Ergo & Swift presentation Oticon Product Range - a full range of competitive programmable products...
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Transcript of Ergo & Swift presentation Oticon Product Range - a full range of competitive programmable products...
Ergo & Swift presentation
Oticon Product Range
- a full range of competitive programmable products
PREMIUM
REFERENCE
STANDARD
BASIC
The Oticon Approach in Fundamental Hearing Care
• New products targeted to the Standard and Basic segments– Reliable– Easy to use and handle– Easy to fit– Good sound quality– Mobile phone compatible– Programmable
Operations Concept
• Developed with focus on efficient operations
• Automated production with use of robots
• Reduced number of components
Reliable
Reliable
Instruments
Inte
rnal
External
Improve
Reliability
Easy to
Replace
Top Quality
Components
BTE Reliability features
• Integrated battery drawer and On/off switch
– No voltage when turned off– Simple and robust– Coated stainless steel
• Battery isolation– Prevents damage from battery leakage
• Swivel hook– New non-wear design
• Capillary design– Reduced risk of fluid penetration
• Chip on board– New 18511 transistor chip gives compact
size with reliable solid print technology
• Easy access to service parts:– Transducer – Volume control
Programmable• Flexible and precise fit
– Optimum number of parameters available
• Easy to fit– Target gain based upon hearing data– Reproducable “best clinical” practise
• Avoiding multiple trimpots – Reduces size– Improves reliability
Mobile Phone Compatible
• Industry standard measured at 2 meters distance: – 55 dB SPL
• Standard for user compatibility:– 19 dB SPL
• Ergo and Swift:– 2 dB SPL
• All new Oticon instruments are user compatible
Output(dB SPL)Hearing aid
IRIL = Output – Gain(dB SPL)
2 m
Redefining the fundamentals in hearing care
The Ergo Product Concept
• Cosmetically attractive & easy to handle
• Easy to fit, flexible programming
• Excellent sound quality
• Full range of styles
• All essential features and options
• New solutions to fundamental challenges
The Ergo Product Line
• Full ITE range (from Concha to CIC)
• 1 Flexible BTE
The Ergo BTE
•Attractive
•Flexible
•Reliable
•Programmable
•Simple
– to fit
– to use
– to repair
Ergo BTE - Features
• Modern design• Swivel hook • Push button T coil• Battery drawer On/Off
• Standard DAI• Two tone shell• Click on cover shell• Tamper resistant accessories• Full color range• Number plate• Programmed via shoe• Mobile phone compatible• 13 different shell colour options
New Swivel Hook
• Moveable– comfortable to
wear
– reduces risk of breaking
• Reliability exhaustively tested
• No sound leakage
Ergo BTE Fitting Range
Re. NAL RP
Audiological - Features
• Programmable (Otiset and Easy Fit)• Linear Class D amplifier• 4th Order LF & HF tone (slope) control • Large MPO range • PC, AGCo ( fast), AGCo (slow)• Pre set gain • Feedback Management System• Programmable telecoil
– 6 dB Boost– Beep level– M-MT-T
Ergo ITE Features
• Range from CIC to Concha
• Improved ITE cosmetics – Thinner faceplate– Matt surface
• Accessible controls
• Waxbuster
• MicroWaxbuster
Ergo ITE Versions
CIC MiniCanal Canal CanalP Concha
Gain 42 50 54 54 64
MPO 120 125 127 130 130
T coil options N/A M-T-MT M -T- MT M -T- MT M -T- MT
Hearing loss 70 dB HL 75 dB HL 80 dB HL 85 dB HL 90 dB HL+
Battery 10A 10A 312 312 13
Flex-Connect insertion
• Open battery door only to the first click
• If battery door is opened too far connection may fail
• Drape FlexConnect over the ear
Comparing Ergo to I22P
• Both instruments are today supplied with 1.3 V batteries and WaxBuster
• Technical details show similar MPO (peak),
• Older technical data (i.e. I22P) may use measurements using 1.5 V batteries and no WaxBuster
I22P
Ergo 13
OSPL 90
OSPL 90
130
120
dB SPL
130
120
dB SPL
Hz
Hz1k 3k
1k 3k
1.5 V battery without WaxBuster
Peak = 133 dB SPL
1.3 V battery with WaxBuster
Peak = 129 dB SPL
1.3 V battery with WaxBuster
Peak = 129 dB SPL
1.5 V battery without WaxBuster
Peak = 133 dB SPL
The Ergo ITE Fitting Range
Re. NAL RP
Ergo Programming with EasyFit or OtiSet
BTE:
Programming cord and shoe
ITE:
Programming cord and FlexConnect
Programming with OtiSet
Programmable T’coil
Ergo Feedback Management
• Feedback elimination at the click of a mouse
• Essential high frequency gain is retained in normal volume control settings
Feedback management Ergo vs ordinary HF cut system
Ergo
HF cut
In an initial fitting both systems can usually match a target gain with vc at the normal listening position 3
Feedback elimination - two techniques
Ergo
HF cut
When the vc is increased to 4, instruments often feedback.
This feedback can be eliminated by activating the feedback manager or the HF cut.
Feedback management vs Feedback elimination
Ergo
HF cut
The vc is then returned to 3.
Ergo’s frequency response is back on target.
For the HF cut instrument, there is a substantial deviation from target.
Ergo programming - Audiogram
Options
•NAL
•POGO
•CORELL
•Libby
•Berger
•SSM
Options
•HTL
•UCL
•BCL
Ergo EasyFit Programming
A-Gram Slope
L/F Cut = LC-19 to LC-1
N = No attenuation
H/F Cut = HC-1 TO HC -10
Gain = Pre Set Gain
MIN = 0 dB
27 = Max (BTE)
UCL = Uncomfortable Level
(Maximum Power Output)
Expressed in dB HL
T-coil option
M
M-T
M-MT
M-MT-T
Ergo EasyFit: ‘Tools’ Screen
Volume ControlOn screen adjustment of the volume control level of the instrument.
Feedback ManagerActivate to eliminate feedback. The number indicates the volume control level above which the high frequency response is kept constant.
MPO MethodScroll between: •PC•AGC slow•AGC fast
Telecoil boostOn = 6 dB boostOff = no boostBeep LevelControls the sound level of the t-coil beep.7 intensity levels from 40 to 70 dB SPL input.
Ergo marketing
• Product Brochure
• Booklet with dummies
Ergo marketing
• Consumer brochures
• Trade advertisements
• Local ads for end-users
Ergo marketing
• ITE and BTE dispenser sheets
Ergo marketing
• EasyFit Quick Guide
Ergo marketing
• Point of sales materials– Posters– Dummies and demos– Inserts for displays– Cardboard display
• Power point presentation
• New packaging concept
A new concept in affordable hearing care
Swift Product Concept
• Highest value low priced hearing aid – Reliable– Good sound quality
• Easy and quick programming and fitting
• Easy to use and handle
• Programmable alternative to low priced analog instruments
Swift Target Clients
• Emerging markets
• State funded/ 3rd party pays
• Chains
The Swift BTE
• Attractive
• Flexible
• Reliable
• Digitally Programmable
• Simple– To Fit– To Use– To Repair
Swift BTE product range
70 70+ 90 90+ For mild
andmoderatehearingloss
Gain 59dB
MPO 129dBSPL
For mildandmoderatehearingloss
Gain 59dB MPO 129
dBSPL With T-coil
and AGCo
Formoderateandseverehearingloss
Gain 69dB MPO 137
dBSPL
Formoderateandseverehearingloss
Gain 69dB MPO 137
dBSPL With T-coil
and AGCo
Swift BTE Features
• Swivel hook
• Push button T coil
• Battery drawer On/Off• Standard DAI
• Click on cover shell
• Tamper resistant accessories
• Serial number for life
• Programmed via shoe
• Mobile phone compatible
Swift Audiological Features• Programmable (Otiset and Easy Fit)• Linear Class D amp.
– Low distortion– Low noise
• 4th Order LF & HF tone (slope) control • Combined Gain/MPO control • AGCo + PC• Sensitive telecoil
HL trimmer
• One trimmer for gain and MPO
• MPO calculated on threshold data
• Good fit with one control
BTE Service Features
• Amplifier assembly– Amplifier + lower shell +
battery wall
• Cover shell assembly– Cover shell + T-coil
button
• Volume control– + VC colour ring
• Transducer assemblies
Swift Fitting Ranges
Swift 70 and 70+ Swift 90 and 90+
Swift In-the-Canal
• High quality, cosmetically attractive and programmable
• Features AGCo and WaxBuster
The Swift ITC Fitting Range
Re. NAL PR
Programming with EasyFit or OtiSet
EasyFit with Swift Programming cord and shoe
OtiSet
Swift Fitting Screen - Otiset
Swift programming - Audiogram
Options
•NAL
•POGO
•CORELL
•Berger
•Libby
•SSM
Options
•HTL
•UCL
•BCL
Swift EasyFit Programming
A-Gram Slope
L/F Cut = LC-19 to LC-1
N = No attenuation
H/F Cut = HC-1 TO HC -10
HL Hearing Level Control
Combined Gain/MPO control.AGCCombined AGC+PC output control.
Volume ControlOn screen adjustment of the volume control level of the instrument.
Swift marketing
• Product Brochure
• M65 end-user folder
Swift marketing
• Dispenser sheets
Swift marketing
• EasyFit Quick Guide
Premium
Product Positioning
Basic
Speech
under-
standing
in
noise
Fitting
Flexibility
Active
Life-
style
Thank you...