Objectives Sts will be able to:

Identfy at least 3 out of 5 metrics to analyze online businesses profitability and how to use them

Read metrics from google analytics

Stage Steps / Activities Purpose

Pre

Conga line:

Have sts make small groups everytime you say a number in the story:

"Paul opened up a business online, he built a website called my friend.com which sells personalized cofee cups. He used a tool called google analytics to track how many people visited, created accounts and bought his product. During the first few minutes he noticed three people had visited the homepage.

What is the name of Paul's website? -What does he sell in his website? -What did he use to track people coming to his website? -How many people visited his homepage? -

After three days, hundreds of people visited paul's website and from all the people who visited only a very low percentage didn't purchase anything. He looked at the report and the rate was 2% .

What was the percentage of visitors that did not buy Paul's product? -Why do you think Paul needed this information? -

Have sts in pairs discuss about an inforgraphic on facebook :

Is it clear what every number represents? Why is this information relevant?What would you call these numbers?

Elicit the word: metrics

Tell sts that there are 5 important metrics and provide the template and papers for them to organize. Play video to check have them take notes and present the questions:

There is one metric not included in the "pirate metrics" what is it called and what does it represent?

What was the most important metric?

Create a LP for a micro teaching session around a piece of AT(Authentic Text)

Lp micro teaching 2jueves, 16 de julio de 2015 02:23 p.m.

ESP training USAID 2015 pgina 1

How could we measure how many people had a "happy experience" in our website?

During Hand out a graphic organizer to have them take notes related to the definitions, how to measure and what the adequate numbers should be.

Have sts exchange opinions

Rewatch and take notes

Have sts discuss to check comprehension

How do you identify each metric? -

How do metrics provide a snapshot of how our business is doing? -How often should you analyze your site's metrics. -What is the most important metric -Why do you think she mentions that "is your metrics make you a little bit embarassed you got the right ones"

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Post Provide sts with a google analytics report and have them navigate the website

Ask:

Which metrics can you observe in the report ? -How "healthy" are the metrics you could observe? -Why do you think some metrics may be missing? -

Use the following template to prepare an oral report about the metrics observed

Metric Currrent state Ideal state Probable cause

Report orally to the class your findings on the health of the metrics

ESP training USAID 2015 pgina 2