Eric Enge Guest Posting Presentation SMX Advanced 2011
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Tough Love: Link Building For The Real World
description
A look at three guest posting campaigns that landed links on USA.gov, Boston.com, and Washpost.com
Transcript of Eric Enge Guest Posting Presentation SMX Advanced 2011
Tough Love: Link Building For The Real World
Who Am I?
Co-author of The Art of SEOPresident of Stone Temple Consulting
20+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies
Publish web sites, grow them, then sell them2 significant exits so far
On Twitter: @stonetemple
Looks like a good target right?
Flew to DC
Gave a Day Long SEO Training Class
• Audience: Government Webmasters• They paid costs and a speaking fee• 6 months later• 6 links on PR7 pages on a PR10 web site
• Lesson: Credibility is EVERYTHING
Another Good Site?
Find out how to contact them
Make the Sale
• Establish Authority• And Sell it.
Result: 3 article placements so far
Another Good Site?
Find the Opportunities
Pitch the Content
• You are an authority
• Assume it• Sell it• Then deliver• Result: one
killer link for a brand new site
Summary
• Stop believing in your limitations• Find the golden links• Be willing to invest big to win big• Establish and sell your authority• Stop thinking manipulation and start thinking
excellence
Thank You!
Eric [email protected]@stonetemple(508) 485-7751www.stonetemple.com For a One Sheet SEO Checklist, email me, or
drop off a business card
