ERIC YONGEEYStudios

SCOTT SMIGLERGrowByData &EXCLUSIVE

KATE WICKEREYStudios

The Big Question:

Should I Migrate to

Magento 2?

Answer:

No, don’t migrate

to Magento 2...

Upgrade to Magento 2!

Agenda

• Eric: Make Sure You’re Really Upgrading

• Kate: New Features Loaded In Magento 2

• Scott: Migrating Successfully

Let’s Talk About You!

You – The Merchant

Who are you?

•Are you on M1 Community?

•M1 Enterprise?

•New to Magento?

Poll: What is your biggest concern about moving to Magento 2?

How To Make Sure You’re Upgrading

Common things we hear about M2:

"There's a lot of hype about M2, but it's probably just an

inconsequential version update."

M2 isn't a slight iteration.

It is a completely different platform.

"M2 is replacing M1, so this is just what we need to do."

You shouldn't move to M2 unless you are excited about everything available to you.

"I'm not a big fan of M1, so why would I like M2?"

Magento has created M2 to

specifically address M1 limitations.

"If M2 requires so much work to move to, maybe I should just move to another platform."

You should consider other options, but make sure you understand

everything M2 offers.

Forget about Magento for a second.

Now Ask Yourself 3 Questions:

1. What are the critical elements you need to run your store?

2. What is currently limiting you on:• Branding• Usability / Functionality• Merchandising

Now Ask Yourself 3 Questions:

3. What systems will best benefit your staff and processes?

Now Ask Yourself 3 Questions:

The Big Idea:

Envision what's bestfor your business, and

select the platform thatbrings the most value

to your vision.

The Opposite

is Terrible:

Retrofitting your

business plan

to platform

limitations.

Our Advice

If you're going to move, consider what allows you to scale to the

right size.Consider

Don't invest into a lateral - or backwards - move.

Move Forward

Think past today (so you won’t have to do this again in 2 years).Plan

And always remember...

Take others' advice with a grain of salt.

There is no

perfect platform.

There's only what's best

for your business.

Why Magento 2?Features & Benefits

Magento 1 is “End of Life”

Features for: You, the Merchant

• More User Friendly

• Now Completely Responsive• Front End & Admin

Side

• Out of the Box Integrations

• Magento Social

• Magento Shipping (2.2)

• MOM • Order Management

Features for: Marketing

• Personalized Segmentation & Marketing

• Content Staging

• Preview

• Bluefoot (2.3)

• New Drag and drop layout

Features for: B2B• Comprehensive B2B tool

• Corporate Accounts

• Payment on Account

• Quick Order on Front End

• Requisition List

• Request a Quote Functionality

Features for: Developers

• Database Charting

• Performance Enhancements

• Speed Increase• Fully Integrated

with Varnish

What Is Your Migration Strategy?

Migration Options

•Magento’s Native Migration Tools

•Migration Specialist• GrowByData & Others

•Plug-In

Magento’s Native Migration Tools Vs. Migration Specialist

Data Type Magento’s

Native ToolsMigration Specialist

Product X X

Order X X

Customers X X

SEO (partial) X

Credits X X

Gift Card X X

FAQ / CMS X

How to decide which is best for you?

(And which is NOT a good fit)

Which Is Best For You?•We were skeptical... So we ran an experiment!

•3 scenarios were considered:• Base to Base Store • Base to Custom• Custom to Custom

Base to Base

Magento’s Migration Tools

Migration Specialist

Data Migration Time

10 Minutes 15 Minutes

QA Time 110 Hours 6 Hours

Base to Custom

Magento’s Migration Tools

Migration Specialist

Data Migration Time

1 Hour,10 Minutes

1 Hour

QA Time 110 Hours 6 Hours

Custom to Custom

Magento’s Migration Tools

Migration Specialist

Data Migration Time

2 Hours, 10 Minutes

1 Hour, 30 Minutes

QA Time 110 Hours 6 Hours

Summary

Source DestinationImplementation

Time +Level of

Automation

Magento 1 Base Magento 2 Base Low High

Magento 1 Base Magento 2 Custom Mid Mid

Magento 1 Custom Magento 2 Custom High Low

Observations

•Completeness of data

•Skill-sets of users

•Data transformations

•Data enrichment

•Quality assurance

Your Data Migration Approach

Migration Apps

• Work well for:• Templated stores

• Minimal SKU counts

• Minimal variants

• B2C merchants

• No third-party cost• Require you to be

“hands-on”

Migration Specialist

• Often needed for:• Custom stores

• High SKU counts

• High variants

• B2B or “hybrid” merchants

• Typically start at $2,500

Why GrowbyData and EYStudios?

•White-glove service

•Take ALL of your data with you

•Quality checks on every row

Bottom line: Don’t just Migrate; Upgrade.

Next Steps

•You need a plan to enable a successful M2 upgrade, not simply a “migration”.

If you start now,

the experience will be

FUN & rewarding.

If you wait, you risk

falling into common

migration scenarios:

• Hectic• Costly• Less positive for

your bottom line

Type “Upgrade”

for more

information