Eric fillingame

insert mind provoking design quote here

SCHRAPNELDESIGNS.COM

AMNESTY INTERNATIONAL

CRAYOLA

OUTER SPACE

FORTUNE 50

SCRATCHING THE SURFACE

TODDLAND

EDIFICE MAGAZINE

EDIFICE

THE TRUTH

LOIS LOWRY

PROCESS TYPE FOUNDRY

ad campaign, packaging

re-branding, packaging

special edition package

print pieces

information design editorial

ad gampaign, product simulation

editorial design

type focus book

ad campaign

book cover design

type process poster

lives before profits

julian wilson dvd

a special place for crayons

rvca gallery show

the forbes list made beautiful

unusual products

structurally green

type in society

there are no secrets

the giver

subtraction

featured identity cover egf

Design is intricate. It weaves a web that immerses me into either heaven or hell. Sleep is key, but not the answer. A minute feels like a day when I take a much needed break. Coffee is my best friend, and those special people I surround myself with are my only reach towards sanity. Music swings my emotions as I contemplate my profession during every studio session. Sometimes the “outside world” seems distant, or put on hold, as I finish yet another project. But with design, unlike any other profession, I know boredom is never an option. To be bored with design would be to be bored with myself. I’ll unravel any web that design throws my way.

Design is intricate, it is my life.

G

eric fillingame

the graphic design portfolio of

AMNESTY INTERNATIONALad campaign

lives before profits

challenge:

To create an advertising campaign that is an

informative comparison between generic and

brand name pharmaceuticals. The

comparison must be easy to understand, and

persuade the reader to research more into the

topic at hand.

overview:

Amnesty International is an organization based on providing humans

their right to speak out. It needs to be known that generic forms of

medicine are being restricted access to

suffering human beings for the mere fact that

there are patents protecting the

compounds in which pharmaceutical

companies have created and hope to monopolize for the term of 20 years. Lower-income countries cannot afford the steep

prices that walk hand-in-hand with brand

name pharmaceuticals. These countries have been forced to either

buy... or die, and billions more will die if

these patents are not eradicated.

solution:

The simple mathematical symbol greater than or equal to was used in order to draw a clear comparison between the two topics of generic vs. brand pharmaceuticals. A typographic solution, placed between the comparisons, informs the reader exactly what is being compared within the ad. It succeeds at being informative, simple, and clever.

“ ”3,100,000 people die every year in lower-income countries from Coronary Heart Disease due to generic pharmaceuticals that are never allowed to reach them, and

their unaffordable alternatives. Save lives by ending patent protection on life-saving medicines.

AMNESTYINTERNATIONAL

GENERIC LIFE-SAVING MEDICINES ARE GREATER THAN OR EQUAL TO BRAND NAME MEDICINES

www.amnesty.org

generic Brand

SCRATCHING THE SURFACEre-branding, packaging

julian wilson dvd

challenge:

Create a DVD case that reflects Julians’ board

art, while informing the consumer of the

destinations that are in the film.Location is

everything.

overview:

Scratching the Surface is an incredible surf film that follows the young

and highly successful Gold Coast ripper Julian

Wilson throughout the coarse of 16 months at

every surfing destination he reaches. The films

sponsored by the A-list of the surfing

community, who seem to have an unlimited amount of funds. Everything from

helicopters to jet planes are used to capture high

definition shots of this kid out in the line up.

Scratching the Surface is geared toward getting to

know Julian, from his childhood antics to his ridiculous “sushi roll”. At 21 years of age, he

has the world at his fingertips, as well

sharpies, in which he makes a habit to color

his boards with.

*photo credits: www.quiksilver.com/au

*inside autographed photos, back cover

solution:

Inspired by sharpie art, colorful, retro, and random shapes were strategicallyplaced on the outside back of the case over an image of Julian himself. A more sophisticated white, black, and yellow approach on the front of the case allowed for an explosion of color in the inside. The personal connection Julian extends in the film is enforced in the case with autographed images of himself at the various spots in the film.

julia

n w

ilson

scra

tchin

g the

surfa

ce

CRAYOLAspecial edition package

a special place for crayons

challenge:

Create a package that celebrates the 8 original colors brought about in 1903 by Binney & Smith in Easton Pennsylvania. Re-design the Crayola

logo for the special edition packages.

overview:

Since 1903, Crayola has been the king of

crayons. From the beginning, they understood the

importance of crayons in our world. A simple

product at first has now turned into over 130

different colors, unlimited packaging

options, markers, highlighters, sparkling pens, and the list goes

on. Today, Crayola enjoys their position in

the art world knowing that children have

everything they need to have to be creative and

toxic free.

solution:

An octagon shape to the entire box with separate containers for each celebrated color. Window views on each individual case to view your crayons. The original gold and green used by Crayola on their packages since 1903 was not used to keep the colors on the package special and not saturated throughout. A center column contains a celebratory poster for the consumer to either color on, or pin up. An intricate, antique pattern was placed on the interior of the package to further emphasize the age of the product within. The package was topped with a king’s crown to portray what Crayola truly is, a timeless company.

CRAYOLATRADE

MARK

OUTER SPACEprint piece

rvca gallery show

challenge:

Create a variety of pieces that mimic the art that is

being displayed at the show for the skate crowd attendees to take home with them. Match the

pieces to other products that attendees would

want to purchase while at the show featuring the

artists work.

overview:

RVCA is a design oriented, artist driven company out of Costa Mesa, CA. Small, but

powerful. The company hosts a wide variety of

shows for artists under their Artist Network

Program. From musicians and fine

artists to professional fighters, this company

loves to sponsor a good show.

solution:

10 pieces that match the artists work being displayed at the show on a conveniently sized, easy to carry, high glass photo paper with matching iPhone cases, and skate decks for those who value their skills more than their phone.

FORTUNE 50information design editorial

the forbes list made beautiful

challenge:

Create an information design editorial that

displays the information provided by Forbes.com in an efficient way for readers to easily draw

comparisons within the list.

overview:

Forbes.com puts the Forbes Lists out every

year around April. The lists contain the break-

down of salaries, and/or earnings, from the

leaders in our global economy. The most

looked upon list is that of CEO compensation,

which in the time of the recession after 9/11 was

the cause for much discussion in politics.

Today, Forbes.com still stays true to the statistics

with staggering lists every year, that even

applies to Hollywood stars.

*photo credits:www.forbes.com

*illustrated #1,#2

solution:

An info graphic was used to show the concentration of where the highest paid CEOþs were located within the United States. Break the United States into different regions to show exact location in the CEOþs individual profiles. Numbers were used on the map to show their position on the Forbes.com CEO Compensation List. Color-code the regions for easier finding. Bar graphs and Pie charts were used to show comparisons between the many characteristics listed on the profiles, and were inspired by the stock market.

H. Lawrence Culp Jr.

Lawrence J Ellison

Aubrey K McCledon

Ray R Irani

David C Novak

John C Martin

Sol J Barer

Keith A Hutton

Richard C Adkerson

Jen-Hsun Huang

Ivan G Seidenberg

Louis C Camilleri

Ralph Lauren

Howard D Shultz

Robert W Selader

Laurence D Fink

J Wayne Leonard

Leslie Moonves

Hugh Grant

Gregg L Engles

Samuel J Palmisano

John H. Hammergren

David B Snow

William H Swanson

James C Mullen

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

Mark V Hurd

Daniel P Amos

Joseph M Tucci

Jay S Fishman

Robert A Iger

Daniel A DeMatteo

Michael A J Farrell

James T Hackett

Donald E Felsinger

William R Berkley

James A Skinner

Martin M Koffel

Bruce A Smith

J Larry Nichols

Mark Donegan

Louis R Chenevert

William C Weldon

Mark C Pigott

John W Conway

Kenneth I Chenault

Thomas J Falk

Brian L Roberts

Irene B Rosenfeld

Thomas M Ryan

Joel F Gemunder

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

1989 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10

2

4

6

8

10

12

14

16

18

$MIL

YEAR

HISTORICAL CEO COMPENSATION

Following the Money Trail

*based on 800 leading companies. Data provided by Forbes.com

Our Forbes 400 is �lled with billionaires who run America’s biggest public and private companies.

In our 2009 report of America’s Largest Private Companies, we identi�ed several billionaires that are leaders of companies with at least $2 billion in revenue. Some of these names you may not recognize–Forrest Mars, Tom Gores, Donald Hall, S. Curtis Johnson, Robert Rich and Michael Heisley.

This past April, we also identi�ed fourteen billionaires who are chief executives of companies on our list of America’s 500 Biggest Public Companies. These billionaires are not only worth billions of dollars, but some also earn a nice paycheck running their respective companies. These executives �nd themselves in the public spotlight more often than their counterparts above. The following names you are sure to recognize–Warren Bu�et, Larry Ellison, Je� Bezos, Sheldon Adelson, Michael Dell, Steve

Ballmer, Je� Bezos, Rupert Murdoch, Steve Jobs, Eric Schmidt. Each of these business leaders rank among the top 50 wealthiest people on this year’s Forbes 400.

50 Richest CEO’S

*Data provided by Forbes.com

2

3,39

4los angeles, ca

5louisville, ky

6

8fort worth, tx

9

10

17new orleans, la

20,46dallas, tx

22,37

23

26

27 columbus, ga

30

31 grapevine, tx

33the woodland, tx34san diego, ca

38 san antonio, tx

oklahoma city, ok

34

34 covington, ky

CEO OFFICESHEARTLANDNORTHWEST MIDWEST NORTHEAST

CAL

SOUTHWEST

SOUTH

SOUTHEAST

st paul, mn29

36oakbrook, il

48northfield, il

summit, nj

new york, ny

franklin lakes, nj24 waltham, ma

25 cambridge, ma

new brunswick, nj

49 woonsocket, ri

washington d.c.7

purchase, ny

armonk, ny

hopkinton, ma

greenwich, ct

hartford, ct

philidelphia, pa

11,12,13,16,18,32,45

1

2841

152135

34,47

19st louis, mo

14seattle, wa

40portland, or

34bellevue, wa

palo alto, ca

san fransisco, ca

redwood shores, ca forest city, ca

burbank, ca

phoenix, az

santa clara, ca

Name: H. Lawrence Culp Jr.

Company: Danaher

Location: Washington, D.C.

Region: Northeast

College: Washington College BA

Grad School: Harvard MBA

1

141,360,000Pay: ($MIL)

2

Efficiency

90/189

Age

478pts to

Ellison

18yrs to

Ellison

CAL

Name: Lawrence J Ellison

Company: Oracle

Location: Redwood Shores, CA

Region: CAL

College: NA

Grad School: NA

130,230,000Pay: ($MIL)

Efficiency

82/189

Age

6581pts to

McClendon

16yrs to

McClendon

*age based out of 100 yrs*age based out of 100 yrs

82/189

3,39

5louisville, ky

8fort worth, tx

17new orleans, la

20,46dallas, tx

23

27 columbus, ga31 grapevine, tx

33the woodland, tx

38 san antonio, tx

oklahoma city, ok

34

34 covington, ky

HEARTLAND MIDWEST NORTHEAST

SOUTHWEST

SOUTH

SOUTHEAST

st paul, mn29

36oakbrook, il

48northfield, il

summit, nj

new york, ny

franklin lakes, nj24 waltham, ma

25 cambridge, ma

new brunswick, nj

49 woonsocket, ri

washington d.c.7

purchase, ny

armonk, ny

hopkinton, ma

greenwich, ct

hartford, ct

philidelphia, pa

11,12,13,16,18,32,45

1

2841

152135

34,47

19st louis, mo

NORTHEAST

2

4los angeles, ca

6 forest city, ca

9phoenix, az

10santa clara, ca

22,37san fransisco, ca

26palo alto, ca

30 burbank, ca

34san diego, ca

CAL

SOUTHWEST

40

redwood shores, ca

2010

100

115

130

145

160

175

190

205

220

$MIL

YEAR

ESTIMATED 5 YEAR PAY

*estimated pay

2011 20142012 2014 2010

100

250

400

550

700

850

1000

1150

1300

$MIL

YEAR

ESTIMATED 5 YEAR PAY

*estimated pay

2011 20142012 2014

TODDLANDad campaign, packaging

a look into their unusual products

challenge:

Develope an advertising brand for Toddland to continue to use. Create

an interactive ad campaign that plays off

of their current products, and a product

simulation campaign that gives the consumer a feel for the real thing, but leaves them wanting to visit the site and see

what Toddland is all about.

overview:

Toddland is an unusual company with unusual

products. From their hamburger wallet, to a one foot gummy bear,

they continue to appeal to a crowd which strives

to be different than everyone around them

with absolutely no advertising...just a

facebook page and website.

solution:

Developed a line of illustrated characters that played off of the unusual wallet products that Toddland offers. The “Deliciousness Wallet”, “Do You Want Fries with that Wallet?”, and “Manstache Wallet”. The first ad campaign was interactive with a “Pull Here” tab, which revealed the illustrations in a way which showed their appeal to the product. The second campaign focused on product simulation by having an ad in which when pulled out, and folded to the creased lines, resembled the product.

toddland

Click on the Fries!!

Let me take you to another world.

toddland

Come see our product line at toddland.bigcartel.com

EDIFICE MAGAZINEEDITORIAL DESIGN

STRUCTURAL

overview:

A biannual magazine focused in the fields of

architectural design, graphic design,

industrial design, and interior design. Features

the industry's news, future, and creative

ideas from its readers.

solution:

Edifice is its given name. Complex issues are involved in every field of design. They must be addressed. The hub of these fields will soon be within the pages of this magazine.

challenge:

Create three issues of a focused biannual

magazine in 2 weeks.

.

01

contents

01 02 03 04 05 06 07 08 09

[ think ] [ gizmo green ] [ mindset ] [ looking different ] [WWII] [ martin grohs ] [IMMIN E N T ] [CRAFT ] [TH E RMOPLASTIC ]

thinkE D ITOR ’S N OTE

why what we bring you matters

architectural designG IZMO G RE E N ?environmental house of the future equipped with the latest technology for a more sustainable tomorrow

graphic designMIN DSE T

remember these ways to produce what you do best...design

LOOKIN G DIFFE RE N T

that designs on our terms

in historyWWII

streamlined design...an interesting blast from the past including two products to add to your list of needs.

foundMARTIN G ROH S

a quick look at a graphic designer you should be interested in...geared towards the environment

industrial designIMMIN E N T

reuse, reuse, reuse

interior designCRAFT

bringing it back to pure talent...a look at interiors you can create yourself

businessTH E RMOPLASTIC

a companies goal...axion international at a glance

“

”

01

contents

01 02 03 04 05 06 07 08 09

[TH IN K ] [G IZMO G RE E N ?] [MIN DSE T ] [LOOKIN G DIFFE RE N T ] [WWII ] [MARTIN G ROH S ] [ imminent ] [ craft ] [ thermoplastic ]

thinkeditor’s note

why what we bring you matters

architectural designgizmo green? environmental house of the future equipped with the latest technology for a more sustainable tomorrow

graphic designmindset

remember these ways to produce what you do best...design

looking different

that designs on our terms

in historyWWII

streamlined design...an interesting blast from the past including two products to add to your list of needs.

foundmartin grohs a quick look at a graphic designer you should be interested in...geared towards the environment

industrial designIM M IN E N T

reuse, reuse, reuse

interior designcraft

bringing it back to pure talent...a look at interiors you can create yourself

businessthermoplastic

a companies goal...axion international at a glance

“

”

first arch

01

thinksusan s. szenasy —E D ITOR - IN -CH IE F , ME TROPOLIS —new york

m o r a l i t y

r e s p o n s i b i l i t y

o b l i g a t i o n

c o m m u n i t y

s o c i a l j u s t i c e

i n t e r - c o n n e c t e d n e s s :

words we once knew intimately, then proceeded to forget as we got lost in the pursuit of what we used to call

T O D A Ywe ponder the meanings of wordslike

“ ”photography text

T H I N K

cinfa susan s. szenasy

}01

thinksusan s. szenasy —E D ITOR - IN -CH IE F , ME TROPOLIS —new york

m o r a l i t y

r e s p o n s i b i l i t y

o b l i g a t i o n

c o m m u n i t y

s o c i a l j u s t i c e

i n t e r - c o n n e c t e d n e s s :

words we once knew intimately, then proceeded to forget as we got lost in the pursuit of what we used to call

T O D A Ywe ponder the meanings of wordslike

“ ”photography text

T H I N K

cinfa susan s. szenasy

}

01

mindseteric karjaluoto—project design —smashlab MIND

SE

Tdesign can

photography—martin grohs , william wall raine , prisma graphic

e d i f i c e . c o m

CHANGE

design can

01

gizmo green?

0 1A r c h i t e c t u r a l City Scape Miami

01

w w w . d s r n y . c o m

architecture magazine —new york times

g re en

illustration—peter arkle , freelance illustrator —new york

e d i f i c e . c o m

p e t e r a r k l e . c o m

EDIFICEtype focus book

type in society

challenge:

Go out into society and find typography in anything you can.

Choose a word and find the structures you study,

and form a book showing your evaluation

of type.

overview:

A book focused on type in society. Specifically

speaking, Asheville, N.C. A breakdown of spotted

typography that exists around us everyday, and

how it is formed.

solution:

Chosen word, Edifice. Found the typography in Asheville, N.C., and photographed it as seen.Transparencies were used to show the formation and deformation of the structures that were spotted. The thought process was recorded on black pages, inspired by blue prints.

THE TRUTHad campaign

there are no secrets

challenge:

Create an ad campaign that would stand out

from any other ad campaign seen before by using a physical element

of design that an untrained eye could

even see.

overview:

Thetruth.com has been spreading awareness about nicotine, and

tobacco since the 80’s. Knocking on the doors of some very important doors to ask some very

important questions that had never been asked before. Everyday they

post facts on their site and tour the U.S. to

spread the truth.

solution:

Subtraction Theory with the addition of simple illustrations that are hidden by red gel photo lighting sheets, plus Thetruth.com facts that change from one ad to the next.

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhidden

hiddenhiddenOf current smokers in the U.S., 46,000 have lung cancer from smoking.

Of current smokers in

the U.S., 2,6 million

have chronic

bronchitis from

smoking

Arsenic is in tobacco

smoke.Of current smokers in

the U.S., 1,273,000

have emphysema from

smoking.

LOIS LOWRYbook cover design

the giver

challenge:

Design a book cover that is simple, and yet

successfully portrays the climax of the book.

overview:

Lois Lowry's, The Giver, written in 1993 as a soft science fiction is based on a futuristic utopian

community which slowly evolves into a dystopian

community to the reader. Supposedly

inappropriate for young children to read while in

school, nevertheless, it sold 5.3 million copies in 1994, as well as won

the Newbery Medal.

solution:

An illustrated black and white tree with the iconic red apple in which Jonas sees turn from, black and white to red. The red apple is also placed within the chapter headers to unite the book and the cover.

It was almost December, and Jonas was beginning to be frightened. No. Wrong word, Jonas though. Frightened meant that deep, sickening feeling of something terrible about to happen. Frightened was the way he had felt a year ago when an undentified aircraft had overflown the community twice. He had seen it both times. Squinting toward the sky, he had seen the sleek jet, almost a blur at its high speed, go past, and a second later heard the blast of sound that followed. Then one more time, a moment later, from the opposite direction, the same place. At first, he had been only fascinated. He had never seen aircraft so close, for it was against the rules for Pilots to fly over the community. Occasionally, when supplies were delivered by cargo planes to the landing field accross the river, the children rode their bicycles to the riverbank and watched, intrigued, the unloading and then the takeoff directed to the west, always away from the community. But the aircraft a year ago had been different. It was no a squat, fat-bellied cargo plane but a needle-nosed single-pilot jet. Jonas, looking around anxiously, had seen others , adults as well as children, stop what they were doing and wait, confused, for an explanation of the frightening event.

PROCESS TYPE FOUNDRYtype process poster

subtraction

challenge:

Develop a type poster in which successfully

displays the process behind the type, and the theory that is associated

with it.

overview:

Process Type Foundry specializes in unique,

publicly traded typefaces, and privately

owned typefaces created for their clientele.

solution:

The typeface “subtraction” was formed using a subtration sign. The process was the repetition of “taking out” the same shape from an existing typeface. Subtraction Theory was applied to the poster design to further connect the process of the type.

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

typeface

FROMDESIGNEREric Fillingame

DESIGNED EXCLUSIVELYfor the Process Type Foundryprocesstypefoundry.com

Eric Fillingame

DESIGNED EXCLUSIVELYfor the Process Type Foundry

typeface

SHRAPNELDESIGN.COMidentity cover featured

egf

challenge:

Develeop an identity that fits my ideology, and style of design.

overview:

Shrapnel Design manufactures high

quality screw-post portfolios and 3-ring

binders in Vancouver, Canada. Shrapnel

specializes in handcrafted

presentation solutions for creative

professionals.

solution:

An anodized aluminum case with a frost etch outer design and an inner water type cut. Design reversed on the back side of the case.

project: egf presentation portfolio

Description: EGF created their portfolio using the 11x14 landscape screw post portfolio in anodized aluminum. Shrapnel provided the water cut initials and the frost etch intricate design.

Eric fillingame

Documents

Transcript of Eric fillingame