Erik Johansson, The Green Man Studio on his work for Trouble Brewing
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Transcript of Erik Johansson, The Green Man Studio on his work for Trouble Brewing
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Hello!
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Started in 2010
• an IT guy
• A retailer
• and an actual brewer!
idea formed overa pint in one of thefew pubs servingcraft beer at the time
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Started producing beer on draft
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Craft Beer in Ireland
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Perception ofU.S. Beer landscape
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Reality
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The official brief
• The number of Irish craft brewers has doubled over the past 10 years
• Now 40 craft brewers in Ireland
The traditional line up
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In the past 10 years, the number of craft brewers in Ireland has doubled ...
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The Underdogs
The Underdogs
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"All of us versus all of them"
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The landscape in 2011
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The brief
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No gold foil, no medallions, no sheafs of barley
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IrreverentRebellious
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Existing branding
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stalk us
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The result?
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@lizmaybury
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Design Process
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1. Brief 2. Brainstorm 3. Concepts 4. Development 5. Sign Off
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The Logo
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1. Brief
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2. Brainstorm
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3. Concepts
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4. Development
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5. Final Artwork
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Packaging
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1. Brief
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Gold Foil.
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2. Brainstorm
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3. Concepts
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Vanilla
Handmade in West Cork
Vanilla
Handmade in West Cork
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4. Development
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5. Final Artwork
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More Products
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mellasfudge.com
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