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Erez Zimerman HP Scitex XP5500 Competitive Analysis.
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Transcript of Erez Zimerman HP Scitex XP5500 Competitive Analysis.
Erez Zimerman
HP Scitex XP5500Competitive Analysis
HP Scitex XP series overview
The HP Scitex XP series was launched by Nur Macroprinters since 2004
HP acquired Nur Macroprinters in 2007
The product name originally was “Expedio” and was changed to HP Scitex XP5000 series
Two models:• XP5100 – high quality low speed – 8 colors, max speed 1600 ft2/hr• XP5500 – low quality high speed – 4 colors, max speed 3500 ft2/hr
XP5000 series known as “Expedio”
XP5500
About the New HP Scitex XP5500
The HP Scitex XP5500 is based on the same platform as XP5300 / 5100 (known as “Expedio”)
It was first introduced in SGIA 2011
The only two changes are:• New covers for safety purposes• New print mode of 3500 sqft/hr (previously was
3200 sqft/hr)
No real news on this product, just a minor face lift
XP5000 SWF UV Printers5m 5 m Width
HP ScitexXP5500
HP ScitexXP5100
Model
RTR (free fall) RTR (free fall) Media handling
325 m2/hr3500 ft2/hr
150 m2/hr1600 ft2/hr
Throughput
360 x 360 true 360 x 360 true Resolution
16 Spectra 16 SpectraNumber # of print heads
C,M,Y,K for BillboardC,M,Y,K for POP
4,8 C,lc,M,lm,Y,ly,K,lkColors
80$ / liter 80$ / liter Ink price
UViStar Pro8 vs. XP5500 /5100- specs
HP Scitex XP5500 HP Scitex XP5100 UViStar Pro8 Feature
325 m2/hr 150 m2/hr 353 sqm / hr200% faster than 510020% faster than 5500
Speed
Productionor high quality require 60 min ink switching
+ ink waste
High quality only! Fast POP (PDS) modeProduction or high quality
in a click
Printing modes
Free fall, R2R Free fall, R2R Freefall, R2RHybrid –with Auto loader
Auto Backlit
Versatility
Up to 140 sqm/liter in low coverage, special ink, high speed mode
ONLY
95 sqm/liter Up to 180 sqm/liter based on customer average!
Ink consumption
UViStar Pro8 vs. XP5500 /5100- specs
HP Scitex XP5500 HP Scitex XP5100 UViStar Pro8 Feature
16 Spectra heads360 dpi
80 PL – Big dropsRequire purging,
Expensive!!!
16 Spectra heads360 dpi
80 PL – Big dropsRequire purging,
Expensive!!!
32 Ricoh E3 heads600dpi
20- 40 PLX4 Higher quality
Heads
78” (200 cm) media waste per loading
78” (200 cm) media waste per loading
Multi rollMesh, fabrics
Only 13” (35) cm media waste per
loadingMulti roll,
Rigid with autoloader
Media handling
Color correctionScale up
Color correctionScale up
i-Phone appMedia saving wizard
Wrinkle analyzerIn-line Finshing
Management and workflow tools
HP Scitex Super Wide Status
HP Scitex division is located in Israel and reports to HP in Barcelona
HP invest ALL their efforts in penetration of the Latex printers, HP Scitex LX800 series
Therefore they are no longer investing in the super wide format printers
Customer support level is limited !!!• No spare parts in the field (logistic
considerations)• In some cases customers production can be
halted for several days
Drawbacks of HP XP5000 Series
All the information is based on field feedback and customers’ reviews
Ink System - Drawbacks
The printer has 2 separate dedicated ink types,1 for each application:• 1 ink for Billboard• 1 ink for POP applications
The customer must choose between BB or POP and switch inks at each application change
Ink Switching takes 1 hour !!
Ink Switching wastes 1 liter !!, worth $80
Real Ink consumption is ~ 100 sqm / liter
POP Inks B.B Inks
Media Tension - Drawbacks
Media tension is extremely high, which causes distortion of the media and change of dimensions !!
For large jobs this results in the need to perform scaling on the RIP !!! This makes it extremely problematic to get the file size accurate
See the high tension on the PVC banner and how the media is stretched
Media Waste - Drawbacks
13 ”cm waste
UViStar = 13” (35cm) media waste when loading new roll
78” (200 cm) waste
Expedio = 78” (200cm) media waste when loading new roll
• Each time a customer loads new media he wastes 78” ! (4% from new PVC
banner roll goes to waste)• Customer replaces media rolls several times per day• Annual waste vs. UViStar can be $20K
XP Media Loading - Drawbacks
Media loading must be accurate to prevent wrinkles during printing• See below how much scotch tape is applied to the
roll
HP Scitex XP5500 - Drawbacks
Ink level indication:• No ink level gauge (only empty / full )• If there is no ink in the tank, printing stops
machine can not stay unattended
No UV lamp time counter• UV lamp status in unknown • Might effect curing and print quality over
time
Head Carriage Height
In Expedio it is impossible to change the head carriage height during printing
If for some reason there are wrinkles (faulty loading, wrinkle in the roll from manufacturer ):• The print heads touch the media• Damage the print heads• Ruin the printed jobs
Can not raise carriage during print process
UViStar Pro8 vs. XP at Same Customer’s Site
Comparing the to the XP, the customer especially likes the following benefits:• Our ability to print on EVERY substrate with minimal user
intervention when switching from one to the other (PE, PVC and vinyl).
• On the HP Expedio he prints only PE and the machine is very sensitive to wrinkles. (raise the print carriage and resume printing cannot be done on the XP)
The XP prints in a SINGLE direction only, otherwise it is not sellable quality
Customer’s quote:• “Our production speed is really 353 sqm / hr, unlike the HP XP
where the production speed in reality is half of what is written in the spec”
Pro8 Wins in Every Parameter
Speed 353 vs. 325m/hr
Resolution 600 vs. 360dpi
True hybrid with minimal switch time 5 vs. 20 min
Minimal waste• Media 35 vs. 2000cm• Ink consumption 180 vs. 100m/liter• Switch 4 to 8 colors 5 vs. 60min, 400ml vs. 800ml
Simplicity & Utilization carriage height etc….
Backlit Fully automatic vs. partially
In-line finshing
Auto loader & unloader
UViStar Pro8 Benefits
Up to 353 sqm/hr (3,800 sqft/hr) – real production mode!
POP mode based on PDS technology
Hybrid option – switch in few minutes
Automatic loader & unloader for maximum printer utilization
Most versatile application capabilities – POP, PE ECO signs, Fleet, Soft signage, Rigid applications, Backlit, Billboard, Building wraps etc.
8 colors print
Best ink consumption in the market – up to 180 sqm/liter (1,940sqft/liter) – annual saving can reach $100K
Advanced Featuers:• Media saving wizard• In-line finishing• Automatic backlit • Multi files optimizer• iPhone app
Fuji inks has high durability, low odor and huge color Gamut