Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development
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Transcript of Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development
Problem: known Solution: known
Waterfall
Traditional Product DevelopmentUnit of progress: Advance to Next Stage
Problem: known Solution: unknown
Agile (XP)
“Product Owner” or in-house customer
AgileUnit of progress: a line of working code
Problem: unknown Solution: unknown
Hypotheses, experiments, insights
Data, feedback, insights
Product Development at Lean StartupBusiness, marketing, engineering are tightly coupled in a company-wide feedback loop.
Unit of progress: customer validation
Customer Development Continuous cycle of customer
interaction Rapid hypothesis
testing about market, pricing, customers, …
Extreme low cost, low burn, tight focus
Measurable gates for investors
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