BUTTERFLY TRAVELLER

The World’s Best…• Beach-based, • Mountain-based,

• SPA-based business

On the planet.

• If you had all the money

and time in the world…• What would you do?• Asked 100 people• 99 say travel

• The travel Industry. • The world’s largest industry.

• HUGE• Over 7 Trillion Dollars

in Annual sales.

Add them up…

Not Even

Close!

Travel –

• But it’s not just families…

• It’s golfers.• It’s hunters.• It’s honeymooners, teenagers, and Baby Boomers.

How travel was booked is going away.It’s a true “paradigm shift.”

• In 2006, - 63% of travelers bought their travel online.

• In 2007? - 70%

• Will keep going up… - Convenient - Price - Choice

• Did cars replace the horse and buggy?• Did the phone replace the telegraph?• Did computers replace typewriters?• Did CD’s replace Vinyl Records?

• In the 1970’s the average person was exposed to

500 ads a day…

• Today?

• According to CBS News… we see as many as 5,000!

• A billboard for a new restaurant…or a

recommendation from a friend about a new restaurant?

• A million dollar movie trailer…

or a mention from a friend that it’s

a great movie.

It’s called “word of mouth.”

And you’ve been doing it for years….

• You weren’t teaching.• You weren’t selling.• You were just talking.

• The average cost of a honeymoon? $3,400

• Know anybody planning a family reunion? —72 million people… every year!

• 14.1 million hunters spent $12.3 billion.

• More than 36 million

golfers spent $24.3 billion

• Why do people book on one site over the other?

• Friends of Barry Diller?• The little elf is cute?• Fans of William Shatner?• Let’s face it, it’s price.

• Same room…• Same hotel…• Same plane…• Same seat on the plane…• At the same price.• Who would you buy from?• Orbitz or Priceline ? Or your Mom?

• In 2006 my parent company sold more than $225.7 million in travel through the websites of Moms, and brothers, and friends, and acquaintances.

• In 2007 we sold $414 million

• A growth rate of 84 percent

Without billboards, radio, or TV.

• We just made a better mousetrap.

• We didn’t invent the internet.

• We didn’t even invent internet travel.

• Butterfly Traveller operates 2 distinct and separate entities…

• YTB Marketing Arm

and YTB Travel Network which were both founded in 2001. We are publicly traded.

Who is my parent company?

• Flights (mulit-dest)Flights (mulit-dest)• Cars Cars • VacationsVacations• Hotels (Hotels.com)Hotels (Hotels.com)• Cruises (Princess, Cruises (Princess,

Carnival, Crystal, Carnival, Crystal, Disney, Holland, Disney, Holland, Norwegian)Norwegian)

TravelTravel

• Food & Gifts (Restaurants gift cert)

• Flowers• Home Décor• Financial Services• Sprint special offer• Health & Beauty• Apparel

Extras

• Sports

• Concert

• Theater

Tickets

• Instead of registering for Silverware, Toasters- guests can help pay for your honeymoon

• No set up fee• Photo album• Gift cards• Collect from the registry

anytime and as many times as you’d like!

Honeymoon Registry

• Book your tee times• Purchase Golf Gear• Golf Vacations

Golf

Incentives for your employees!Get cash back on all your purchases!

• Target• Walmart• Macy’s• Home Depot• Best Buy• GNC• Kohl’s• OfficeMax• Petco• E-bay (25% cashback)

Aisle 19

NOTE: (Through invitation only!)

• Not for $500,000…

• Not even $5,000…

That’s less than $1.65 a day.

RTAThe world’s biggest, most exciting industry…

• Not even $1,000…• But only $499.90 and $49.95 a month…

• State of the art, ytbtravel.com website…

customized with your name.

• Access to literally Billions

of dollars worth of

inventory… the same planes, hotels, cruise lines, and vacation

packages that the “big boys” have access to.

• You get the right to earn 60% of the commission paid to YTB on all travel booked through YOUR site.

• A site that is open

• 24 hours a day• 7 days a week• 365 days a year.

• NO Collections• NO Inventory• NO Quotas

Your personalized YTB travel site also sells…• Flowers.• Cars.• Resort Wear.• Concert Tickets.

• Tee Times.• Hunting trips.

• And more…

• Some of the mostfantastic packages the industry has ever seen.

• We call them YTB Exclusives.

• And if you own a site…you’re in.

• The Great Wall, The Forbidden City, Peking Duck…

• Retail price? $1739• Your price as a YTB Insider?

• $999 • That’s 57% off!• And it INCLUDES airfare!

4 glorious days on the Mayan Riviera.

• All inclusive: meals, tips, beverages, everything!

• Includes AIRFARE

• Only $706 per person!

The beaches of Hawaii:

4 days, 3 nights,accomodations, and airfare from LAX

• Retail: $1,000• YTB: $625

• Laid off • Earn extra income• Frequent Travelers

(save on your travel)• Incentives for small

companies • Instant health

insurance

MARKETING

www.ytb.com/butterflytraveller