had already reached the top ten free apps in the travel category, in terms of downloads.

The new campaign also includes spe-cial actions, all aimed at raising consumer awareness of the Spain brand. There are videos with world-famous Spanish celebri-ties who wish to collaborate in promoting their country as the best travel destination. Furthermore, street marketing campaigns have been organised to “Welcome” poten-tial visitors to Spain in their own countries and communicate the country’s lifestyle and ambiance. Another street marketing action is entitled “Sharing Spain now”, a reference to the online campaign slogan.

Turespaña’s strategy includes various co-marketing campaigns to promote the destination hand-in-hand with Spanish regions, regional organisations, supra-regional brands, product clubs and priva-te enterprise. They all have an interest in Spain maintaining its leadership in the tra-vel sector and join forces to send Spain’s message worldwide: “Visit Spain”.

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The tourism sector has responded to the current economic crisis with the inauguration of a large number of hotels this year, both in Spain and abroad. Most chains have expanded or renovated

their establishments to update their offerings with a view to improved operations at the dawn of the twenty-first century.

And all this despite the fact that hotel investment fell 25% in 2009 (compared to 50% in Europe), because of the difficulty in obtaining credit. Investment stood at 540 million Euros last year, according to the European Hotel Market study by BNP Paribas, which foresees a 27% rebound this year, a prediction that seems will be proven accurate.

The city of Madrid enhanced its offer with a 85-room themed es-tablishment devoted to film buffs: the DormirDCine Cooltural Room, located on Calle Príncipe de Vergara. In April, AC Hotels opened its tenth hotel in the capital, the 161-room AC Atocha, near the train station of the same name.

The Solva Hotels Group inaugurated the five-star, 63-room Gran Hotel Nagari Boutique & Spa in a historic building in the heart of Vigo (Galicia) and in March, the Palafox chain opened the five-star Hotel Reina Petronilla in Zaragoza.

The Fontecruz firm inaugurated a five-star, 40-room hotel in Seville in May. And earlier this year, the new three-star Hotel Sevilla Palmera was opened. Also in Andalusia and in the same month, the Peñarroya group launched the Hydros Boutique Spa & Wellness, located in the Holiday World resort in the town of Benalmádena (Málaga).

In June, the five-star, 24-room Hotel Cap Rocat opened its doors in the zone of Cap Enderrocat (Palma Bay) on the coast of Mallorca.

Openings abroadAs regards Spanish firms’ activities in other parts of the world, last

summer, Sol Meliá opened the Meliá Sharm, a five-star hotel with over 450 rooms in Sharm El Sheik (Egypt). In July, it also opened the new, 182-room Meliá Braga, located in the Portuguese city of the same name. The Tryp Berlin Mitte is slated for its imminent inauguration in the German capital.

The largest Spanish chain also entered Crete this year, where it opened the five-star Gran Meliá Resort & Luxury Villas Daios Cove, made up of a cluster of villas and swimming pools near the town of Aghios Nikolaos and fishing village of Elounda in the north of the island. And earlier this year, the same group opened the Tryp Medellín in Colombia.

In turn, Barceló inaugurated two new hotels in Cuba: the Barceló Habana Ciudad in February and the four-star, 358-room Barceló Are-nas Blancas after the summer. And the developer ™ Grupo Inmobil-

iario has opened Azul The Fives, a new five-star resort in Playa del Carmen, Mexico, which involved an investment of 30 million dollars.

International inaugurations in SpainThe Ibis chain, part of the French Accor group, very recently

opened a new 118-room hotel in Mollet (Barcelona). And last May, it launched the 106-room Ibis Mataró (Catalonia), which was pre-ceded by the Ibis Ripollet.

In March, IHG opened the Holiday Inn Express in Bilbao, its second hotel in the Basque Country. Around the same time, the Hotel Viura de Villabuena, a four-star hotel with 33 rooms and a cutting-edge architectural design, was inaugurated in Álava.

Reopening after reform workIn late summer, the NH hotel chain proceeded to reopen the four-

star NH Principe de Vergara in Madrid after undergoing renovation work that reduced its capacity from 173 to 155 rooms. Husa Internac-ional (Barcelona) reopened its doors after a two-year renovation proc-ess that allowed it to reduce its accommodation capacity to 52 rooms.

The Hotel Puro Oasis in Palma de Mallorca reopened in July after a renovation that added 20 new rooms. In the first quarter, The Giri Residence was inaugurated in northern Ibiza. The Iberostar Royal Cu-pido, the first to undergo the comprehensive rehabilitation slated for the Playa de Palma, opened its doors again in April after six months of rejuvenation work that took 50 years off of it.

A flurry of hotel openings despite the crisis

New 4 Star hotel in the north of Spain, offers superb location between two Golf Courses. At just 10 minutes distance from city center & the airport, unique setting sorrounded of nature and relaxation.

www.albahotelgolf.com · [email protected]. +34 94 455 89 31 · Fax. +34 94 455 89 69

Hotel Cap Rocat, Mallorca.

10 Special WTM · November 2010

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Some 20,000 hotels have now signed up for the new tourism database developed in Spain

The tourism database, which was launched a year ago and has been up and running since early 2010,

is now spreading to establishments all across Europe, Latin America and Asia and to date, some 20,000 of them have now signed up for the open application intended to facilitate their identification, especially in all matters relating to e-commerce, whether B2B or e-commerce for the final customer.

Hotels, hostels, inns, paradors and other similar types of accommodations establishments in a host of countries have signed onto the experience, which “they appreciate, because they imme-diately grasped its usefulness,” says Miguel Piñol, the director of Turistec, the agency that took over the management of this system from the Centre for Research, Development and Innovation in Tourism Miguel Piñol, director of Turistec.

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(Cidtur), which had originally initiated the project.

According to Piñol, the database ini-tially arose in response to a “need for interoperability among several tourism businesses”, which is why it is not a sec-tor management tool, but rather consist in “a kind of barcode that is applied to accommodations establishments so that the databases can identify a hotel fully and immediately, since many of them have similar names; not only that, their management jumps from one hand to an-other in many cases”, he affirms.

About its characteristics, the director of Turistec clarifies that signing up confers an “exclusively electronic identification that is exchanged between databases, rather than a plaque placed on a hotel door, as many thought at first. This is be-cause the system seeks to optimise mar-keting channels, above all for electronic distribution purposes, which is currently undergoing strong growth.”

And as regards its morphology, enroll-

ing in the tourism database gives each establishment an alphanumeric string that contains a country identification, one for type of tourism resource and lastly, a different number in each case. Thus, taking the Hotel Saratoga in Palma de Mallorca as an example, its identifi-cation according to the new resource is ESACC9598, an apparent gibberish that hides the establishment’s basic data.

The first letters indicate nationality (ES, Spain) and type of facility (ACC, for Accommodation); this is followed by its own identification number (9598). These are the only data that always remain in Turistec’s database along with the trade name. To access that ID, establishments simply log onto the Caval website, which is the project’s technical name.

It is worth mentioning that the integra-tion in this experience of slightly more than 20,000 establishments in just ten months is a major achievement, which will be expanded in coming years by a growth that will make it a identifying

resource that helps ascertain some-thing that is often lost in the daily use of telematics: Exactly who is the other side of the lines?

Up to 180,000 entriesFurthermore, the database currently

has approximately 180,000 entries, since some establishments have registered in several possible ways (between two and three entries is most common), in order to make it easier for those who consult it to locate the object of their search quick-ly. However, the corresponding numbers always remain the same.

The initiative was originally launched in 2009 as the “Project to define the stand-ards to create a tourism registration data-base” and developed by Cidtur in collabo-ration with the University of the Balearic Islands (UIB) and the Turistec cluster of tourism-based technology firms, which was ultimately responsible for maintain-ing and expanding a database in which three continents are now represented.

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390

Page 15: Especial World Travel Market Hosteltur 2010

Special WTM · November 2010 15

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Page 16: Especial World Travel Market Hosteltur 2010

16 Special WTM · November 2010

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1

Page 17: Especial World Travel Market Hosteltur 2010

TOGETHER, CREATING

EVERLASTING MEMORIES...

www.palladiumresorts.com

+34 971 312 801

Sunbathing all morning, a refreshing dip in the pool, fun activities at the

beach, a harmonious relationship with nature, letting the children play to their

heart’s contentment, sleeping like an angel, relaxing in the Spa, evening shows

and scrumptious cuisine.

At THE PALLADIUM HOTELS & RESORTS, life is as it should be.

R I V I E R A M AYA • R I V I E R A N AYA R I T • P U N TA C A N A • M O N T E G O B AY • S A LVA D O R D E B A H I A

Page 18: Especial World Travel Market Hosteltur 2010

18 Special WTM · November 2010

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Page 20: Especial World Travel Market Hosteltur 2010

Of the more than 55.2 million inter-national passengers Spain received last year, 27.6% -almost 15.24

million - came from the United Kingdom, five million more than Germany, the coun-try’s second largest origin market.

The crisis and greater sensitivity to pric-es battered traffic by traditional airlines, which reported almost half the number of British passengers than low-cost car-riers did. Last year, the latter transported more than 66% of all passengers, almost 10.1 million, while traditional carriers re-gistered over 5.14 million.

Andalusia, the Balearic Islands and the Community of Valencia were the most popular destinations for low-cost carriers from the United Kingdom, receiving ap-proximately six out of every ten passengers, while the Canary Islands, Madrid and Cata-lonia were the destinations of 73.6% of the arrivals on traditional airlines from the UK.

Better behaviour in demandBritish Airways operates over 120 flights

a week to Spain on routes that link Madrid and Barcelona to London via Heathrow and London City Airport and Malaga-Hea-throw. An early morning flight between El Prat and Heathrow will be added starting October 30. In summer, it also operates flights to the Balearic Islands, which will be moved up to March 31 in 2011 in re-sponse to demand.

British Airways’ Regional Commercial Director for Spain, Portugal and Gibraltar, Jordi Porcel affirms that, in fact, demand by the British market is beginning to re-cover, both in the leisure and the profes-sional segments. “Despite the pressures to which it has been subjected, the indus-try continues to work hard to stay afloat and the first signs of optimism seem to be appearing.”

Iberia operates eight flights a day be-

tween Madrid and London-Heathrow, which involve 112 weekly takeoffs trans-porting over 14,200 passengers, being the airline that offers the most flights be-tween the two airports.

The airline notes that reservations departing from the UK remain weak, al-though it is true that the slump is not as deep as in the year before.

Air Europa operates two daily flights to London Gatwick from Madrid. Between September 2009 and August 2010, it transported 142,954 passengers between the two countries. It will be maintaining the number of flights it operates for now.

Vueling, the low-cost carrier associated with Iberia, began flying to Britain in July 2009, following its merger with Clickair. It is currently operating daily flights from Corunna, Bilbao and Seville to London-Heathrow, in all, 21 weekly flights to the United Kingdom. The Barcelona El Prat-based company notes that between Janu-ary and August, it recorded a growth of 226% in the number of UK passengers.

Jet2.com operates in eleven Spanish airports, having debuted in Reus in May with direct flights to Manchester. Spain remains the largest foreign market for this UK low-cost carrier, accounting for 20% of its flights. “We operated over 40 routes in summer between these eleven Spanish airports and our seven bases in the UK”, say their spokesmen.

In late March 2011, Jet.2 will be inau-gurating its eighth UK base in the Scottish airport of Glasgow. The company will be operating direct flights to this new base from Spain, specifically Alicante, Palma and Tenerife. New flights from Alicante to the East Midlands and Newcastle and from Palma to the East Midlands will be taking off in April.

He added: “We see that the British economy is picking up, albeit slowly and gradually, which gives us confidence. The revaluation of the pound may have a positive impact in this regard: that Britons recover their purchasing power outside their island is a very important factor for tourism in the Euro area and of course, Spain.”

Diana Ramón Vilarasau

The United Kingdom remains the largest origin market for international flights to Spain, mainly thanks to the impetus of hyperactive low-cost carriers that transported nearly 70% of the British travellers arriving by air in 2009.

The United Kingdom, the top source of passengers to Spain

The hyperactive low-cost carriers transported nearly 70% of the British travellers to Spain in 2009.

20 Special WTM · November 2010

Page 21: Especial World Travel Market Hosteltur 2010
Page 22: Especial World Travel Market Hosteltur 2010

On October 21st, an Airbus A319 air-craft left Madrid Barajas airport to Malabo in Equatorial Guinea. What

made this flight different to the other four weekly frequencies operated by Iberia was the Business Club Class: it was the first flight with the newly-launched Premium class on the Spanish airline’s medium haul routes: not only from Madrid to Malabo, but also on Iberia operations to Cairo, Lagos, Moscow and Tel Aviv.

One of the most important features of the Business Club Class is its new exclusi-ve seat. The 14-seat Business Club section has two seats on each side, and 1.27 me-tres of separation between rows. The extra-large, 55-cm-wide seats are of completely new design, with adjustable backs, head rests (four positions), leg rests and foot

2010 will be remembered as a busy year for Iberia. The Spanish airline has started its merger with British Airways, signed a Joint Business Agreement with its future “couple” and its oneworld partner American Airlines on the North Atlantic routes, improved its Business Plus Class on long haul flights, as well as its whole customer service, opened the biggest maintenance hangar in the Barcelona area and included three new destinations in its network: Oran in Algeria, Cordoba in Argentina and San Salvador. On October 21st, Iberia launched its latest product: the new Business Club Class on its medium haul flights, changing not only the seat, but the complete product around it.

Launched on October 21st

Iberia’ Business Club class: a new way of flying on medium

haul routes

PR

Reclining seat in Iberia’s new Business Club

Business Club is available in the A319 aircraft that flies to Cairo, Lagos, Malabo, Moscow and Tel Aviv

Iberia Business Club Class will be available on A319 aircraft used on flights to Cairo, Lagos, Malabo, Moscow and

Tel Aviv

22 Special WTM · November 2010

Page 23: Especial World Travel Market Hosteltur 2010

rests. There is also and individual coat hook and a number of spaces for conveniently stowing personal items.

Each Business Club passenger may use the latest Play Station Portable (PSP), with an LCD screen, to watch late-release high-defi-nition films or television series, or to listen to the ten audio channels with a variety of mu-sical options. The PSP housing allows it to stand on the fold-down table in front of each seat. Passengers flying on the new Iberia Premium class will be also given an exclusi-ve toilet kit of new design and can use a soft pillow and matching double-sided blanket, with a “polar” surface for extra warmth.

The menus in the Business Club are designed by the master chef Sergi Arola, and are accompanied by the most exquisite Spanish regional wines. Two services will be offered: hot breakfast and dinner with drink, or cold breakfast, depending on the time of day. All served in an elegant dis-hware and tableware of modern design.

Services on the groundBusiness Club passengers can also en-

joy some exclusive services on the ground before flying. They get an extra luggage allowance and priority in luggage collec-tion, exclusive check-in facilities, and three days’ free parking at Madrid or Barcelona

airports. They may use the new VIP lounges with all conveniences for relaxing or wor-king, including a hot and cold buffet and a self-service bar. Iberia’s Business Club passengers also get “Fast track” treatment in security control, which takes them through in less than two minutes. And in addition to all these advantages, they also earn extra Iberia Plus frequent flyers points.

Business Club Class passengers will be able to visit Iberia Velázquez VIP Lounge at Madrid airport, where they will find a a customer-friendly information system, areas for working, provided with cabins equipped with PCs and colour printers, free internet and e-mail access, as well as power ports for laptops. There is also a meeting room and a relaxation zone with comfortable armchairs, a television room, a bar, lavatories for the disabled, shower service, baby-changing stations and a coat check and left luggage servi-ce, among other facilities. At the “Wine Corners”, passengers can taste the five wines offered on board of Iberia’s long haul flights. If they are flying at night, they can have dinner at the Velázquez Bistro, an à la carte restaurant, offering dishes defined by Sergi Arola, which vary with the passing season.

The new class is part of Iberia’s Strate-gic Customer Service Improvement Plan, which led to the redesign earlier this year of the Business Plus class on the Spanish airline’s long-haul flights, and the launch of new comfort-enhancing services such as exclusive access and “Fast track” mo-vement through security controls, the ex-tension of boarding by cell phone options to more destinations, and the upgrading of Iberia’s VIP lounges. Iberia will invest about 150 million euros in improving its Customer Service until 2011.

Iberia offers two daily flights between Madrid and Tel Aviv, eleven frequencies a week to Moscow, six weekly flights to Cai-ro, five a week to Malabo and three weekly flights to Lagos.

Text: Sofía Poveda – Photographs: Iberia

Passengers on red-eye flights can enjoy an à la carte dinner at Bistró Velázquez

Business Club’s new linen accessories

The new exclusive seat is wider and offers 1.27

metres of space between row

Special WTM · November 2010 23

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Since the early 90’s, Spain has been ranked among the world’s finest golf tourism destinations. The reason is

that a multitude of attractions join forces with the excellent infrastructure and vari-ety of its golf courses - according to Ture-spaña, there are 385 courses all across the country - and hotel accommodations that specialise in this area. Furthermore, the golf offer is constantly being updated.

For example, Andalusia, which is Spain’s leading golf destination, with more than a hundred courses that account for 25% of all the courses in the country, has inaugu-rated four new sites in the past year, one in Almeria, another in Huelva and two in the province of Malaga.

Catalonia is also noted for its golfing tradition, which dates back to 1914, and offering: nearly fifty golf courses and a high-end hotel industry specialising in this sector, which has arrangements in place with golf courses, travel agencies and transport companies to provide golfers with all the facilities.

The natural environment, proximity of their golf courses to the sea and high qual-ity of sports and accommodation facilities

have made the Balearic Islands one of Europe’s most popular golf destinations. There are currently 25 golf courses in Mal-lorca, according to the Balearic Islands Golf Federation. Balearic courses are charac-terised by their quality, sustainability and environmental friendliness, as well as the proximity between them. They also provide a wide variety of play.

At 23 degrees all year roundThe Canary Islands have the advantage

of their climate and natural conditions, which allow golf to be enjoyed all year long. In Gran Canaria, there are eight very dif-ferent courses within a radius of less than 50 miles. Between Fuerteventura and Lan-zarote, there are a total of six golf courses, which have been promoted and articulated together under the “LanzaFuerte” brand now for over a year. Tenerife is the perfect destination for golf: the spring-like weather lasts 12 months a year with an average of 23º C. There are nine very different golf courses and a wide choice of hotels and apartments that cater especially to golfers. Furthermore, very close by on the neigh-bouring island of La Gomera, the 18-hole Tecina Golf created by Donald Steel pro-

poses a course that is as fun as it is spec-tacular, with views of Teide and Tenerife’s southern coast.

In the Community of Valencia with 34 courses, the golf offering is also associated with other activities such as water sports and a wide-ranging cultural, shopping and entertainment offering.

Murcia has 21 golf courses, most of which are within a radius of 50 kilometres, which offer tourists the chance to combine different terrains of play within a small area.

These leading regions are joined by the offer that extends to all the other communi-ties with their own characteristics, such as the mountain settings of courses located in the northern Mainland and along the Can-tabrian coast, Galicia, the Basque Country and Navarre, which make their facilities for the beautiful game true green carpets. Ma-drid has one of the most extended and var-ied golf course and luxury hotel offerings in Europe and aspires to host the 2018 Ryder Cup, for which it is a candidate. In Castile and León (with 38 golf courses), Aragon (8), Castile-La Mancha (13) and Extrema-dura (6), enjoying golf is linked to cultural and culinary tourism, as is true of La Rioja, which has three golf courses.

All Spain’s regions are home to golf courses with a wide range of specialised hotels

Spain is the best place to play golf

Devoting most of their stay to golf, playing on several different courses, having other activities and attractions to enjoy nearby, tasting the local cuisine and wines and recalling their holidays as a true experience. That is what the golf tourist looks for and what he gets when he travels to a Spanish destination. Hole 4 at Amarilla Golf & Country Club in Tenerife.

24 Special WTM · November 2010

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26 Special WTM · November 2010

FEDERACION ESPAÑOLA DE GOLF MADRID 915552682 [email protected] www.golfspainfederacion.com ANDALUCIA • FEDERACIÓN ANDALUZA MALAGA 952225590 [email protected] www.fga.orgALBORAN GOLF ALMERIA 18 950208583 [email protected] www.alborangolf.comDESERT SPRINGS GOLF CLUB ALMERIA 18 637861591/2 [email protected] www.almanzora.comVALLE DEL ESTE GOLF RESORT ALMERIA 18 950398743 [email protected] www.valledeleste.esMARINA GOLF ALMERIA 18 + 4 950133235 [email protected] CLUB DE GOLF PLAYA MACENAS ALMERIA 18 950548240 [email protected] www.playamacenas.comCORTIJO GRANDE CLUB DE GOLF ALMERIA 9 950479176 [email protected] www.cortijogrande.netAGUILON GOLF ALMERIA 18 par 70/71 608549869 [email protected] www.aguilongolf.comGOLF RESORT ALMERIMAR ALMERIA 27 950497007 [email protected] www.golfalmerimar.comLA ENVIA GOLF ALMERIA 18 950559646 [email protected] www.laenviagolf.comCLUB DE GOLF PLAYA SERENA ALMERIA 18 950333055 [email protected] www.golfplayaserena.com CLUB DE GOLF EL CAMPANO CADIZ 18 956493081 [email protected] www.golf-novosancti.esCLUB DE GOLF NOVO SANCTI PETRI CADIZ 54 956494005 [email protected] www.golf-novosancti.esLA ESTANCIA GOLF CADIZ 18 956532096 [email protected] www.golflaestancia.comMONTENMEDIO GOLF & COUNTRY CLUB CADIZ 18 956455004 [email protected] www.montenmedio.esBENALUP GOLF & COUNTRY CLUB CADIZ 18 par 73 956424928 [email protected] www.benalupgolf.comALMENARA CLUB GOLF CADIZ 18 956582000 [email protected] www.almenaragolfresort.com CLUB DE GOLF VALDERRAMA CADIZ 18 956791200 [email protected] www.valderrama.comLA RESERVA CLUB DE GOLF CADIZ 18 956785252 [email protected] www.sotogrande.comREAL CLUB DE GOLF SOTOGRANDE CADIZ 18 956785014 [email protected] www.golfsotogrande.comCLUB DE GOLF LA CAÑADA CADIZ 18 956794100 [email protected] www.lacanadagolf.comALCAIDESA LINKS & ALCAIDESA HEATHLAND CADIZ 36 956791040 [email protected] www.alcaidesa.comTHE SAN ROQUE CLUB CADIZ 36 956613030 [email protected] www.sanroqueclub.comMONTECASTILLO HOTEL & GOLF RESORT CADIZ 18 956151213 [email protected] www.barcelomontecastillo.comSHERRY GOLF JEREZ CADIZ 18 + 9 par 3 956088330 [email protected] www.sherrygolf.comGOLF EL PUERTO CADIZ 18 956876541 [email protected] www.golfelpuerto.comVISTA HERMOSA CLUB DE GOLF CADIZ 9 956541968 [email protected] www.vistahermosaclubdegolf.comVILLANUEVA GOLF CADIZ 18 956474084 [email protected] www.villanuevagolf.comCOSTA BALLENA OCEAN CLUB DE GOLF CADIZ 27 + 9 par 3 956847070 [email protected] www.ballenagolf.comROTA CLUB DE GOLF CADIZ 18 956827677 [email protected] www.rotaclubdegolf.esSANLUCAR CLUB DE CAMPO CADIZ 18 856130994 [email protected] www.sanlucarclubdecampo.comARCOS GARDENS GOLF CLUB AND COUNTRY ESTATE CADIZ 18 956704201 [email protected] www.arcosgardens.comCLUB DE CAMPO DE CORDOBA CORDOBA 18 957350208 [email protected] www.golfcordoba.comCLUB DE GOLF POZOBLANCO CORDOBA 9 957339171 [email protected] www.golfpozoblanco.comGOLF LAS LOMAS DEL LUQUE CORDOBA 18 957503242 [email protected] www.laslomasdelduque.comMEDINA ELVIRA GOLF GRANADA 18 902888871 [email protected] www.medinaelvira.comGRANADA CLUB DE GOLF LOS CORSARIOS GRANADA 18 958584436 [email protected] www.granadaclubdegolf.comLOS MORISCOS CLUB DE GOLF GRANADA 9 958825527 [email protected] www.moriscosgolf.comSANTA CLARA GOLF GRANADA GRANADA 18 858702800 [email protected] www.santaclaragolfgranada.comCLUB DE GOLF BELLAVISTA HUELVA 18 959319017 [email protected] www.golfbellavista.comLA MONACILLA CLUB DE GOLF HUELVA 18 par 72 672472444 [email protected] www.lamonacillagolf.comCOSTA ESURI GOLF CLUB HUELVA 36 959328028 [email protected] www.costaesurigolfclub.comISLA CANELA GOLF HUELVA 18 959477263 [email protected] www.golfislacanela.esISLANTILLA GOLF RESORT HUELVA 27 959486039 [email protected] www.islantillagolfresort.comCLUB DE GOLF EL ROMPIDO HUELVA 36 959024242 [email protected] www.golfelrompido.esGOLF NUEVO PORTIL HUELVA 18 par 71 959528799 [email protected] www.nuevoportilgolf.esCLUB DE GOLF CORTA ATALAYA HUELVA 9 654001152 [email protected] www.clubdegolfcortaatalaya.comGOLF DUNAS DE DOÑANA HUELVA 18 959441810 [email protected] www.golfdunasdedonana.comPARQUE DEPORTIVO DE LINARES “LA GARZA” JAEN 18 953607254 [email protected] www.clubdegolflagarza.comGOLF PARADOR MALAGA MALAGA 27 951011120 [email protected] www.parador.esREAL CLUB DE CAMPO DE MALAGA MALAGA 18 952376677 [email protected] www.rccm-golf.comCLUB DE GOLF EL CANDADO MALAGA 9 952299340 [email protected] www.clubelcandado.comALHAURIN GOLF MALAGA 18 par 72 + 9 par 3 952595800 [email protected] www.alhauringolf.comLAURO GOLF MALAGA 27 952412767 [email protected] www.laurogolf.comGOLF ANTEQUERA MALAGA 18 902541540 [email protected] www.antequeragolf.comGUADALHORCE CLUB DE GOLF MALAGA 18+9 par 3 952179378 [email protected] www.guadalhorce.comMONTE PARAISO GOLF MALAGA 9 952822781 [email protected] www.monteparaisogolf.comCABOPINO CLUB DE GOLF S.A. MALAGA 18 952850282 [email protected] www.cabopinogolf.comSANTA CLARA GOLF MARBELLA MALAGA 18 952850111 [email protected] www.santaclaragolfmarbella.comGOLF RIO REAL MALAGA 18 par 72 952765733 [email protected] www.rioreal.comGREENLIFE GOLF CLUB, S.L. MALAGA 9 952838142 [email protected] www.greenlife-golf.comMARBELLA GOLF & COUNTRY CLUB MALAGA 18 952830500 [email protected] www.marbellagolf.comARTOLA GOLF MALAGA 9 par 3 952831390 [email protected] www.hotelartola.comSANTA MARIA GOLF & COUNTRY CLUB MALAGA 18 952831036 [email protected] www.santamariagolfclub.comGOLF TORREQUEBRADA MALAGA 18 952442741 [email protected] www.golftorrequebrada.comBENALMADENA GOLF MALAGA 9 902102676 [email protected] www.benalmadenagolfcenter.com MIRAFLORES GOLF MALAGA 18 952931960 [email protected] www.miraflores-golf.comCLUB DE GOLF LA SIESTA MALAGA 9 par 3 952933362 [email protected] EL CHAPARRAL GOLF CLUB MALAGA 18 952587700 [email protected] www.golfelchaparral.comLA CALA GOLF & COUNTRY CLUB( MALAGA 54 952669033 [email protected] www.lacala.comCERRADO DEL AGUILA GOLF MALAGA 9 951170014 [email protected] www.cerradodelaguila.comSANTANA GOLF MALAGA 18 951062560 [email protected] www.santanagolf.comMIJAS GOLF CLUB MALAGA 36 952476843 [email protected] www.mijasgolf.orgCALANOVA GOLF MALAGA 18 par 72 951170194 [email protected] www.calanovagolfclub.comLA NORIA GOLF AND RESORT MALAGA 9 952587653 [email protected] REAL CLUB DE GOLF LAS BRISAS MALAGA 18 952813021 [email protected] www.realclubdegolflasbrisas.comLOS NARANJOS GOLF CLUB MALAGA 18 952812428 [email protected] www.losnaranjos.comGOLF LA DAMA DE NOCHE MALAGA 9 952818150 [email protected] www.golfdamadenoche.comCLUB DE GOLF ALOHA MALAGA 18 952812389 [email protected] www.clubdegolfaloha.comLA QUINTA GOLF & COUNTRY CLUB MALAGA 27 952762390 [email protected] www.laquintagolf.comGUADALMINA GOLF NORTE / SUR MALAGA 36 +9 par 3 952883455 [email protected] www.guadalminagolf.comMONTE MAYOR GOLF & COUNTRY CLUB MALAGA 18 952937111 [email protected] www.montemayorgolf.comMARBELLA CLUB GOLF RESORT MALAGA 18 952889101 [email protected] www.golfmarbella.netFLAMINGOS GOLF & ALFERINI GOLF MALAGA 36 952889157 [email protected] www.flamingosgolf.comLOS ARQUEROS GOLF & COUNTRY CLUB MALAGA 18 952784600 [email protected] www.losarquerosgolf.comLA RESINA GOLF MARBELLA 9 par 3 952885313 [email protected] www.laresina.net CLUB ESTEPONA GOLF MALAGA 18 952937605 [email protected] www.esteponagolf.comVALLE ROMANO GOLF MALAGA 18 952800600 [email protected] www.valleromano.esEL PARAISO CLUB GOLF MALAGA 18 952883846 [email protected] www.elparaisogolfclub.comCLUB DE GOLF LOS ALMENDROS MALAGA 9 952113327 [email protected] www.losalmendrosgolf.comEL CAMPANARIO GOLF MALAGA 9 par 3 952904233 [email protected] www.elcamapanarionet.comATALAYA GOLF & COUNTRY CLUB MALAGA 36 952882812 [email protected] www.atalaya-golf.com CLUB DE GOLF EL COTO MALAGA 9 par 3 952804700 [email protected] www.marbella.comCOSTA CASARES GOLF MALAGA 9 par 34 952937895 [email protected] www.casarescostagolf.comGOLF FINCA CORTESIN MALAGA 18 952937883 [email protected] www.fincacortesin.comGOLF & COUNTRY CLUB LA DUQUESA MALAGA 18 952890725 [email protected] www.golfladuquesa.comAÑORETA GOLF MALAGA 18 952405000 [email protected] www.anoretagolf.esBAVIERA GOLF MALAGA 18 952555015 [email protected] www.bavieragolf.comREAL CLUB PINEDA DE SEVILLA SEVILLA 18 954611400 [email protected] www.rcpineda.comHATO VERDE GOLF SEVILLA 18 955795062 [email protected] www.hatoverdegolf.esREAL CLUB DE GOLF DE SEVILLA SEVILLA 18 954124301 [email protected] www.sevillagolf.comLAS MINAS GOLF SEVILLA 9 955750678 [email protected] www.lasminasgolf.comCLUB ZAUDIN GOLF SEVILLA 18 par 71 954154159 [email protected] www.clubzaudingolf.com

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ARAGON • FEDERACIÓN ARAGONESA DE GOLF ZARAGOZA 976731374 [email protected] www.aragongolf.comAUGUSTA GOLF CALATAYUD ZARAGOZA 18 976891900 [email protected] www.augustagolfcalatayud.comBENASQUE CLUB, S.A. HUESCA 18 974552984 [email protected] CAMPO MUNICIPAL DE GOLF EL CASTILLEJO TERUEL 9 606281867 [email protected] www.golfelcastillejo.esCLUB DE GOLF JACA HUESCA 18 974350770 [email protected] www.aymerichgolf.comCLUB DE GOLF LA PEÑAZA ZARAGOZA 18 976342800 [email protected] www.golflapenaza.comGOLF DE GUARA HUESCA 9 974340165 [email protected] www.golfguara.esGOLF LOS LAGOS ZARAGOZA 18 976617613 [email protected] www.golfloslagos.comMARGAS GOLF HUESCA 18 + 9 974499400 [email protected] www.margasgolf.esREAL AERO CLUB DE ZARAGOZA ZARAGOZA 9 976366901 [email protected] CANTABRIA • FEDERACIÓN DE CANTABRIA SANTANDER 942239874 [email protected] www.federacioncantabradegolf.netCAMPO DE GOLF ABRA DEL PAS CANTABRIA 15 + 18 942577597 [email protected] www.golfabradelpas.comCAMPO DE GOLF DE LA JUNQUERA CANTABRIA 9 942501040 [email protected] www.golflajunquera.comCAMPO DE GOLF DE NESTARES CANTABRIA 18 942771127 [email protected] www.cantur.comCAMPO DE GOLF OYAMBRE CANTABRIA 9 942882378 [email protected] CAMPO MUNICIPAL DE GOLF MATALEÑAS CANTABRIA 9 942390247 [email protected] CLUB DE GOLF ROVACIAS CANTABRIA 9 942722543 [email protected] www.rovacias.comCLUB PARAYAS, S.D CANTABRIA 9 942250250 [email protected] www.clubparayas.comGOLF SANTA MARINA CANTABRIA 18 942712248 [email protected] www.golfsantamarina.comNOJA GOLF CANTABRIA 9 942631022 [email protected] www.noja-golf.comRAMON SOTA GOLF CANTABRIA 9 par 3 942506270 [email protected] www.golframonsota.comREAL GOLF DE PEDREÑA CANTABRIA 18 + 9 942500001 [email protected] www.realgolfdepedrena.com CASTILLALAMANCHA • FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA GUADALAJARA 949262300 [email protected] www.fedgolfclm.comCLUB DE GOLF CUESTA BLANCA CUENCA 9 969331303 [email protected] www.clubdegolfcuestablanca.esCLUB DE GOLF LA VEREDA CUENCA 18 969225899 [email protected] www.lavereda.orgCLUB DE GOLF PABLO HERNANDEZ TOLEDO 9 925772230 [email protected] CLUB DE GOLF LA LAGUNA DEL TITO CUENCA 9+9 969300442 [email protected] www.molinoderusgolf.esCLUB DE GOLF TOMELLOSO CIUDAD REAL 926514690 [email protected] www.clubdegolftomelloso.comCLUB GOLF EL BONILLO ALBACETE 9 967370670 [email protected] www.clubdegolfelbonillo.comEL REINO GOLF CIUDAD REAL 9 926690072 [email protected] www.elreinogolf.comGOLF CABANILLAS GUADALAJARA CLUB GOLF GUADALAJARA 18 949324600 [email protected] www.cabanillasgolf.comGOLF CAMPO DE LAYOS TOLEDO 18 925376745 [email protected] www.layos-golf.comGOLF DE VALDELUZ GUADALAJARA 18 949100233 [email protected] www.golfdevaldeluz.com GOLF LAS PINAILLAS ALBACETE 18 967192200 [email protected] www.clubdegolflaspinaillas.comLAS ERILLAS GOLF TOLEDO 9 925878525 [email protected] www.laserillasgolf.comSEÑORIO DE ILLESCAS GOLF TOLEDO 9 925518359 [email protected] www.senoriodeillescasgolf.comVILLAR DE OLALLA GOLF CUENCA 18 969267198 [email protected] www.villardeolallagolf.esPALOMAREJOS GOLF TOLEDO 18 par 72 902142343 [email protected] www.palomarejosgolf.com CASTILLAYLEON • FEDERACIÓN DE CASTILLA Y LEÓN VALLADOLID 983290784 [email protected] www.federaciondegolfdecastillayleon.orgCLUB DE GOLF EL FRESNILLO / NATURAVILA AVILA 18 920352059 [email protected] www.naturavila-elfresnillo.com

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CLUB DE GOLF NAVALUENGA AVILA 9 920298040 [email protected] www.golfnavaluenga.comCASINO ABULENSE CLUB DE GOLF AVILA 9 920220025 [email protected] www.casinoabulense.comLA ALMARZA GOLF AVILA 18 920318423 [email protected] www.laalmarzagolf.comGOLF CANDELEDA AVILA 9 920380915 [email protected] www.golfcandeleda.comCLUB DE GOLF VILLATORO BURGOS 9 947560969 RIOCEREZO CLUB DE GOLF BURGOS 18 par 72 947431095 [email protected] www.riocerezogolf.esVALDORROS CLUB DE GOLF “ EL ENEBRAL” BURGOS 18 947560946 [email protected] www.golfburgos.comCLUB DE GOLF LERMA BURGOS 18 947171214 [email protected] www.golflerma.comCLUB DE GOLF VILLARIAS BURGOS 9 947573120 [email protected] CLUB DE GOLF SALA DE LOS INFANTES BURGOS 9 947380708 [email protected] www.golfsalas.blogia.comLEON CLUB DE GOLF “EL CUETO” LEON 18 987303400 [email protected] www.golfdeleon.comCLUB DE GOLF EL BIERZO LEON 9 987695129 [email protected] www.bierzogolf.comCAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS” PALENCIA 9 979721716 [email protected] www.pmdpalencia.comGRIJOTA GOLF PALENCIA 9 979767361 [email protected] www.grijotagolf.com LA VALMUZA GOLF RESORT SALAMANCA 18 923284900 [email protected] www.la-valmuza.comCAMPO DE GOLF DE SALAMANCA SALAMANCA 18 923329100 [email protected] www.salamancagolf.comCAMPO DE GOLF VILLA MAYOR SALAMANCA 18 par 72 + 9 par 27 923337011 [email protected] www.golfvillamayor.comCAMPO MUNICIPAL DE GOLF LA CERRALLANA SALAMANCA 9 923608639 [email protected] www.clubgolfbejar.comCLUB DE CAMPO EL TIRO SEGOVIA 9 921471733 [email protected] www.clubeltiro.comCLUB DE GOLF VILLA DE CUELLAR SEGOVIA 9 921142158 [email protected] www.terra.es/personal/golf.cuellarVALDEMAZO CLUB DE GOLF SEGOVIA 9 921121380/630025061 [email protected] EL ESPINAR CLUB DE GOLF SEGOVIA 9 921182542 [email protected] www.golfespinarclub.iespana.esESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL SEGOVIA 11 921195500 [email protected] www.asrgolf.comCLUB DE GOLF LAS LLANÁS S.L. SEGOVIA 9 921557864 [email protected] www.lasllanas.comNAVAGRULLA CLUB DE GOLF SORIA 9 975376322 CLUB DE GOLF SORIA SORIA 18 975271075 [email protected] www.golfsoria.comCLUB DE GOLF LA DEHESA DE MORON SORIA 9 975306075 [email protected] www.golfasequible.comCLUB DE GOLF LA GALERA VALLADOLID 9 983331977 [email protected] www.lagalera.netCLUB DE GOLF ENTREPINOS VALLADOLID 18 983590511 [email protected] www.golfentrepinos.comALDEAMAYOR CLUB DE GOLF VALLADOLID 18 par 70 + 9 par 3 983552463 [email protected] www.aldeamayorclub.comGOLF SOTOVERDE- FINA GOLF VALLADOLID 18 983311109 [email protected] www.finagolf.comCAMPO DE GOLF DE VILLARRIN ZAMORA 9 980580189 [email protected] www.fgolfcyl.org/a2/villarrin.asp CATALUNYA • FEDERACIÓN CATALANA BARCELONA 934145262 [email protected] www.catgolf.comCALDES GOLF BARCELONA 9 + 9 +3 938626265 [email protected] www.golfdecaldes.comCLUB DE GOLF SANT CUGAT BARCELONA 18 + 9 par 3 936743908 [email protected] www.golfsantcugat.comCLUB DE GOLF MONTBRU MOIA BARCELONA 9 par 3 937449168 [email protected] www.golfmoia.comGOLF SANT FELIU BARCELONA 9 938663096 [email protected] www.golfsantfeliu.comCLUB DE GOLF CASTELLTERCOL BARCELONA 9 938668136 [email protected] www.golfcastelltercol.catCLUB DE GOLF VALLROMANES BARCELONA 18 935729064 [email protected] www.golfvallromanes.comGOLF SANT JOAN BARCELONA 18 936753050 [email protected] www.golfsantjoan.comREAL CLUB DE GOLF “EL PRAT” BARCELONA 45 + 9 937281000 [email protected] www.rcgep.comCLUB DE GOLF LA MOLA BARCELONA 9 937300397 [email protected] www.golflamola.comMANRESSA GOLF CLUB BARCELONA 18 938352882 [email protected] www.golfmanresa.comGOLF LA ROQUETA BARCELONA 9 938331328 [email protected] www.golflaroqueta.comCLUB DE GOLF LLAVANERAS BARCELONA 18 937926050 [email protected] www.golfllavaneras.comCLUB DE GOLF HCP1 BARCELONA 18 par 3 937913001 [email protected] www.hcp1.esGOLF SAN VICENÇ DE MONTALT BARCELONA 18 937914949 [email protected] www.golfsantvicens.esVILALBA CLUB DE GOLF BARCELONA 18 938444886 [email protected] www.vilalbagolf.com LA GARRIGA GOLF BARCELONA 18 938612751 [email protected] www.lagarigagolf.comTARADELL GOLF BARCELONA 9 938126678 [email protected]  www.golfpublictaradell.com CLUB DE GOLF OSONA-MONTANYA - EL BRULL BARCELONA 18 938840170 [email protected] www.golfmontanya.com CLUB DE GOLF “MASIA BACH” BARCELONA 27 937728800 [email protected] www.golfmasiabach.comCLUB DE GOLF PORT DEL COMTE BARCELONA 9 par 32 973480950 [email protected] CLUB DE GOLF TERRAMAR BARCELONA 18 par 3 938942043 [email protected] www.golfterramar.comCAN CUYAS GOLF BARCELONA 9 par 3 936855566 [email protected] www.cancuyasgolf.comCLUB DE GOLF COSTA BRAVA GIRONA 18 972837150 [email protected] www.golfcostabrava.comCLUB GOLF D’ARO GIRONA 18 par 72 + 9 par 3 972816727 [email protected] www.golfdaro.comGOLF PLATJA DE PALS GIRONA 18 972667739 [email protected] www.golfplatjadepals.comGOLF SERRES DE PALS GIRONA 18 par 72 972637375 [email protected] www.golfserresdepals.comEMPORDA GOLF GIRONA 36 972760450 [email protected] www.empordagolf.comCLUB DE GOLF ANGEL DE LLORET GIRONA 9 972365416 PGA GOLF DE CATALUÑA GIRONA 18+18 972472577 [email protected] www.pgacatalunya.comMAS PAGES GOLF GIRONA 18 972561001 [email protected] www.maspages.comGOLF GIRONA GIRONA 18 972171641 [email protected] www.golfgirona.comPERALADA GOLF GIRONA 18 972538287 [email protected] www.hotelperalada.comREAL CLUB DE GOLF DE CERDAÑA GIRONA 27 972141408 [email protected] www.rcgcerdanya.comFONTANALS GOLF GIRONA 18 + 3 972144374 [email protected] www.fontanalsgolf.comCLUB DE GOLF TORREMIRONA GIRONA 18 972553737 [email protected] www.torremirona.comCLUB DE GOLF CAMPRODON GIRONA 9 972130125 [email protected] www.golfcampodron.esRAIMAT CLUB DE GOLF LERIDA 18 973737539 [email protected] www.raimatgolf.comCLUB DE GOLF RIBERA SALADA LERIDA 9 973481617 [email protected] ARAVELL GOLF LERIDA 18 973360066 [email protected] www.aravellgolfclub.comCLUB DE GOLF REUS AIGÜESVERDS TARRAGONA 18 977752725 [email protected] www.golfreusaiguesverds.comCLUB DE GOLF BONMONT TERRES NOVES TARRAGONA 18 977818140 [email protected] www.bonmont.esCLUB DE GOLF EL VENDRELL TARRAGONA 18 977668031 [email protected] www.pitchandputtvendrell.esCLUB DE GOLF COSTA DORADA-TARRAGONA TARRAGONA 18 977653361 [email protected]  www.golfcostadoradatarragona.comCLUB DE GOLF LA GRAIERA TARRAGONA 18 par 72 977168032 [email protected] PORTAVENTURA GOLF CAMPO CENTRO/NORTE /SUR TARRAGONA 9 par 34 977129070 [email protected] www.portaventura.es COMUNIDADDEMADRID • FEDERACIÓN DE GOLF DE MADRID MADRID 915567134 [email protected] www.fedgolfmadrid.comAYMERICH GOLF CENTER SOMONTES GOLF MADRID 9 913161343 [email protected] www.aymerichgolf.comCAMPO DE GOLF BASE AEREA DE TORREJON MADRID 18 916274739 [email protected] CAMPO DE GOLF DE SOMOSAGUAS MADRID 9 913521647 CASINO CLUB DE GOLF RETAMARES MADRID 18 + 9 par 3 916202540 [email protected] www.casinoclubdegolf.esCDM “LA DEHESA” MADRID 9 915090013 [email protected] www.ladehesa.orgGOLF DEHESA MADRID 18 918157022 [email protected] www.golfladehesa.esCENTRO DEPORTIVO BARBERAN MADRID 9 915091140 [email protected] CENTRO NACIONAL DE LA RFEG MADRID 18 913769060 [email protected] www.cngolf.esCLUB DE CAMPO VILLA DE MADRID MADRID 36 + 9 915502010 [email protected] www.villademadrid.comCLUB DE GOLF ARANJUEZ MADRID 9 918916698 [email protected] www.clubdegolfaranjuez.esCLUB DE GOLF ENCINAR MADRID 9 918674516 [email protected] www.golfencinar.comLAS REJAS OPEN CLUB MADRID 9 par 54 + 9 par 27 916347930 [email protected] www.lasrejasopenclub.comCLUB DE GOLF LOMAS-BOSQUE MADRID 18 916167500 [email protected] www.lomas-bosque.comCLUB DE GOLF OLIVAR DE LA HINOJOSA MADRID 18 par 72 + 9 par 29 917211989 [email protected] www.golfolivar.comCLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL MADRID 9 916637032 CLUB JARAMA R.A.C.E. MADRID 18 + 9 par 3 916570011 [email protected] www.race.esCLUB LAS ENCINAS DE BOADILLA MADRID 9 916322746 [email protected] www.clublasencinas.comEL ROBLEDAL GOLF MADRID 18 918859659 [email protected] www.elrobledalgolf.comGOLF JARDIN DE ARANJUEZ MADRID 18 918754777 [email protected] www.golfjardindearanjuez.comGOLF LA MORALEJA MADRID 18 + 9 par 3 916500700 [email protected] wwww.golflamoraleja.comGOLF PARK MADRID MADRID 9 par 3 916614444 [email protected] www.golfpark.esGOLF SANTANDER MADRID 18 par 72 912573929 [email protected] www.golfsantander.es GOLF VILLA DEL ESCORIAL MADRID 9 918960785

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GREEN PADDOK MADRID 9 918595107 [email protected] www.greenpaddock.com LA HERRERIA CLUB DE GOLF MADRID 18 918907040 [email protected] www.golflaherreria.comNUEVO CLUB DE GOLF DE MADRID MADRID 18 916300820 [email protected] PALACIO DEL NEGRALEJO MADRID 9 par 3 916690422 [email protected] www.golfnegralejo.comREAL CLUB DE LA PUERTA DE HIERRO MADRID 36 + 9 par 3 913161745 [email protected] www.realclubpuertadehierro.comREAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO MADRID 36 916571018 [email protected] www.rshecc.esGREEN CANAL MADRID 9 902222421 [email protected] www.greencanalgolf.esCAMPO DE TECNIFICACION DE MADRID MADRID 9 par 3 913768770 [email protected] www.fedgolfmadrid.com/centrotecnificacion/ COMUNIDADFORALDENAVARRA • FEDERACIÓN NAVARRA DE GOLF PAMPLONA 948210132 [email protected] www.fnavarragolf.comCLUB DE GOLF CASTILLO DE GORRAIZ NAVARRA 18 948337073 [email protected] www.golfgorraiz.comCLUB DE GOLF ULZAMA NAVARRA 18 par 72 948305162 [email protected] www.golfulzama.comZUASTI CLUB DE CAMPO NAVARRA 18 948302900 [email protected] www.zuasti.com COMUNIDADVALENCIANA · FEDERACION DE GOLF DE LA COMUNIDAD VALENCIANA VALENCIA 963935403 [email protected] www.golfcv.comCLUB DE GOLF BONALBA ALICANTE 18 965955955 [email protected] www.golfbonalba.comEL PLANTIO GOLF ALICANTE 18 + 9 par 3 965189115 [email protected] www.elplantio.comCAMPO DE GOLF LA FINCA ALICANTE 18 + 1 966729010 [email protected] www.grupoquara.comCLUB DE GOLF LA MARQUESA ALICANTE 18 par 72 966714258 [email protected] www.lamarquesagolf.esCLUB DE GOLF VILLAMARTIN ALICANTE 18 966765170 [email protected] www.grupoquara.comGOLF LA RAMBLAS DE CAMPOAMOR ALICANTE 18 966774728 [email protected] www.grupoquara.comLO ROMERO GOLF ALICANTE 18 902180918 [email protected] www.loromerogolf.com VISTABELLA GOLF ALICANTE 11 966107846 [email protected] www.vistabellagolf.comGOLF LAS REJAS ALICANTE 9 par 3 966889775 [email protected] www.lasrejasgolf.comVILLAITANA GOLF ALICANTE 36 966813013 [email protected] www.villaitana.comALICANTE GOLF ALICANTE 18 965152043 [email protected] www.alicantegolf.comGOLF P&P SIERRA CORTINA ALICANTE 18 966112093 [email protected] www.sierracortinaresort.com CLUB DE GOLF DON CAYO ALICANTE 9+18 965848046 [email protected] ALENDA GOLF CLUB ALICANTE 18 965620521 [email protected] www.alendagolf.comGOLF FONT DE LLOP ALICANTE 18 par 72 966126767 [email protected] www.fdlgolf.esCLUB DE GOLF IFACH ALICANTE 9 966497114 [email protected] CLUB DE GOLF JAVEA ALICANTE 9 965792584 [email protected] www.javeagolf.comLA SELLA GOLF ALICANTE 27 966454252 [email protected] www.lasellagolf.com CLUB DE GOLF COSTA DE AZAHAR CASTELLON 9 964280979 [email protected] www.golfcostadeazahar.comCLUB DE CAMPO DEL MEDITERRANEO CASTELLON 18 964321227 [email protected] www.ccmediterraneo.comPANORAMICA GOLF & COUNTRY CLUB CASTELLON 18 + 3 par 3 964493072 [email protected] www.panoramicaclubdegolf.comCAMPO DE GOLF PARADOR EL SALER VALENCIA 18 961610384 [email protected] www.parador.esCLUB DE GOLF ESCORPION VALENCIA 27 + 9 par 3 961601211 [email protected] www.clubescorpion.comFORESSOS GOLF VALENCIA 18 902367663 [email protected] www.foressosgolf.com CLUB DE GOLF EL BOSQUE VALENCIA 18 961808000 [email protected] www.elbosquegolf.comCOFRENTES GOLF PITCH & PUTT VALENCIA 9 902024385 [email protected] www.cofrentesgolf.com CLUB DE GOLF DE GANDIA VALENCIA 18 962873208 [email protected] CAMPO DE GOLF OLIVA NOVA VALENCIA 18 + 5 962857818 [email protected] www.olivanovagolf.comCLUB DE GOLF MANISES VALENCIA 9 961534069 [email protected] www.realclubgolfmanises.es

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EXTREMADURA FEDERACION EXTREMEÑA DE GOLF CACERES 927214379 [email protected] www.fexgolf.com GOLF DEL GUADIANA BADAJOZ 18 924448188 [email protected] www.golfguadiana.comNORBA CLUB DE GOLF CACERES 18 927231441 [email protected] www.norbagolf.comTALAYUELA GOLF CACERES 18 par 72 927667024 [email protected] www.talayuelagolf.com DON TELLO CLUB DE GOLF DE MERIDA BADAJOZ 9 924123038 [email protected] www.dontellogolf.com GALISTEO GOLF CACERES 18 par 3 615135486 [email protected] www.galisteogolf.es GALICIA FEDERACION GALLEGA DE GOLF A CORUÑA 981919030 [email protected] www.fggolf.com HERCULES CLUB DE GOLF A CORUÑA 18 981642545 [email protected] www.herculesgolf.comREAL CLUB DE GOLF DE LA CORUÑA A CORUÑA 18 981285200 [email protected] www.clubgolfcoruna.comCLUB DE GOLF CAMPOMAR A CORUÑA 9 981453910 [email protected] www.clubcampomar.comMIÑO GOLF A CORUÑA 18 628175182 [email protected] www.clubdegolfmino.comREAL AERO CLUB DE SANTIAGO A CORUÑA 9 981954910 [email protected] www.aerosantiago.esCLUB DE GOLF VAL DE ROIS A CORUÑA 9 981810864 [email protected] www.golfrois.comCLUB DE GOLF DE LUGO LUGO 9 982176314 [email protected] www.golflugo.comBALNEARIO DE GUITIRIZ LUGO 9 982022200 [email protected] www.hesperia.esCLUB DE GOLF RIO CABE LUGO 9 par 3 982418279 [email protected] www.riocabe.esCLUB DE GOLF AUGAS SANTAS LUGO 18 982456705 [email protected] www.augassantas.es GOLF PILAR SARRIA LUGO 9 652982456 [email protected] www.golfsarria.comMONTEALEGRE CLUB DE GOLF, S.A. ORENSE 18 988256118 [email protected] www.montealegreclubdegolf.comGOLF DE MEIS PONTEVEDRA 18 986680533 [email protected] www.campodegolfmeis.comREAL AERO CLUB DE VIGO PONTEVEDRA 9 98647509º [email protected] www.racvigo.comCAMPO DE GOLF BALNEARIO MONDARIZ PONTEVEDRA 18 986656200 [email protected] www.balneariodemondariz.comCLUB DE GOLF RIA DE VIGO PONTEVEDRA 18 986327051 [email protected] www.riadevigogolf.comGOLF LA TOJA PONTEVEDRA 9 986730158 [email protected] www.latojagolf.com ILLESBALEARS • FEDERACIÓN BALEAR PALMA DE MALLORCA 971722753 [email protected] www.fbgolf.comCANYAMEL GOLF CLUB MALLORCA 18 971841313 [email protected] www.canyamelgolf.comCLUB DE GOLF ALCANADA MALLORCA 18 971549560 [email protected] www.golf-alcanada..comCLUB DE GOLF ANDRATX MALLORCA 18 971236280 [email protected] www.golfdeandratx.comCLUB DE GOLF CAPDEPERA MALLORCA 18 971818500 [email protected] www.golfcapdepera.comCLUB DE GOLF IBIZA - ROCA LLISA IBIZA 27 971196118 [email protected] www.golfibiza.comCLUB DE GOLF PONIENTE MALLORCA 18 971130148 [email protected] www.ponientegolf.comCLUB DE GOLF SON PARC MENORCA 18 971188875 [email protected] www.golfsonparc.comCLUB DE GOLF SON SERVERA MALLORCA 9 971840096 [email protected] www.golfsonservera.comCLUB DE GOLF VALL D’OR MALLORCA 18 971837001 [email protected] www.valldorgolf.comGOLF DE SON TERMENS MALLORCA 18 971617862 [email protected] www.golfsontermens.comGOLF MAIORIS MALLORCA 18 971748315 [email protected] www.golfmaioris.esGOLF PARK PUNTIRO MALLORCA 18 971797330 [email protected] www.golfparkmallorca.comGOLF POLLENSA MALLORCA 9 971533216 [email protected] www.golfpollensa.comGOLF ROTANA MALLORCA 9 971845685 [email protected] www.reservarotana.comGOLF SANTA PONSA/SANTA PONSA II/SANTA PONSA III MALLORCA 18 971690211 [email protected] www.habitatgolf.esGOLF SON GUAL MALLORCA 18 971785888 [email protected] www.son-gual.comGOLF SON MUNTANER MALLORCA 18 971783030 [email protected] www.sonmuntanergolf.comARABELLA GOLF SON QUINT & SON QUINT EXECUTIVE MALLORCA 18 + 9 971783050 [email protected] www.sonquintgolf.comMARRIOTT GOLF SON ANTEM ESTE/OESTE MALLORCA 18+18 971129200 [email protected] www.sonantemgolf.comPULA GOLF MALLORCA 18 971817034 [email protected] www.pulagolf.com REAL GOLF BENDINAT MALLORCA 18 par 70 971405200 [email protected] www.realgolfbendinat.comSON VIDA CLUB DE GOLF MALLORCA 18 971791210 [email protected] www.sonvidagolf.com ISLASCANARIAS-GRANCANARIA • FEDERACIÓN DE CANARIAS TENERIFE 922278354 [email protected] www.federacioncanariagolf.comANFITAURO GOLF GRAN CANARIA 18 + 9 par 3 928560462 [email protected] www.anfi.comCAMPO DE GOLF MASPALOMAS GRAN CANARIA 18 928762581 [email protected] www.maspalomasgolf.netEL CORTIJO CLUB DE CAMPO GRAN CANARIA 18 928711111 [email protected] www.elcortijo.es LAS PALMERAS GOLF LAS PALMAS 18 par 3 928222333 [email protected] www.laspalmerasgolf.comMELONERAS GOLF LAS PALMAS 18 928145309 [email protected] www.meloneras-golf.comREAL CLUB DE GOLF LAS PALMAS LAS PALMAS 18 928351050 [email protected] www.realclubdegolfdelaspalmas.comSALOBRE GOLF & RESORT LAS PALMAS 18 + 18 928010103 [email protected] www.salobregolfresort.com ISLAS CANARIAS - FUERTEVENTURA FUERTEVENTURA GOLF FUERTEVENTURA 18 928160034 [email protected] www.fuerteventuragolfclub.comGOLF SALINAS DE ANTIGUA FUERTEVENTURA 18 928877272 [email protected] www.salinasgolf.comPLAYITAS GOLF FUERTEVENTURA 18 928860400 [email protected] www.playitas.net ISLAS CANARIAS-LANZAROTE GOLF COSTA TEGUISE LANZAROTE 18 par 72 928590512 [email protected] www.lanzarote-golf.comLANZAROTE GOLF LANZAROTE 18 par 72 928514050 [email protected] www.lanzarotegolfresort.comPITCH & PUTT HESPERIA PLAYA DORADA LANZAROTE 9 928517426 [email protected] www.hesperia-playadorada.com ISLAS CANARIAS - TENERIFE AMARILLA GOLF & COUNTRY CLUB TENERIFE 18 922730319 [email protected] www.amarillagolf.esCAMPO DE GOLF LAS AMERICAS TENERIFE 18 922752005 [email protected] www.golf-tenerife.comBUENAVISTA GOLF TENERIFE 18 922129034 [email protected] www.buenavistagolf.esGOLF COSTA ADEJE TENERIFE 27 922710000 [email protected] www.golfcostaadeje.comGOLF DEL SUR TENERIFE 27 922738170 [email protected] www.golfdelsur.esGOLF LA ROSALEDA TENERIFE 9 922373000 [email protected] www.clubdegolflarosaleda.comGOLF LOS PALOS TENERIFE 9 922169080 [email protected] www.golflospalos.comREAL CLUB DE GOLF TENERIFE TENERIFE 18 922636607 [email protected] www.rcgt.esABAMA GOLF TENERIFE 18 922126300 [email protected] www.abamahotelresort.com ISLAS CANARIAS-LA GOMERA TECINA GOLF IN LA GOMERA TENERIFE 18 902222130 [email protected] www.tecinagolf.com LARIOJA · FEDERACIÓN DE GOLF DE LA RIOJA LA RIOJA 941499312 [email protected] www.federacionriojanagolf.netCLUB DE GOLF RIOJA ALTA LA RIOJA 18 941340895 [email protected] www.golfrioja.com CLUB DE GOLF SOJUELA LA RIOJA 18 941446766 [email protected] www.clubdegolfsojuela.comEL CAMPO DE LOGROÑO LA RIOJA 18 par 72 + 9 941511360 [email protected] www.golflogrono.es MELILLA · FEDERACION MELILLENSE DE GOLF MELILLA 952670118 [email protected] PAISVASO • FEDERACIÓN VASCA DE GOLF GUIPUZCOA 943293508 [email protected] www.fvgolf.comARTXANDA GOLF VIZCAYA 27 946565505 [email protected] www.artxandagolf.com GOLF PALACIO DE URGOITI VIZCAYA 9 946746932 [email protected] www.palaciourgoiti.comCLUB DE GOLF DE LARRABEA ALAVA 18 945465482 [email protected] www.larrabea.comGOIBURU GOLF CLUB GUIPUZCOA 9 943300845 [email protected] www.goiburugolfclub.com

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IZKI-GOLF ALAVA 27 945378262 [email protected] www.izkigolf.comMEAZTEGI GOLF VIZCAYA 18 + 9 par 3 946364370 [email protected] www.meaztegigolf.esREAL GOLF CLUB DE SAN SEBASTIAN GUIPUZCOA 18 943616845 [email protected] www.golfsansebastian.comREAL GOLF CLUB DE ZARAUZ GUIPUZCOA 9 943830145 [email protected] www.golfzarauz.comREAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL GUIPUZCOA 18 943472736 [email protected] www.euskogolf.comREAL SOCIEDAD DE GOLF DE NEGURI VIZCAYA 18 944910200 [email protected] ZUIA CLUB DE GOLF ALAVA 9 945430922 [email protected] CLUB DE CAMPO LAUKARIZ VIZCAYA 27 946740858 [email protected] www.cclaukariz.comGOLF MANTULIZ DERIO VIZCAYA 18 944792382 [email protected] www.mantulizgolf.com

PRINCIPADODEASTURIAS • FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS ASTURIAS 985339141 [email protected] www.fedegolfasturias.comCLUB DE GOLF LA FRESNEDA ASTURIAS 9 985267301 [email protected] www.coralgolf.comCAMPO MUN. DE GOLF DE LAS CALDAS ASTURIAS 18 par 71 985798132 [email protected] www.golflascaldas.comCLUB DE GOLF LA BARGANIZA ASTURIAS 18 985742468 [email protected] www.labarganiza.comCLUB DE GOLF VILLAVICIOSA ASTURIAS 9 + 9 985892632 [email protected] www.villaviciosagolf.comCAMPO MUNICIPAL DE GOLF “LA LLOREA” ASTURIAS 18 985181030 [email protected] www.golflallorea.comCLUB DE GOLF MADERA III - CAMPO MUNICIPAÑ GOLF ASTURIAS 9 985365379 [email protected] www.madera3.esREAL CLUB DE GOLF DE CASTIELLO ASTURIAS 18 985366313 [email protected] www.castiello.comLOS BALAGARES GOLF ASTURIAS 18 par 70 985535178 [email protected] www.losbalagaresgolf.comCLUB DE GOLF LA MORGAL ASTURIAS 9 985771675 [email protected] CLUB DE GOLF LA CUESTA DE LLANES C. MPAL. ASTURIAS 18 985417230 [email protected] www.golflacuesta.comCLUB DE GOLF LA RASA BERBES ASTURIAS 9 985857881 [email protected] www.golflarasa.comGOLF PALACIO DE RUBIANES ASTURIAS 9 985707612 [email protected] www.palacioderubianes.comALDAMA GOLF ASTURIAS 9 985408640 [email protected] www.hotelaldamagolf.comCLUB DE GOLF DE LUARCA ASTURIAS 7 985470645 [email protected] www.luarcagolf.comCLUB DE GOLF CIERRO GRANDE ASTURIAS 9 985472519 [email protected] www.cierrrogrande.com REGIONDEMURCIA • FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA MURCIA 968284832 [email protected] www.fgolfmurcia.comCLUB DE GOLF ALTORREAL MURCIA 18 par 72 968648144 [email protected] www.golfaltorreal.es GOLF TORREPACHECO MURCIA 18 968585111 [email protected] www.golftorrepacheco.esHACIENDA DEL ALAMO GOLF MURCIA 18+6 par 3 968157236 [email protected] www.clubdegolfhda.com LA MANGA CLUB MURCIA 54 + 18 968175000 [email protected] www.lamangaclub.es LA SERENA GOLF MURCIA 18 par 72 968575576 [email protected] www.laserenagolfresort.esLA TORRE GOLF RESORT MURCIA 18 968032378 [email protected] www.polarisworld.com MOSA GOLF RESORT MURCIA 27 + 9 par 3 968607209 [email protected] www.mosatrajectum.comSENSOL GOLF MURCIA 18 692656652 [email protected] www.sensongolf.esMAR MENOR BEST GOLF MURCIA 18 968041765 [email protected] www.polarisworld.com PERALEJA GOLF MURCIA 18 968607575 [email protected] www.peralejagolf.com HACIENDA RIQUELME GOLF MURCIA 18 902500304 [email protected] www.nicklausgolftrail.comRODA GOLF MURCIA 18 968191175 [email protected] www.rodagolf.comEL VALLE GOLF MURCIA 18 902500304 [email protected] www.mnicklausgolftrail.esUNITED GOLF RESORTS LA TERCIA MURCIA 9 968104499 [email protected] www.ugr-laterciagolf.com

GOLF COURSES Golf Course Province Holes Tel +34 E-mail Web

AGHC a n e t

C/ Mare Nostrum, nº 7546529 Canet d´en Berenguer

(Valencia) ESPAÑATel:   + 34 96 269 85 58

AGH Canet hotel en primera línea de playa, en un entor-no tranquilo y playas con cualificación de bandera azul.Habitaciones amplias y con terraza, con capacidad para 2 adultos y 2 niños o 3 adultos. Dispone de varias instalaciones de ocio, peluquería, par-king y WIFI gratuito en todo el hotel.Hotel familiar con animación para niños en verano y Semana Santa.Invierno, fines de semana con escapadas para Spa y otros deportes.Hotel a tan solo 30 kms. del centro ciudad de Valencia.Sin lugar a duda, un sitio para desconectar del ajetreo urbano. Ven y DISFRÚTALO!

AGH Canet Hotel by the beach, in quietl surroundings and beaches with Blue Flag qualification.Spacious rooms with balconies, with up to 2 adults and 2 children or 3 adults.Offers various recreational facilities, hairdresser, parking and WiFi access throughout the hotel.Family hotel with activities for children in summer and Easter.Winter, weekend getaways with spa and other sports.Hotel just 30 kms. from Valencia City.Without a doubt, a place to disconnect from the urban bustle. Come and ENJOY IT!

www.aghcanet.com

[email protected]

Page 32: Especial World Travel Market Hosteltur 2010

Spain is a privileged congress destina-tion, since its unquestionable tourism qualities are joined by modern facili-

ties and companies that specialise in orga-nising events, in addition to a complemen-tary offering that other European countries cannot touch. The numbers speaks for themselves: Spain is the third-leading in-ternational conference destination in the world, with 4.3 million conference tourists, who generate 4,824 million euros in reve-nue each year, according to Turespaña’s data on 2009.

All the regions in Spain are home to specialised facilities with a wide variety of professional premises capable of hosting and organising major events, such as con-ference centres equipped with the most modern facilities in unique venues such as castles, monasteries, Formula 1 circuits or wineries laden with history, excitement and heritage values that make the events they host unforgettable moments for attendees, or hotels that specialise in this area and are ready to offer all the amenities in professio-nal meetings.

The offer is perfectly organised by cru-cially important institutions, such as the

41 convention bureaux in Spain’s different cities and regions, which bring together all the agents specialising in the MICE sector (Meetings, Incentives and Congress) and help promote it by offering their advice and dissemination efforts.

The offer is being updatedMadrid tops the list with IFEMA, its fair-

grounds, conference centres and specialist hotels, which will soon be joined by the 70,000-square-metre International Con-vention Centre (CCICCM). It is followed by Barcelona, where the two Gran Via and Montjuic de Fira grounds stand out, and by Seville, with its Congress and Exhibition Centre, FIBES. But according to the Inter-

national Congress and Convention Asso-ciation (ICCA), Valencia is the European city with the most growth in this segment in the past twelve years; in addition, its conven-tion centre, designed by Norman Foster, has been chosen this year as the World’s Best Congress Centre by the International Association of Congress Centres (AIPC).

All across Spain there are a wide variety of conference centres, most of which are members of the Spanish Conference Cen-tres Association (APCE), which brings toge-ther 38 venues all across the country. In 2009, these infrastructures hosted 5,891 events attended by approximately 5 million participants, 7.5% more than the year be-fore.

The offer is constantly expanding and improving: Spanish conference centres have energy saving systems such as solar energy, cogeneration and geothermal equi-pment, as well as the necessary technology with innovations such as e-posters, digital signs and all kinds of equipment for video projection and virtual conferences.

Recent developments feature the inau-guration of a congress hall in Lerida, Cata-lonia in March, known as The Llotja, and a congress hall in Burgos, which is part of the Museum of Human Evolution (MEH) project linked to the prehistoric site of Atapuerca.

But for now, hotels are still the favourite venues for holding events and Spain’s high quality offering is wide-ranging. Among the innovations, for instance, the Sol Meliá chain has created “Last minute events by Melià”, which adapts to its guests’ needs and is capable of organising any type of event with only one month’s notice, i.e., only 30 days in advance.

All Spain’s regions have infrastructures and professionals in the MICE sector

Experience, quality facilities and complementary services make Spain the

best congress destination

Valencia’s Conference Centre has been chosen as the world’s best by the ICCA this year.

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C M Y CM MY CY CMY K

We take care of you.

www.grupotel.com

+34 971 85 00 61

Discover why Grupotel Hotels & Resorts is one of the leading Hotel chains inthe Mediterranean. With 34 hotels among the Balearic islands and Barcelona,you will benefit from modern facilities, the best service and a wide choiceof possibilities for all kinds of travellers. Grupotel. We take care of you.

M A L L O R C A · M E N O R C A · I B I Z A · B A R C E L O N A

GRUPOTEL.WE TAKE CARE OF YOU.

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34 Special WTM · November 2010

Thanks to the variety of waters that lap its shores, Spain has always been a beach paradise. Visitors to Spain can choose from three types of surf - the warm waters of the Mediter-

ranean, the temperament of the Atlantic and the waves of the Bay of Biscay - and 21 coasts. Costa Brava and Costa Daurada are the most famous in Catalonia and the Community of Valencia features Costa Blanca and Costa Azahar. Andalusia is home to Costa del Sol, Costa de la Luz and Costa de Almeria, among others. Also notewor-thy are the Balearic and Canary coasts and those on the Rias Baixas, Costa Da Morte, Costa de Cantabria and Costa Vasca in the north.

The country has more than 7,000 miles of coastline replete with small hidden coves, crystal-clear waters, vast sand dunes, undis-covered beaches and charming urban beaches, etc..

Natural beauty Thanks to such a variety of beaches, the Spanish coasts have

the right offer for every taste and need, which makes it difficult to spotlight any one of them in particular. However, we must mention just a few, such as Rodas Beach on the Cies Islands, whose fine white sand and calm waters make it a spot that dreams are made of. All these features are so heavenly that The Guardian chose it as the world’s finest.

On the Cantabrian Sea is the well known Concha in San Sebastian (Basque Country), considered the country’s best urban beach for its generous expanse of sand, heights and magnificent mountains that

surrounds it.On the other hand, Berria Beach in Cantabria is famous for its

lovely scenery and towering mountains. This beach, which has earned a Blue Flag, is somewhat dangerous for swimming, so it will not be the best option for those travelling with children, for example, although its beauty is undeniable.

A recent ranking by TripAdvisor ranked two Balearic beaches among Europe’s top five: Es Trenc in Mallorca and Ses Illetas on the island of Formentera. These beaches came in first and second nationally, as ranked by the community of passengers related to the website. According to the opinions of TripAdvisor users, each Bal-earic Island has a beach among Spain’s top ten. The island of Ibiza takes the cake with a choice of two popular beaches of interest, Cala Bassa and Las Benirras.

The Spanish mainland can boast of the beaches of Bolonia and Los Lances, both in the province of Cadiz. And the Canary archipela-go is not far behind, with particularly beautiful beaches on the island of Lanzarote, Famara and Pozo Izquierdo Beach in Gran Canaria and El Cofete in Fuerteventura.

The beaches of Cadiz and the MediterraneanIn the Atlantic, specifically in the Andalusian province of Cadiz, is

the beach of Bolonia in Tarifa. Its nearly four miles of fine white sand as well as almost untouched surroundings will delight all who visit it. Furthermore, it is a nudist beach and is especially well-suited for

Beaches

Havens in white, turquoise and blue

That Spain is largely known for its fantastic beaches is nothing new. From the north to the south, the waters of the Atlantic, Bay of Biscay

and the Mediterranean make up a long list from which tourists can choose what most appeals to them. For many British visitors, beaches

are still the country’s main attraction.

Although it looks like the Caribbean, it is Playa de Anfi in Gran Canaria. www.grancanaria.com

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windsurfing, given the gusty winds. In fact, it is one of the favourite zones for fans of sailing sports.

Stepping into the warm waters of the Mediterranean, first we find Los Muertos Beach in Almeria, a paradise of untamed nature in the town of Carboneras in Cabo de Gata. This area is also highly re-garded by travellers and some of its beautiful beaches are protected as part of the Cabo de Gata-Nijar Nature Park.

In addition to all these beaches, the Spanish coast has other well-known spots, especially on the Costa Brava, with beautiful coves such as Cala Estreta and Cala Canyelles, both in the province of Gerona, or the beautiful natural scenery in the Basque Country, with fantastic beaches such as Laga and Zarautz.

One of Spain’s finest beaches is Es Trenc in Mallorca.

Blue Flags on 521 beaches

Last summer, blue flags waved over 521 Spanish beaches. The country leads the European ranking in terms of flags, which gives an idea of the quality of Spain’s coastal waters.

The region of Galicia had the most blue flag beaches in the summer of 2010, with a total of 122 (three more than the year before). It was follow by the Community of Valencia, with 96 (seven more than in 2009) and Catalonia, with 85 (two fewer). Next come the Balearic Islands with 72 Blue Flags (seven more); Andalusia with 66 flags (four fewer); the Canary Islands, with 34 (two more); Asturias with 19 (eight more); and Murcia with 15. Cantabria, which had no Blue Flags in 2009, again hoisted five of these signs of quality in 2010; three flags waved in the Basque Country (one more); Ceuta had two; and Melilla and Extremadura had one Blue Flag, each.

According to the ADEAC-FEE Foundation, which promotes this insignia, “The Blue Flag is the best-known sign of quality beach-es, harbours and embarkations and is recognised worldwide by national authorities, as well as tour operators, local populations and tourists.”

In Spain it is common to see beaches that boast other insig-nias as well, such as the Q for Quality Tourism (awarded by the ICTE), the ISO 14001 Standard or EMAS.

For further information: www.adeac.es

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Spanish coastal destinations are being updated

Spain has long been a reference point of tourism in Eu-rope, so several zones, especially those along the coast, have had to make a decision: renovate or die. Those

responsible for these zones and the central government are carrying out re-conversion work on these mature destinations.

Playa de Palma in Mallorca and Maspalomas in Gran Ca-naria are currently the object of this re-conversion. The works that will take place in Maspalomas include Playa del Inglés and San Agustín in the municipality of San Bartolomé de Tirajana. The idea is to strengthen the future of tourism in the zone. The basic principles of the project are intended to transform part of it. The reconversion of this mature destination will be key to the future of tourism in Gran Canaria.

Modernisation of Playa de PalmaAnother emblematic tourist area being renovated is Playa de

Palma in Mallorca, a well-known spot to visitors all over the world that needs a facelift to be able to compete with other destinations.

The zone’s reconversion includes rehabilitating singular buildings, remodelling the coastline and improving public transport and connections with the rest of the island. The Playa de Palma Consortium, which is in charge of the project,

was created in 2005 and after preparatory work, now has ahead of it “ten years of investment, actions, improvements and reference works that must be capable of turning its cur-rent state into the idea proposed in 2007,” explained those responsible for the project.

Much of the work will not take place at street level, but rather in the subsoil, which is necessary before works on the surface can be undertaken.

Costa del Sol, a pioneerThe groundbreaking Spanish region in modernisation works

has been the Costa del Sol with its Plan Qualifica, which was born in 2007. It aims to improve the zone’s competitiveness through revitalisation strategies for tourist areas, improved en-vironmental quality, updating enterprises and products, pro-moting the use of new technologies and providing an impetus to training, among others.

The Costa del Sol is Andalusia’s most popular tourist des-tination, with nearly 40% of the region’s overnight stays, ap-proximately 60% of airport passengers and a leader in the sun and sand offer and the golf, conferences, sailing and health and beauty segments.

36 Special WTM · November 2010

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38 Special WTM · November 2010

Flight Connections An indispensable requisite for effective

promotional activities is ensuring accessi-bility to our islands.

To this end, in recent months the Ministry of Tourism and Employment has been pro-moting a new strategy based on strength-ening relations with airlines and tour opera-tors, all in order to achieve more flights to all three Balearic airports, as well as flights during more months in the year. In short, it aims to achieve a greater connectivity that allows new markets to be opened and fos-ters the extension of the tourist season.

This reinforcement of connectivity is be-ing achieved through a number of different promotional and advertising agreements for the new routes, which has led to a major rise in the number of flights between the islands and major markets, in addition to more direct flights during the low season.

One an example of this is the joint promo-tional campaign conducted with Turespaña and Monarch, after which the company an-nounced its commitment to our destination through three weekly flights from the UK (London Gatwick and Manchester) during

the winter. Or the agreement with British Airways, which operated flights to Mallorca and Ibiza until late October and is commit-ted to moving up its flight schedule for next summer to March 2011, an important step in improving connectivity during the off-season.

ProductThe tourism offer is being diversified

through products that complement the sun and sand offer and can be enjoyed through-out the year, thus helping to palliate sea-sonality and enrich our destination’s image.

Through the ATB, the Ministry of Tour-ism and Employment is driving a change in promotional content in order to re-channel what had hitherto been the islands’ generic promotion into a new promotional strategy based on promoting concrete products that demonstrate the value of our uniqueness: cycle tourism, nature, culture, nautical tourism, hiking, entertainment, our agricul-tural products and cuisine.

All these elements will make our offer more appealing than our competitors’ dur-ing the low sun and sand tourism months.

Thus, the ATB will be focusing its promo-tional efforts in this area.

Along these lines and as an example of the type of promotion the ATB is commit-ting to in order to combine connectivity and product goals, mention must be made of the joint action developed with British Air-ways in September, in which a tent was set up in Canary Wharf, London’s main fi-nancial centre, to promote BA’s new direct flights to the Islands. The event included a golf simulator to measure visitors’ skills and a recreation of an Ibizan chill out. This

allowed London’s city centre to experience the true essence of the island of Ibiza and get to know Mallorca as a golf destination.

With the added objective of maximising the investment/conversion ratio in promot-ing bookings, the ATB carried out several joint campaigns in August and September also in the British market with tour opera-tors such as Thomas Cook and TUI-UK and airlines such as Monarch/Cosmos and Jet2.com.

Likewise, because the ATB’s objective is not only to increase intentions to travel to the Balearic Islands, but also to improve the spending per visit ratio, it is turning to specific market segments with concrete products, such as sports tourism, which appeals to tourists with higher purchasing power. Thus, two key events the ATB will be sponsoring in 2011 are the Ironman 70.3 Triathlon (May), with Thomas Cook and the Tui Marathon (October). An analy-

Balearic structures its tourism promotion strategy

Flight connections and product diversification, pillars of the new Agencia de Turisme de les Illes Balears (ATB)

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Special WTM · November 2010 39

sis of participants in these sports shows a profile of tourist with a mid-to-high pur-chasing power and educational level whose daily expenditure is above average.

Furthermore, the product strategy is im-portant when presenting ourselves as an attractive destination for getaways, since an increasingly important phenomenon in European countries such as the UK and Germany is dividing up holidays at the ex-pense of major summer holidays in favour of short breaks in nearby destinations.

In this sense, a product that fits perfectly

with this type of travel is wine tourism and so the Ministry of Tourism and Employment will be launching at the World Travel Market

in London a firm commitment to promoting Balearic wines as a complement to Balearic

cuisine which, together with culture, are two motivations in the choice of short breaks.

With respect to promotional tools, the ATB places special importance on press relations as a way to monitor our desti-nation’s image in source markets, while proactively communicating news about the islands and publicising the number of inter-national events that take place there, which demonstrates with specific examples that

the Balearic Islands is indeed a destination that offers a diverse tourism product.

With this objective, last year the ATB

attended to requests from 110 journalists from over 20 different countries and organ-ized 37 press and fam trips, in which par-ticipants had the opportunity to experience firsthand many of the experiences offered by the Islands.

The articles in the international press resulting from these ATB-organised trips allows the destination’s repositioning and constant presence through relating the experiences that help differentiate our product from the competition. These expe-riences travel very efficiently through social networks, which is why we must be aware of the Internet’s power and the important role it plays in tourism marketing; we must increasingly adopt new channels, new me-dia and new ways in our marketing plan to reach potential tourists.

Lastly, in 2011, we will also be betting even more heavily on diversifying source markets so that, along with an integrated marketing plan through media campaigns in consolidated European countries, we will also enhance the creation of our im-age through a strong presence in emerging markets such as Russia.

More than 8,000 runners from 54 nations took part in the latest edition of the

TUI Palma de Mallorca Marathon

Images provided by ATB. Photo: Jaume Capellà.

Page 40: Especial World Travel Market Hosteltur 2010

The roads in Mallorca are as well signposted as in any other in Euro-pean country, but tourists coming to

the island to cycle need extra help so as not to get lost on the secondary and often tertiary roads that cover its particular to-pography, which is the delight of fans of the two-wheeled sport. They also need information on the points of interest along the route, such as places for refreshments or those that provide the best scenery. The answer is a difficult, yet memorable word: geo-positioning.

Aware of the need to promote cycling, Fundació Mallorca Turisme has launched a new experience that allows international tourists who come to the island, especially

in autumn and spring, to get to know in advance the places they will be cycling through - peculiarities, difficulties and ad-vantages - so as to facilitate their choice

and route from their own homes, long be-fore they even reach the destination,. And, once on the ground, they can continue to do so from a mobile phone, GPS or other tools prepared to help.

This is possible thanks to the technol-

ogy placed at the service of this public institution by the Mallorcan firm Obex Ge-opositioned Network Technologies, which is opening up new avenues of communi-

cation with visitors, who can access infor-mation at will, evaluate the offer and share their experiences with other cyclists. A true twenty-first century advance that helps keep the island in a distinctive spot on the global tourism and leisure map.

Cycle tourists to have a new geo-positioning system for

touring MallorcaA simple mobile phone is enough to consult all aspects of interest along the route,

from its difficulty to provisioning points

Cyclists will be able to choose their routes long before reaching the island, thanks to the experience launched

by Fundació Mallorca Turisme

40 Special WTM · November 2010

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Geo-positioning basically consists in superimposing routes, people, objects and all kinds of information on virtual maps. Geo-tagging, in turn, is defined as the process of adding geographical informa-tion (coordinates that define latitude, lon-gitude and even height) in metadata files such as video, images and websites, etc., to serve as geo-referencing, i.e., for find-ing a location on a map.

And this may be a bit complicated in the beginning, since it is strictly a little known novelty that offers extensive sport and leisure possibilities that no cycling en-thusiast should miss. Consulting it is easy, because the information is structured on files that will be posted on various web-sites through freevel.com’s API or can be downloaded in electronic PDF format or printed out directly.

These websites correspond primarily to public administrations, local agencies, sport corporations, private entities, busi-ness parks and tourism companies, such as hotels, agri-tourism or sports centres. And what they will offer their customers and users is access to geo-positioned routes to travel down on road or mountain bikes. And the experience is rounded off by specifications for other sporting activi-

ties such as walking, running, Xrunning, road cycling, mtb cycling, roller skating and Nordic walking.

The main value of this effort is to help Mallorca remain an appealing tourist des-tination in the off-season as well, since interest in the island with its excellent beaches and warm weather multiplies

with the arrival of summer, although it may be too much for cyclists. Thus, those who wish to discover a different destination during the months in which the weather

is best suited for it must be able to travel road and mountain with agility and skill.

Connecting with the environment

To achieve this, technology has offered up geo-positioning, which allows a more satis-fying travel experience connected with the environment, without routes ceasing to of-fer high value from the strict cyclist point of view. The best proof of this is that many amateur and professional teams have now been using Mallorca as a place to train for many years with excel-lent results. How do we know this? Because they come back.

And, of course, the cycling boom in the largest of the Balear-ic Islands would not have been possible without the cooperation of the existing offer. In fact, many hotels and restaurant establish-ments already have insignias on their doors indicating their willing-ness to accommodate cyclists. In

the former case, many hotels are striving to offer these visitors places to store or repair their vehicles and serve fare that is highly compatible with their needs.

Mallorca’s commitment to cycling goes far beyond considering it a complementary offer, but rather ranks it among the main argu-ments for a change in tourism that prepares the island to adopt a new growth model as an alter-native to the overcrowding that occurs in zones dedicated to ex-ploiting the sun and sand offer, which is also very important on the island.

The routes will be structured on files that can be read on a number of websites, downloaded in electronic

PDF format or printed out

Page 42: Especial World Travel Market Hosteltur 2010

In northern Mallorca, just a few metres from world-famous Alcudia Beach, is an authentic Mediterranean oasis, Sea Club

Alcudia, an apartment resort in the form of a small village that is typical of the area. The establishment opened its doors in 1987 and was completely renovated between 2004 and 2008, which is why it boasts comple-tely updated facilities with more than 60,000 square metres of gardens and areas for stro-lling, as well as five swimming pools.

And all this is framed in pleasant buildings no higher than a ground floor and one storey, which contributes to the highly-prized sense of tranquillity its guests bask in. It is almost impossible for the swimming pools to be crowded, even in high season. This is an im-portant differentiating factor over other more overcrowded offers on the market.

There are one and two-bedroom apartments and studios as well. And all of them have air conditioning, satellite TV, microwave oven, kettle, toaster, hair dryer and a furnished terrace overloo-king the stunning gardens and swimming pools. In recent years, Sea Club Alcu-dia has been introducing new types of apartment, such as the Superior, Select, Orkidea and Family lodgings. These new additions are equipped and differentiated

according to the specific needs of the guests who stay there.

Other aspects Sea Club Alcudia bets hea-vily on are sports and outdoor activities as a source of health and wellbeing. To this end, this resort has several basketball and volle-yball courts and a new sports centre. These are now joined by an almost 500-square-metre fitness centre with spinning rooms and an indoor sauna, etc., where all guests can make preferential use of all facilities.

Entertainment is another aspect especia-lly catered to in this resort. There are things to do all day long, with mini-clubs for chil-dren, who can also enjoy the MiniDisco, a special teen programme and a show in the evening for adults. Over the past 10 years, Sea Club Alcudia has demonstrated its strong commitment to entertainment, the best source of experiences and sensations.

The culinary offer is extremely extensive and is based on a buffet with show cooking reinforced by theme nights (Asian, Italian, western, BBQ, etc.). It is supplemented by three à la carte restaurants that are open during the day and feature Mediterranean and international specialties.

All these details, along with the decision to move towards the establishment’s sustai-nable management, make it an Eco-resort

that has earned recognition from the tourism sector: in 2009, Sea Club Alcudia was ho-noured as best Sun Garden Plus in Mallor-ca and third-best in the world by one of the largest international tour operators. Sea Club Alcudia is committed to quality and sustaina-bility, factors in its day-to-day commitment.

But there is another important novelty in the modern management of this small Medi-terranean village: a new-generation website to be launched in December that will feature a comprehensive booking engine and allow visitors to buy admission tickets to amuse-ment parks and excursions, in addition to reserving transfers and hiring cars.

para saber más

Sea Club Alcudia, a great resort for everyone

in Northern Mallorca

Avda. de México, S/N07410 Puerto de Alcúdia. Mallorca

Tel. 971 890177 - Fax. 971 [email protected]

www.seaclub.com

PR

42 Special WTM · November 2010

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36 beaches54 km long coastline4 marinas

5 golf courses5 cycling routes6 indoor swimming poolsMagaluf athletics track

Public finca galatzó100 km of hiking routesCalvià for climate protection

Majorca

Palma

calvià

sport & nature

FUNDACIÓNCALVIÀ

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One out of every four tourists who visit Andalusia declares that the main reasons for doing so are the

unique historical and cultural heritage of its eight provinces and its worldwide fame. Each year visitors from all over the globe encounter its beauty for the first time, but a good number of tourists from the region’s traditional markets, such as the UK, seek to enjoy a new experience on each visit. And Andalusia never disappoints them.

One of the most popular attractions is un-doubtedly the Alhambra in Granada, which this year has decided to provide a strong impetus to other ways of enjoying it, such as queueless private tours in the moonlight or tours without barriers for the visually im-paired. In August, it added night tours that start in the Hall of Ambassadors and pass through one of the side doors to enter a gallery that affords a panoramic view of the Albaicín and Sacromonte quarters. From September to November and from March to May, visitors can also take the Palace Gar-dens of the Generalife in night mode.

There are also private group tours during the daytime and at night for up to 30 peo-ple, which allow for a unique experience. This will undoubtedly be enjoyed by visu-ally impaired visitors, who can now arrange

specialised group tours that include a privi-leged reading of the poems adorning the halls, fragrances and sounds and even an introduction to replicas of decorative items through touch.

In October, the Mezquita of Cordoba added night tours that begin with a video presentation of Patio de los Naranjos and go on to tour the monument’s highlights, accompanied by sound and lighting that gradually develop as the tour unfolds.

Culture and cuisine are the cornerstones of what Andalucía has to offer the British market. They are also prime complements to the stays of visitors who come as part of the language tourism segment, for which there are numerous schools and other pro-grams proposed in almost all provinces.

Luxury in every senseThe latest Andalusian offer was present-

ed at Harrod’s of London in early autumn to reveal to upscale British clients the vari-ous possibilities that can be found by tour-ists seeking a different experience related primarily to culture, wines, gastronomic delights and the golf offer, as befits their tastes.

For the specialist golf client, Andalusia

shows that it retains its position as Spain’s most popular destination and one of the most important in Europe. It has recently added four new courses to an already out-standing array located in the provinces of Almería, Huelva and Malaga, which will be joined in the medium term by other projects that are well underway in Granada and Cadiz.

This region in southern Spain has decid-ed to bet on golf as a fundamental tourist attraction and has golf courses distributed in the most balanced way possible. It is fully committed itself to their sustainability, which will undoubtedly lead golfers to get to know and care for its many charming spots as well.

Increasing international recognition is being garnered for sustainability, which is another way to offer unique experiences. In October, Andalusia became the European region with the most spaces recognised by the European Charter for Sustainable Tour-ism. It now has a total of 18 sites with this accreditation, in which preserving wildlife and the population’ economic participation in tourism activities are priorities.

Ángeles Vargas

The tourism offer in Andalusia is constantly reinventing itself so as to never stop surprising its most loyal clientele. From enjoying the most emblematic jewels of its cultural heritage under the moonlight to discovering the many possibilities for experiencing luxury living, cuisine and nature, there is always something to return to in southern Spain.

Its high-standing offer was present at Harrod’s of London

Enjoy Andalusia in a different light

The schedule of evening tours to the Alhambra has been extended as of August first.

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46 Special WTM · November 2010

Indeed, the British market is evolving very positively in 2010, despite the economic crisis. From January to August, more than

2.06 million British tourists visited the Ca-naries, a figure that represents an increase of 12.67% over the same period in 2009. In August in particular, 287,040 British tourists arrived, 30.39% more than the same month last year. The Canary Government expects an increase of 7% this winter.

The Canary Minister of Tourism, Rita Martín, says that the Canaries are currently spearheading Spain’s tourism recovery. In fact, as regards the UK market, “we can say that reservations to the Canary Islands have risen 7%, while the rest of Spain and the Balearics are experiencing slumps of 1% and 9%.”

In 2009, despite the decline in this market in different Spanish destinations, the United Kingdom remained the Canaries’ most im-portant origin market, originating 33.5% of all tourist arrivals to the islands, nearly 2.23 million visitors, a figure that represented a drop of 10.84%.

The Minister of Tourism in the Canary Islands affirms that compared with com-peting destinations, British tourists “value our climate, sunshine, safety and top-notch range of accommodations managed by top professionals. They believe that ease of transfer, our destination and price are also important”.

The year’s figures demonstrate the recovery the Canary Islands are undergoing in what remains its leading origin market. British tourists travel to the Canaries all year round, with little seasonality in demand, motivated by the archipelago’s enviable climate.

The archipelago recovers its leading origin market

British tourists returning to the Canaries

Anfi del Mar beach in Mogan, located southwest of Gran Canaria, Canary Islands, Spain. (Photograph: Tourist Board of Gran Canaria).

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Gran Canaria’s traditional tourists

British tourism is a traditional market for Gran Canaria and the origin of the development of tourism on the

island; hence its fundamental importance to the sector.

According to statistics from the Minis-try of Tourism, Gran Canaria welcomed 695,246 visitors last year, while it re-ceived 438,057 until the month of August, down 5%.

In addition to participating in all major industry trade shows held in the UK, in-cluding the World Travel Market, Gran Canaria is promoting the destination and its products through presentations to pro-fessional associations such as the ABTA and AITO, fam trips and press trips and promotional agreements with airlines.

The Minister of Tourism of Gran Canar-ia, Roberto Moreno Díaz, points out that especially “the sun and sand product is the main attraction for this particular mar-ket, as are products such as nature tour-ism, which is linked to our volcanic origin; water sports also have a specific weight, thanks to our wide range of maritime ac-tivities.” This year the island celebrates the 25th anniversary of the ARC Transat-lantic Regatta, a consolidated event that is extremely popular with sailors all around the world.

Additionally, Gran Canaria will con-

centrate its activities in the UK market to promote Gran Canaria culture within the framework of the screening of its capital, Las Palmas de Gran Canaria, as a candi-date for the 2016 European Cultural City.

Half the tourists visiting Lanzarote are British

Half of all foreign tourists arriving in

Lanzarote come from the UK. In 2009, 708,353 British tourists visited Lanzar-ote, which meant a decline of almost 14%. However, the British market has improved this year and the accumulated data until August is witness to a leap in the number of arrivals from that market, with a 17.40% increase or 536,190 visi-tors. The island’s authorities hope that the British desire for holidays and increased consumer confidence help pre-crisis lev-els return soon.

The action lines for promoting Lanzarote tourism in the United Kingdom are marked by changes in the industry and British consumers. The island has focused on improving flight connections. “In a mature market such as the UK, in which the final consumer is increasingly the maximum prescriber of travel, a third line of action is being focussed on promoting to the fi-nal public, in which online media, among other factors, plays a key role”, indicates Turismo de Lanzarote.

Lanzarote’s tourism offer, which is dominated by sun and sand, makes the island a traditional family destination. However, in order to reach increasingly specialised tourism segments, promotion is focusing on enhancing its diversity as a sustainable nature and volcanic destina-tion that offers golf, water, sports and food

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and wine products. This year, the Lanzar-ote European Sports Destination seal has been launched, a clear commitment to these product segments.

British visits to Fuerteventura grew by 24.76%

The island of Fuerteventura received a total of 314,021 tourists in 2009, 75,876 fewer than the year before. “The island noted the loss of flights, since almost all demand is concentrated in traditional tour operators such as Thomas Cook and TUI, which reduced the scope of their activity because of the economic crisis of 2009 and the devaluation of the pound against the euro. This made holidays more expen-sive for British families”, indicates Tur-ismo de Lanzarote.

However, in the first eight months of this year, Fuerteventura has achieved “very good and encouraging results”, the product of hard work accomplished by all the island’s tourism agents and a com-mitment to improve flight connections. Between January and August 2010, the island received 256,102 tourists, 24.76% more than in the same period of 2009. The main factor in this recovery has been the successful attraction of leading car-riers, such as Monarch Airlines, Easyjet, Aer Lingus and Ryanair, on routes be-tween Spain and the United Kingdom.

Fuerteventura centres its promotional strategy on attracting family tourism, nautical tourism, birders and nature lov-ers, without overlooking the fact that its strengths are its beaches and excellent climate all year round.

Diana Ramón Vilarasau

British tourism is a strategic market for Tenerife, with a 31% share of all foreign visitors to the island. The climate, beaches and warm weather still figure among the preferences of these visitors, who only take four hours to travel from the UK

and have daily flights at their disposal.“Tenerife is a comprehensive destination for everyone: it has a fantastic range of qual-

ity accommodations and the range of leisure activities is exceptional. The most important thing is that visitor satisfaction has risen, thanks to the improvements that have been implemented at the destination. The British loyalty to Tenerife is very strong, so it is nec-essary to continue improving our infrastructure,” affirm the island’s tourism authorities.

In 2009, Tenerife received nearly 1.34 million British tourists, 12.3% fewer than in the preceding year, a situation that has reversed itself during the first eight months of 2010. Until August, 921,104 British tourists visited the island, an increase of 6.71% over the same period last year.

Summer slots in 2010 rose by 23.33%. The provision of slots for the 2010/11 winter season points to a further increase of 2%.

Tenerife has a comprehensive and varied tourism offer: culture, cuisine, fiestas, fam-ily, luxury, golf, hip and trendy - the fashion destination - adventure, nature, sun and sand and Tenerife off the beaten track - charming places.

“We are making special efforts in the Select product. Tenerife can present a wide range of Select products, demand for which is growing. This product has survived the crisis in the United Kingdom. At the same time, it is important to promote the value added offered by the island, such as the leisure offer. We are a complete destination.”

In its promotional strategy, Tenerife carries out direct actions with travel agents with a mid-level, medium-high profile, concentrating its efforts on the Select/luxury and sun and sand products.

Furthermore, a number of initiatives have been launched, including joint campaigns with Monarch and Jet2 airlines, joint campaigns with the press at source, press trips, fam trips that highlight the island’s variety and richness, sun and sand, nature, architec-ture, the hotel offer, culture and cuisine. Tenerife is home to the annual meeting of the TUI UK - Thomson travel agency network, with 1,000 participants from all regions in the UK discovering the island’s charms.

Diana Ramón Vilarasau

Tenerife, a complete destination

Teide National Park, located in Tenerife, Canary Islands, Spain.

48 Special WTM · November 2010

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Betting on relaxation, contact with nature and the scenery. Elements that are combined with twenty-first

century facilities and personalised atten-tion. The resort’s director, Alejandro Artiles Taurony, explains the differential aspects of this four-star establishment, which has 87 rooms, including Executive, Superior, Stan-dard and Junior Suites.

Because of its location, does Roca Negra Hotel & Spa offer visitors a different pers-pective of the island of Gran Canaria?Being set in a rural environment, Roca Ne-gra Hotel & Spa preserves the traditional flavour and essence of truth. Tourists who come to Gran Canaria find significant diffe-rences in a fishing village such as Agaete, where they will experience something enti-rely new thanks to the wonderful scenery of

forest and countryside, without missing out on the chance to enjoy the beach.

What are Agaete’s main attractions for domestic and international tourists? What distinguishes it from the island’s better-known southern zone?The first thing they will find is a coastal vi-llage of 5,800 inhabitants. The second is an open door to the entire northern and central areas of Gran Canaria. The third is a seafood-based cuisine and warm, sincere treatment by the residents.

As regards the Roca Negra Hotel & Spa, what are its main differentiators from the rest of Gran Canaria’s accommoda-tion offer?We have opted for quality rather than quan-tity, in order to recover a traditional hotel trade that has been lost over the years. And to achieve this, the size of our staff must be increased to bring the staff/guest ratio above average.

Since it was inaugurated this very year, the hotel has cutting-edge services and resources. Which of them would you care to highlight?We have twenty-first-century facilities, with a spa that caters to the body, conference and meeting rooms, Wi-Fi throughout the hotel and state-of-the-art audiovisual equipment.

In keeping with this, what are the ro-oms like? Are they classical, modern or a combination of the two?The rooms are designed in the Mediterra-nean style with a very personal, carefully conceived decor. The furnishings and ac-cessories were brought in especially from Italy and designed to detail. Furthermore, there is also air conditioning/heating and a 32” plasma TV, among other amenities. Another thing to consider is the pillow menu we offer.

The hotel cuisine is divided between two restaurants, La Caleta and Le Rubi-nie. What do they feature?

La Caleta is for typically Italian cuisine. Fresh ingredients in dishes prepared on the spot in a cosy, intimate ambiance. Le Ru-binie is a bright, open salon, which allows small events and meetings to be held and includes buffet services, a menu and à la carte dining. Although dedicated to inter-national cuisine, special attention is paid to local specialties.

The spa is one of the stellar features in the hotel’s offering. What can guests find there?Very good use has been made of the space, which contains a wide offering including a whirlpool, Vichy shower, ártic spa, cyclonic contrast shower and Scottish storm shower, Turkish and Roman thermal baths, flota-rium, Finnish sauna and relaxation room, in addition to aromatherapy, color therapy and massages. As a corporate policy and in keeping with the exclusive service, the circuit can be enjoyed by up to ten clients at the same time, to ensure the desired re-laxation and calm.

Besides the health offer, what other resources for entertainment does the hotel offer?Our offer is closely connected to nature and Agaete’s spectacular scenery and includes hiking, cultural tours, horseback riding, scu-ba diving and fishing. The most attractive features are the natural pools that are only five minutes away, not to mention the beau-tiful beaches of Gran Canaria’s north coast.

The Roca Negra Hotel & Spa is a new establishment that has opened this year in Agaete in northern Gran Canaria and is differentiated from the island’s main offering, thanks to its distance from the hustle and bustle and overcrowding in the south.

Alejandro Artiles Taurony, director of Roca Negra Hotel & Spa

Roca Negra Hotel & Spa, the return of the traditional hotel trade to Gran Canaria

The brand-new four-star hotel inaugurated in Agaete offers highly personalised guest service

PR

Roca Negra Hotel & Spa (****)Avenida Alfredo Kraus, 42.

Urbanización El Turmán35480 Agaete. Gran Canaria .

Canary Islands. Spain.Tel.: +34 928 898 009 Fax: +34 928 887 781

reservas@hotelrocanegragrancanaria.comwww.hotelrocanegragrancanaria.com

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Arona is located in southern Tenerife, which has experienced a remarkable evolution over the past decades. Ri-

sing demand has turned Arona into one of the municipalities with the most outstan-ding accommodations on the island. Since satisfying visitors is one of our top priorities, Arona has become a place where you can find a wide range of possibilities to suit your tastes and needs.

84 square kilometres of land - that’s Arona, where rural and tourist settings combine to perfection. Its best-known areas include Playa de las Américas, Playa de los Cristianos, Playa de las Galletas and its countryside.

Beautiful beachesPlaya de Las Américas offers its visitors

unbeatable lodging standards, with facili-ties adapted to all needs, complemented by a variety of leisure attractions. Visitors can enjoy a broad seaside promenade (8 km without barriers) all along its coastline, with gardens and recreational areas that lead to the neighbouring village of Los Cristianos. Its golden, sandy beaches and all-year-round spring climate makes it the ideal spot for the perfect holiday.

At El Camisón beach, all sun and beach lovers will enjoy peace and quiet and re-laxation. At the same time, a host of waters sports offer a touch of fun for an unfor-gettable day in ideal temperatures.

The different shopping centres located along the Golden Mile are home to all kinds of shops and businesses, ranging from per-fumeries and jewellers to top-notch bouti-ques, electronic centres and leather shops, etc.. Visitors will find everything they desire in the municipality’s shopping areas.

Playa de Los Cristianos’ year-round ex-cellent climate, together with its attractive beach, has started to captivate tourists from other parts of Europe.

Playa de Los Cristianos has gone from a small fishing village to a modern, vigorous tourist resort, yet it still preserves the local taste of its marine origins. With the Euro-pean Blue Flag and all the facilities requi-red, Las Vistas Beach is more than 1000 metres long with fine white sand, a dreamy place where the whole family will enjoy the sea and salty Atlantic breezes.

Playa de Las Galletas is one of the finest examples of an attractive fishing village in the south of the island. Its marine air is echoed on the village streets, where stro-

lling visitors mix easily with the locals and breathe in its enormously affable ambiance.

City, sports and cuisineThe town of Arona, chosen as a Site of

Historical Interest (BIC) in the 1980’s, re-ceives its visitors by displaying the splendo-ur of its architecture and landscapes, which were reserved for the most privileged social classes in the past. Its crowning architec-tural jewel is the Church of San Antonio Abad. Built with one sole nave, the ancient building was originally constructed during the 18th century.

Arona offers an extensive array of sport activities: swimming, tennis, athletics, an Olympic stadium, beach volleyball, football, basketball, handball, golf (2 golf courses: Golf Playa de Las Américas and Golf Los Palos) and all kinds of water sports. Diving is undoubtedly the most popular activity in tourist zones. The crystal-clear waters and seabeds are ideal for diving all year round. Excursions depart daily from the old Playa de Los Cristianos to visit whales and dol-phins in their natural habitat.

As for cuisine, Arona offers its visitors a wide range of restaurants with top-quality fare that makes use of typical Canary products, ca-pable of satisfying the most exquisite palates.

In Arona, southern Tenerife. Dive into a sea of sensations in which leisure, fun and certainly rest are all components that will de-light our municipality’s protagonists, tourists.

Arona... dive into a sea of sensations

www.arona.travel

PR

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Tenerife is the largest of the Canary Islands and one of the most popular and easily accessible holiday desti-

nations for UK travellers. What’s more, the island boasts guaranteed sunshine all year round, thanks to its location off the coast of the African Continent, just four hours away from the UK – making it the perfect place to banish the winter blues. The UK is the island’s largest international source market, representing 31% of total visitor arrivals.

Tenerife pursues the highest standards of quality and the very best experiences for its visitors. The Tenerife Tourism Cor-

poration, a tourism agency run by the Te-nerife Island Government, has launched a series of new initiatives with the objective to guarantee the continuous renewal of its infrastructure and also to develop new products to cater to the ever-changing de-mand of tourists.

Funded by the Tenerife Island Govern-ment, the Canary Islands Tourism Council and the Spanish National Tourism Secre-tary, the “Plan de Dinamizacion del Pro-ducto Turistico” was signed in 2007 with the objective to invest 3,640,000 Euros in tourism ventures. Featuring several pro-jects, the Plan includes initiatives to enhan-ce signage on the island, to develop cultural heritage projects and to improve accessibi-lity to natural areas through walking paths, such as the recently launched “Six Senses Footpath” in the Anaga Rural Park.

In addition to 120 activities which have been carried out to date, the creation, pro-motion and commercialisation of a com-munication platform aimed at tourists has been one of the island’s most significant consumer-focused activities. This initia-tive includes an annual events calendar, a TV channel designed to showcase the island’s attractions in hotel rooms, the

production of new tourist guides, a Tene-rife Mobile application and a free phone line for tourist enquiries.

Among 80 additional activities scheduled for 2010, focal points include a new Tourist Office; a children’s play area at Tenerife South Airport; several activities aimed to promote Tenerife’s gastronomy and wines, such as the 6th Chef Championship; and the construction of a “Whale and Marine Environment Interpretation Centre”.

As well as developing new tourism pro-

ducts, Tenerife is also placing great impor-tance on improving its infrastructure and facilities. The Tenerife Tourism Corpora-tion, in conjunction with the Tenerife Island Government, the Arona, Adeje, Puerto de la Cruz and Santiago del Teide Town Halls, as well as the Island’s Hotel Association Asho-tel, has developed an agreement to rege-nerate tourism areas throughout the island from 2007 to 2013.

The “Regeneration of Tourist Areas Project” will see improvements made to Tenerife’s beaches, road infrastructure, pedestrian and green areas, as well as res-tructure work to areas highly frequented by tourists. It will also launch a new 47 kilome-tre path for cyclists between Los Cristianos (Arona) and (Adeje) and an extensive foo-tpath along the northern coast.

53 projects worth 36 million Euros in total have been completed to date. 28 projects worth 20 million Euros are currently in ope-ration or will be developed in the near future. An additional sum of 868,000 Euros has also been allocated to 35 written projects. In total, the regeneration project represents 135 activities worth 58,700,000 Euros.

Tenerife: a destination with views to the future

PR

www.webtenerife.com

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The UK is Catalonia’s second largest international source mar-ket, only trailing France. In 2009, a year marked by a wide-spread crisis, more than 1.6 million British tourists visited

Catalonia, a figure somewhat lower than the previous year’s.The spokespeople for Agència Catalana de Turisme (ACT) point

out that the pound’s instability against the euro in the past three years has not been a factor this year. This and the UK market’s stronger performance makes them think the worst is past.

“We believe this situation recommends and justifies increased ef-forts to regain the market share lost in recent years. Hence, we have declared 2011 the Year of the UK, which will mean that the number of promotional activities, usually around 50, will be stepped up in order to achieve this objective.”

A diversified offerCatalonia is characterised by a wide range of diversified tourism

products. From the classic sun and sand, family and snow tourism to city breaks and cultural, cruise, sports, health, active, business and even medical tourism. “Statistically, we can affirm that our offer encompasses more than thirty tourism segments”, indicates Agèn-cia Catalana de Turisme (ACT).

That is why the maximum development of promotional action plans that cover these segments, which, in turn, are prioritised to the utmost is considered very important. “Yet not only is this par-ticularly relevant, our tourism offer must also increase and its quality standard must be maintained, so that our tourists will continue to make Catalonia a leading destination on the Spanish mainland.”

In addition to on-going promotion and the creation of new tour-ism products, Catalonia is paying special attention to controlling and assigning seals that guarantee its offerings’ quality. “Our family holiday destinations, sports tourism destinations and product clubs (golf, health and welfare, cuisine, cultural, nature and active tour-ism) are a synonym for our visitors’ guaranteed satisfaction.”

Multiple market interestsThe English market is characterised by its maturity, which means

its demand for tourism products is varied and wide-ranging. The ACT notes that “the sun and sand product remains the leader, fol-lowed by city breaks, especially in Barcelona, in addition to a com-prehensive list of growing minority micro-segments.” It adds that the all-inclusive product is becoming significantly more popular, because it reduces travel costs; it is simultaneously stimulated by the relevant protection afforded by sales channels, following the bankruptcies of tour operators and airlines.

Costa Brava, Costa Dorada and Barcelona are the most popular travel brands in the English market. Significant from the destination point of view are “the short distance, our climate, our cuisine and a very competitive value for money ratio.”

New toolsAs for new attractions, the ACT notes that the creation of the

Catalunya Convention Bureau, which will be a very useful tool and channel for business, meetings and incentives tourism. The inau-guration of the Lleida-Alguaire Airport will help enhance the quality and competitiveness of the region’s snow and mountain tourism offer and increasing number of destinations for family and sports tourism.

Another line is cruise tourism. With the ports of Barcelona, Pal-amós and Tarragona, Catalonia has become one of the most popular and competitive destination in the Mediterranean.

“Our priorities in 2011 will revolve around business, conferences and incentives, family, health and culinary tourism, all backed by a consolidated, prioritised promotion of the Catalunya brand, with key support from our new online technology platforms. “

Diana Ramón Vilarasau

Spain’s leading tourism destination is ready to ensure its second-leading source market

Cataluña declares 2011 the Year of the United Kingdom

Catalonia receives nearly a quarter of all the international tourists who visit Spain. Last year, it attracted 12.8 million visitors, which accounted for 24.4% of all visitors, and generated revenue of 9,643 million euros. Although their evolution over the preceding year was negative, these figures mean that Catalonia is still the number-one region in terms of number of tourists and tourist expenditure.

Sitges, a stellar destination in Catalonia (Photo: Turisme de Sitges).

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Located in the northern stretch of the Maresme District, Santa Susanna nes-tles in a privileged setting between the

mountains and the sea, which enhances its potential. The long coastline makes it one of the most popular tourist areas in the district. Family tourism and business tourism are the main bets.The British market is among the four most important sources of international tourists to this municipality: in 2009, it accounted for 21.48% of all visitors, according to statistics from the Santa Susanna Tourism Foundation.

Quality family tourism The municipality has a wide and varied tour-ism offer. Its two most popular lures are cur-rently family tourism and meetings tourism.Since 2003, Santa Susanna has boasted the Family Tourism Destination insignia, a specialised brand through which the Catalan Tourism Agency, after an annual audit of the destination and all certified establishments

(hotels, shops, restaurants), “recognises tourism zones or municipalities that offer quality resources and services specialising in the family”. A total of 70% of its accom-modations have specific services for this segment: babysitters with languages, trained instructors, children’s menu and play areas in restaurants, plus a full range of entertain-ment and a Mini Beach Club, among other attractions.It also offers water sports and activities - windsurfing, kayaking, jet ski - and mountain activities - cycling, horseback or donkey rides - in addition to theme parks and tourist trains and boats.

Betting on meetings tourism Santa Susanna, which is part of the Prov-ince of Barcelona Convention Bureau and Catalunya Convention Bureau, has extensive experience supporting, coordinating and organising different events and meetings. The Santa Susanna Tourism Foundation fa-

cilitates the coordination of the municipality’s public and private offer in this segment.As for infrastructure, there are five singular venues with meeting rooms, three of which have a capacity of over 250 people. A few of the most prominent are Masia de Can Ratés, a rural-style construction, and the Pabellón Municipal, a sports complex that offers a multipurpose space for hosting meetings in different and special surroundings. They are joined by ten hotels with meeting rooms, four of which also have a capacity of over 250. The municipality’s hotel capacity is 14,161 beds, 8,823 of which belong to establish-ments with meeting rooms.

Diana Ramón Vilarasau

Santa Susanna, tourism between the mountains and the sea

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With nearly 2.14 million British tourists in 2009, the Community of Valencia was Spain’s fourth-leading destination for this source market. This figure represents 41.9% of the region’s total for-

eign demand and makes the UK its most important origin market. The UK market has historically been the main source of international tourists for the Region of Murcia as well.

Beaches and strolls in the Community of ValenciaDespite its position in the ranking of Spanish destinations, the number

of British tourists who visited the region last year dropped 14.45% com-pared with 2008. This negative growth has continued in 2010, but has slowed down. Up to August 2010, the number of British tourists in this re-gion had fallen 9% compared with the same period in the preceding year.

The British market is among the priorities in terms of passenger volume for the Community of Valencia and its brands and destinations, above all Benidorm, which is a major objective of the annual marketing plan and the target of half of all promotional efforts.

Leisure and holidays are the primary travel motivations for 89.6% of the British tourists who visit Valencia. The most popular activities are beaches (70%), walks (67%), monuments (43%), shopping for crafts and regional products (41%) and fiestas (31%).

The region’s splendid beaches are famous throughout Europe for their natural beauty and unique quality. Warm weather and an unbeat-able range of services make Alicante, Benidorm, Valencia and Castellon among the favourite holiday destinations. Taken together, the first two attracted 95% of all Britons who visit Valencia.

High impact promotionTo recover the market, the Alicante Government and hoteliers from

the Costa Blanca will be investing 400,000 euros in a joint campaign to promote the region’s wide range of tourism products in ten UK cities - Manchester, Birmingham, Glasgow, Nottingham, Derby, Leicester, Shef-field, Cardiff, Newcastle and Doncaster - reaching a population of close to 20.75 million inhabitants. A total of 59% of all international tourists to the region came from the United Kingdom.

Some of the most prominent actions include a graphic presence in 172 travel agencies, the installation of 210 large panels illuminated at night on major roadways in eight cities and 42 illuminated panels in major UK supermarkets.

Murcia, experiences The UK market is historically the largest source market of tourists to the

region of Murcia. The airlines operating to the San Javier Airport in Ali-cante, including low cost carriers, are further strengthening this position.

In 2009, Murcia welcomed more than one million British tourists, 3.9% more than in the previous year. So far this year, the evolution of this mar-ket has followed the downward trend registered in most Spanish destina-tions. Up to last August, it was down approximately 7% over the same period in 2009. However, during the summer months, the numbers rose slightly and overnight stays rose considerably.

Murcia is currently focusing on selling experiences to its visitors. The offer’s main lines are major sporting and cultural events – the European Art Biennale, Manifesta 8, the SOS 4.8. Festival, The International Festival of Cante de las Minas de La Union, the Med Cup, with the most popular product for this market being sun and sand, golf -, a rapidly growing prod-uct with 21 top-notch courses - and health and beauty with its renowned spas and thalassotherapy centres.

The Region of Murcia is in the midst of reconverting its tourism sector. The rejuvenation of mature products and bonanza of relatively new prod-ucts will allow highly positive figures by the end of this year, according to forecasts, especially taking into account the national trend and rising number of British tourists who come to their second homes in the autumn months. The celebration of the Art Biennale, Contemporáneo Manifiesta 8 and the Jubilee Year in Caravaca are appealing attractions that will provide a new impetus to its leading origin market.

Diana Ramón Vilarasau

The two communities that make up the Spanish Levant are preparing their promotional arsenals to recover British tourism.

High impact promotions and experiences for British tourists

The Spanish Levant, out to reconquer its leading origin market

Benidorm, among the favourite holiday destinations.

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56 Special WTM · November 2010

A total of 116,722 British tourists vis-ited Cuba from January to August 2010, which represents 98% of the

figure for the same period the year before and amounts to roughly 7% of all arrivals to the island during that time.

Despite the slight dip in cumulative ar-rivals for the first eight months of this year, compared with the year before, this behav-iour indicates that the English market is re-covering. The UK closed 2009 with 88.9% of the arrivals in 2008 and figures for the first months of 2010/2009 remained nega-tive until May, when a steady upturn in total visitors was seen, as reflected in the graph, and the previous year’s performance was approached.

The British market closed the accumu-lated period between January and August 2010 in its now-traditional second place - preceded by Canada and followed by Italy, Spain, Germany, France, Mexico, Argen-tina, Russia, the Netherlands, Venezuela, Portugal, Colombia, Chile, Switzerland, Peru, Brazil and Belgium. Since 2005, the United Kingdom has consistently been the island’s second largest origin market.

An analysis of the accumulated statistics for the first half of 2010, posted on the Cuban National Bureau of Statistics web-site, shows that the UK furnished 292,918 overnight stays from January to June, the equivalent of 3.2% of all the overnight stays registered in Cuba. A total of 85% of these stays were registered in the island’s west-ern region, 9% in the central region and 6%

in the east.In the accumulated period until August,

the latest figures available at press time, Cuba registered a growth of 1.8% to reach 1,769,058 visitors, 32,000 more than in the same period of the previous year. Spe-cifically, there were 172,772 visitors in Au-gust, a 5.4% increase over the same month in 2009.

With the arrival of 16,226 visitors from the UK to the island in August 2010, this market grew 11.6% compared with the same month of 2009.

The British market in CubaCCUBA

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L U X U R Y I N P A R A D I S E

N E W S E N S A T I O N S

Elegance and refi nement. VIP treatment and exclusive facilities. A new and intimate hotel within the hotel.

Highly personalized attention and maximum comfort for experiencing the difference of luxury. Independent

reception desk, private bar and restaurant, exclusive swimming pool, room service, butler service …

a privileged travel experience. Royal Service, paradise at Paradisus Resorts.

PARADISUS PRINCESA DEL MAR

RESORT & SPA

PARADISUS VARADERO RESORT & SPA

PARADISUS RÍO DE ORO

RESORT & SPA

Makes Sense

Page 58: Especial World Travel Market Hosteltur 2010

58 Special WTM · November 2010

From January to June 2010, 1,389,712 foreign visitors came to Cuba, 1% more than in the previous year. In all, 1,377,864 were classified as tourists and 11,848 classified as excursion-

ists whose stays were shorter than 24 hours and included cruise passengers, day visitors and crews. This information has been extracted from reports published by the Cuban National Bureau of Statistics.

As for the sources of visitors by geographical region, the behav-iour was similar to past performances: America contributed 68%, followed by Europe (30%); Eastern/Pacific Asia, Africa, Southern Asia and the Middle East, in that order, provided the remaining 2%.

In the hotel sector, there were 9,488,597 overnight stays by for-eign guests in accommodations establishments, 1.8% more than in the first half of 2009, and the average occupancy rate was 51%, calculated on the basis of the existing lodging capacity.

Canada contributed 49% of these overnight stays, followed by Italy, Spain, Germany, Mexico, the UK, France and Argentina in that order. It should be noted that these markets are ordered in terms of overnight stays, not entry by borders, since it depends on whether the tourists stayed in tourist establishments or not.

In keeping with the traditional behaviour, 62% of the overnight stays in Cuba from January to June 2010 were recorded in lodgings in the country’s western provinces, 23% in the central provinces and 15% in the east. Given the importance of Varadero, the province of Matanzas accounted for 43% of these overnight stays, followed by Havana and Holguín, with 14% and 11% respectively.

The profile of travelers who visited Cuba during the first six months of the year was characterised by the following indicators. Gender proportions were exactly par - 50% men and 50% women - and tourists in the age range between 25 and 44 predominated with 37%, followed by the 45 to 59 age group (30%) 60 and over

(20%), 15 to 24 (11%) and under 15 (2%). For 95% of the visitors, the main motive for travelling was leisure, recreation and holidays; the remaining 5% visited Cuba for business or professional activi-ties, health reasons, events or other motivations.

Total revenue from tourism entities - expenditure by international visitors in the core business - amounted to MCUC 882,218.70, 3.9% more than in the previous year. The largest expenditure was on food and drink - MCUC 363,567.40 - followed successively by lodging, transportation, retail and recreation.

The number of arriving visitors rose by 1% in Cuba during the first half of 2010; the country received over 1.8% more foreign overnight stays in accommodations establishments and revenue grew by 3.9% over the same period in 2009.

A good precedent for Cuba in 2010CCUBA

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60 Special WTM · November 2010

Located in the Caribbean Sea to the south of the island of Cuba, the Lindamar, Sirena and Paraiso beaches, which encompass a 38 km² area that is 25 km long, are the main allure.

The six hotels operating under Gran Caribe’s own brand have a total of 510 rooms - 70% of which have four stars and 30% have three. Isla del Sur and the villas of Soledad, Coral and Marinera (this last located on the way to Náutica y Marinas Marlin) are three-star accommodations and Playa Blanca (the newest) and Villa Lindamar have four-stars. Its partner group, Sol Meliá, manages 603 rooms in two four-star, all-inclusive hotels: Sol Cayo Largo and Sol Pelícano.

With the capacity for handling 300 passengers per hour, the Vilo Acuña International Airport in Cayo Largo can accommodate large aircraft and complies with the security measures established by the International Civil Aviation Organization. In the recently con-cluded summer season, it received five international flights, four shared with other destinations (Havana and Santiago de Cuba). Of these, three were from Canada (Toronto and Montreal) and two from Italy (Malpensa/Rome and Fiumicino), for a movement of 1,020 passengers.

Flight operations in the winter season are expected to include the arrival of eight flights, with a total capacity of 1,468 seats. Five will be shared with Havana, Varadero, Santa Clara and Camagüey. Most of the flights will be leaving from Canada (Toronto, Montreal and Quebec), Italy (Malpensa / Rome) and Argentina (Buenos Aires).

For those who prefer to arrive by sea, the Marlin Cayo Largo In-ternational Marina has 96 berths and provides services for mid-size yachts and police, customs and immigration formalities. In addi-tion, it also offers a wide-ranging portfolio of nautical products: Lo Máximo, special yachts, catamarans and exclusive yachts, Cayo Rico in pirogues, options from Havana and Varadero, (offshore and fly) fishing and diving (dives and courses). In the immediate future, it will be adding a fishing and diving camp, a life on board base, a

nautical ironmonger’s, boat adventure and discover tours, as well as naval workshops.

For 2010-2011 high season, Marlin has added a 41-foot yacht for diving, around 15 AM-13 motorboats with 25 HP engines for boat adventures and a Sky Surf & Wind Surf Centre on Paradise Beach. In the 2011-2012 season, they will be joined by a shop spe-cialising in nautical resources and a catamaran with up to 80 seats, for a new outing for tourists who come from Havana and Varadero. A diving centre on Sirena Beach with the capacity for 60 divers, glass-bottom boat and a life on board vessels base are envisaged for the 2012-2013 high season.

The main challenges facing Cayo Largo are increasing its pres-ence in the Argentinean, German, Cuban, Spanish and Russian markets, mainly in low season; maintaining flights from Argentina throughout the season; growing its housing capacity; reducing the seasonality of flights from Canada; enhancing the quality of the Cayo Largo product, positioning itself as one of the top three tourist desti-nations in Cuba; and achieving integrated marketing.

News from Cayo Largo del Sur CCUBA

Eight Grupo Gran Caribe hotels in Cayo Largo offer a total of 1,113 rooms, 46% of which operate under the Gran Caribe brand and 54% under a management contract with the Spanish firm Sol Meliá. A total of 86% of the rooms boast four stars and 14% have three.

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62 Special WTM · November 2010

Cubanacan, Gran Caribe, Gaviota and Islazul are Cuban chains that re-spectively provide 40%, 39%, 16%

and 5% of these rooms. A total of 79% of this modern hotel network have a 4 or 5-star rating. Gran Caribe has six hotels, one under its own brand (Villa Cojimar) and five under joint management, four with Sol Meliá and one with Iberostar. Cubanacan and Gaviota operate three hotels each; four of them are run by management contracts, two with Oasis and one each with NH and Blau. Islazul runs two economical accom-modations establishments in Cayo Coco.

On average, the destination receives approximately 12% of all arrivals to Cuba each year, with the British, Canadian and Argentinian origin markets standing out. To a certain degree, Jardines del Rey depends on two markets for sales volume: Canada and the UK account for more than 80% of all sales, flight operations (charter flights) and tour operators. Furthermore, a marked seasonality exists - with two slightly lower seasons in May-June and September-Oc-tober.

The Jardines del Rey International Air-port, located in Cayo Coco, has flights to Canada (Montreal, Toronto, Quebec, Hali-fax and Ottawa), the UK (London and Man-chester) and Argentina (Buenos Aires), in addition to Havana for domestic flights.

The Jardines del Rey authorities are in-

teresting in re-establishing flights to Ger-many, Italy, France, Mexico and Portugal, as well as increasing its share of tours, events and incentives and specialised tour-ism (nature, diving, birding and life quality).

As new attractions, the destination will soon have a Dolphinarium for swimming with dolphins in Cayo Guillermo, the Jar-dines del Rey Yacht Club and new Tourist Bus services to the city of Morón. In the in-vestment area, 102 rooms and 24 suites in the Blau Colonial Cayo Coco Hotel and 68 log cabins in Villa Cojimar, Cayo Guillermo will be remodelled. Several complementary activities and tours have been redesigned.

Jardines del Rey’s singular trait is that it comprises isolated islands that are also connected to the mainland by a causeway,

which makes it a distinctive destination that offers visitors other complementary tourist attractions less than an hour away.

Cayo Coco and Cayo Guillermo are natu-ral sites for water sports. In order to exploit their potential, the northern destination will be hosting the first edition of the Jardines del Rey International Game Fishing Tour-nament - which is to be held on a yearly basis - in Cayo Guillermo from October 18 to 22 this year. The event will be hosted by the Meliá Cayo Guillermo and Sol Cayo Guillermo. Governed by IGFA rules, teams of up to four fishermen will be using the Tag and Release method. Fishing lines of up to 50 pounds will be allowed and the species sought will include needlefish, blue marlin, gilthead bream and wahoo.

Jardines del Rey is an “umbrella” brand that markets a destination that encompasses several islands with tourism potential in the Sabana Camagüey archipelago to the north of the province of Ciego de Ávila. Its accommodations offer, located in Cayo Coco and Cayo Guillermo, is made up of 14 hotels with 4,147 rooms.

An integrative view of Jardines del Rey

CCUBA

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Cuba has become one of the most emblematic spots in the Caribbean for recreation and leisure. Nature,

history and culture intertwine to make the island the favourite place of millions of peo-ple all over the world. Thanks to its poten-tial, the northern Cayos of Villa Clara are becoming one of the most important tour-ist sites in Cuba. The Cayos of Villa Clara - Santa Maria, Ensenachos and Las Brujas - are ideal sites for basking in sunshine, beaches, water sports and more than 30 other options for tourists to enjoy with the whole family.

Gaviota S.A. invites visitors who enjoy recreation, shopping, Cuban-style parties, crafts, a tasty ice cream, delicious meals or relaxing with a massage to visit Pue-blo La Estrella, the ideal place for families, groups and couples. Integrated harmoni-ously into the landscape and respectful of

environmental sustainability criteria, Pueblo La Estrella’s design recreates the more in-digenous elements of the architecture in the zone through a unique boulevard that looks like the main street of a local village and allows contact with the Cuban people’s culture, history and warm hospitality. There are a range of offerings for all tastes and ages. An attractive little train runs from the Barceló Cayo Santa Maria Hotel to Pueblo La Estrella, which in turn is connected to the other hotels by a shuttle bus that runs to all the facilities.

Pueblo La Estrella has eight restaurants (Italian, gourmet, Japanese, seafood, trat-toria, Chinese, steak house and Creole), a 6-lane bowling alley, two billiard tables, a Beer and Burger diner, ice cream parlour, piano bar, jazz café, Casa de la Miel honey boutique, literary bar, nightclub, spa for visitors over 16 years of age, shop, bou-

tique, tobacco and rum boutiques, crafts, multi-purpose hall ideal for weddings, events and family celebrations, conference rooms, playground and car park. Further-more, soon there will be a BFI service, photo development and printing, post office and business center.

With over 20 years of sustained work, Grupo de Turismo Gaviota S.A. has become an indispensable gateway to the destination of Cuba. Today, its hotels and villas are a unique chance to get to know the country’s natural charms. In the very near future, Gaviota S.A. will be opening another facil-ity with similar characteristics, to be called Pueblo Las Dunas, which will be available to holidaymakers in the Cayos in the areas adjacent to the Meliá Cayo Santa María and Meliá Las Dunas hotels. In the first phase, this village will have car hire service, a shop, a bowling alley, a seafood restaurant appealingly designed as a pirate ship and a large lighthouse with snack service.

Getting to know the Villa Clara keys with Gaviota S.A.

CCUBA

Pueblo La EstrellaCayo Santa María, Caibarién, Villa Clara

Tel.: (53 42) [email protected]

Restaurant reservations: (53 42) 350400 ext. 7115

64 Special WTM · November 2010

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This year, Holguín has received over 135,000 visitors, who stayed on av-erage for seven days. The province’s

main markets are Canada, the destina-tion’s leading origin country, followed by Britain, Germany, Italy, Finland and the Netherlands.

Nautical excursions have been among the most popular attractions this year, particularly catamarans trips and the Dol-phinarium in Bahía de Naranjo, as well as tours to Cayo Saetía, Gibara, Bariay, the village of Taino and the city of Holguín, the provincial capital. Tourists also enjoyed taking advantage of optional visits to Ha-vana, Santiago de Cuba and Baracoa.

The accommodations offering avail-able for national and international tour-ists in the province of Holguín is made up of twenty-three hotels, which represent 4,912 rooms and 10,358 beds, the equiv-alent of 7% of all the hotels in Cuba, 9% of the rooms and 9% of beds, using the 2009 Cuba Statistical Yearbook published by the National Bureau of Statistics as a source. Holguín is the third destination in Cuba in terms of lodging capacity, pre-ceded by Varadero and Havana.

Restricting ourselves to the 18 hotels specifically aimed at international tour-ism, in terms of product offered, 61% are associated with sun and sand tourism, followed by city hotels, which account for 22% of the total hotel capacity, with the remaining 17% being supported by na-

ture tourism.Half these hotels have four and five-star

ratings – there are seven four-star hotels and two five-star establishments – and are located all across over the province’s northern coast. Together they support a combined sun and sand and nature product. Of the nine hotels in the higher categories, the one located in Cayo Sa-etia is a nature hotel; the other eight are beach hotels, located on the shores of Pesquero, Esmeralda, Guardalavaca and Bahía de Naranjo; most of them offer the

all-inclusive modality with a wide variety of recreational offerings and complementary services.

Among the more economical accom-modations, there are four city hotels - two in Holguín, one in Moa and one in Gibara - and two nature hotels - in Holguín and Pinares de Mayarí; the other hotels in Don Lino and Guardalavaca offer a beach product.

Gaviota, Cubanacan and Islazul are the Cuban chains operating these hotels. Four establishments operate under for-eign management contracts, two with the Spanish firm Sol Meliá and two with Blau and Sirenis.

In 2009, Holguín hotels welcomed 1,795,454 overnight stays by interna-tional tourists, about 11% of all overnight stays in Cuba or third place for this indica-tor, the same as in the previous year. Dur-ing the same period of time, the province accounted for 13% of all revenue from sun and sand tourism and 2% of city tourism revenue, while it was responsible for 11% of the revenue taken in by the country, contributed by corporation-style entities.

Characterised by its integrity and diver-sity and based on a sustainable tourism model, Holguín’s tourism product is the result of a combination of multiple at-tributes: sun, beach, water sports, nature, history, archaeology, culture and tradi-tions ... a thousand reasons to enjoy the bounties of the most beautiful land.

Holguín to dateCCUBA

66 Special WTM · November 2010

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Varadero is the tourist destination par excellance, especially for those who prefer the sun and sand modality. It extends along the entire northern stretch of the Hicacos Peninsula in the pro-

vince of Matanzas, located 140 km east of the city of Havana and 32 from the city of Matanzas, and is one of the most beautiful spots in the Cuban archipelago. Internationally recognised as the country’s

most famous beach, thousands of tourists from all over the world flock there each year. Clean air, limpid, safe waters, comfortable accommodations in 4 and 5-star hotels, an impressive extra-hotel infrastructure and the chance to enjoy water sports provided by the marinas, fishing, diving and other optional activities linked to the sea are the main attributes of this wonderful site.

One of the most special places in the spa of Varadero is the San-dals Royal Hicacos Resort & Spa, an exclusive Ultra All-Inclusive establishment. The facilities combine comfort and spots for roman-ce and recreation, along with a wide array of activities to suit the most varied tastes. The modern building is ringed by lush gardens and typically-Caribbean flora. Its 404 cosy, comfortable rooms all boast air conditioning, hair dryer, clock radio, CD players, coffee/tea maker, full bathroom, bathrobes, telephone, ceiling fan, satellite TV, safety deposit box, mini-bar, iron and ironing board and sitting room, among other facilities. Other stellar attractions are the water sports included in package tours: snorkelling, windsurfing, kaya-king, sailing, rowing and catamarans, as well as sports on land in-cluding tennis, basketball, squash, table tennis, billiards, ping-pong and beach volleyball.

In the constant quest for renewal and change - so that its guests always find something new on repeat visits - this season the San-dals Royal Hicacos Resort & Spa will be adding a new, sensational attraction: a shopping center on the premises to be called “La Calle del Medio”. This initiative will be carefully designed to res-emble an old-fashioned Havana street from the 1920s and 1930s (Belle Époque style) lined with shops. This series of facilities puts a diverse variety of attractions into guests’ hands, including the services of a café bistro (Le Bonheur), cigar bar (Las Vegas de Viñales ), shops, a beauty salon, small supermarket, pharmacy and others. The gallery floor will be ceramic, reminiscent of co-bblestone streets. The mall will have a small public square in a French-style environment. All this adds a crêperie and two more bars to the Hotel’s five existing ones.

Sandals Royal Hicacos Resort & Spa offers the superb facilities and modern comfort found only in world-class hotels.

New attractions at Sandals Royal Hicacos

Galería Comercial “La Calle del Medio”.

Cigar Bar “Las Vegas de Viñales”.

Cigar Bar “Las Vegas de Viñales”.

Café Bistrot “Le Bonheur” / Crepería “Bon Appetit”.

Café Bistrot “Le Bonheur” / Crepería “Bon Appetit”.

Special WTM · November 2010 67

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68 Special WTM · November 2010

At present, it runs approximately a score of hotels and inns, more than 30 restaurants and 60 cafes and

bars and over 80 shops and markets with top-notch, personalised service that has garnered international fame. Attached to the City Historian’s Office, the company name corresponds to one of the first abo-riginal leaders in the area now occupied by the capital of Cuba, which was founded in 1519.

Habaguanex S.A. has announced the opening of new attractions in the historic center of Havana. For the first time, Plaza de San Francisco de Assisi, renowned as one of the most popular spots in Old Ha-vana, is adding a five-star Hotel Habaguan-ex to its charms. At the corner of Calles

Oficio and Amargura, El Palacio del Mar-qués de San Felipe y Santiago de Bejucal will soon be opening its doors as the first hotel-gallery in the historic center. Blend-ing perfectly with its surroundings, the ho-tel is home to a superb collection of works by the island’s artists and artisans, which have became the stellar features of their

spaces. Unique, significant and valuable tables, lamps, furnishings and sculptures greet visitors and escort them to the pri-vacy of their rooms. The balconies of the hotel offer some of the finest views of the historic center from its privileged location in the vicinity of San Francisco de Assisi Convent, Galería Carmen Montilla, Galería Los Oficios, Café del Oriente and the Lonja del Comercio. The hotel offers the latest technology in its 27 rooms (20 doubles, 4 singles and 3 suites), all with windows or balconies overlooking the street and central courtyard. A multipurpose hall can be used for meetings, banquets and receptions. On the ground floor, there are lobby and reception services and a breakfast room and there is a snack bar and a shop in the central courtyard. There is also a solarium on the hotel roof that affords breathtaking views of the city.

Another attraction regaled by Habaguan-ex S.A. this September is Factoría Plaza Vieja de Cervezas y Maltas, a beer and malt factory located in the old tavern known as La Muralla on the corner of Calle San Ig-nacio and Calle Muralla. This new site was designed to recreate an industrial manu-facturing environment with an enchanting singular ambiance. With its different taste, malt can be savoured with a tasty Cuban sandwich, cheeseburger or Elena Rush sandwich, a well-known snack in many countries. All of this with professional serv-ice that guarantees that a good time will be had by all.

In recent times, the colonial city has made an array of new attractions available to its national and international guests. Thanks to the restoration efforts of the His-torian’s Office, the San José warehouses, erected in the nineteenth century in the waterfront district, have become a great

Experience the city with Habaguanex S.A.

CCUBA

If something differentiates the Cuba destination from other Caribbean resorts it is its culture, history and the warmth of its people. Major market segments from all four corners of the globe visit the island each year attracted by these unique attributes. An indispensable gateway for taking the pulse of colonial Havana is Compañía Turística Habaguanex S.A.

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Special WTM · November 2010 69

cultural and commercial complex, where there is room for Cuban crafts and the most varied manifestations of the plastic arts. An array of services ensures the satisfaction of its visitors, who have access to a cur-rency exchange, bathrooms, cafeterias and telephone services. Another attraction in the historic center is the new Planetarium,

which promotes an approach to the ori-gins of the universe. Educational and rec-reational functions converge in this venue, which has state-of-the-art equipment and accessories. The Planetarium, located in a building on Plaza Vieja, has a 6,500-star projector. It is joined by Parque del Agri-mensor, a former warehouse near the city

walls that has become home to a series of completely restored locomotives that are a tribute to the technological culture of Cuba, one of the first countries in the world to build a railway. This unique outdoor muse-um, adjacent to Havana’s Central Railway Station, is an important attraction in the Cuban capital.

New facilities and others that have en-joyed the benefits of restoration are joined by the fantastic cuisine available in the his-toric center, marked by the excellence of its offerings. Restaurante La Imprenta, rebuilt on the ruins of what was a printers known as La Habanera in the nineteenth century,

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70 Special WTM · November 2010

CCUBA

has been designed down to the smallest detail to be reminiscent of these kinds of workshops. Contemporary solutions stand out in the conception of the venue, which is decorated with metal murals. Specialis-ing in Cuban-style sandwiches and grilled meats, the restaurant has a wine list, cock-tails and local and international drinks. To the rear of the old Isasi ironmonger’s, now a museum gallery dedicated to firefight-ers, is Lamparilla Café, named after this Havana avenue. Original elements such as iron columns and cornices are integrated into a design that seeks to take advantage of the image of an industrial or warehouse space. Its menu includes homemade Cu-ban dishes, snacks, drinks, juices, pastries and coffee, all at very affordable prices. An-other recent attraction facing the sea and the port area is Bar Dos Hermanos, which has a small kitchen and offers a selection of Cuban-style sandwiches, starters such as the Cuban ajiaco (or melting pot), cream of malanga and chicken, tuna and seafood salads, as well as combination plates that include chicken, pork, ham, shrimp, lob-ster, fish and kidneys.

Furthermore, several new shops have opened their doors this spring. In Plaza Vieja and vicinity are La Raquel Boutique (shoes), Plaza Vieja shoe and sports apparel shop and Galería San Ignacio Boutique (women’s and men’s clothing, footwear, mid-range and luxury perfumery and tavern), as well as El Reloj Museum-Shop (Cuervo and So-

brino clockworks) and La Volanta florists (natural and artificial flowers and gifts).

Without a doubt, Habanaguanex S.A. is a must for checking out colonial Havana’s charms.

Source:Institutional corporate documentation

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The Occidental Royal Hideaway Ensenachos stands between two spectacular beaches - Mégano and Ensenachos – that have fine white sand lapped by peerless, crystal-clear waters.

This magnificent hotel establishment is located in Cayo Ensanachos to the north of Villa Clara, one of Cuba’s most important emerging tourist zones. The hotel is distinguished by its main entrance and three lodging zones. Its 506 rooms, 46 of which are suites, are located in three differentiated areas in the resort: Royal Hideaway, Royal Spa and Royal Suite. The rooms enjoy views of the ocean, gardens or swimming pool.

The imposing, exotically-designed building, which was constructed with 48,000 square metres of marble, boasts a refined style in pleas-ant surroundings of natural flora and gardens that make it a veritable paradisiacal refuge. The Occidental Royal Hideaway Ensenachos is an all inclusive establishment that enjoys a 2.6-kilometre-long white sandy beach and transparent waters in a pristine setting that is home to 22 endemic species of flora and 39 species of fauna.

The hotel is the perfect place to combine unparalleled moments of pleasure with the chance to participate in an event or congress, since it has three fully air-conditioned meeting rooms with a 330-seat capacity, two meeting rooms and an auditorium-theatre with 462 seats, all equipped with state-of-the-art technology and the

resources needed to host small, medium or large events. This exclu-sive facility is known for its strong orientation towards the incentive tourism segment, thanks to its natural attributes, infrastructure and the professionalism of its staff.

The restaurant offering meets and exceeds expectations every time, with its Mégano and Marino snacks, Ventanas buffet-restau-rant, à la carte Palazzo Azia and Punta del Pirata restaurants, as well as the Gourmet restaurant in the Royal Suite zone. The hotel offers tennis courts, a sailing point equipped with a range of non-motorised equipment, a wide range of entertainment offerings in the piano bar and dance classes in the nightclub, as well as shows in its majestic auditorium. Special mention must be made of the Royal Spa Centre, which is dedicated entirely to renewing mind and body with relaxing massages and moisturising treatments. Furthermore, its high quality services have earned this unique facility a superb reputation for organising weddings and honeymoons tours.

The Occidental Royal Hideaway Ensenachos is located just one hour from the international airport in Santa Clara, capital of the prov-ince of Villa Clara, and five minutes from Cayo Las Brujas airport. It is 385 kilometres from Havana and is linked to the rest of the coun-try via a 48-kilometre-long causeway with 46 bridges.

The Occidental Hotels & Resorts chain, which is in charge of this earthly paradise, is a one-of-a-kind way to get to know the destina-tion of Cuba.

A one-of-a-kind way to get to know the destination of Cuba

CCUBA

72 Special WTM · November 2010

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With its strategic geographical lo-cation, Cuba is one of the most popular places for recreation and

leisure in the Caribbean. Its lush nature, centuries-old traditions, history and culture come together in our country, making it the favourite destination for millions of people around the world nowadays. In itself, the island is a multi-destination: its natural and cultural charms team up with the existen-ce of a solid hotel and extra-hotel infras-tructure and an attractive, well-designed tourism product. The Cuban capital is the country’s most important tourist site within this context. This singular city, a mixture of architectural styles, which include art deco, Mudejar, neoclassicism, eclecticism, art nouveau and Cuban baroque, is also the heart of the nation’s cultural life. Havana has the potential needed to combine urban attractions with a menu of excellent bea-ches, a vibrant cultural life, international events and internationally-renown major medical institutions.

Present in Cuba since 2002, Barceló Ho-tels & Resorts has a flagship establishment precisely in the capital: the Barceló Habana Ciudad, a 5-star hotel with 178 rooms lo-cated in Miramar, the popular business district. In recent years, the Spanish chain has expanded its offering in Cuba by open-ing establishments in Varadero, Havana and Cayo Santamaría. Varadero is home to the Barceló Solymar-Arenas Blancas re-sort, which operates under the all-inclusive

modality and has an 883-bed capacity. The Mallorcan company also operates the five-star Barceló Marina Palace and Cayo Libertad, located at the tip of the peninsula in this tourist resort, with 633 rooms. Last year, the chain inaugurated the Barceló Cayo Santa María, a new luxury resort, lo-cated in the cayo of the same name, which currently consists in two hotels in the same category, with 1308 rooms; two more ho-tels are to be added in the near future. They

are joined by the Barceló Habana Ciudad, which opened in February 2010. The Span-ish chain operates a total of nine hotels with 4396 rooms on the island, making Cuba the group’s third-largest offering in Latin America, after Mexico and the Dominican Republic.

The Barceló Habana Ciudad Hotel - owned by Grupo Gaviota S.A. and man-aged by Barceló – targets both business and leisure guests. The facility has 186 comfortable rooms overlooking the sea, the city or the pool with 2 ¾ beds or 1 dou-ble bed. There are 178 standard rooms, 6 suites and 2 disabled rooms. The hotel has a non-smoking floor, bathroom with tub and shower, direct dial telephone, mini-bar, air conditioning, hairdryer and safety deposit box. It also has two à la carte res-taurants: the “Don Quijote” (Spanish haute cuisine) and “El Olivo” (international haute cuisine). Add to that a snack bar, the “Bar-celó Habana” cafeteria and a lobby bar that is open 24 hours a day. One of the main attractions of the Barceló Habana Ciudad Hotel is its spa, which has a sauna, gym, massage, thermal shower, steam bath and hairdresser’s. It also has services for ban-quets and events, weddings, quinceañera celebrations and anniversaries as well as poolside services.

Thanks to its strategic location, this es-tablishment offers a chance to take the city’s pulse.

With Barceló in the City CCUBA

74 Special WTM · November 2010

Page 75: Especial World Travel Market Hosteltur 2010
Page 76: Especial World Travel Market Hosteltur 2010

Thinking about everything

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