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Transcript of Escorts Tractors1111111
SUMMER TRAINING PROJECT REPORT
ESCORTS INDIA PVT. LTD. AGRI
MACHINERY GROUP, FARIDABAD
Project HeadMr. S.P PANDEY
National Head-Powertrac tractors
Prepared By :
ANOOP MISHRA
Roll No. –A50002214003
AMITY UNIVERSITY, GURGAON
HARYANA
PREFACEIndustrial exposure is the most crucial part of the technical studies in
which a student is able to synchronize his technical knowledge with
practical knowledge gained in any of the organization in which he gets
his training from.
I was allotted a project titled, “Marketing strategy adopted by
ESCORTS TRACTORS”.
I hope that the word of my project communicates the actual experience
gained with subtlety and precision, which is unapproachable, by any
other means.
From the medium of this project report, I would like to thank each and
every honorable employee of ESCORTS INDIA PVT LTD FARMTRAC AND
POWERTRAC DIVISION, who has helped me to gain all the knowledge in
the respective production shop, where production process was
involved.
CONTENTS CHAPTER:-1
Profile
Overview of Tractors industries.
Overview of Escorts group.
1.Acknowledgement
2.Mission of company
3.Board of directors
4.Dealer Profile
Competitors
SWOT analysis
CHAPTER:-2
Objective & Methodology
Significance of study
Objectives
Scope of study
Research methodology
1. Research design
2. Data collection
3. Finding the study
.
CHAPTER:-III
Advertising strategies.
Sales promotion tools.
Sales trends.
Models of the Escorts tractors
CHAPTER:-IV
Data interpretation
Data analysis
CHAPTER:-V
Finding
Suggestions
Conclusion
CHAPTER:-VI
Annexure
Bibliography
Questionnaire
OVERVIEW OF TRACTOR INDUSTRY
India’s long-term economic prospects, even today, depend to a large
extend on the agricultural sector, which contributes a quarter to the
gross domestic project and provides livelihood to 2/3 of the population.
A gradual and perceptible shift from subsistence farming to enterprise
farming is harbinger of modernization of the agriculture economy and
this will increase the contribution of the sector to the overall GDP in the
time to come.
The central government as well as several state governments is giving
due priority to agriculture and rural developments.
A tractor is a product, which has maximum utility in the agricultural
sector.
The tractor industry is segmented on the basis of the power of the tractor
engine measured in terms of horsepower (HP).
The maximum consumption is for 30-40 HP tractors. With the increase
in the availability of low cost finance for longer tenures, the sale of the
tractors is expected to go up.
The new trend observed in this sector is the shift in consumption from
majority in the northern states to other parts of the country, too.
The soil in the northern states is alluvial in nature and thus requires a
low powered tractor for tilling it. However, states located in the western
and southern parts of the country where the soil being laterite or black
etc. is harder and needs high-powered tractors.
Tractor industry in India has passed through various hazes before
reaching where it is today.
During 1945 to 1960 demand was met entirely through import. There
were 37,000 tractors by 1960.
Production began in 1861 with five manufactures producing a total of
880 units per year.
By 1965 it increased to over 5,000 units per year and by 1970 annual
production rose to more than 20,000 units.
Six new manufacturing were established during 1971-1980.
In 1971 Escorts also started local manufacturing of Ford Tractors in
collaboration with Ford, UK. During, 1990 annual production rose to,
140,000 units making India an exporter to countries, mainly to Africa.
After De-licensing of tractor industry, production exceeded 2,55,000
units in 1997.
The growth of the industry over the last three decades resulted in the
entry of several new entrants including all the major multinational
companies.
The industry now consists of 14 manufactures with an aggregate
installed capacity of approximately 4.50 lack tractors.
In the tractor industry, following are the key manufacturers:
Escorts india pvt.ltd
Mahindra& Mahindra Limited (M&M),
Gujarat Tractors Limited,
Tractors and Farm Equipment Limited,
Hindustan Machine Tools Limited,
Bajaj Tempo Limited
In 1999-2000. Since then, however the industry declined to a level of
1.72 lack tractors in the year 2002-2003, a decline of 33.3% over three
years.
Despite the step decline in the industry, Escorts consciously decided to
aggressively reduce channel inventory further by approximately 3,500
units reduces in the previous year.
This has not only impacted their revenue and profit adversely but has
also enabled the company to balance the cash flow of company
effectively.
Tractors form an integral part of farm mechanization and have a crucial
role to play in increasing agriculture productivity, in India, 90% of the
tractors are financed by banks- credit at concessional rates.
OVERVIEW OF ESCORTS GROUP
The Escorts Group, with Escorts Limited as its flagship company, is
among India’s leading corporations operating in the diverse field of agri
machinery, construction & material handling equipment, automotive &
railway ancillaries information technology and financial services.
The group has 15 modern manufacturing facilities & an extensive
marketing network spread across the country.
The genesis of Escorts goes back to 1944 when two brothers, Mr. H.P.
Nanda and Mr. Yuri Nanda, launched a small agency house, Escorts
Agents Ltd.,in Lahore.
The company’s principal activities were trading and representing leading
overseas manufacturers for the sale of their products in India.
One of its dealerships was for the “Massey Ferguson” brand of tractors.
In December 1959, Escorts agents ltd. was converted into a public
limited company and was renamed as Escorts Limited (EL).
In January 1960, EL decided to set up manufacturing facilities for
making tractors in India under the “Escorts” brand name in the 25-40
Horsepower categories.
EL promoted Escorts Tractors Limited in 1969 as joint venture with
Ford Motor Company of USA for the manufacturing of ‘Ford’ series of
tractors.
The tractors manufactured were in the 45-50 HP range and ETL became
the market leader in this segment with a share of above 50%.
Consequent to FMC’s disposal of tractors operations to Ford New
Holland, USA, Ford new holland acquired the shares of FMC in ETL.
Following an agreement in 1995 to end the joint venture association, EL
acquired the entire stake of ford new holland in August 1995, making
escorts tractors ltd. a subsidiary of Escorts Ltd.
Over the years, Escorts has sured ahead and evolved into one of India’s
largest conglomerates.
Till 1993-94, all these activities were being carried out in various
divisions of EL.
EL undertook a major restructuring exercise between 94-98 spinning off
the divisions into separate companies.
The restructuring exercise-comprised consolidation of the agri-
machinery business by merger of ETL with EL and having off various
divisions into separate companies.
EL booked gains of Rs. 2091 million over the four year period 1994-95
to 1997-98 though the sale of these the sale of these divisions.
. MISSION
For an Enterprise business mission embodies of its endeavor, which
acts as a guiding light for continuous development & growth.
Mission of ESCORTS is:
“Engineering Changes through core competency for greater synergy
reinforcing bonds with customers & establishing powerful symbiotic
relationship with international allies, preparing global market”.
The company wants to make a lasting difference to its shareholders, its
customers, its business associates, its employee and the country as a
whole.
The company also gives better quality and better technology to customer
and treats every customer as “special” to build respect for, and loyalty
to, Escorts.
BOARD OF DIRECTORS
Managing Director &Chairman Mr. Rajan Nanda
Joint Managing Directors Mr. Nikhil Nanda
Directors Dr. M.G.K. Menon
Dr. S.A. Dave
Dr. P.S. Pritam
Mr. S.C. Bhargava
Sr.Vice President-
Law & Company Secretary Mr. G.B. Mathur
Exec. Vice President &
Group Chief Financial Officer Mr. R.K.Budhiraja
DEALER PROFILE
Where i have done this project:-
Jai Shree Tractors:-
Managing Director: Mr. Rajendra Mishra
Departments : Sales Section, Service Section & Spare Parts Section
Office staff:
Mr. Ram Jha (Accountant).
Mr. Neeraj Soni (Sales Manager)
Mr. Amit Shrivastav (Jr.&Computer Operator)
Mr. Ashish Bhargav (Salesman)
Mr. Chotu (Helper)
Sales Mans : Narendra, Neeraj, Jabhar, Rakesh, Yogesh
Arjune, Ratan singh.
Service Section: Mr.Ashish Gupta (Workshop Manager)
Mr. Sanjay Goutam(Jr.Manager)
Mechanics: Sakib Khan (Head mechanic)
Chotu, Sameer, Zakir, Javed, Santosh
Spares Section : Mr.Akhilesh Shrivastav (Cashier & Supervisor)
Strength of the Showroom:-
1)Experienced salesman’s with market knowledge.
2)Well furnished office with different departments.
3)Large spare section with different all type of Escorts spare parts.
4)Quality service for customer satisfaction.
5)Qualified employees and skilled technicians.
6)They were authorized to sell class parts.
7)Separate workshop with skilled workers with several equipments
COMPETITION INFORMATION
S.No Tractors Company Position in Country
1. Mahindra & Mahindra 1
2 Mahindra Swaraj 2
3 Sonalika international tractors
3
4 Massy Fergusson 5
5 John deer 6
6 Tafe 7
7 HMT 8
S.W.O.T ANALYSIS
Strength1.Good contacts /successful n/w2.Positive attitude, self discipline3.Inovative products4.1200+ dealers in all india5.Many touch points6. Good brand name7.Higher package
Weakness1. High work pressure due to less number of workforce2. Lack of work experience 3.Unrelaistic targets4. Increase no of branches with same targets.5. High product rates6.Low labor productivity
Opportunity1.Technical innovations2.High exports potential due to low cost of manufacturing’s3.Increase in credit availability4.Increase farm mechanization due to labor securities5.Growing economy and improved farm practices
Threat1.Dependency of rural segments and weather2.Entry for foreign players3.Government policies (Subsidy)4.Increase fuel price 5.Increase raw material cost
\
OBJECTIVE & METHODOLOGY
SIGNIFACANCE FOR THE STUDY:-
This study is an attempt to recognize which type of marketing strategies
adopted by the company.
How they brought their product into the market.
And how they increased their costumer attitudes, customer preference,
sales & brand awareness in their region.
Objectives of the study:-
1.To know the marketing strategies of Escorts tractors adopted by the
corporation around the Dabra & Datia region.
2.To known the awareness of brand around the Dabra & Datia
3.To known the customer response towards the John Deere tractors.
4.To known the problems faced by the customer.
Research methodology:-
The data and information needed for the study has been collected from
both primary and secondary sources.
The primary sources used for collection of information are
questionnaire, personal interviews with the customer of the Escorts
tractors and official interviews in the corporation.
In addition to this the information is also collected from secondary
source through the internet.
Research design:-
In the study on attempt is made to evaluate the preface of the company’s
approach the sales persons about their marketing strategies like
advertisement, sales promotion tools etc. these are making to create a
awareness of brand in their region of sales.
Data collection:-
For this study the primary and the secondary data were collected from
conducting survey on that region.
The following shows how I collected the primary as well as secondary
data.
Primary data:- The primary data was obtained through market
survey, by personal interview and questionnaire method at Dabra&Datia
region.
Secondary data:- The secondary data is collected from the company
as well as through some websites (www.Escorts agri machinary.com)
Findings of the study:-
1.According to survey, it was clear that the availability of spare parts
was very easy.
2.Out of 50 respondents it can be seen that 36% i.e. 18 respondents’
purchases tractors by wall painting, and 4% .among 54% of the
respondents were purchased from others.
The 02 & 03 respondents by T.V. Adds and magazines.
3.Out of respondents we find that 54%, which of 27 respondents are in a
income group of Rs. 71000 to Rs. 100000 and 12%Which are
respondents are in an income level of Rs. 41000 to Rs.71000.
4.Out of 50 respondents it was found that 30 respondents are influenced
by company showroom during purchase, company sales man and rest of
others by advertising friends/ relatives, etc influence 20 respondents.
5.Among 100% of respondents 52% of customers were satisfied with the
vehicle performance.
DATA ANALYSIS
In this chapter we will discussing and analyzing the data with the help
of some points
1. Awareness level in compression of others Brands
2. Profession of Respondents
3. Respondents Incomes
4. Classification of respondents according to tractors influencing in
Purchasing the tractors
5. Mode of purchase
6. Source of credit purchase
7. Satisfaction with the financier
8. Sources of Awareness
9. Vehicle Performance
10. Purchase of present vehicle
11. The life of the tractors
12. After sales and service
13. Suggest the vehicle to others
14. Satisfaction of the consumers with the Mileage of Escorts Tractors
15. Response and behavior of the firm staff with respect of sales and
services.
1.Awareness level in compression of others Brands:-
Particulars Mahindr
a
Tafe Swaraj Eicher Escort John
Deere
Total
No. of
respondents
10 6 8 02 20 4 50
Percentage% 20 12 16 04 40 8 100
Interpretation:
Source: - Field survey data
The above table shows that among 50 respondents 20% of them are in
the group of Mahindra, 12% of them are in group of Tafe, 16% are in the
group of Swaraj, 04% of them are in the group of Eicher, 40% of them
Escort and John Deer is 8%. Therefore we come to know that most of
people are aware of Escorts tractors then seconds is Mahindra tractors.
2.Profession of Respondents:-
Mahindra Tafe Swaraj Eicher Escort John Jeera0
5
10
15
20
25
Brand awareness of above table
Brands
No
. of
res
po
po
nd
en
ts
Particulars No. of Respondents Percentage
Agriculture 26 52%
Business 08 16%
Others 16 32%
Total 50 100%
Agriculture Business Others Totals0
20
40
60
80
100
120
140
160
%No.of respondent
Interpretation:
Source:- Field survey data
The field survey clearly in dictatres that the profession of the customer
lies an important role on the purchase of tractors.
The above table shows that out of 50 respondents, 52% are from as
agriclulture, 16% are from business purpose and 32% respondents are
from other purpose.
As from table many respondent purchased this tractors for their related
purpose.
3.Respondents Incomes:-
Incomes No. of respondents Percentage
Below 40000 08 16%
41000-70000 06 12%
71000-100000 27 54%
101000 and above 09 18%
Total 50 100%
Interpretation:
Source: - Field survey data
The study clearly states that the income is also an important parameter in
purchasing the tractors.
It was noticed that among 27 respondents 54% are in the income group
of rupees 71000 to 100000, 12% are in below Rs. 41000-70000 and 16%
are in below Rs. 40000-income group.
4.Classification of respondents according to tractors influencing in
buying the tractors:-
Particulars No. of respondents Percentage
Below 40000 41000-70000 71000-100000 101000 and above0
5
10
15
20
25
30
Respondents Income
Income
No.
of r
espo
nden
ts
Company showroom 30 60%
Advertisement 04 08%
Colleagues 04 08%
Friends 06 12%
Self 04 08%
Relatives 02 04%
Total 50 100%
Interpretation:
Source:-Field survey data
It was found that among 50 respondents 60% of them were in group of
company showroom, 8% of them each were in group of colleagues &
advertisement, rest of them were friends, self and relatives.
Most of the people are buying the tractors in the showroom.
5.Mode of purchase:-
Particulars No. of respondents Percentage
Cash 15 30%
Credit 35 70%
Total 50 100%
Company s
h...
Adverti
semen
t
Colleag
ues
Frien
dsSe
lf
Relative
s0102030405060708090100
Graphical representation of the above table
Series2Series1
Cash Credit Total0
20
40
60
80
100
120
140
160
%No of respondent
Interpretation:
Source: Field survey data
It was found that among 50 respondents 70% of them were in the group
of credit.
All most of all customers are buying the tractors on the basis. And 30%
of them were in the group of cash
6. Source of credit purchase
Particulars No. of respondents Percentage
Mahindra finance 19 38%
Kotek Mahindra 09 18%
SBI 04 08%
ICICI 05 10%
Others 13 26%
50 100%
19
9
4
5
13
Graphical representation of the above table
Mahindra finance
Kotek mahindra
SBI
ICICI
Others
Total
Interpretation:
Source: - Field survey data
It is clear that among 50 respondents 38% of them are in the group of
Mahindra finance, 18% of them are in the group of Kotek mahindra, 08%
of them are group of SBI, 10% if them are in the group of ICICI and 26%
of them are others.
7. Satisfaction with the financier
Particulars No. of respondents Percentage
Fully satisfied 28 56%
Partially satisfied 13 26%
Dissatisfied 09 18%
Total 50 100%
Interpretation:
Source: - Field survey data
The above table explain that among 50 respondents 56% of them
are in the group of fully satisfied, 26% of them are in the group of
satisfied and 18% of them are in the group of dissatisfied.
Highest percentage of consumer is satisfied with the financiers providing
the company.
8. Sources of Awareness:-Fully satisfied Partially satisfied Dissatisfied0
5
10
15
20
25
30
Graphical representation of the above table
Satisfaction
No. of re-spondents
Particulars No. of respondents Percentage
T.V.Adds 02 04%
Wall painting 18 36%
Magazines 03 06%
Others 27 54%
Total 50 100%
Interpretation:
Source: Field survey data
The field survey clearly shows that among 50 respondents, 54% of them
are in the group of others, 36% of them are in group of wall painting,
06% of them are in the group of magazines, 04% of them are in the
group of T.V.Adds
9. Vehicle Performance
Particulars No. of respondents Percentage
T.V.Adds 4%
wall painting36%
Magazines6%
Others54%
Sources of awareness
Excellent 26 52%
Good 08 16%
Average 12 24%
Poor 04 08%
Total 50 100%
Interpretation:
Source: Field survey data
It was noticed that among 50 respondents, 52% of them are in the group
of excellent and 16% of them are in the group of good, 24% of them are
in the group of average, and 8% of them are in the group poor. Most of
the consumers are satisfied with the vehicle performance.
10. Purchase of present vehicle
Particulars No. of respondents Percentage
Company showroom 38 76%
Excellent Good Average Poor0
5
10
15
20
25
30
Vehicle Performance
Performance
No
. o
f re
spo
nd
ents
Friends 08 16%
Relatives 02 04%
Others 02 04%
Total 50 100%
Interpretation:
Source: Field survey data
From the field survey it was explained that among 50 respondents 76%
of them are in the group of showroom, 16% of them are in the group of
friends and rest of the members are in the group of relatives and others.
Most of the consumers are purchased the present vehicle in the
showroom.
11. The life of the tractors
Particulars Below Since 1 Since 2 Above 2 Total
Company showroom
Friends
Relatives Others
Purchase of present vehicle
1 year year year years
No. of
respondents
15 18 07 10 50
Percentage 30 36 14 20 100
Interpretation:
Source: Field survey data
The above table shows that 50 respondents, 36% of them are in the
group of below 1 year, 20% of them are in the group of above 2 year and
14% of them are in the group of since 2 year.
Most of the consumers are using the vehicle since 1 year.
12. After sales and service
Particulars No. of respondents Percentage
Excellent 30 60%
Below 1 year Since 1 year Since 2 year Above 2 year0
5
10
15
20
The life of the tractors
Life
No
. o
f re
sp
on
de
nts
Good 08 16%
Average 06 12%
Poor 06 12%
Total 50 100%
Interpretation: Source:
Field survey data
It was noticed that 50 respondents, 60% of them are in the group of
excellent, 16% are in the group of good, 12% of them are in the group
of average and 12% of them in the group of poor.
Most of the peoples are satisfied with the after sales and services.
13. Suggest the vehicle to others
Excellent Good Average Poor05
101520253035
0%10%20%30%40%50%60%70%
Graphical representation of the above table
satisfaction after sales and services
No
. of
res
po
nd
en
ts
Pe
rce
nta
ge
of
res
po
nd
en
ts
Particulars No. of respondents Percentage
Yes 36 72%
No 14 28%
Total 50 100%
Interpretation:
Source:
Field survey data It can be seen that from the above table, among 50
respondents, 72%of them are in the group of YES and 28% of them are
in the group of NO due to this we can tell the most of the consumers will
suggest others to buy the Escorts tractors.
14. Satisfaction of the consumers with the Mileage of Escorts tractors.
Particulars No. of respondents Percentage
Very satisfied 16 32%
Satisfied 31 62%
0
10
20
30
40
Yes
No
3600%
72%
1400%
28%
Suggest the vehicle to others
No. of re-spondents
Suggesation
Dissatisfied 03 06%
Total 50 100%
Interpretation:
Source: - Field survey data
From the above table it is clear that most of the customers are satisfied
with the fuel consumption.
But still the company should struggle a lot to satisfy the customer very
much in this regard.
15. Response and behavior of the firm staff with respect of
Sales and services
Particulars No. of respondents Percentage
Informative 11 22%
Co-operative 21 42%
Communication 12 24%
Convincing 06 12%
Total 50 100%
Very satisfied Satisfied Dissatisfied0
10
20
30
40
Satisfaction of the customers with the mileage of the Escorts tractors
Range of mileage satisfaction
No. of re-spondents
Interpretation:
Source: Field survey data
From the above table it is clear that they are co-operative 42% as
followed by communications 24%, information 22%, and convincing as
12%.
Info
rmat
ive
Co-
oper
ativ
e
Com
mun
ic..
.
Con
vinc
ing
0
5
10
15
20
25
11
21
12
6
Response and behaviour of the firm staff with respect of sales and services
Informative
No
. o
f re
spo
nd
ents
FINDINGS\
Findings of the study:-
The following the derived from the data evaluated and analyzed by
survey:
According to the survey it was found that Escorts tractors have a brand
loyalty than other tractors, because of its advanced features.
Among 50 respondents it was found that 52%, which is of 26
respondents, was aware of Escorts tractors and like to purchase Escorts
vehicle only because of its good performance.
Out of 50 respondents it was found that 62% which of 31 respondents
purchase tractors for agricultural purpose, 14% respondents for business
and 24% respondents for other purpose therefore we can say agriculture
is the main reason for purchasing of tractors.
According to survey, it was clear that the availability of spare parts was
very easy.
Out of 50 respondents it can be seen that 36% i.e. 18 respondents’
purchases tractors by wall painting, and 4% .among 54 % of the
respondents were purchased from others. The 02 & 03 respondents by
T.V. Adds and magazines.
Out of respondents we find that 54%, which of 27 respondents are in a
income group of Rs. 71000 to Rs. 100000 and 12%Which are
respondents are in an income level of Rs. 41000 to Rs.71000.
Out of 50 respondents it was found that 30 respondents are influenced
by company showroom during purchase, company sales man and rest of
others by advertising friends/ relatives, etc influence 20 respondents.
Among 100% of respondents 52% of customers were satisfied with the
vehicle performance.
Among 50 respondents 35 are like to purchase vehicle through credit
mode and 15 respondents by cash.
Among 50 respondents, 17 are fully satisfied with the dealer’s services
and 9 are satisfied and 9 respondents were not too much satisfied.
Cost incurred in maintenance of Escorts tractors is reasonable and easily
affordable.
Compared to the other brand of tractors available in Indian market, study
reveals.
Escorts tractors are more economical in the matter of fuel consumption.
SUGGESTIONS
1.During the survey the regular customers of Escorts tractors come out
with organizing information and suggestions some of them are listed
below:
2.Escorts Company needs additional sales promotional activities like
organizing exhibitions, fairs issuing catalogues and broaches, display
and demonstration, contests etc.
3.Company should give advertisement in magazines and news papers to
make them aware and to attract customers
4.Dealer should attract customers by giving special reduction in prices at
the time of festivals
5.Dealer/sales manager requires conducting meetings conventions and
conferences, and training their sales force by providing sales target,
bonus and other incentives.
6.Dealer should personally take care of customers share of in small
number of customers are not satisfied by the response given by the
service personnel at the time general check up.
CONCLUSION
After doing my in-plant project in Escorts tractors I come to know that
how marketing strategies help to boost the sales, how and when they
applied and executed.
Limitation of the study:-
1.The study was restricted to the surrounding areas of the Dabra & Datia
only.
Therefore the result of the study cannot be generalized to other parts of
the country.
2.Due to time constraints, the extensive research could not be
undertaken, therefore the sample size was restricted to 50 customers
only.
3.Analysis of data collected from questionnaire was done on the
assumption, it is a relevant data.
ANNEXURE
Bibliography:-
Marketing Management : Philip Kotler
Marketing Management : Pillai and Bhagvathi
MAGAZINE : AUTO INDIA
Website : www.escorts agri machinery .com
Questionnaire:-
Dear Sir / Madam,
I would be thankful if you can spend a couple of minutes to fill this
questionnaire the information is for academic purpose and will be kept
confidential.
1. Name :
2. Age :
3. Educational :
4. Address :
5. Occupation : a) Farmer[ ] b) Other[ ]
6. Annual Income : a) Below 4000 [ ] b) 41000-8000 [ ]
c) 81000-110000 [ ] d) 111000 and above[ ]
7. Is this your first tractor?
a) Yes[ ] b) No[ ]
8. Which mode you want to buy:
a) Cash [ ] b) Bank Loan [ ]
c) Credit [ ] d) Finance [ ]
9What factor influenced you to buy this tractor?
a) Friend [ ] b) Advertising [ ]
c) Relatives [ ] d) Company goodwill [ ]
e) Self [ ] f) Others[ ]
10. Motivating factor:
a) Price[ ] b) Model [ ]
c) Quality [ ] d) Good Service [ ] e) Brand [ ]
11. How did you come to know?
a) Pomplents [ ] b) TV Adds [ ]
c) Wall Painting [ ] d) Magazines [ ]
12. Purpose of purchasing tractor:
a) Agriculture[ ] b) Business [ ]
c) Other purposes [ ]
13. If you purchase on credit basis, then which of these below
Financial institutions
a) M&M [ ] b) ICICI [ ]
c) SBI [ ] d) Axis[ ]
e)Kotek Mahindra [ ] f) others [ ]
14. Ownership :
a) Single[ ] b) Duel[ ]
15. Have you come across any problem in this tractor?
a) Yes [ ] b) No [ ]
16) Are you satisfied with your financier?
a) Yes [ ] b) No [ ]
17. Are you satisfied with the after sales and services?
a) Excellent [ ] b) Good [ ]
c) Average [ ] d) Poor [ ]