ESIEDIUSEDIT ANYTHING

The EDIUS System Integrator (ESI) Initiative

With the shift to subscription models, NLE software is increasingly being sourced and installed in-dependent of resellers. The result is that the role of specialist resellers has changed: their years of experience of configuring workstations, optimizing the NLE platform and integrating creative software with central storage devices – all this is now grossly under-valued and over-looked.

The ESI program has been launched to ensure:

• A long-lasting and mutually beneficial relationship between vendor and buyer• Editors’ workstations are fully optimized for online editing• Technical support is offered fast and in context, with the buyer able to

receive accurate, individual attention• Training is ongoing, pre-planned and non-generic

The program is designed to deliver advantages for the whole sector: from freelancers who lack the experience to configure and maintain an NLE station at peak performance, to broadcast workgroups with multiple us-ers, and diverse, complex and ever-changing technical requirements.

Why Join the ESI ProgramThe ESI program has clear advantages for resellers. It gives them the opportunity to build true partnerships with their customers at the point of pre-sales through to post-sales support over an extended period. For end users, it delivers individual expert advice, continuity of service and a vendor with in-depth knowledge of its systems. In practical terms, ESI gives users a faster, more reliable and better supported editing platform thanks to the deeper involvement of the reseller.

For more details call us on 01457 851000

• Access to exclusive ESI-only versions of EDIUS• Develop closer business & financial relationships with your customers• Software available to customers on a convenient USB memory stick

• Access to special pricing• Full training and technical support • Complimentary copy of EDIUS for demonstration-purposes

“No other edit system can handle raw files atfull resolution from the Canon DSLRs, period. Sowith my EDIUS system, I feel confident using avariety of cameras, always picking the best onefor the job.”Rusty Rogers, Rusty Rogers Films

“I created a 3696x480 project and composed motion graphics elements rendered out to HQX. It played out flawlessly in real time... Everything was delivered ahead of time, so there was ample time for revisions. In my opinion, it would have been impossible to create that much content in such a short amount of time on any other NLE.”Frank Aldana, Editor, Red Ei8ht

Visit www.holdan.co.uk/ESI

A Two-Way Street

The program is a two-way street. It depends on the active support of partners to promote the goals and benefits of the ESI initiative. Holdan will create and produce marketing literature, adverts, training materials, online advertising and PR to ensure that end users are aware of the program and to pub-licize which specialist resellers are involved. Each partner will be supported at every stage to develop

and run their own marketing campaign, generate leads and win new business.

To become an ESI partner, Grass Valley stipulates that you should have (or be ready to acquire):

• A sound understanding of EDIUS and editing workflows• The facilities and personnel to demonstrate the NLE solution• Responsive technical support services• In-house training or established links with freelance trainers• Active online and offline marketing resources

Key Features

• Superior native 2K, 4K & 3D workflow• Edit without transcoding• Work natively and in real-time with different

video formats, resolutions, aspect ratios and frame rates all on the same timeline

• Colour correction interchange with DaVinci Resolve grading software

• Workgroup-ready with a sophisticated broadcast workflow toolset

• Open to I/O hardware from Grass Valley, Blackmagic Design, Matrox, and AJA

• Multicam editing of up to 16 different sources simultaneously, with video output support

• 64-bit native processing with maximum memory access for streamlined real-time editing

• Create DVDs and Blu-ray disks off the timeline• QuickSync technology for lightning fast H.264

encoding

“I’ve been editing for broadcast TV for about 16 years and have used almost every brand of software.

NOTHING I’ve ever used is faster than EDIUS. For straightforward editing, it’s just so much faster to do things with it, IMO.”

“Muticam editing is so much easier than ANY other NLE out there. Even the latest Premiere multicam is too much work/or-deal to set up compared to EDIUS.”

“...these features put EDIUS Pro in contention with all of the other major NLEs on the market, especially considering the fact that many editors now expect their NLEs to natively deal with any and all codecs. In this area, Edius delivers and even excels.”

“The best thing about EDIUS is that you can mix any kind of co-decs and frame rates and resolutions on the same timeline.”

What users say...

“if you want something that handles so much in real time and faster than most, then I recommend EDIUS.”

About EDIUS

Grass Valley’s EDIUS NLE is used by professionals globally, from video journalists to broadcasters.