Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy for your affiliate...
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Transcript of Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy for your affiliate...
![Page 1: Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy for your affiliate business](https://reader036.fdocuments.in/reader036/viewer/2022070513/58b88b3f1a28ab3e3a8b48eb/html5/thumbnails/1.jpg)
How to sell an affiliate business
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Step 1• Get you numbers in order
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Basic KPI’s
• New Registered Players• New Depositing Players• Revenue• Revenue share vs. CPA/fixed fees• Costs
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Basic KPI’s
![Page 5: Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy for your affiliate business](https://reader036.fdocuments.in/reader036/viewer/2022070513/58b88b3f1a28ab3e3a8b48eb/html5/thumbnails/5.jpg)
Basic KPI’s for SEO affiliates
• Install Google Analytics• Organic Visits• Country split• Average time on site• Bounce rate
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Basic KPI’s for other media channels
• Always keep KPI’s per month to show trend• Emails gathered / sent / opened• Apps downloaded, active users• Likes, shares, followers
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General info
• Overview of partners and the deals• List of domains• Short description of the business
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Step 2• Understand the valuation
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• Do your research• 2-6x annual profit
Valuation
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Drives valuation up
• Growth• Size• Age of the business• Revenue share vs CPA• A devoted team• Brand• Well defined business• Easily integrated• Regulated markets• Something unique
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Drives valuation down
• Decline• Risks• Source of traffic• CPA vs. revenue share• Scattered business• Unregulated markets
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Step 3• Prepare with consultants
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Consultants
• Get a lawyer and understand the lawyer• Skip the middle man
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Step 4• Contact buyers
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Buyers
• Publicly listed companies• Talk around• Send an email with a short description• Sign an NDA
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Step 5• Negotiations
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Negotiations
• Meet in person if possible• Explain clearly what you are looking for• Ask, don’t speculate• Be pragmatic