Escalante Heirtage Center Branding Manual 2011
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Branding Manual 2011
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Branding Manual 2011
Transcript of Escalante Heirtage Center Branding Manual 2011
The concept of the logo, in fact the whole brand, came from the architecture of the new building. The brand needs to reflect the modern feel that it gives. The design breaks away from the cliche of the American Southwest, but it complements the natural surroundings of the Heritage Center.