Eric Kankar Final 1-8
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Transcript of Eric Kankar Final 1-8
A PROJECT REPORT ON
MARKET ANALYSIS OF CONSUMER DURABLES & BRAND EFFECTIVENESS
( WITH SPECIAL REFERENCE TO LG ELECTRONICS ,PUNE)
SUBMITTED TO
For The Partial Fulfillment Of The Award ofMASTER’S OF BUSINESS ADMINISTRATION
2014-2016
SUBMITTED BYANKIT KANKARM.B.A III Sem
UNDER THE GUIDANCE OF PROF. AJIT BORDE
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Acknowledgement
It is indeed of great moment to pleasure to express my senses of per found
gratitude & indebtness to all the people who have been instrumental in making
my tanning a rich experience. I got the opportunity to do a challenging project in
LG ELECTRONIC PUNE (INDIA) The project is the important part of our study
and gives us a real practical exposure to the corporate world and it is almost
impossible to do the same without the guidance of peoples in and around us.
Specifically the summer training of from 1st June to 15th August 2015 that is
generally termed as the partial fulfillment of our M.B.A Degree holds extreme
importance for our whole career. Similarly while doing the topic “Market
Analysis on LG consumer durables & Brand Effectiveness as a summer
trainee I took many my projects in help.
My most profound thanks to my revered guider Prof. Ajit Borde
whose generous and able guidance has always been an unfailing source of
inspiration throughout my training period .
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DECLARATION
I, Mr. Ankit Kankar, hereby declare that this project report is the record of authentic
work carried out by me during the period from 1 June to 15 August 2015, and has
not been submitted to any other University or Institute for the award of any degree /
diploma etc.
Signature
Name of the student: Ankit Kankar
Roll No. 141105
Date:
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LETTER OF TRANSMITTAL
Mr. Kailash
LG ELECTRONICS PVT.LTD.
Dear sir,
As discussed in May 2015, I’m submitting the report titled “MARKET ANALYSIS OF LG CONSUMER DURABLES & BRAND EFFECTIVENESS”.
This report focuses on bringing into light the attitude of current as well as future consumers
of LG Electronics Pvt.Ltd. towards the Consumer durables products offered by the company.
I hope you find this report satisfactory.
Yours sincerely,
Ankit Kankar
Asm’s Institute of Business Management and Research,
Pune .
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