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ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
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Transcript of ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
Driving Innovation
Rick Froehlich
Vice President and General Manager, Dell OEM Solutions
OEM SOLUTIONS
You Probably Know This is Dell…
Servers, Storage & Networking
Printing & Imaging Notebook Computers
Desktop ComputersEnterprise ServicesElectronics & Accessories
Consumer Services Business Solutions
OEM SOLUTIONS3
But You May Not Know This is Dell Too
Medical and Life Science Devices
Kiosk & POS
Security and SurveillanceAutomation and Process Control
OEM SOLUTIONS4
Shifting Resources…
Non-Discretionary Spend
Discretionary Spend
Innovation
DEV/TestManufacturing
LogisticsSupportService
OEM SOLUTIONS5
Toward Innovation
Non-Discretionary Spend
Discretionary Spend
Innovation
DEV/TestManufacturing
LogisticsSupportService
OEM SOLUTIONS6
State of the Markets
OEM SOLUTIONS
Current Market Landscape
• Developers are tasked with increasing innovation but must still focus on tactical issues.
• 45% of companies use outside vendors for some or all of their embedded project components.*
• 56% of projects are finishing behind schedule.*
• Engineering resources increased by 39% from 2009 to 2010*EE Times Group. 2010 Embedded Market Survey. February 2010.
OEM SOLUTIONS
*Note: Outsourcing was added in 2009
EE Times Group. 2009 Embedded Market Survey. February 2009.
What Keeps You Up at Night?
2009 (N=1,534)2008 (N=1,056)
“Looking ahead over the next 2-5 years, select the areas below that you think will see the most dramatic changes?”
Chip Technology
Global Markets
The Design/Development Process
Speed to Markets
Outsourcing (Domestic & Overseas)*
Size & Type of Development Teams
The Competitive embedded Market Place
Chip Applications (Vertical Markets)
Embedded Systems Research & Theory
Professionalism & Standards
Career Training/Education
Other Changes
42%53%
34%30%
34%39%
31%28%
30%
29%19%
24%21%22%23%
15%18%
13%10%
12%
2%2%
OEM SOLUTIONS9
Concern: Chip Technology
In the selection of processor technology, OEM design engineers said that “Ecosystem” was almost four times more important than the
supplier/vendor.
EE Times Group. 2009 Embedded Market Survey. February 2009.
Supplier/Vendor
4X
Developer Tools
BIOSSoftware
Support
“Ecosystem”
Dev/TestManufacturingSupply Chain
OEM SOLUTIONS10
Concern: Global Markets
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- Supply chain logistics- Regulatory compliance- Service & support- Sales & marketing- Currency fluctuations
OEM SOLUTIONS
Concern: Design/Development Process
21.5% Cost Savings
Whitebox Server
Whitebox Server
Tier-One Vendor
Workstation
JBOD
OEM SOLUTIONS
MANUFACTURING /CUSTOM FACTORY INTEGRATION• User Manuals• Customized Component
Procurement/Management
• Image Load
Concern: Outsourcing
MANAGESUPPLIERS• Coordination of
multiple suppliers
• Quality requirements for suppliers
• Component Testing
DESIGN• Testing• Reliability• Shock&Vibe
OEM ENGINEERING• Custom BIOS• Regulatory• Custom Casing
Development
GLOBAL SERVICES• Field Support• W/W Help Desks• W/W Depots
CUSTOM FULFILLMENTSERVICES (CFS)• Add Custom Cards• Add Labels• Custom Packaging• Load BIOS• Low-profile DIMS
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Process
OEM SOLUTIONS13
Concern: Size and Type of Development Team
• Companies whose development teams choose to buy their customized hardware can focus on more strategic, business-critical initiatives and spend less time maintaining their systems.
“We might be able to move 25% to 30% of personnel from those development tasks to new projects.”
Keith GrundonTechnical Director, Amulet Hotkey
62% of your resources are dedicated to software*
EE Times Group. 2009 Embedded Market Survey. February 2009.
OEM SOLUTIONS
Collaboration
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OEM SOLUTIONS
Benefits of Working with a Tier-1 Provider
• Engineer-to-Engineer access
• Standards-based platforms that leverage huge buying power
• Decreased development time & costs
• Rigorous Testing
• Quality assurance
• Global supply chain management
• Global presence
• Longer life cycles
OEM SOLUTIONS
12years serving OEM customers
1300OEM customers around the world
40+OEM industry verticals250
custom projects per year
35Engineers dedicated to Dell OEM worldwide
25%of Fortune 100 companies are Dell OEM customers
Things You Should Know About Dell OEM
OEM SOLUTIONS17
Flexible Design
• Dell answered with the Dell™ OptiPlex™ XE– 3.5 year locked components and BIOS
– Can withstand operating temperatures up to 55 degrees Celsius
– Broadcom watchdog timer
– Optional dust filter and IP51 kit improves performance in dusty environments (see the demo at booth #629)
– “Go-anywhere” mountingEE Times Group. 2009 Embedded Market Survey. February 2009.
45% of embedded products are designed for rugged/harsh environments.*
OEM SOLUTIONS18
Longer Life
• Dell OEM answered by continually building out our portfolio of products with locked components and managed updates.
EE Times Group. 2009 Embedded Market Survey. February 2009.
1H 2H 1H 2H 1H 2H 1H 2H 1H 2H
Precision Workstation T5500
T5500 Locked Config
Product B
Product C Locked Config
Product C
Product B Locked Config
3 year extended life
3 year extended life
Example: Dell Precision T5500 Workstation
26% of embedded products required mandatorychanges in 2009 due to discontinued
hardware or software*
Dell IT
Dell OEM
OEM SOLUTIONS19
Customization
• Customization in the Dell Factory– Load custom BIOS and proprietary app
– Install custom hardware
– Branding
• Controlled Customization Outside the Factory
• Custom Order Fulfillment– Custom Packaging and Marketing Materials
– International Shipping and Regulatory Support
OEM SOLUTIONS20
Access to Dell Engineering
• Product engineering support involves true collaboration with your company, and you pay, on demand, for the skill sets you need.
• Dell offers a wide-range of engineering support– Manufacturing
– Mechanical
– Electrical
– Chemical
– Industrial
OEM SOLUTIONS21
Recent Perot Acquisition
Existing Dell OEM Services
More Robust Services
TestingAppliance
Modernization
Custom Development
Services
We Are Everywhere You Need to Be
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Eldorado Do Sul, Brazil
Lódź, Poland
Xiamen, ChinaAustin, TX
Dell Parts Depot
Penang, Malaysia
Nashville, TN
Dell Factory
Dell Design Center
OEM SOLUTIONS23
Feedback/Q&A
OEM SOLUTIONS
Questions?
• Please visit www.dell.com/oem for more info
• Stop in and talk to us at booth #629
• I’ll be at the Make vs. Buy Panel Discussion at 2:00PM
• Email me: [email protected]
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