Eric, stanford

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Mobile Health Business Models - What Works (SMS, Mobile Internet, SmartPhone Apps)

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Transcript of Eric, stanford

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Mobile Health Business Models - What Works(SMS, Mobile Internet, SmartPhone Apps)

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Columbia University Medical Center – SMS FLUNET

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Starting with American Idol...

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AMERICAN IDOL

Get Exclusive Content

BuildCommunity

Enter a Sweepstakes

Idol: “I haven’twritten any notesagainst UR name,because U haven'tgot any in UR head!”Luv Simon x

Kelly, good luck girlwe r rooting 4u. I luvUR style - its wicked,I hope 2b like U1day!Luv Tasha

Idol: Guess wot! 1of the Idols hasgiven the wrongage in herapplication! Watchnxt wk’s show 2find out who!

Predict the final 3…

My guess: KELLY,TAMARA & JUSTIN

Idol: What does anIdol eat 4breakfast?…(Scroll down)…. …Humble Pie

Hi it’s JustinTimberlake. Yes itreally is me. I thinkIdol is cool & I’mrooting 4 URfavourite choicetoo. Let’s hope shewins hey!

Enter

To 5555

Simon Insults Fan Club Idol News n’ Gossip

GamesJokesRingtones, Celebrity Msgs.

Sweepstakes

Hi Jo. Txt me l8rand I will tell Uwhere 2 meet us.

Sweepstakes

Interact with the Show –Vote & Poll

Idol: Watch the idols2moro & c how they cope with Rock nRoll?Will they rock orsuck? Txt us!…

VOTE

to 5501

Show Upd8s & PollsVoting

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Managing Adolescents’ Health

Mt. Sinai’s TEXT IN THE

CITY program

Applications targeted at

teens:

1. SMS Questions & Answers

2. SMS Birth Control

Reminders

3. SMS Health

Bytes (Tips)

Extending into ‘Lab

Result Availability’ SMS

notifications,

Appointment reminders,

Vaccination reminders

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Pregnancy - SMS & Smartphone Apps

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KNOWIT SMS Zip Code Location Finder – HIV Testing Centers

Promoted nationally.

Consumers text their zip code to KNOWIT (566948)

and get a information on the nearest CDC HIV/AIDS testing center.

FR: KNOWIT(566948)----------------------HIV center in UR zip:Mason SquareNeighborhood HealthCenter (413)794-8723.More locations: call1-800-CDC-INFO

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214,530

SMS Requests – Received

Total SMS messages received for March ’07 – July ’08.

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KNOWIT SMS Requests – by Time of Day

Participation is highest in the early morning hours.

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Involving Friends / Social

Old Spice SMS Stinky Alerts

FR: OLD SPICE------------------------------You know how there'sa guy in every groupwho has bad B.O. butnobody wants to tellhim? Dude, you're thatguy. Old Spice & URfriend at917.488.0615.

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32  Avenue  of  the  Americas,  19th  Floor,  New  York,  NY  10013,    1.877.RIPROAD,    www.riproad.com

thank you.