Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

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Problem: known Solution: known Waterfall Traditional Product Development Unit of progress: Advance to Next Stage

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Transcript of Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

Page 1: Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

Problem: known Solution: known

Waterfall

Traditional Product DevelopmentUnit of progress: Advance to Next Stage

Page 2: Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

Problem: known Solution: unknown

Agile (XP)

“Product Owner” or in-house customer

AgileUnit of progress: a line of working code

Page 3: Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

Problem: unknown Solution: unknown

Hypotheses, experiments, insights

Data, feedback, insights

Product Development at Lean StartupBusiness, marketing, engineering are tightly coupled in a company-wide feedback loop.

Unit of progress: customer validation

Page 4: Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

Customer Development Continuous cycle of customer

interaction Rapid hypothesis

testing about market, pricing, customers, …

Extreme low cost, low burn, tight focus

Measurable gates for investors

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