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Transcript of EScatalogue
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Cover by Reddymade Design
E
SHOWCASE
Sunday, January 30, 2011 12 pm9 pm
Monday, January 31, 2011 11 am7 pm
Skyl ight West
500 West 36th Street | New York, NY 10018
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Premiering January 30, 2011, The Elements Showcase presents curated
oerings in the art o ragrance design. Happening rom January 30 to 31,
2011, The Elements Showcase is an innovatorrom its custom-designed
space to its cutting-edge ragrance installations. The Elements Showcase
is the deinitive new experience or established and emerging visionaries in
the feld o ragrance, including perume, personal care, and home ambiance.
The Elements Showcase will be held at Skylight West in Midtown Manhattan.
With interiors conceptualized and designed by New Yorks oremost designirm, Reddymade Design, and a loor plan transormed by New York
arch itecture frm Steven Learner Studios, The Elements Showcase ocuses
on amalgamating the relationship between exhibitor and space, truly crated
to highlight the most innovative ragrance brands and entrepreneurs.
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Elements LLC
PO Box 246New York, NY 100 09
P 212 268 6148
F 212 409 8495
OrganizersJe Lawson
Frederick Bouchardy
Ulr ich Lang
Communications and DevelopmentVasi l ik i Paloympis
Exhibitor RelationsKsenia Yachmetz
Graphic DesignAudria Brumberg
audriakx lu@gmail .com | www.unityandorm.com
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Elements Showcase Advisory Board
Jessica Alba
Misha Anderson, Woodley & Bunny
Marc At lan, Marc At lan DesignMichel le Balmer, Balmer Begley Associates
El izabeth Beer, Project No. 8
Rochel le Bloom, Fragrance Foundat ion
Virginia Bonoigl io, Fashion Inst i tute o Technology
Kel ley Carter, Real Simple
Joy Cho, Oh Joy
Kimberly Christenson, Oak
Maria Christoi l is, Anthousa
Robin Coe-Hutsching, Gold GrenadeAngela Creasy
Laurent Delaon, United Perumes, London
Andreea Diaconescu, Lighthouse Beauty
Darryl Do, Delbia Do Fragrances
Francois Duquesne
Gisel le Gigi Richardson, Barumeria Madrid
Mel issa Green, Anthropologie
Cory Ingram, DayNa Decker
Brian Janusiak, Project No. 8Steven Learner, Steven Learner Studio
Je Madalena, Oak
JP Mastey, Baxter o Cal i ornia
Keiko Mecheri
Amanda Melnick
Teresa Mitchel l , Beautyhabit
Je Staple, Staple Design
Louis Terl ine, Oak
Paula Vazquez, Beautyhabit
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She carr ies her memories l ike her scent. They surround her,
they endure , and they speak her name. She is a co l lector ,
and among her souvenirs can be ound the beauty o beginnings,
t he ache o end ings . I n t he sanc tua ry o he r hea r t l i e t he
sacred and the proane, they come together l ike the notes o
her ragrance. She doesnt l inger long at the altar o regret .
She l ights the candle and burns the incense at the shrine o
remembrance and expectation, pleasure and pain, in anticipation
o the glor ious memories yet to create.
Pleasure is the flower that passes; remembrance the lasting
perfume Jean de Boufflers
Composition : mandarine, baie rose Co2, feuille de piment,orchide & pruneau JE, encens, camphre, benjoin, patchouli, musc.
Special Projects
presents
THE ILLUSION OF SEX
ARCHI
VES
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6
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The Elements Showcase has col laborated with the Fashion
Ins t i t u te o Techno logy on a se r i es o r ag rance i ns ta l l a t i on
projects. Led by Virginia Bonoigl io, chairperson o Cosmetics
and Fragrance Market ing at FIT, Cory Ingram o DayNa Decker,
and Andreea Diaconescu o Lighthouse Beauty, students in the
Cosmetics and Fragrance Market ing program at FIT generated
concepts us ing v i sua l and o l ac to r y e lemen ts to c rea te a
three-dimensional art instal lat ion that incorporates the abstract
theme o D isas te r / Reconst ruc t ion . A se r i es o l ead ing
ragrance and industry execut ives chose the winning project
by Team Ascension.
For The Elements Showcase, Team Ascension has created Aqua
Energy, a resh and clean ragrance assimi lat ing ozonic and salty
no tes . The r ag rance i s c lea r b lue i n co lo r and has a m is t y
texture. Aqua Energys message highl ights the benei ts and
importance o wind energy.
Team AscensionShana Finkelstein
Melanie Margeson
Kel ly McCann
Virginia Peandro
Heidi Rastadt
Brandy Wilcke
Special Projects
Disaster / Reconstruction, in Collaborationwith The Fashion Institute of Technology
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For the inaugural edition o The Elements Showcase, Marc Atlan
is launching his irst per ume under his own name. The ragrance
is ca l led Pet i te Mor t (Par fum d une Femme), which t ransla tes
to Lit t le Death (Scent o a Woman). The t i t le is a reerence to
both l i t t le death , a metaphor or the orgasm, and to the 1974
Ita l ian i lm Profumo d i Donna , in which an i rasc ib le and b l ind
ret ired soldier recognizes women only through their scent.
Peti te Mort is directly inspired by the only bodily luid secreted
solely through desire and brain chemistry: the elusive substance
that is created by a woman when she is about to c l imax . The
pro ject wi l l be presented as a work o a r t us ing rag rance as
the mediumas a ragrance created in the manner o a work
o art . Only 100 bott les o Pet i te Mor t wil l be produced, each
engraved with i ts own edit ion number and accompanied by
its signed cert i icate o authent ici ty.
Pet i te Mor t is the brainchi ld o Marc At lan. Marc is a creat ive
director and designer with 20 years o experience working with
Rei Kawakubo and Comme des Garons, Helmut Lang, Tom Ford,
Prada, Dior, Ol iver Stone, and Phi l ippe Starck as wel l as many
uncommon personal i t ies in the art world.
Petite Mort(Parfum dune Femme)
by Marc Atlan
Special Projects
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1932 1st Avenue, Suite 303 | Seattle, WA 98101 USA | T +1 206 441 0123 | F +1 206 443 4333
Contact: Maria Christofilis | [email protected] | www.anthousa.com
Exhibitor
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134 5th Avenue | New York, NY 10011 USA | T +1 212 254 8703
Contact: Tony Perez | [email protected] | www.bellefleurny.com
Exhibitor
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9 Bond Street | New York, NY 10012 USA | P +1 212 228 0842
Contact: Laur ice Rahme | [email protected] | www.bondno9.com
Exhibitor
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315 West 39th Street, Suite 601 | New York | NY 10018 | T +1 212 695 98 00
Contact: Francois Damide | rancois.damide@crat ingbeauty.com
BrandsEau dEl issa | Summersent | Sylvie de France
Exhibitor
Crafting Beauty, Inc.
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1011 South Los Angeles Street, Suite 300, Los Angeles | CA 90015 USA | T +1 213 745 9777
Contact: Wendye Katzman | [email protected] | www.dlcompany.com
Exhibitor
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145 Amity St. #4 | Brooklyn , NY 11201 USA | T +1 917 612 5566
Contact: Kavi Ahuja Moltz | [email protected] | dsanddurga.com
Exhibitor
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741 S Mansield Suite 2 | Los Angeles , Caliornia 90036 USA | T +1 323 931 4025
Contact: David Pirrotta | [email protected] | www.davidpirotta.com
BrandsODIN EDT | Mayrons GOODS! | 21 Drops | Rodin Olio Lusso
FIX Malibu | wholearth | Colbert M.D. | Nooka Candle
Exhibitor
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18475 Bandlier Circle | Fountain Valley CA, 92708 USA
Contact: Cory Ingram | [email protected] | www.daynadecker.com
Exhibitor
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775 E. Blithedale Ave. #300 | Mill Valley, CA 94941 | T +1 415 888 8560
Contact: Marla Stever | [email protected] | duchessmarden.com
Exhibitor
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1230 W. Washington Boulevard, Suite 100 | Chicago, IL 60607 USA
T +1 312 266 4600 | F +1 312 266 9170 | Contact: Marlena Egan | [email protected]
BrandsPuro/Nejma
EMDistribution
Exhibitor
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EMDistribution EMDistribution
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69 rue des Archives 75003 Pari s France | T +33 1 42 78 30 09
Contact: Et ienne de Swardt | et ienne@etat l ibredorange.com | www.etat l ibredorange.com
Exhibitor
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4640 17th Street | San Franci sco, CA 94117 USA | T +1 415 661 6780 | F +1 815 425 5554
Contact: Ineke Ruhland | [email protected] | www.ineke.com
Exhibitor
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Intertrade Europe | 594 Broadway | Suite #408 | New York, NY 10012
T +1 212 255 5460 | F +1 646 861 5981
Contact: [email protected] | www.intertradeurope.com
BrandsBoadicea the Victorious | Carthusia | Esteban | The Hype Noses | Nasomatto
Nez A Nez | Poetry Bath | Proumi Del Forte | SoOud | Stilly
Exhibitor
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PO Box 230123 | Ansonia Stat ion | New York, NY 10023
T +1 718 852 6979 | F +1 800 853 5442
Contact: Mayra Miranda | [email protected] | www.joyastudio.com
Exhibitor
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311 N. Rober tson Boulevard , Su i te 716 | Bever ly Hi l ls , CA 90211 USA | T +1 310 419 96 92
Co n t ac t : K e i ko M eche r i | i n o @ ke i ko meche r i . co m | www.ke i ko meche r i . co m
Exhibitor
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285 Laayette Street | New York, NY 10012 USA | T +1 212 925 0001 | F +1 212 925 8960
Contact: Segen Scott | [email protected] | www.laco.com
BrandsClaus | Eau DItal ie | Santa Maria Novel la | Lorenzo Vi l loresi
Exhibitor
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3845 Peachtree Road, Suite 499 | At lanta, Georgia 30326 USA
T +1 404 467 4319 | F +1 404 467 4389
Contact: Nathal ie Welch | nathal [email protected] | www.lubin.com
Exhibitor
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6890 S. Emporia Street | Centennial , CO 80112 USA | T +1 303 730 3133
Contact: Jodie Zolman | jodie.burwell@gmail .com
www.tokyo-milk.com | www.loveandtoast.com | www.lol l ia l i e.com
Exhibitor
BrandsLollia | Tokyo Milk | Lov e & Toast
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498 Humboldt Street | B rooklyn, NY 11222 USA | T +1 401 595 9773
Contact: Anne McClain | [email protected] | www.mcmcragrances.com
Exhibitor
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E hibi
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242 W. 30th Street, #305 | New York, NY 10001 USA | T +1 212 465 8800
Contact: Larry Paul | larry@purpose-bui l tnyc.com | www.odinedt.com
Exhibitor
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E hibi
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4300 Jeerson Blvd Suite 4 | Los Angeles, CA 90016 USA | T +1 888.LA.London
Contact: Barbara Gram | [email protected] | www.royalapothic.com
BrandsRoyal Apothic | Royal Apothics Societies o Scent | Royal Apothic Perumatorium
Exhibitor
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E hibit
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7377 Bever ly Boulevard | Los Angeles, CA 90036 USA | T +1 646 55 4 6621
Contact: El izabeth Jeer Anerousis | el [email protected] | www.sageragrance.com
Exhibitor
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E hibi
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Calle Par is, 141 local 1 | Barcelona, 08036 Spain | T +34 93 410 88 89
Contact: Paola Gugliotta | [email protected] | www.sepai.eu
Exhibitor
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Exhibitor
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Beatr ice von Thurn und Tax is | Brugg 35, A-6870 Bezau Austr ia
+49 8022 673427 | Contact: [email protected] | www.susannekaumann.com
Exhibitor
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Exhibitor
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1 East 93rd Street #1A | New York, NY 10128 USA
T +1 212 844 9804 | F +1 212 831 0898
Contact: Sarah Barton-King | [email protected] .com | www.pinkroom. co.uk
Exhibitor
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Exhibitor
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Paris Anvers, Inc. | 61 West 10th Street, #2C | New York, NY 10011 USA | T +1 212 228 0222
Contact: Ul r ich Lang | ino@ulr ichlangnewyork.com | www.ul r ichlangnewyork.com
Exhibitor
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Exhibitor
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196 North 10th Street | Brook lyn, NY 11211 USA | T +1 718 69 0 7835
Contact: Misha Anderson | [email protected] | www.woodleyandbunny.com
BrandsSACHAJUAN PROFESSIONAL HAIRCARE | KIMIA | RGB
W3LL PEOPLE | SWEDISH SKINCARE SYSTEM
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would like to thank our supporters
E
SHOWCASE
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