eResearch Corp Brochure

Access to humans

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No other medium has been experienced such a worldwide dynamic evolution as the Internet.

In the early beginning of 2000 there were 1 million Romanian internet users. Now, we can talk about 8 million internet users from which 90% daily surf the internet.

Online research has become of crucial importance in the market research industry and improves its market share every year.

By now it is widely accepted that online research is the most dynamic and cost-effective type of research comparing to other “traditional” research methodologies.

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Fast data collection : depending on the sample size the fieldwork can be done in a few hours up to days.

Cost-effective: compared to other research methods the cost of an online research study is lower and some targets are easily reachable on the internet medium.

Reliable results: Questionnaires are filled in among usual, comfortable circumstances, as a result of which honest (also in the case of sensitive social and market questions), well-considered, exact and detailed answers are given, and the recall is also better.

Multi-media presentations: It is also possible to show pictures and play sound recordings and video clips, so the method is excellent for testing advertisements and concepts.

Special targets: Using online research techniques it is possible to reach special segments and complex target groups that cannot or can only be found at very high costs are easier to be reached with the help of this method.

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[Quantitative Research methods]

Online Surveys

What type of online surveys does eResearch carry out?

Online surveys which are representative for the Romanians living in urban areas

These are based on a sample drawn from ePanel – the online panel of eResearch which is recruited online from more than 400 websites and forums and comprises over 50,000 respondents.

Online surveys which are representative for a specific target group

ePanel is big enough to support the selection of a sample which is representative for a specific target (e.g. mothers with toddlers).

Online surveys, which are representative for segments of the entire population

There are segments of population which almost all of them already are online (e.g. teenagers). For these categories we can design a representative sample for the entire population.

Staff / membership/ employee surveys

In this case, we can address by email the survey. The client will provide email addresses comprised by the research sample.

Pop-up surveys (on-site surveys)

[Qualitative Research methods]

MROC(Marketing online

research communities)

BBFGs (Bulletin boards focus

groups – forums)

FGs / IDIs(Focus groups and In-

depth interviews)

Online ethnography/

Netography

Asynchronous interaction

Synchronous interaction

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Online journals

Qualitative research methods we use at eResearch:

[Bulletin Boards]

Bulletin Boards are moderated online discussion forums which take place over several days and deliver daily reactions to specified discussion topics or multimedia content. There are no time constraints for the respondents when making their answers which are made with reference to the input from other participants.

Method: 15 – 60 participants who react to the questions/stimuli each day at the time of day they chose for themselves. The respondents have enough time to express their opinion in their contribution and are able to respond to the input of other participants. The moderator is able to have an influence at any time to either correct or regulate. The evaluation period is generally 1 week up to 10 days.

eResearch uses a dedicated tool for BBFGs: eForum.

Few examples …

[Online consumer journals]

The Online consumer journal makes it possible to examine consumer habits and/or experiences with regard to a specific product or service and to portray and follow the decision making process.

Method: Up to 30 persons record their experiences/thoughts on a subject or product on a daily basis. It is possible to offer an opportunity for interaction between the participants if desired but otherwise the respondents remain unknown to one another. A project leader makes daily checks and is able to intervene to correct or regulate. An average duration for recording consumer experiences is between 2-12 weeks.

eResearch recommends eJournal for this type of research.

Few examples …

Online FGs facilitate the investigation of different research objectives: customer experiences and satisfaction, purchase decision process, advertising testing etc.

Method: 6-8 participants and the moderator discuss for 90 minutes on a specific topic. There is a discussion guide that contains main questions based on research objectives. The client can participate to the focus-group as a “quiet respondent” and can talk to the moderator without being seen by the other participants.

Our dedicated tool for FGs is eFocus.

[Online Focus Groups]

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MROC = A private online community where a targeted group discusses research related topics on a weekly basis.

Interactions between participants are moderated and nurtured with engagement exercises.

The main benefits of a research community are: a direct interaction with your customers, deep-dive insights, fast feed-back, a lower research budget and a better way to listen to your customers using submissive research methods.

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Nethography adapts common participant-observation ethnographic procedures to the unique contingencies of computer – mediated social interaction: alteration, accessibility, anonymity, and archiving. Nethography gives researcher the opportunity to investigate specific aspects in environments they happen : online communities and social networks. There is no alteration caused by the researcher’s presence and “netizens” act naturally.

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eResearch solutions (1)

Keep your customers employees satisfied

Virtual ethnography & Social Media Research eBrainstorming

Gain new customers (from competition)

Competitive analysis Product’s market potential analysis

Give a voice to your costumers

New concept testing Price sensitivity Segmentation studies Brand Research Product testing Advertising Pretesting

Push up your websites eXperience (website usability tool)

eResearch solutions (2)

Keep your customers/employees satisfied

Customer satisfactionCustomer retentionEmployee Research

Make your communications effective

eTrackingCampaign effectiveness

measurement

Share with your fellows and make your contribution

Marketing Online Research Community (MROC)

Take superfast insight from the market

eMergency

Test everything eOmnibus

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The main purpose of website usability measures is to evaluate websites and their ergonomic potential:

assess the potential of websites in a systematic way focus the concept and effort for implementation minimize costs increase success rates

The wide ranging tools in Website Usability Measures are used in a targeted manner depending on the website and task:

Pop Up Tests for the visitors to a website: every nth visitor will be presented with a questionnaire

Webtests with (potential) users for evaluation: respondents will be invited to complete an online questionnaire

eResearch recommends a hybrid methodology for website testing which includes qualitative testing (task performance and customer evaluation) and quantitative research (questionnaires)

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Our clients

If you want to find out more, please contact us:

Sorel Radu - Managing Partnersorel.radu@eresearch.ro

Stefania Stroe - New Business Managerstefania.stroe@eresearch.ro