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AN INVESTIGATION OF THE CHALLENGES FACING THE IMPLEMENTATION OF ISLAMIC BANKING IN KENYA A CASE OF ISLAMIC BANKS IN KENYA BY MAHAT MOHAMED AHMED STUDENT ID NO: 605714 UNITED STATES INTERNATIONAL UNIVERSITY

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AN INVESTIGATION OF THE CHALLENGES FACING THE

IMPLEMENTATION OF ISLAMIC BANKING IN KENYA

A CASE OF ISLAMIC BANKS IN KENYA

BY

MAHAT MOHAMED AHMED

STUDENT ID NO: 605714

UNITED STATES INTERNATIONAL UNIVERSITY

SPRING 2013

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AN INVESTIGATION OF THE CHALLENGES FACING THE

IMPLEMENTATION OF ISLAMIC BANKING IN KENYA

A CASE OF ISLAMIC BANKS IN KENYA

BY

MAHAT MOHAMED AHMED

STUDENT ID NO: 605714

Project Submitted to the School of Business in Partial Fulfillment of the

Requirement for the Degree of Global Executive Masters of Business

Administration (GeMBA)

UNITED STATES INTERNATIONAL UNIVERSITY

SPRING 2013

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DECLARATION

I, the undersigned, declare that this is my original work and has not been submitted to any

other college, institution or university other than the United States International

University in Nairobi for Academic Credit.

Signed …………………………………………………

Date…………………………………

Mahat Mohamed Ahmed (ID 605714)

This proposal has been presented for examination with my approval as the appointed

supervisor.

Signed …………………………………………………

Date…………………………………

Prof. Peter Kiriri

Signed …………………………………………………

Date…………………………………

Director of GeMBA

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ABSTRACT

The purpose of the study was to establish the challenges facing the implementation of

Islamic banking in Kenya. The study was therefore guided by the following objectives:

i. Determine the influence of regulatory framework on the implementation

of Islamic banking in Kenya

ii. Determine the effects of attitudes towards Islamic banking on its

implementation in Kenya

iii. Determine the effect of bank competition and efficiency on the

implementation of Islamic banking in Kenya

iv. Establish the effects of selection Criteria of Islamic Banking on the

implementation of Islamic banking in Kenya.

v. Establish the effects of Islamic culture on the implementation of Islamic

banking in Kenya.

The research problem was studied through the use of a descriptive research design. The

population of study consisted of all the 2 fully fledged Islamic commercial banks in

Kenya (First Community Bank and Gulf African Bank) and two convectional banks,

Barclays bank Kenya and Kenya Commercial Bank (KCB), which have provided Islamic

banking services for the longest period as compared to other convectional banks; and

registered with CBK as at 31st December 2012. A stratified random sampling technique

was used to collect the data. A questionnaire was employed as the sole research

instrument. The researcher administered a survey questionnaire to each member of the

sample population. The questionnaire had both open and close-ended questions. The

close-ended questions provided more structured responses to facilitate tangible

recommendations. The closed ended questions were used to test the rating of various

attributes and this helped in reducing the number of related responses in order to obtain

more varied responses. Data collected was both qualitative and quantitative and was

analyzed by descriptive and content analysis techniques. The descriptive analysis was

employed in descriptive statistical tools such as SPSS and MS Excel which helped the

researcher to describe the data and determine the extent used. The findings were iii

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presented using tables and charts. The Likert scales were used to analyze the mean score

and standard deviation, this helped in determining the extent to which the banks are

affected by the various innovation strategies. Data analysis used SPSS and Microsoft

Excel, percentages, tabulations, means and other central tendencies. Tables were used to

summarize responses for further analysis and facilitate comparison. The qualitative data

was analyzed using content analysis and presented in prose form. Both quantitative and

qualitative data were compiled to generate the final project report.

The research findings revealed that Regulatory Framework influences the

Implementation of Islamic Banking in Kenya. The research found out that certain

attitudes affect the implementation of Islamic banking. The findings also revealed that

this attitude to a very great extent influences the implementation of Islamic banking.

The findings revealed that majority of the respondents agreed to a great extent that

regulatory framework, attitudes, bank competition and efficiency, selection criteria and

Islamic culture all influence to a great extent the implementation of Islamic banking in

Kenya.

The study recommends that the government should participate in the implementation of

Islamic banks in Kenya. The government should implement the necessary policies and

laws that govern the Islamic banks. This would ensure that the Islamic banks are

recognized and enjoy other benefits like any other banks without discrimination. To

enable the Islamic banks cope with the challenges of globalization the study recommends

that an enabling operational environment should be created. The study further

recommends that CBK to put in place a policy to establish a universal Shariah Boards to

oversee Islamic banking operation in Kenya. The study recommend banks to organize

regular training and workshops by inviting well-versed Islamic scholars to educate bank

personnel about Islamic banking.

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ACKNOWLEDGEMENT

I would like to thank the almighty Allah through whom all things are possible.

I wish to thank my supervisor Prof. Peter Kiriri for his guidance, insightful comments,

suggestions and corrections.

Finally my heartfelt appreciation goes to my family for their support, encouragement and

inspiration during my academic pursuit.

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DEDICATION

This work is dedicated to my wife Aisha Mohamed with love and my lovely son Mohamed-Amin. You are my inspiration and strength.

`

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TABLE OF CONTENTS

DECLARATION...............................................................................................................II

ABSTRACT......................................................................................................................III

ACKNOWLEDGEMENT................................................................................................V

DEDICATION..................................................................................................................VI

TABLE OF CONTENTS...............................................................................................VII

LIST OF TABLES.............................................................................................................X

CHAPTER ONE..............................................................................................................11

1.0 INTRODUCTION...................................................................................................11

1.1BACKGROUND OF THE STUDY...................................................................................11

1.2 STATEMENT OF THE PROBLEM.................................................................................13

1.3 GENERAL OBJECTIVE................................................................................................14

1.4 SPECIFIC OBJECTIVES...............................................................................................14

1.5 SIGNIFICANCE OF THE STUDY...................................................................................15

1.6 SCOPE OF THE STUDY...............................................................................................17

1.7 DEFINITION OF TERMS..............................................................................................17

1.8 CHAPTER SUMMARY.................................................................................................18

CHAPTER TWO.............................................................................................................19

2.0 LITERATURE REVIEW........................................................................................19

2.1 INTRODUCTION.........................................................................................................19

2.2 REGULATORY FRAMEWORK AND IMPLEMENTATION OF ISLAMIC BANKING............19

2.3 ATTITUDES TOWARDS ISLAMIC BANKING................................................................24

2.4 BANK COMPETITION AND EFFICIENCY.....................................................................28

2.5 SELECTION CRITERIA OF ISLAMIC BANKING............................................................31

2.6 ISLAMIC CULTURE AND ISLAMIC BANKING..............................................................35

CHAPTER THREE.........................................................................................................40

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3.0 RESEARCH METHODOLOGY.............................................................................40

3.1 INTRODUCTION.........................................................................................................40

3.2 RESEARCH DESIGN...................................................................................................40

3.3 POPULATION AND SAMPLE DESIGN..........................................................................41

3.4 DATA COLLECTION METHODS.................................................................................43

3.5 RESEARCH PROCEDURE............................................................................................44

3.6 DATA ANALYSIS METHODS......................................................................................44

3.7 CHAPTER SUMMARY.................................................................................................45

CHAPTER FOUR...........................................................................................................46

4.0 DATA ANALYSIS AND PRESENTATION.........................................................46

4.1 INTRODUCTION.........................................................................................................46

4.2 RESPONSE RATE.......................................................................................................46

4.3 GENERAL INFORMATION...........................................................................................47

4.4 REGULATORY FRAMEWORK AND IMPLEMENTATION OF ISLAMIC BANKING............50

4.5 ATTITUDES TOWARDS ISLAMIC BANKING................................................................52

4.6 BANK COMPETITION AND EFFICIENCY.....................................................................55

4.7 SELECTION CRITERIA OF ISLAMIC BANKING............................................................57

4.8 ISLAMIC CULTURE....................................................................................................60

4.9 CHAPTER SUMMARY.................................................................................................62

CHAPTER FIVE.............................................................................................................64

5.0 DISCUSSION, CONCLUSION AND RECOMMENDATIONS...........................64

5.1 INTRODUCTION.........................................................................................................64

5.2 SUMMARY.................................................................................................................64

5.3 DISCUSSION..............................................................................................................65

5.4 RECOMMENDATION..................................................................................................70

REFERENCES................................................................................................................73

APPENDIX I: COVER LETTER.......................................................................................82

APPENDIX II: QUESTIONNAIRE....................................................................................83

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APPENDIX III: IMPLEMENTATION SCHEDULE.............................................................90

APPENDIX IV: MARKET SHARE...................................................................................91

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LIST OF TABLES

Table 3.1 Target Population..............................................................................................33

Table 3.2 sample size.........................................................................................................36

Table 4.1 Response Rate....................................................................................................39

Table 4.2 Gender of Respondents......................................................................................40

Table 4.3 Age of Respondents...........................................................................................41

Table 4.4 Level of Education.............................................................................................41

Table 4.5 Work Duration of the Respondents...................................................................42

Table 4.7 Banking Institution............................................................................................43

Table 4.8 Regulatory Framework influences on Implementation of Islamic banking......46

Table 4.9 Attitudes towards Islamic Banking....................................................................47

Table 4.10 Attitude and implementation of Islamic banking............................................47

Table 4.11 Effects of attitude on the Implementation of Islamic Banking........................49

Table 4.12 Bank Competition and Efficiency on implementation of Islamic Banking.....50

Table 4.13 Bank Competition and Efficiency and implementation of Islamic Banking...52

Table 4.14 Selection Criteria and Implementation of Islamic Banking............................54

Table 4.15 Influence of Selection Criteria on the Implementation of Islamic Banking....55

Table 4.16 Influence of Islamic Culture on implementation of Islamic Banking.............55

Table 4.17 Islamic Culture effects on the Implementation of Islamic banking.................56

Table 4.18 Influence of Islamic culture on Islamic banking.............................................57

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CHAPTER ONE

1.0 INTRODUCTION

1.1Background of the Study

The emergence of Islamic banking system has created a new dimension to the current economic

models (Fazlan & Mohammad, 2007). Islamic banking refers to a system of banking or banking

activity that is consistent with the principles of Islamic law (Sharia) and its practical application

through the development of Islamic economics (Iqbal and Abbas, 2007). Sharia prohibits the

payment or acceptance of interest fees for loans of money (Riba, usury), for specific terms, as

well as investing in businesses that provide goods or services considered contrary to its

principles (Haraam, forbidden) (Khan, Hassan and Shahid, 2008). The main principles of Islamic

banking activities comprise of prohibition of interest (riba) in all forms of transactions

undertaking business and trade activities, based on fair and legitimate profit (Iqbal and Mirakhor,

2007). Unlike conventional banking system, the Islamic banking system prohibits usury (riba),

the collection and payment of interest. Instead, it promotes profit and loss sharing in all conduct

of banking businesses. Besides that, it also promotes giving zakat (alms tax), prohibition of

monopoly, and cooperation for the benefit of society, and development of all Halal aspects of

business that are not prohibited by Islam (Iqbal and Mirakhor, 2007).

The main argument against interest is that money is not used as a commodity with which to

make a profit but that it should be earned on goods and services only, not on control of money

itself. While these principles were used as the basis for a flourishing economy in earlier times, it

is only in the late 20th century that a number of Islamic banks were formed to apply these

principles to private or semi-private commercial institutions within the Muslim community

(Pollard and Samers, 2007).

Features of Islamic Banking are based on ethical principles. Islamic Shari’ah allows all economic

activities in the framework of protecting public interest and safeguarding it. Man may make

profit from doing business. However, when this runs against Islamic ethics and morality, it is

outlawed (Ahmad, Rehman and Saif, 2010). In addition, for an investment to be legitimate, one 11

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of the most important requirements is that its outcome must fulfill the reality of investment

transactions and that it enables the Islamic Financial Institution (IFI) to state what it expects to

make in profits. However, this cannot be determined as a certainty or can one commit one’s self

to it, or bear any loss sustained.

Main conditions governing Islamic investment maintain that Money does not generate or beget

money in itself, but it becomes productive if it is involving an activity or work; Investment is

subject to the rule of profit and loss sharing; Investment in business activities is lawful, but

prohibitions should be avoided. Contracts must be free of uncertainty, ignorance and the

conditions which lead to disputes (Ahmad, Rehman and Saif, 2010).

The notion of Islamic financing was born during the tumultuous identity politics years of the

mid-20th century (El. Gamal, 2006). The first signs of an Islamic banking system appeared in the

early 1970s. The Dubai Islamic Bank (DIB) in the United Arab Emirates was the first Islamic

bank followed by the establishment of the International Islamic Development Bank (IDB) in

Jeddah, Saudi Arabia. Thereafter, many private and semi-private commercial Islamic banks were

created in Egypt, Sudan, Kuwait, and Bahrain after 2005 (Iqbal & Molyneux, 2005).El. Gamal

argued, Indian, Pakistani, and Arab thinkers contemplated independence from Britain and

independence of Pakistani from India, within the context of “Islamic society” (El Gamal, 2006).

According to this theory “Islam was assumed to inspire political, economic, and financial

systems that are distinctive and independent from the western (Capitalist) and Eastern European

(Socialist) models of epoch (El. Gamal, 2006).

The Banking Sector in Kenya is composed of the Central Bank of Kenya, as the regulatory

authority and the regulated; Commercial Banks, Non-Bank Financial Institutions and Forex

Bureaus (CBK, 2012). As at 31st December 2011 the banking sector comprised 44 institutions,

43 of which were commercial banks and 1 mortgage finance companies, and 118 Foreign

Exchange Bureaus. Commercial banks and mortgage finance companies are licensed and

regulated under the Banking Act, Cap 488 and Prudential Regulations issued there under (Bank

Supervision Report, 2011). Out of the 43 commercial bank institutions, 33 were locally owned

and 12 were foreign owned.

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Banks offering Shariah Compliant products in Kenya include First Community Bank which was

licensed by the Central Bank of Kenya in May 2007. It competes with GulfAfrican Bank,

another Shari’ah compliant bank and the country’s first. Other existing commercial banks have

also developed Islamic banking products among their existing products to capture the Islamic

market. These include Barclays Bank of Kenya, Chase Bank and Kenya Commercial bank

Limited. These have intensified the level of competition in the Islamic banking market.

Gulf African Bank was the first fully fledged Islamic Bank in East Africa in mid 2008 with a

market share of 52% in Kenya Focusing on HVS and SME. It is ranked 26 th out of 44 banks in

terms of Gross assets while First Community is ranked 37 th.Chase Bank growing at the fastest

rate on the back of strong investment – opened 3 dedicated Islamic branches in 2011 (Chase

Iman) and plan to open 2 in 2012.

1.2 Statement of the Problem

Wilson (1995) states that Islamic banking is no longer regarded as a business entity striving only

to fulfill the religious obligations of the Muslim community, but more significantly, as a business

that is ineluctably in need for winning over customers at the same time retaining the old ones.

Islamic financial services sector is growing at double digit rates across the world especially in

Islamic dominated countries like Egypt and Malaysia.

During the past few years there have been significant developments in the world of Islamic

banking and finance. The strong growth witnessed in the Islamic banking segment across the

globe is testimony of the rapidly increasing customer acceptance and preference for Islamic

banking. Major players have established different divisions and segmented their customer base

between retail, high net worth customers, entrepreneurs and a corporate customer base

One of the emerging fastest growing and progressive Muslim nations, Malaysia has already

gained significant global attraction of investment opportunities. Islamic Banking has become a

substantial and fast growing industry following its special provision for the Islamic transactions

rules and principles (Sharia’h) to carry out their business (Iqbal and Mirakhor, 2007).

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The Kenyan banking sector is comprised of 44 banks 43 of which were commercial banks and 1

mortgage finance companies, 118 Foreign Exchange Bureaus and 4 representative offices of

foreign bank. Out of the 44 banking institutions, 31 are locally owned, 28 privately owned and

13 are foreign. The competition in the industry has intensified as customers seek to solidify their

market shares.

Several studies have been conducted on Islamic banking. Chapra (2008) analyzed the concept of

Profit & Loss sharing financing in the Islamic banking environment. Lewis (2010) examined the

nature and structure of Islamic investment funds and evaluated their corporate governance.

Lewis (2010) shed a light on the impact of the global financial crisis on Islamic financial systems

and to governance of Islamic investment funds, fewer emphases were directed to the

characteristics of Islamic investments and financial system. Zineldin (1990) investigated the

interest-free banking system. From the above discussions, it is evident that limited studies have

focused on the challenges of implementing Islamic banking in Kenya. Despite its launch in the

year 2007, the Islamic banking concept has yet to be fully accepted and gain ground in Kenya.

This study therefore seeks to fill this research gap by conducting an investigation into the

challenges facing the implementation of Islamic banking in Kenya.

1.3 General Objective

The general objective of this study was to analyze the challenges facing the implementation of

Islamic banking in Kenya.

1.4 Specific Objectives

This study was guided by the following specific objectives:

1.4.1 Determine the influence of regulatory framework on the implementation of Islamic

banking in Kenya

1.4.2 Determine the effects of attitudes towards Islamic banking on its implementation in

Kenya

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1.4.3 Determine the effect of bank competition and efficiency on the implementation of Islamic

banking in Kenya

1.4.4 Establish the effects of selection Criteria of Islamic Banking on the implementation of

Islamic banking in Kenya.

1.4.5 Establish the effects of Islamic culture on the implementation of Islamic banking in

Kenya.

1.5 Significance of the Study

The findings of this study will be important to several stakeholders including:

1.5.1 Businesses, Investors and Individuals

The study will help them understand the nature of challenges facing the implementation of

Islamic banking in Kenya. This will equip them with the necessary knowledge on the progress

made in the implementation of Islamic banking and how it can be improved. The findings of this

study will help businesses in the planning and financial budgeting to ensure they meet their

objectives.

1.6.2 The Commercial Banking Industry

The managers and key decision makers in the commercial banking industry may find this study

useful as it will examine the challenges many commercial banks are facing in the implementation

of Islamic banking in Kenya. Through the findings of this study, the managers The research may

help to better strategize and better illuminate the future opportunities that Islamic banking can

seize for greater profits and growth in the future. It will also assist banks in better understanding

their customer needs and in designing other products and services, hence expanding their

customer base and thus profitability. Potential commercial banks looking to venture into Islamic

banking could also use this study to better understand the effects and concerns surrounding the

Islamic banking windows.

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1.6.3 Importance to the Government

Through the Central Bank of Kenya, the Government would benefit from this study. The findings

and recommendations could help the Government to better tap into and fully explore the

opportunities of the Islamic banking model, and assist in the formulation and implementation of

decisions regarding Islamic banking in the country. This project will also help the government to

appreciate the enormous contribution that Islamic financial institutions can bring to the national

economy.

1.6.4 Importance to Academicians, Students and Researchers

For this group, the outcome of this research will inspire further research in the area. It can

constitute a starting point of reference and a source for secondary data for further scrutiny in the

area. More importantly, the study will at least fill a knowledge gap in that the findings and

conclusions will identify some important factors that would affect the implications of Islamic

banking features in Commercial banks. As for students in finance and banking, this study will be

of great help as it will assist them in understanding and clearly differentiating Islamic banking

from the conventional mode of banking. It will be useful for professional bankers and investors

as well.

1.6.5 Importance to other Governments

This study could assist other governments who are in the phase of introducing fully-fledged

Islamic banks and Islamic banking windows in their commercial banks; as it has been noticed

that in many Islamic countries especially in Africa, Islamic banking institutions are non-existent.

These Governments could use this project as a background for understanding the principles and

features underlying Islamic banking as well as for formulating and implementing better policies

surrounding their new endeavor in Islamic banking. This project will also help governments to

appreciate the enormous contribution that Islamic financial institutions can bring to the national

economy.

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1.6 Scope of the Study

The study seeks to analyze the challenges facing the implementation of Islamic banking in

Kenya. The population of study consisted of all the 2 fully fledged Islamic commercial banks in

Kenya (First Community Bank and Gulf African Bank) and two convectional banks, Barclays

Bank Kenya and Kenya Commercial Bank (KCB), which had provided Islamic banking services

for the longest period as compared to other convectional banks; and registered with CBK as at

31st December 2012. The study planned to collect the sample frame from the two (2) fully-

fledged Islamic banks and the eight (8) Islamic banking windows involved in the study. A sample

size of 119 respondents was used in the study. Some of the limitations of the study were that the

researcher encountered difficulties in accessing some of the employees of the banks as they were

busy. Some of the respondents also withheld vital information as they and were not fully

cooperating in the filling of the questionnaires.

1.7 Definition of Terms

1.7.1Shariah

Shariah is the name given to law derived from Islamic sources. It covers politics, economics,

criminal law, business, contracts, family life, hygiene and social issues. Though there are

similarities with other legal systems in terms of the giving rights and upholding principles and

values, it differs completely in its source and methodology and indeed, in the values it seeks to

build. Shariah Law is based upon the Quran (the revelation from Allah) and the Sunnah

(example of the Prophet Muhammad).In some cases, they give a direct verdict on a specific

human problem and in other cases scholars of Islam are needed to derive a verdict from these

sources using various judicial principles. In recent years, Islamic Scholars have brought forward

explanations of the Islamic stance on modern developments such as stock-holding companies,

corporate bonds, and stem cell research and organ transplants. Such opinions, at their core, must

be derived from the Quran and the example of the Prophet Muhammad.

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1.7.2 Halal

The word “Halal” Literally means permissible and in translation, it is usually used as lawful.

Opposite to Halal is Haram, which means unlawful or forbidden. With today’s manufacturing

and food production, it is hard to know what goes in the food we eat. Food labeling helps, but not

everything is listed, and what is listed is often a mystery. In reference to food, it is dietary

standard, as prescribed in the Quran the Muslim scripture. General Quranic guidance dictates

that all foods are Halal except those that are specifically mentioned as Haram (unlawful or

prohibited). Islam is the natural way of life. Its economical system is just; its social system is

based on cooperation and brotherhood; its political system is based on consultation and dietary

laws are very simple and beneficial for all the humanity.

1.7.3 Ijara

It is defined by jurists as: "Possessing of a usufruct for a consideration" Malaiki school of Figh

mostly confines the term lease "Ijara" contract to the human usufruct and the moveable objects

other than vessels and animals. They call the contract on usufructs of land, houses, vessels and

animals the term "Kiraa", so they said Ijarah and Kiraa have the same meaning. This is a brief

definition for Ijarah which combines almost intentions of jurists "Fugha" regarding definitions

presented by them which reflect the nature and some features of Ijarah. One of the definitions of

Ijarah according to Hanafi School is that it is a contract which enables possession of a particular

intended usufruct of the leased asset (Ayn) for a consideration. Some jurists stipulated that the

usufruct from the leased asset should be intended while others explained that what is meant by it

is considerable intentions in light of Shariah and reasoning and not mere intentions.

1.7.4 Murabah

Murabah is an Islamic financing structure, where an intermediary buys a property with free and

clear title to it. The intermediary and prospective buyer then agree upon a sale price (including

an agreed upon profit for the intermediary) that can be made through a series of installments, or

as a lump sum payment. Murabaha refers to a contract in which a financial institution purchases

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good upon the request of a client who makes payment that covers cost and agreed upon profit

margin for the financial institution.

1.8 Chapter Summary

In this Chapter, the study starts by giving background information emergence of Islamic

banking, features of Islamic Banking, the notion of Islamic financing and the main conditions

governing Islamic investment. The background section then narrows down to the Banking Sector

in Kenya with a specific focuses on banks offering Shariah Compliant products in Kenya. The

section further introduces the research problem/ gap that have prompted the researcher to

conduct this study and then introduces the study objectives. The next chapter will review the

existing literature on issues of strategic management and technology. The study further

establishes the various people that this study will be of value to and also defines the scope of the

study. The next chapter reviewed the existing literature from various authors on the challenges

facing the implementation of Islamic banking, section 3 explained the research methodology.

Section 4 presented the findings. Section 5 discussed the implications with suggestions for future

research.

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CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 Introduction

This chapter presents the literature review on the challenges facing the implementation of

Islamic banking in Kenya. The chapter specifically discusses the literature related to the research

objectives discussed in this study.

2.2 Regulatory Framework and Implementation of Islamic Banking

2.2.1 Regulatory Framework

Islamic banking industry has been trying to extend its outreach to bring it at least to the level of

conventional banking but the absence of Shariah-compliant legal framework needed to make

interest-free banking acceptable (and create sound financial institutions) is the major snag behind

its low penetration in the financial market. It is the time to take stock of challenges faced by the

Islamic banks as they need a number of supporting institutions/arrangements to perform

functions which are being carried out by various financial institutions in the conventional

framework. Attempts should be made to modify the existing structure to provide better products

and quality service within the ambit of Islamic laws (Hassan, 2004).

Some of the most important challenges facing the Islamic banking industry are identified as

Legal Support whereby the Islamic law offers its own framework for execution of commercial

and financial contracts and transactions which is in most cases not consistent with the

conventional banking setting (Muljawan, Dar and Hall, 2004). Nevertheless, commercial

banking and company laws appropriate for implementation of Islamic banking and financial

contracts do not exist thus posing a great challenge to the implementation of Islamic banking.

Islamic banking contracts are treated as buying and selling properties and hence are taxed twice

(Errico and Farahbaksh, 1998).

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The commercial banking and company laws contain provisions that are narrowly defined and

prohibit the scope of Islamic banking activities within conventional limits. It is necessary that

special laws for the introduction and practice of Islamic banking be put in place to promote its

implementation (Hassan and Chowdhury, 2004). The legal framework of Islamic banking and

finances might include the Islamic banking courts where the disputed cases of the Islamic banks

are subject to the same legal system and are dealt with the same court and judge as the

conventional one while the nature of the legal system of Islam is totally different.

2.2.2 Shariah Supervision

To ensure a proper, speedy and supporting Islamic legal system, amendments in existing laws,

which are repugnant to injunctions of Islam, are required to promulgate Shariah compliant law

for resolution of disputes through special courts (Hassan, 2004).There also needs to be

amendment of existing laws because Islamic banking has some kind of resemblance to universal

banking, therefore, laws and regulations have to be amended accordingly to accommodate this

new concept such as sections and of the Banking Companies Ordinance while Islamic banks are

big or wholesale traders in reality. There is need to establish Islamic banking law because in the

absence of Islamic banking laws, the enforcement of agreements in courts may require extra

efforts and costs. Therefore, banking and companies’ laws in several countries require suitable

modifications to provide a level playing field for Islamic banks (Muljawan, Dar and Hall, 2004).

Furthermore, international acceptance of Islamic financial contracts requires them to be Shariah

compatible as well as acceptable under the major legal regimes such as Common law and Civil

law systems.

Most private banks have their own Shariah supervisory boards. However, for instance in

Malaysia and Sudan the central bank also has a central Shariah board. The banks in Pakistan and

Iran do not have Shariah boards as such. However, the Council of Islamic Ideology in Pakistan

and the Council of Guardians in Iran are available to provide guidelines. The Federal Shariah

Court (Pakistan) is empowered to review all laws in the light of the Shariah. It has declared

interest to be a form of riba and the existing system of mark-up transactions to be interest based,

and hence unlawful.

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In addition, Islamic banks do not show assets financed through Ijara, Murabah among others on

balance sheet because section 7 of Banking Ordinance 1962 does not allow a bank to own

property or asset which section 9 prohibits to enter into any kind of trade (Chami, Khan and

Sharma, 2003). However, all the assets owned by Islamic banks need to be mentioned in their

balance sheets. The housing finance is executed on the basis of Diminishing Musharaka by the

Islamic banks. Under this mode the house is jointly owned by the bank and the customer. The

bank rents out its share to the customer on Ijara basis (Hassan, 2004). The Islamic bank while

executing Ijara with the partner/customer uses the term ‘Monthly Payment Agreement’ instead of

having the Ijara agreement with the customer. It is so named as to safeguard the bank’s interest

in case of refusal by the customer to pay rentals. No legal cover is provided to the Islamic bank

to overcome this risk. Deposits in Islamic banks are usually based on principle of profit and loss

(Musharaka or Murabaha). If something happens and the bank suffers loss it has to be transferred

to the depositor directly (Muljawan, Dar and Hall, 2004). This fear of loss is the biggest barrier

to deposit mobilization in Islamic banks. In some cases, it leads to withdrawal of funds because

depositors compare it with the conventional banking where the depositors are provided with

some kind of protection through the deposit protection funds (Shabsigh, 2001).

Supervision of Islamic banks is equally important. At present, lack of effective prudential

regulation is one of the weaknesses of the Islamic banking industry. For instance, leasing

prudential regulations are applied to Ijara where the nature of both is different, such as taking

advances (Hassan, 2004). The bank is the owner in Ijara; so taking advances will render the

contract of Ijara for conversion into Musharakah whereas the rules of Ijara are applied to it,

which is illegal. And some of the Islamic banks are using the term of security, hence making the

Ijara contract non-Shariah compliant as using the deposited sum under the heading of Ijara

security (‘Rahn’) is nothing but Riba which is strictly prohibited by Islam. Moreover, Ijara

financing is subject to compulsory insurance which is essentially prohibited (Muljawan, Dar and

Hall, 2004).

2.2.3 Importance of Prudential supervision to Islamic Banking

Prudential supervision is just as necessary in an Islamic banking framework as in conventional

banking toreduce risks to the soundness of the banking system and enhance banks’ role as active

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players in the development ofthe economy. This is so for a number of reasons. First, it is worth

keeping in mind that, even in a paradigm version of Islamic banking, insolvency risks cannot be

ruled out, notably in cases where bankingoperations are carried out according to a two-tier

mudaraba arrangement, that is, when the assets and liabilities sides of a bank’s balance sheet are

fully integrated (Errico & Farahbaksh, 1999).

Second, risks of economic losses, or losses incurred as a result of poor investment decisions, are

equally possible when banks carry out operations. Poor investment decisions may derive from a

mix of factors, including a volatile operating environment, weak internal governance—notably

mismanagement, and limited market discipline. Economic losses not only would be reflected in

the depreciation of the value of depositors’ wealth, but also in a decline in banks’ profitability. If

not corrected in due course, such an economic downturn could jeopardize banks’ soundness.

This, in turn, would progressively reduce banks’ intermediation role and hamper the mobilization

of private savings toward investment (Khan & Mirakhor, 2006).

Third, weak banks may detract from the achievement of fundamental macroeconomic objectives,

such as the efficiency of the payments system and the effectiveness of monetary policy,

particularly if implemented through the use of indirect instruments. Unsound banks may also

reduce public confidence in the financial system, thus impeding or delaying necessary structural

reforms in this area. Fourth, a weak banking system is likely to prevent the economy from

benefiting from the ongoing globalization process and the liberalization of capital markets,

particularly in developing and emerging market countries—such as the ones where Islamic

banking principles are followed—where banks are the major (or the sole)players in domestic

financial markets (Errico & Farahbaksh, 1999).

Therefore, as in conventional banking, an appropriate regulatory framework for an Islamic

system should aim at reinforcing banks’ operating environment, internal governance, and market

discipline. To help develop such a regulatory framework, standards and best practices established

by the Basle Committee on Banking Supervision are useful and provide a valuable reference.

However, these standards are not always applicable in an Islamic banking framework in the same

way as in conventional banking systems (Dziobek, et al; 2009).

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Islamic banking implies special issues that need to be recognized and addressed to help make the

conduct of banking supervision more effective. First, it is most important to recognize the impact

of profit- and loss-sharing (PLS) modes of financing on Islamic banks. Specifically the fact that

when Islamic banks provide funds through their PLS facilities, there is no recognizable default

on the part of the agent-entrepreneur until PLS contracts expire, barring proved negligence or

mismanagement on the part of the agent-entrepreneur. In fact, a “default” of PLS contracts

means that the investment project failed to deliver what was expected, that is a lower or no

profit, or a loss. In this case, the lower profit/loss is shared between or among parties according

to the stipulated PLS ratios. For example, in the case of amudaraba contract, the bank is entitled

to receive from the entrepreneur the principal of a loan at the end of the period stipulated in the

contract, if and only if, profits have accrued. If, on the contrary, the enterprise’s books showed a

loss, the bank would not be able to recover its loan (Lindgren et al, 2006).Moreover; such a

situation would not normally constitute default on the part of the entrepreneur, whose liability is

limited to his time and efforts. Additionally, banks have no legal means to control the agent-

entrepreneur who manages the business. This individual has complete freedom to run the

enterprise according to his best judgment. Banks are contractually entitled only to share with the

entrepreneur the profits (or losses) stemming from the enterprise according to the contractually

agreed PLS ratio (Presley & Sessions, 2004).

Therefore, the regulatory framework for banking supervision should be designed to help address

these issues. Second, information disclosure is more important in an Islamic environment than it

is in a conventional banking system. This is the case because the absence of protection for

investment depositors is at the core of Islamic banking (Mirakhor, 2008). Indeed, the more

depositors are left unprotected, the more public disclosure of information about banks’ policy

objectives and operational strategies is necessary to enable creditor and depositors to monitor

banks’ performance. Further, in an Islamic banking framework, depositors have more incentives

to monitor banks’ performance than conventional depositors do. This is due to the fact that

capital value of and returns on investment deposits are not fixed and guaranteed, but, depend on

banks’ performance in investing depositors’ funds. Hence, depositors have incentives to monitor

Islamic banks not only to seek to protect the capital value of their funds, but also to seek to

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ensure that the rates of return paid to them reflect a fair application of the PLS principle on

banks’ net profit (Khan & Mirakhor, 2006).

Additionally, appropriate information disclosure can provide the supervisory authorities with a

better understanding of banks’ strategies and their relevant risks. This places the supervisors in a

better position to exercise effective prudential supervision, hence reducing systemic risks (Errico

& Farahbaksh, 1999).

2.3 Attitudes towards Islamic Banking

Attitude is an important aspect to understand or predict the behaviors of customers in some

situation (Sethi, 2002). General attitudes are relatively good predictors of general behavioral

likelihoods. Furthermore, customer’s attitude toward a product or service is influenced by a

match of the product or service user image with the customer’s self-concept (Ekinci and Riley,

2003; Wang and Heitmeyer, 2005). Customer attitude toward a product or service is influenced

by a match of the product or service user image with the customer self-concept (Ekinci and

Riley, 2003; Sirgy e, 1992; Wang and Heitmeyer, 2005). Since, generally attitude develops over

time through a learning process which is affected by reference group influences, past experience,

and personality, or it is a general evaluation about something, liking or disliking, and the strength

of the feelings.

2.3.1 Consumer Attitudes

Since, consumers’ make product or service choice based on which combination of product

attributes best meets their needs based on dimensions of value, cost, and prior satisfaction

(Kotler, 1997). Furthermore, Assael (1981) added that consumer’s attitude or behavior should be

studied through demographics, beliefs, and attitudes. It has been widely recognized that

reference group often impacts on consumer behavior (Karjaluoto , 2002). Moreover, both

attitude and non-attitudinal variables also influence behavior (Eagly and Chaiken, 1993). Gender

is a key variable for marketing analysis (Nicovich, 2005; Haque , 2007b). So, the Islamic

banking service providers recognize them, understand them, and use them to design a gender

specific strategy. Since, understanding the motivation, expectations, and desires of both provide

a foundation in how to provide best service to the customers (Haque et al., 2007a). It may even

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provide information on making improvements in the nature of business (Naylor and Greco,

2002).

Substantial amount of literature on individual’s attitude toward conventional banking is available

most of the part consists of bank selection criteria or customer satisfaction of conventional bank

(Blankson, Cheng, & Spears (2007), and Almossawi (2001). Convenient ATM locations,

Availability of ATM in several locations, Bank’s reputation, 24-hours availability of ATM

service.

Prior research also showed that reference group often impacts on consumer behavior (Fishbein

and Ajzen, 1975; Kotler., 1999; Karjaluoto., 2002). At the same time, Islamic banking came into

existence to satisfy the financial needs of Muslims who have to observe the prohibition of

interest-based transactions (Haq and Smithson, 2003). According to Warde (2000) there is

sufficient flexibility to accommodate the additional changes in conventional banking that is

needed to support Islamic banking. This removes a long standing argument that Islamic banking

is infeasible in a regulatory sense (Warde, 2000). Moreover, all at once Western attitude are also

changing, as it can be seen in the recent growth of ‘ethical’ banking, where non-Islamic

customers refuse to invest in companies engaged in unethical and socially harmful activities

(Warde, 2000).Currently there is a wide religious reinterpretation, spurred on by changes at

national and global levels (Haynes, 1999; Haq and Smithson, 2003). The political, social and

cultural values embedded within the development goals of projects shape the development and

use of technology (Madon, 2000). One concern of Muslims using IT is that they are passive

consumers of a technology created elsewhere, which is not value-free. IT’s close connection and

integration with Western culture is sometimes viewed as a threat to Muslim societies (Ahmad,

2001). A related issue concerns the increasingly common situation where the culture of the

software development environment differs to that of the implementation environment (Zakria ,

2003).

Naser andMoutinho (1997) have recently assessed the marketing effectiveness of the Islamic

banks and indicated that the Islamic banking system needs to do more to activate its marketing

effectiveness. They concluded that the Islamic banks should put more coherent efforts to

improve their long-term competitive position. Another study conducted by Gerrard and

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Cunningham (1997) investigating the degree of awareness of the Islamic banking system in

Singapore revealed that there was a general lack of awareness of the culture of Islamic banking

in both Islamic and non-Islamic communities.

According to Khan & Bhatti (2008), Islamic banking has made unprecedented progress over

recent years. The Middle East, South Asia and the Indian Subcontinent have emerged as hubs of

Islamic banking. Western conventional regulators and investors and other agents have also

shown a greater interest in and a receptive attitude towards Islamic banking. Despite all this,

Islamic banking has been facing some core problems and challenges that will have deep Impact

on its future growth and development.

2.3.2 Consumer perception

The customer perception is often identified by their level of satisfaction towards particular

products or services. Customer Satisfaction is usually measured in terms of service quality and

service features offered by an institution. Due to increase in demand, various researches are done

for measurement of customer’s satisfaction. Turnbull (1983) was among the first researchers

who studied perception of corporate customers towards their banks. He found that large

corporations prefer foreign banks more as compared to the local banks. He also examined that

size played an important role in maintaining split banking practices. Rosenblatt (1988)

determined the two factors that influenced the decision making of corporate customers. First is

the banks with better branching networks and second is their quality service rather than

innovative products. The findings of Turnbull and Gibs (1989) showed that the corporate

customers perceived that quality of services was an important factor in establishing a

relationship. Among the other factors that can influence selection process were quality of staff,

bank manager attitude’s and price of service .Physical appearance of the bank has no impact on

selection process. Tyler and Stanley (1999) found reliability, assurance, empathy, responsiveness

and pro-activity as key elements of perceived quality by large corporations. Erol and El-Bdour

(1989) discovered that the most important criteria by customers while selecting Islamic Banks

were the provision of fast and efficient services, banks reputation and image, and confidentiality.

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Haron et al. (1994) found three important criteria perceived by Muslims in Malaysia while

selecting their banks. These were the provision of fast and efficient service, the speed of

transaction, and the friendly bank personnel. Gerrerd and Cunningham (1997) considered

“parking space” and “interior facilities” as important issues related to customer satisfaction.

Metawa and Almossawi (1998) investigated the banking behavior of Islamic banking customers

in Oman by collecting data from 300 customers. They aimed to find out the awareness and

satisfaction level among customers of Islamic banks by considering demographic data. The

findings showed that the most of customers are highly satisfied with the products and services of

Islamic Banks. They suggested that banker should develop professionalism and competency to

maintain profitable relations with customers. Naser ,(1999) found that among the most important

service features used to measure customer satisfaction are convenience, competitiveness and

location of service provider.

Service features used to measure customer satisfaction are convenience, competitiveness and

location of service provider. Othman and Othman (2001) studied the development of service

quality and perception of customers towards Islamic Banking. They tested the famous service

quality model “CARTER” during their survey of customers of Kuwait Finance House (KFH).

Carter model has six quality and perception dimensions explicitly “C” for compliance, “A” for

assurance, “R” for reliability, “T” for tangibles, “E” for empathy and “R” for responsiveness.

The Islamic Banks have to address the importance of knowledge building programs on

customers, training for employees in both generic and specialized format, communicating the

customers regarding new service offerings, cost benefit aspect of services purchased by

customers, and positive word of mouth etc. Ahmed & Haron (2002) Reported that financial

decision making authority in Malaysia corporate sectors believed that the Islamic banking system

had a good potential as an alternative to conventional system. However the providers of Islamic

Banking products & services have not done enough in educating customers and marketing their

products. This study highlights the important factor perceived by corporate customers in

selecting their bank is the cost of service and products. Rexha et al. (2003) proposed a model that

demonstrates the factor impacting on corporate customer’s client commitment towards their

banks. The study has shown the positive relationship between Customer satisfaction, trust and

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bank commitment. The study further demonstrated that satisfaction of corporate clients with their

banks does not impact directly on the propensity to use electronic banking by the corporate

clients. However as satisfaction has significant impact on both trust and commitment, and both

of these constructs impact on the corporate client’s propensity to use electronic banking. Dusuki

and Abdullah (2007) discovered that competency and courtesy.

2.4 Bank Competition and Efficiency

Since early 1990s, studies that were focused on the efficiency of financial institutions have

become an important part of banking literature (Berger and Humphrey, 1997).Perhaps, one of the

reasons is, and efficiency can be used as an indicator to measure a bank’s success. Specifically,

using the efficiency criterion, the performance of individual banks as well as the industry can be

gauged. Another reason is that the efficiency can also be used to investigate the potential impact

of government policies on a bank’s efficiency. Indeed, it is of regulators interest to know the

impact of their policy decisions on the performance and efficiency of the banks, as they will

enormously affect the economy. A few studies had been conducted to investigate the impact of

bank deregulation on competition, efficiency and performance. The issues addressed were

centered on whether deregulation had increased competition, improved efficiency and

performance. There is a consensus view that deregulation had enhanced competition. But a

mixed result was found on efficiency and performance. In the case of the US banking industry,

for example, there was evidence that deregulation did not change efficiency (Elyasiani and

Mehdian, 1995). A study by Bauer et al. (1993) found little change in average inefficiency, but

productivity over the period had deteriorated, which they attributed to deregulation and increases

in competition. The rapid and dynamic changes in the global financial landscape pose various

risks to banking institutions. Operating side by side with conventional banks, Islamic banks are

not spared but equally vulnerable to risks. The exception is that the nature of risks facing Islamic

banking is unique. This uniqueness arises from the composition of its assets and liabilities.

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Notwithstanding, a few studies had shown a good impact of deregulation on efficiency and

productivity. Specifically, deregulation has resulted in improvement in productivity in

Norwegian Banks (Berg et al., 1992). Shyu (1998) also reported improved efficiency of the

Taiwanese banking industry after deregulation. The efficiency of the Turkish commercial banks

had also increased as a result of deregulation (Zaim, 1995). A recent study by Isik and Hassan

(2003) on Turkish banks also showed an increase in their efficiency. They attributed the increase

in efficiency to improved resources management practices. In addition, the finding showed that

the efficiency gaps between private banks and public banks have also been narrowed. Perhaps,

the successful story of banking deregulation in Turkey, which triggered better efficiency, could

be due to the support of small and medium industry, and commercial businesses to the Turkish

banking industry

On the asset side, investments, whose funds are Shari’ah based, can be undertaken in the form of

profit sharing modes of financing (Mudarabah and Musharakah), fixed-income modes of

financing such as Murabahah (cost-plus or mark-up sale), installment sale (medium/long term

murabahah), Istisna /salam (object deferred sale or prepaid sale) and Ijarah (leasing). In contrast,

on the liability side, its deposits can either be kept in the form of current accounts or in

investment accounts. Current account depositors get their deposits on demand whilst investment

depositors in Islamic bank are rewarded with the opportunity to share with the bank the profit

and business risks (or losses) of the investment activity. The different nature of its asset and

liability composition and the profit and loss sharing basis change the nature of risks that Islamic

banks face (Khan and Ahmed, 2001). The rapid and dynamic changes in the global financial

landscape pose various risks to banking institutions. Operating side by side with conventional

banks, Islamic banks are not spared but equally vulnerable to risks. The exception is that the

nature of risks facing Islamic banking is unique. This uniqueness arises from the composition of

its assets and liabilities.

Despite the rapid growth and vast expansion of Islamic banking industry around the world, the

fact remains that ‘The provision and use of financial services and products that conform to

Islamic religious principles pose special challenges for the identification, measurement,

monitoring, and control of underlying risks. Effective and efficient risk management in Islamic

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financial institutions has assumed particular importance as they endeavour to cope with the

challenges of globalization. This requires the development of not only a more suitable regulatory

framework, but also new financial instruments and institutional arrangements to provide an

enabling operational environment for Islamic finance’ (Sundararajan & Errico, 2002).

Competition in banking has intensified over the past decades and is putting increasing pressure

on bank returns. Major financial institutions are strategically entering new markets and/or

offering a diverse spectrum of products and services to consolidate their presence and boost their

profitability. Among such developments is the expansion of Islamic banking since 1975 and its

growing recognition as a viable mode of financing.

Islamic banks have proliferated in the Far East and the Arabian Gulf and a large number of

banking firms have diverted some of their operations away from conventional practices by

setting up Islamic windows or establishing full-fledged Islamic banks. Countries like Malaysia

and Bahrain are striving to be regional hubs for Islamic financial services. There are now about

270 Islamic financial institutions worldwide, including banks, mutual funds, mortgage

companies, and Takaful or insurance firms. However, Islamic finance is not limited to

stakeholders with common religious backgrounds. Britain has announced plans to turn London

into the world centre of Islamic finance (Kerr, 2007); and international banks such as Citigroup,

BNP Paribas, HSBC, and others are also expanding into this new segment of the industry.

The concept of competitiveness bank was first applied to conventional banks before being used

to study the competitiveness of Islamic banks in the market. In this context, identification of

factors of competitiveness has been the issue of several studies devoted to the banking sector in

several countries. However, rare are the studies interested to investigate the power of

competitiveness of Islamic banks face to conventional banks.

The size of the bank was largely regarded as a fundamental factor of the competitiveness of

banks. De Bandt and Davis (2000) test the impact of the size of the banks on its main

competitiveness on the market. They identify monopoly behavior for small banks in France and

Germany and monopolistic competition for small banks in Italy. They suggest that small banks

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require higher market power. Their results contrast those of Molyneux, Lloyd-Williams and

Thornton (1994) who found that the monopolistic competition characterize the market structures

in France, Germany, Spain and the United Kingdom.

The competitive landscape and the basis of competition in Islamic banking are changing.

Originally, Islamic banks derived their competitive advantage not only from being sharia

compliant but also from being the only pure-play Islamic bank in town. For example, AlRajhi

Bank in Saudi Arabia, Kuwait Finance House in Kuwait, and Dubai Islamic Bank in the UAE

long benefited from monopoly-like status in their respective markets. As competition intensifies,

the providers of Islamic financial services need to develop new sources of differentiation

beyond sharia compliance. It is quite possible that these sources will need to be different for full-

fledged Islamic banks and for those banks with Islamic windows.

2.5 Selection Criteria of Islamic Banking

Much has been written since the early 1960s on the theme of the bank selection process. Sudin et

al. (1994), among other things, sought to establish the relative importance of certain bank

selection criteria using a sample of Muslims and non-Muslims, none of whom had to be

patronizing an Islamic bank at the time of the study. Published literature has been sourced which

explains the culture of Islamic banking, the attitude of Muslims to Islamic banking in a country

where Islamic banking has been well developed and the bank selection criteria of people living

in countries which have majorities of Muslims in their population. The first selection criterion is

convenience. Convenience include factors such as convenient working hours of ATMs,

convenient branch locations and wide branch network convenience, location being near home or

work (Haron et al., 1994). Kaynak and Whiteley (1999) observed that the convenience of a bank

was a primary motivation for customers in selecting a specific institution. Riggall (2008) in his

survey on 250 newcomers to a community in the United States of America also found that

convenience of location to both home and work appeared to be the most influential factor for

bank selection by newcomers. It was also found that pricing and convenience were the main

reasons for selecting a new bank or switching banks (Mokhlis., Hazimah., & Salleh, 2008).

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The second selection criterion is cost and benefit. Khazeh and Decker (1992) identified interest

rates as one of the top five determinants factors that influenced the banking decision among 1198

of business school alumni of Salisbury state university in Maryland. Gerrad and Cunningham

(1997) also found that profit or interest rate served as a reason for people maintaining their

relationship with Islamic banks. Similarly, Islamic banks in Sudan never reward their current

account holders, but a bulk of their funds is supplied through these facilities in light of the

Islamic principles (Haron and Noraffifah, 2000).

The third selection criterion is the influence by friends and relatives. The importance of

recommendations or word-of-mouth in the formation of attitudes in a service purchase decision

making context has been discussed in many studies (Wangenheim and Bayon, 2004; Grace and

O’Cass, 2003), especially in professional services (Razzouk et al., 2004; Ettenson and Turner,

1997). A study reported in unpublished dissertation of Gray (1977) described an investigation of

student attitudes towards banking in the U.K. He reported convenience and parental influence

were the most important factors influencing British students’ bank selection. Zainuddin et al.

(2004) in his study of Malaysian bank customers (to illustrate the different perceptions of users

and non-users of Islamic banking services) found out that that the decision-making processes of

Islamic bank’s users were affected by spouses, friends and relatives as well as their innate

religious motivation.

The fourth selection criterion is mass media advertising. Edwards (1973) and Kohers and

Simpson. (1981) found that a negative but insignificant association between profitability and

advertising intensity. Ors (2003) on the role of advertising in commercial banking found that

advertising played a significant role in banking and positively affected the profitability. It was

evident that there were size advantages for advertising in banking. Sudin et al. (1994) found that

apart from other factors, mass media advertising was considered as an unimportant factor in the

bank selection factor, moreover, although mass media advertising was less important for a

customer as the bank selection factor, commercial banks were still willing to invest a large

amount of money for advertising for greater competitiveness despite the uncertainties of its

return.

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The next selection criterion is religion. Kirkpatrick (2005) defines religion as psychological

attachment, a powerful emotional relationship to things. Omer (1992) indicates that religious

reason is the primary variable that influences the volume of deposits of Muslims in UK in

Islamic financial institution. He also reports that the higher the religious commitment and the

lower the level of general education, the stronger the preference for Islamic over conventional

finance. Haron (1994) argued that only 38.7 percent of the respondent indicated that religion was

a prime reason for using Islamic banking services. Gerrard and Cunningham (1997) found no

difference between Muslims and non-Muslims on bank selection criteria. However, Othman and

Owen (2001) concluded that cultural and religious factors were identified as the most influential

factors that affect Islamic banking adoption in Kuwait.

In a study of Islamic Banking in Turkey by Naser, (1999) it was found that most of the Muslim

customers chose the Islamic bank from the religious perspective rather than features of the bank

such as location, profit and others. On the contrary, from the study on Islamic banking in

Singapore by Gerrard and Cunningham (1997), it was observed that there is no significant

difference in selection of bank between Muslims and non-Muslims. Rather, the customers had

given more priority to the other features of banking services.

Wakhid and Efrita (2007) stated that religious factor as the key factor that would influence

Islamic banking adoption. The sixth selection criterion is size and reputation. Turnbull (1983)

found that size of the bank was a significant factor in the choosing a conventional bank because

of the need of increasing amount of credit. Tyler and Stanley (1999) found that bank size,

reputation and reliability were the crucial factors to gain customers’ confidence. Javalgi, (1989)

argued that reputation could be one of the main criteria. The result was supported by Kennington

et al. (1996) who also concluded that the bank’s reputation was the most significant factor. Erol

and El-Bdour (1989) revealed that customer perceived bank’s reputation as one of the most

important factors on the selection of the bank whether Islamic or conventional. Sudin et al.

(1994) argued that the reputation and image of the bank was ranked the third among non-

Muslims respondents.

Choi and Valikangas (2001) also argue that the quality is no longer a competitive differentiator.

The last selection criterion is staff factor. Anderson and Cox (1976) found that one of the five

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most important bank selection criteria was friendliness of staff. Conversely, many customers are

neither able to understand nor confident in using self-service machines (Chaoprasert and Elsey,

2004).

While Kaynak and Whiteley (1999), observed that the convenience of a bank was a primary

motivation for customers in selecting a specific institution, Kennington , (1996) and Almossawi

(2001) concluded that the bank’s reputation was the most significant factor in the use of

conventional banks’ services, while Ta and Har (2000) and Kaynak and Harcar (2005) found that

profitability factors, such as low service charges and high interest rates, were the major reasons

why customers chose a particular bank. Kaynak and Harcar (2005) also concluded that a fast and

efficient service was also an attractive feature valued by current and potential customers, while

Gerard and Cunningham (2001) considered that for most customers the most important criterion

for bank selection was feeling secure. In related work, Devlin (2002) showed that professional

advice was the most significant motivation for the choice of a home loan institution by customers

in the United Kingdom.

At the same time, the increasingly competitive environment in which conventional banks operate

has seen customer satisfaction become the focus of increasing attention. Generally, there is a

consensus among many studies that service quality is the primary factor in customers’

satisfaction with conventional bank services (Taylor and Baker 1994; Levesqueand McDougal

1996; Jamal and Naser 2002). Moutinho and Smith (2000), for instance, considered customer

satisfaction with human and automated banking and found that consistent and efficient service

delivery was most-highly valued. Al-Hawari and Ward (2006) likewise considered the impact of

automated banking on the perception of service quality.

In terms of outcomes, Pont and McQuilken (2005) concluded that a high level of customer

satisfaction impacted positively on the continued loyalty of a customer towards a particular bank.

Hamid andNordin (2001) focused on the awareness of Malaysian customers towards Islamic

banking within the context of the wider promotion of Islamic education. They found that most

Malaysians did not differentiate between Islamic and conventional bank products and services,

though the majority had sufficient knowledge of the existence and services offered by Islamic

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banks in Malaysia. Moreover, even though half of respondents of this study dealt with Islamic

banks, they were in need of extra understanding of Islamic banks’ products.

In Bahrain, Metawa and Almossawi (1998) concluded that the most important factor in

determining the attitudes of Islamic bank customers was religion then profitability. In addition,

most Bahraini bank customers were satisfied with the quality of Islamic bank services, especially

investment accounts. On other hand, the lowest satisfaction was with more complex Islamic

financing schemes because of the relatively high costs. In Jordan, Naser et al. (1999) extended

the early work by Erol and El-Bdour (1989) and Erol et al.(1990), but concluded that the bank

reputation and the religious beliefs were the two most important factors motivating the use of

Islamic banks services. And in Kuwait, Al-Sultan (1999) considered the attitudes of several

hundred customers towards the products and services offered by the interest-free Kuwait Finance

House. Similarly to Metwally (1996), Al- Sultan (1999) confirmed that adherence to Islam was

the primary motivating factor for Kuwaitis dealing with an Islamic bank. That said, slightly more

than half of the respondents preferred to deal with a conventional banks because of the better

service record. This meant that any religious motivation in preferring an Islamic bank was

subsumed by the greater concern for the quality of bank services.

2.6 Islamic Culture and Islamic banking

Every organizational environment is different, even within one culture. Therefore, a contingency

approach is best (Lawler, 1994). A preliminary step is to understand the firm’s particular

environment through employee interviews, focus group surveys and observation. An evaluation

of the external environment should also be conducted. The Islamic Banking could be treated as

evidence that shows how culture and its set of traditions and beliefs can be applied to the

business area with a high rate of success. Prohibiting the recovery of interest in a tool such as the

loan as a policy inspired in the religious statements dictated by their code of law (Quoran)

represents a great measure that encompasses the economic and political ambits with the religious

and social ones.

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The Qur’an (Koran), the Muslims’ Holy Book, explicitly deals with economic-related matters

and how they apply in Islam. The Sharia’h, this being the Islamic law of human conduct, is

derived from the Qur’an. The Sharia’h prohibits what is called “Riba” (i.e. payment over and

above what has been lent which causes the payment of interest or usury to be a wrong). What the

Sharia’h does not prohibit is profit acquired from a trading activity, the reasoning behind this

positive stance being that there is a risk of loss involved in any trading activity. With Riba, in

theory, there is no risk of loss. For example, with a conventional fixed-term deposit, all a

depositor has to do is wait until the maturity date of the deposit comes along and, if the mandate

that he or she gave to the bank was for the repayment of capital and interest, that is what the

depositor will get back (in essence, placing monies in a traditional fixed term deposit involves no

risk). Because of Riba, Islamic banks have had to develop financial products which are not in

conflict with the Sharia’h. This has resulted in traditional deposit and lending products, which

are made available by what can be called “conventional” banks, being restyled so as to satisfy

the Sharia’h. The task has been achieved by creating a number of special financial products (Ali

and Ali, 1994). With each of these products, the parties (i.e. the depositors and the borrowers)

can be considered as operating in a partnership to which a risk is attached. Both will receive a

rate of return which is based on performance – rather than pay interest or receive interest at a

pre-determined rate.

2.6.1 Profit and Loss Sharing (PLS) Theory

Islamic scholars treat PLS instruments, mudarabah and musharakah as a central pillar of the

Islamic banking model. In mudarabah banking, the Islamic bank accepts funds from depositors

under risk-sharing arrangements. The Islamic bank either directly invests these funds in

profitable investments or extends them to entrepreneurs on a risk-sharing basis. The Islamic bank

shares the profit or loss made on mudarabah ventures with its depositors. In musharakah

banking, the Islamic bank contributes the depositors' funds to a joint enterprise with the client

(an entrepreneur). Generally, the Islamic bank allows the client to manage all the affairs of a

Musharakah business. The Islamic bank and the client mutually share the profit or loss made on

the Musharakah investment. In a typical PLS arrangement, an Islamic bank provides the risk

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capital to a firm in which professional managers are responsible for making strategic and

operational decisions.

The bank shares in profits and is liable to any financial loss. There is no serious problem with

this arrangement if the bank is able, and is allowed, to monitor business operations of the firm.

However, proper monitoring mechanisms are yet to be devised for PLS, especially in case of

Mudaraba that does not provide any control rights to the financier (the Islamic bank in this case).

Fiqh literature on this issue is quite out-of-date and needs serious reconsideration. For example,

Saleh (1986) lists three rights and one responsibility of the financier in a Mudaraba arrangement.

The rights include ensuring that the borrowing entrepreneur (firm) complies with the terms of the

contract, sharing profits, and limited liability in case of loss. The sole responsibility is handing

over the Mudaraba capital. He also outlines two rights and two responsibilities of the borrower.

The rights include conducting the business with an appropriate degree of freedom, and

accounting decisions. The responsibilities are compliance with the terms of the contract, and

liquidation of the Mudaraba business at the end of the contract. The modern use of Mudaraba as

a mode of financing obviously requires more than such preliminary specification of rights and

responsibilities. There is a need for construction of standardized PLS contracts, or bylaws, in the

light of the legal frameworks of Muslim countries. A prominent feature of these bylaws should

be definition of the rights and obligations of various officers or groups within the organizational

structure. Similar bylaws should delineate the clauses related to performance of the borrowing

firm compared with other firms in the same sector and, possibly, other firms.

2.6.2 Murabaha (Deferred Payment Sale): Theory and Practice

Under the Murabaha arrangement, the client makes a promise to buy specified goods from the

Islamic bank on a deferred payment basis. The Islamic bank purchases goods from the original

supplier and sells them on to the client after adding its own pro profit margin. The legality of

murabaha could not be established from the primary sources of Islamic Shari‟ah, i.e. the holy

Quran and Sunnah. The early Islamic jurists, such as Imam Malik (796) and Imam Shafi (820),

approved murabaha sales but they did not refer to the increase in price in the case of deferred

payment. Subsequently, certain other Islamic jurists, such as Sarakhsi (1091), Marghinani (1197)

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and Nawawi (1277), allowed the seller to charge a higher price in the deferred payment sale by

characterizing it as a normal trade practice (Saadullah, 1994; Vogel and Hayes, 1998).

Contemporary Islamic scholars have mixed opinions about the murabaha banking system. The

majority of them have strong reservations about it because of its close resemblance to

conventional banking practice.

The practice of murabaha financing grossly violates Shari‟ah principles. Islamic banks insure

murabaha goods against the risks of damage, destruction and theft, and impose all such costs on

their clients (Bashir, 1999; Warde, 2000). They use interest rates to fix returns on murabaha

contracts. They assign higher returns on murabaha contracts with longer periods, just as

conventional banking does. They follow the rule: pay now, pay less principal. They recover fines

and additional charges from clients who delay murabaha loan repayments. Furthermore, they

unlawfully recover losses from clients who breach their promises to buy murabaha goods. Thus,

Islamic banks earn almost risk-free returns on their murabaha investments (Khan & Bhatti,

2008).

2.6.3 Ijarah (Lease Financing)

The features of Ijarah financing are very similar to those of conventional lease financing.

However, unlike in the conventional lease contract, Shari‟ah holds the leaser responsible for all

damage, repairs, insurance and depreciation of the leased asset. The leaser should also bear the

risk of uncertainty attached to the useful life of the leased asset. Islamic financial institutions

mostly rely on leasing, known as Ijarah wa iqtina, for meeting financing needs in the real estate,

retail, industry and manufacturing sectors. Leasing enjoys strong support from Shari‟ah scholars

and bears a close resemblance to conventional leasing (Iqbal, 2000).

2.6.4 Bai Salam (Advance Payment) and Bai Istisna (Procurement Engagement)

Bai salam and bai istisna are forward sale contracts in which the seller pays in advance the price

of goods that are to be delivered to him at a specified future date. Bai salam was widely practiced

in the Arabian agricultural sector long before the dawn of Islam. These instruments are best

suited to meet the financing needs of the farming and manufacturing industries in the Islamic

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economy. Shari‟ah stipulates that the terms and conditions of bai salam and bai istisna

contracts, such as price, quantity and quality of goods, should be clearly determined without

involving any features of interest, gharar (speculation) or dubious sale (Iqbal, 2000).

2.7 Chapter Summary

This chapter presents the work of other authors in relation to the study. The study first discusses

the influence of Regulatory Framework on the implementation of Islamic Banking with a

specific focus on Legal framework challenges facing the Islamic banking industry; here the study

also reviews the importance of prudential supervision to Islamic banking. Secondly, the study

reviews the attitudes towards Islamic Banking with specific focus on behaviors of customers -

demographics, beliefs, and attitudes towards Islamic banking. Other variables discussed are bank

competition and efficiency; the various selection criteria applied on Islamic Banking and how the

Islamic culture influences the implementation of Islamic banking. Chapter three explained the

research methodology which included study design, target population and sampling design, data

collection and finally data analysis.

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CHAPTER THREE

3.0 RESEARCH METHODOLOGY

3.1 Introduction

This chapter explained the various stages and phases that were followed in completing the study.

It involved a blueprint for the collection, measurement and analysis of data. This section was an

overall scheme, plan or structure conceived to aid the researcher in attaining the research

objectives. In this stage, most decisions about how research was executed and how respondents

were approached, as well as when, where and how the research was completed. Therefore in this

section the research identified the procedures and techniques that were used in the collection,

processing and analysis of data. Specifically the following subsections were included; study

design, target population and sampling design, data collection and finally data analysis.

3.2 Research Design

Research design is the plan and structure of investigation so conceived as to obtain answers to

research questions. The plan is the overall scheme or program of the research (Robson, 2002).

According to Cooper & Schinder (2003), there are many definitions of research design but no

one definition impacts the full range of important aspects. However, all definition provides

answers for questions such as; what techniques will be used to gather data? What kind of

sampling will be used? How will time and cost constraints be dealt with? The study design

therefore includes an outline of what the investigator will do from writing hypotheses and their

operational implications to the final analysis of data (Leedy, 1989). A research design expresses

both the structure of the research problem and the plan of investigation used to obtain empirical

evidence on relations of the problem (Cooper & Schinder, 2003:146).

This research problem was studied through the use of a descriptive research design. According to

Cooper and Schindler (2003), a descriptive study is concerned with finding out the what, where

and how of a phenomenon. Descriptive survey designs are used in preliminary and exploratory

studies to allow researchers to gather information, summarize, present and interpret for the

purpose of clarification. The choice of the descriptive survey research design was based on the

fact that in the study, the research was interested on the state of affairs already existing in the 41

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field and no variable would be manipulated. This study therefore was able to generalise the

findings to a larger population.The main focus of this study was quantitative. However some

qualitative approach was used in order to gain a better understanding and possibly enable a better

and more insightful interpretation of the results from the quantitative study.

3.3 Population and Sample Design

3.3.1 Population

Accordingly Ngechu (2004), a study population is a well defined or specified set of people,

group of things, households, firms, services, elements or events which are being investigated.

Thus the population should fit a certain specification, which the researcher is studying and the

population should be homogenous. The population of study consisted of all the 2 fully fledged

Islamic commercial banks in Kenya (First Community Bank and Gulf African Bank) and two

convectional banks, Barclays Bank Kenya and Kenya Commercial Bank (KCB), which had

provided Islamic banking services for the longest period as compared to other convectional

banks; and registered with CBK as at 31st December 2012. The banks were chosen upon because

they are the ones involved in the implementation of Islamic banking hence have clear

information on the challenges facing its implementation in Kenya. Mugenda and Mugenda

(1999) explain that the target population should have some observable characteristics, to which

the researcher intends to generalize the results of the study. This definition assumes that the

population is not homogeneous.

Table 3.1 Target Population

Target Population Target Number

First Community Bank 72

Gulf African Bank 64

Kenya Commercial Bank (KCB) 108

Barclays bank Kenya 116

Total 396

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3.3.2 Sampling Design

The basic idea of sampling was to select some elements of the population that helped the

researcher to draw conclusions about the same entire population. Sampling presents benefits. It

has the advantages of lower research costs, greater accuracy on the obtained results, and greater

speed of the data collection and the availability of the required population elements (Cooper and

Schindler, 2008).

3.3.2.1 Sampling Frame

Once the population has been clearly defined, the sampling frame is the next step. Saunders,

Lewis, and Thornhill (2007), define a sample frame as the complete list of all the cases in the

population from which the sample is drawn. The study planned to collect the sample frame from

the two (2) fully-fledged Islamic banks and the eight (8) Islamic banking windows involved in

the study. In each institution, the head of operations and/ or branches provided a listing of the

names of potential managers and members of staff of their respective offices who were part of

the study.

3.3.2.2 Sampling Technique

Sampling is the technique of selecting elements from the population that will represent the

population (Collins and Hussey, 2006). A sample is a group from the population that will be

representative of the population (Coopers and Schindler, 2008).

A stratified random sampling technique was used to collect the data. The stratified random

sampling is the probability of selection in which units are randomly sampled from a population

that has been divided into categories or strata (Bryman, 2008). Stratified sampling has three basic

advantages: it increases sample’s statistical efficiency; provides adequate data for analyzing

subpopulations; and enables different research methods and procedures to be used in different

strata (Coopers and Schindler, 2008). Upon receiving the sample frame of the respondents that

were provided by the heads of operations, the researcher selected the sample size randomly. The

respondents were stratified according to their functions in the banks and more specifically,

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Islamic Banking and then randomly selected in order to ensure that each respondent has an equal

chance of being chosen.

3.3.2.3 Sample Size

The sample size enabled the researcher to have adequate time and resources in piloting and

designing the means of collecting data. It ensured that the information collected was detailed and

comprehensive enough to answer the research questions. From each Islamic bank and Islamic

banking window, a sample size of 30% was taken from each stratum to give a sample size of 119

respondents as shown below.

Table 3.2 sample size

Target Population Target Number

Sampling (%) Sample Size

First Community Bank 72 30 22

Gulf African Bank 64 30 19

Kenya Commercial Bank (KCB) 118 30 35

Barclays bank Kenya 142 30 43

Total 396 119

3.4 Data Collection Methods

A questionnaire was employed as the sole research instrument. The researcher then administered

a survey questionnaire to each member of the sample population. The questionnaire had both

open and close-ended questions. The close-ended questions provided more structured responses

to facilitate tangible recommendations. The closed ended questions was used to test the rating of

various attributes and this helped in reducing the number of related responses in order to obtain

more varied responses. Semi structured interview refers to the use of already prepared questions

during the study. The open-ended questions provided additional information that was not

captured in the close-ended questions. The questionnaire was carefully designed and tested with

a few members of the population and the project supervisor for further improvements. This was

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done in order to enhance its validity and accuracy of data to be collected for the study.

Questionnaires gave respondents freedom to express their views or opinions and also to make

suggestions. It was also anonymous.

3.5 Research Procedure

Before the actual study was conducted, piloting was done on 5 staff working in FCB Kimathi

Branch in Nairobi which is one of the branches of FCB in Kenya of which the findings was not

included in the final report. According to Berg and Gall (1989), a pilot study is a small

preliminary investigation conducted to develop and test measures or procedures that will be used

in the research study. Piloting is important as it helps the researcher to identify

misunderstanding, ambiguities and useless or inadequate items (Shenghverzy, 2003). Therefore,

the researcher was able to get rid of unclear items on the research instrument for the final study.

The researcher administered the research instrument personally to the respective respondents.

The researcher randomly dropped the questionnaire to the management staff that was well

conversant with the companies’ operations. The researcher exercised care and control to ensure

all questionnaires issued to the respondents were received and to achieve this, the researcher

maintained a register of questionnaires, which was sent, and which was received.

3.6 Data Analysis Methods

Before processing the responses, the completed questionnaires were edited for completeness and

consistency. The data was then coded to enable the responses to be grouped into various

categories. Data collected was both qualitative and quantitative and it was analyzed by

descriptive and content analysis techniques. The descriptive analysis employed descriptive

statistical tools such as SPSS and MS Excel which helped the researcher to describe the data and

determine the extent used. The findings were presented using tables and charts. The Likert scales

were used to analyze the mean score and standard deviation, this helped in determining the

extent to which the banks are affected by the various innovation strategies. Data analysis used

SPSS and Microsoft Excel, percentages, tabulations, means and other central tendencies. Tables

were used to summarize responses for further analysis and facilitate comparison. The qualitative

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data was analyzed using content analysis and presented in prose form. Both quantitative and

qualitative data was compiled to generate the final project report.

3.7 Chapter Summary

In this chapter, the methodology and research design that was adopted in the research process

was provided. Specifically, the chapter highlighted the design adopted as well as the target

population and sampling design. Similarly, the research instruments that were utilized were

specified. Lastly, the research procedures adopted as well as the method used in analyzing data

was explained by the researcher. The next chapter presented the study results and findings based

on the research objectives.

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CHAPTER FOUR

4.0 DATA ANALYSIS AND PRESENTATION

4.1 Introduction

This chapter presents analysis and findings of the study as set out in the research methodology.

The results are presented on the regard challenges facing the implementation of Islamic banking

in Kenya.

4.2 Response Rate

The study targeted a sample of 119 respondents in regard challenges facing the implementation

of Islamic banking in Kenya. From the study, 85 out of 119 sampled respondents filled in and

returned the questionnaire contributing to 71%. This response rate was favorable, according to

Mugenda and Mugenda (2003) in which they assert that a 50% response rate is adequate, 60%

good and above 70% rated very well.

4.2.1 Distribution of respondents by response rate

Table 4.1 Response Rate

Response Rate Frequency Percentage

Responded 85 71

Not responded 34 29

Total 119 100

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4.3 General Information

The researcher begun by a general analysis on the general data from the respondents which included:

Age, gender, education level, department respondent work in and work duration.

4.3.1 Gender

The study sought to establish the gender of the respondents who took part in the study.

4.3.1.1 Distribution of Respondents by Gender

The table below shows that 59% of the respondents were male while 41% were female.

Table 4.2 Gender of Respondents

Gender Frequency Percentage

Male 50 59

Female 35 41

Total 85 100

4.3.2 Age of the Respondents

4.3.2.1 Distribution of Respondents by Age

The table below indicates that 32% of the respondents were between 39-45 years, 23% were

between 25-31 years and 18% were between 18-24 years. The table also shows that 15% of the

respondents were between 32-38 years and 12% were above 46 years.

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Table 4.3 Ages of Respondents

Age Frequency Percentage

18-24 years 15 18

25-31 years 20 23

32-38 years 13 15

39-45 years 27 32

Above 46 years 10 12

Total 85 100

4.3.3 Level of Education

4.3.3.1 Distribution of Respondents by Level of Education

The study sought to establish the level of education of the respondents. The table below shows

that 76% of the respondents had attained an undergraduate degree, 18% had attained

postgraduate degree and 6% had a diploma certificate.

Table 4.4 Level of Education

Level of Education Frequency Percentage

Diploma 5 6

Undergraduate 65 76

Postgraduate 15 18

Total 85 100

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4.3.4 Work Duration

4.3.4.1 Distribution of Respondents by Work Duration

In this section the researcher sought to establish the duration of time the respondents had worked

in the organization. The table below shows that 55% of the respondents had worked for a period

of 5-10 years, 27% had worked for less than 5years and 18% had worked for more than 10 years.

Table 4.5 Work Duration of the Respondents

Work Duration Frequency Percentage

Below 5 years 23 27

Between 5-10 years 47 55

More than 10 years 15 18

Total 85 100

4.3.5 Position in the Organization

4.3.5.1 Distribution of Respondents by Position in the Organization

The researcher asked the respondents to state their position in the organization. The results

indicated that 71% of the respondents were in the middle level position, 18% were in the top

level and 11% were in the lower level position in the organization.

Table 4.6 Position in the Organization

Position Frequency Percentage

Top level 15 18

Middle level 60 71

Lower level 10 11

Total 85 100

4.3.6 Banking Institution

4.3.6.1 Distribution of Respondents by their Banking Institution

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The findings revealed that shows that 32% of the respondents were working at first community

bank, 27% were working at gulf African bank, 23% were working at Barclays bank of Kenya

and 18% were working at Kenya commercial bank. The table below shows the banking

institutions of the respondents as established by the researcher.

Table 4.7 Banking Institution

Banking Institution Frequency Percentage

First community bank 27 32

Gulf African bank 23 27

Barclays bank Kenya 20 23

Kenya commercial bank 15 18

Total 85 100

4.4 Regulatory Framework and Implementation of Islamic Banking

4.4.1nfluence of Regulatory Framework on Implementation of Islamic Banking

The study sought to establish the influenced of Regulatory Framework on the Implementation of

Islamic Banking. From the findings, 65% of the respondents stated that the regulatory framework

has had a great influence on the implementation of Islamic banking as shown in the figure above.

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Table 4.1 Regulatory Frameworks and Implementation of Islamic Banking

Respondents Frequency Percentage

Yes 55 65

No 35 35

Total 85 100

4.8.1 Extent to which Regulatory Framework influences implementation of Islamic

Banking

The table below indicates the extent to which respondents consider influence of the regulatory

framework on the implementation of Islamic banking. Majority of the respondents indicated that

Legal Support is the most important challenge facing the Islamic banking industry as shown by

a mean score of 3.8273.Special issues in Islamic banks that need to be recognized and addressed

to help make the conduct of banking supervision more effective was to a very great extent as

shown by a mean score of 2.9637 , Weak regulatory framework reduce public confidence in the

financial system, impeding or delaying necessary structural reforms in this area was to a very

great extent as shown by a mean score of 2.7634, Ensuring efficiency of the payments system

and the effectiveness of monetary policy was to a moderate extent as shown by a mean score of

2.3456, Enhancing soundness of the banking system and reduces insolvency risks was to a

moderate extent as shown by a mean score of 1.2934.Inappropriate commercial banking and

company laws for implementation of Islamic banking and financial contracts was to a moderate

extent as shown by a mean score of 1.2838 and Commercial banking and company laws

containing provisions that are narrowly defined and prohibit the scope of Islamic banking

activities within conventional limits was also to a moderate extent as shown by a mean score of

1.2390.

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Table 4.8 Regulatory Framework influences on Implementation of Islamic Banking

Extent Mean Standard deviation

Enhances soundness of the banking system and reduces insolvency risks

1.2934 2.3456

Ensure efficiency of the payments system and the effectiveness of monetary policy

2.3456 1.3456

Weak regulatory framework prevent the economy from benefiting from the ongoing globalization process and the liberalization

1.2367 3.7254

Weak regulatory framework reduce public confidence in the financial system, impeding or delaying necessary structural reforms in this area

2.7634 2.7365

Commercial banking and company laws contain provisions that are narrowly defined and prohibit the scope of Islamic banking activities within conventional limits

1.2390 1.2537

Legal Support is the most important challenge facing the Islamic banking industry

3.8273 2.3749

There are no appropriate commercial banking and company laws for implementation of Islamic banking and financial contracts

1.2838 1.7826

There exist special issues in Islamic banks that need to be recognized and addressed to help make the conduct of banking supervision more effective

2.9637 2.7389

4.5 Attitudes towards Islamic Banking

4.5.1 Influence of Attitudes towards Islamic Banking

The study sought to investigate if there are any attitudes towards Islamic Banking that affect the

implementation of Islamic banking. From the findings 81% of the respondents indicated that

there are certain attitudes that affect the implementation of Islamic banking.19% stated that they

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are not aware of any attitudes towards Islamic banking that affect the implementation of Islamic

banking. The results are as shown in the table below.

Table 4.9 Attitudes towards Islamic Banking

Extent Frequency Percentage

Yes 69 81

No 16 19

Total 85 100

4.10 Extent to which Attitudes influence implementation of Islamic Banking

The table below indicates that 35% of the respondents stated that attitudes to a very great extent

affect implementation of Islamic banking.28% stated that attitudes to a great extent affect

implementation of Islamic banking, 18% stated to a moderate extent, 13% stated to a little extent

and 6% stated that attitude do not at any extent affect implementation of Islamic banking.

Table 4.10 Attitude and implementation of Islamic Banking

Extent Frequency Percentage

To no extent 5 6

To a little extent 11 13

To a moderate extent 15 18

To a great extent 24 28

To a very great extent 30 35

Total 85 100

4.11 Extent of agreement on the influence of Attitude towards Islamic Banking

The findings revealed that respondents agreed to a great extent that consumers’ choice on

Islamic banking services and products is based on based on dimensions of value, cost, and prior

satisfaction attitude affects implementation of Islamic banking as shown by a mean score of

2.9384 .in addition respondents agreed to a great extent that Non-Islamic customers refuse to

invest in companies engaged in unethical and socially harmful activities attitude affects

implementation of Islamic banking as shown by a mean score of 2.4894.the findings also

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revealed that respondents agreed to a great extent that Customers’ beliefs determine attitudes

towards Islamic banking religious perspective influences customers choice of Islamic bank as

shown by a mean score of 2.3837.respondents also agreed to a moderate extent that Consumers

perceive financial services and products that conform to Islamic religious principles pose special

challenges/ risks as shown by a mean score of 1.9237.the findings revealed that to a moderate

extent Customers demographics determines attitudes towards Islamic banking as shown by a

mean score of 1.2348.

Table 4.11 Effects of Attitude on the Implementation of Islamic Banking

Attitude Mean

Standard Deviation

Non-Islamic customers refuse to invest in companies engaged in unethical and socially harmful activities

2.4894

1.2387

Consumers’ choice on Islamic banking services and products is based on dimensions of value, cost, and prior satisfaction

2.9384

2.0374

Customers demographics determines attitudes towards Islamic banking

1.2348

1.0937

The Islamic Banks have to address the importance of knowledge building programs on customers, training for employees

2.3837

2.3876

Consumers perceive financial services and products that conform to Islamic religious principles pose special challenges/ risks

1.9237

1.7283

4.6 Bank Competition and Efficiency

4.6.1 Effect of Bank Competition and Efficiency on implementation of Islamic Banking

The study sought to establish whether bank competition affect the implementation of Islamic

banking in Kenya. From the findings, 73% of the respondents stated that bank competition

affects the implementation of Islamic banking in Kenya while 27% of the respondents stated that

bank competition does not affect implementation of Islamic banking. The researcher further

sought to establish whether bank efficiency has an influence on implementation of Islamic

banking. From the findings 64% of the respondents stated that bank efficiency has an influence

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on implementation of Islamic banking while 36% of the respondents stated that bank efficiency

has no influence on implementation of Islamic banking. The results are as shown in the table

below.

Table 4.12 Bank Competition and Efficiency on implementation of Islamic Banking

Extent Bank Competition Bank Efficiency

F % F %

Yes 62 73 54 64

No 23 27 31 36

Total 85 100 85 100

4.6.2 Extent of agreement on the effect of Bank Competition and Efficiency on

implementation of Islamic Banking

The findings revealed that the respondents agreed to a very great extent that deregulation and

increased competition leads to inefficiency in Islamic banking as shown by a mean score of

3.5874. The respondents agreed to a very great extent that natures of risks facing Islamic banking

are unique as shown by a mean score of 3.2874. In addition the respondents agreed to a great

extent that an enabling operational environment for Islamic finance will need more suitable

regulatory framework and new financial instruments and institutional arrangements as shown by

a mean score of 2.9725. the respondents also agreed to a great extent that rapid and dynamic

changes in the global financial landscape have posed various risks to Islamic banking institutions

as shown by a mean score of 2.4673.however the respondents agreed to a moderate extent that

Improved resources management practices increase efficiency in Islamic banking as shown by a

mean score of 1.3785 the respondents also agreed to a moderate extent that deregulation

enhances competition in Islamic banking as shown by a mean score of 1.2739.the respondents

also moderately agreed that deregulation results in improvement in productivity as shown by a

mean score of 1.0292.the respondents moderately agreed that Increased efficiency is as a result

of improved resources management practices as shown by a mean score of 1.0273.

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Table 4.13 Bank Competition and Efficiency and implementation of Islamic Banking

Statement Mean Standard Deviation

Deregulation and increased competition leads to inefficiency in Islamic banking

3.5874 3.0987

Improved resources management practices increase efficiency in Islamic banking

1.3785 1.9364

Rapid and dynamic changes in the global financial landscape have posed various risks to Islamic banking institutions.

2.4673 2.8373

Deregulation enhances competition in Islamic banking

1.2739 1.0928

Deregulation results in improvement in productivity

1.0292 1.2839

Nature of risks facing Islamic banking are unique 3.2874 3.2315

An enabling operational environment for Islamic finance will need more suitable regulatory framework and new financial instruments and institutional arrangements

2.9725 2.7282

Increased efficiency is as a result of improved resources management practices

1.0273 1.2930

4.7 Selection Criteria of Islamic Banking

4.7.1 Effect of Selection Criteria on implementation of Islamic Banking

The study further sought to establish whether selection criteria of Islamic banking affects the

implementation of Islamic banking.72% of the respondents stated that selection criteria affects

the implementation of Islamic banking while 28% of the respondents stated that selection criteria

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does not affect implementation of Islamic banking. The results are represented in the figure

below

Table 4.2 Impact of Selection Criteria on implementation of Islamic Banking

Respondents Frequency Percentage

Yes 61 72

No 24 28

Total 85 100

4.7.2 Extent of agreement on the effect of Selection Criteria on implementation of Islamic

Banking

The findings indicated that the respondents agreed to a great extent that religion factor is a key

influence Islamic banking adoption as shown by a mean score of 3.9487. the respondents also

agreed to a great extent that financial services and products nature, price, influence

implementation of Islamic banking as shown by a mean score of 3.3282.the respondents also

agreed to a great extent that nature of products determines customers’ bank choice as shown by a

mean score of 2.9372.the respondents agreed to a great extent that reputation and reliability are

crucial factors to gain customers’ confidence in bank as shown by a mean score of 2.8762.the

respondents agreed to a moderate extent that quality of bank services influences customers in

Islamic banking as shown by a mean score of 1.3832.the respondents agreed to a moderate extent

that Situational factors influence implementation of Islamic banking as shown by a mean score

of 1.2834.

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Table 4.14 Selection Criteria and Implementation of Islamic Banking

Statement Mean Standard Deviation

Religious factor is a key influence in Islamic banking adoption 3.9487 2.9743

Reputation and reliability are crucial factors to gain customers’ confidence in bank

2.8762 1.2873

Quality of bank services influences customers in Islamic banking 1.3832 1.3748

Nature of products determines customers’ bank choice. 2.9372 2.0384Financial services and products nature, price, influence implementation of Islamic banking

3.3282 3.0382

Situational factors influence implementation of Islamic banking 1.2834 1.1028

4.7.3 Extent of agreement on the effect of Selection Criteria on implementation of Islamic

Banking

The study sought to establish further the extent to which selection criteria affects the

implementation of Islamic banking. From the findings 33% agreed to a very great extent that

selection criteria affects the implementation of Islamic banking.28% agreed to great extent that

selection criteria affects the implementation of Islamic banking while 17% agreed to a moderate

extent that selection criteria affects the implementation of Islamic banking.13% agreed to a little

extent that selection criteria affects the implementation if Islamic banking and 9% agreed that to

no extent does selection criteria does affect implementation of Islamic banking.

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Table 4.15 Influence of Selection Criteria on the Implementation of Islamic Banking

Extent Frequency PercentageTo no extent 8 9To a little extent 11 13To a moderate extent 14 17To a great extent 24 28To a very great extent 28 33Total 85 100

4.8 Islamic Culture

4.8.1 Influence of Islamic Culture on implementation of Islamic Banking

The researcher further sought to establish whether culture affects the implementation of Islamic

banking in Kenya.71% of the respondents stated that Islamic culture affects the implementation

of Islamic banking and 29% of the respondents stated that Islamic culture does not affect the

implementation of Islamic banking. The results are as shown in the figure below;

Table 4.16: Influence of Islamic Culture on implementation of Islamic Banking

Respondents Frequency Percentage

Yes 60 71

No 25 29

Total 85 100

4.8.2 Extent of agreement on the influence of Islamic Culture on implementation of Islamic

Banking

The findings revealed that 36% of the respondents agreed to a very great extent that Islamic

culture affects the implementation of Islamic banking, 28% of the respondents agreed to a great

extent that Islamic culture affects the implementation of Islamic banking. On the other hand 14%

of the respondents agreed to a moderate extent that Islamic culture affects the implementation of

Islamic banking.12% of the respondents agreed to a less extent that Islamic culture affects the

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implementation of Islamic banking. However 10% of the respondents agreed that to no extent

does Islamic culture affects implementation of Islamic banking.

Table 4.17 Islamic Culture effects on the Implementation of Islamic Banking

Extent Frequency PercentageTo a very great extent 31 36To a great extent 24 28To a moderate extent 12 14To a less extent 10 12To no extent 8 10Total 85 100

4.8.3 Extent of agreement on the influence of Islamic Culture on the implementation of

Islamic Banking

The table below shows that majority of the respondents agreed to a great extent that Islamic

banks success is attributed to Islamic culture, traditions and beliefs as shown by a mean score of

2.9284.the respondents agreed to a great extent that Islamic culture and law have played a critical

role in creating financial products in Islamic banking as shown by a mean score of 2.7291.the

respondents further agreed to a moderate extent that Sharia’h guides the nature and form of

financial products in Islamic banks as shown by a mean score of 2.3828.the respondents agreed

to a moderate extent that Code of law (Quran) is a great measure of Islamic banking operations

as shown by a mean score of 2.1836.

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Table 4.18 Influence of Islamic Culture on Islamic Banking

Statement Mean Standard DeviationIslamic banks success is attributed to Islamic culture, traditions and beliefs

2.9284 2.1937

Code of law (Quran) is a great measure of Islamic banking operations

2.1836 2.0374

Islamic culture and law have played a critical role in creating financial products in Islamic banking

2.7291 1.2372

Sharia’h guides the nature and form of financial products in Islamic banks

2.3828 1.2839

4.9 Chapter Summary

This chapter has analyzed the findings of the data collected from the managers and supervisors

of the various departments at the selected banks. 85 out of 119 sampled respondents filled in and

returned the questionnaire contributing to a great percentage. The findings indicated that

majority of the respondents were male. In addition majority of the respondents had attained an

undergraduate degree; majority of the respondents had worked for a period of 5-10 years.

Majority of the respondents were in the middle level position and worked at first community

bank.

With regard to the influence of regulatory framework on the implementation of Islamic banking,

majority of the respondents indicated that Legal Support is the most important challenge facing

the Islamic banking industry. Majority of the respondents also stated that Commercial banking

and company laws contain provisions that are narrowly defined and prohibit the scope of Islamic

banking activities within conventional limits.

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The respondents on the influence of attitudes on the implementation of Islamic banking indicated

that Customers’ beliefs determine attitudes towards Islamic banking religious perspective

influences customer’s choice of Islamic bank. The findings also indicated that respondents

agreed that Customers’ beliefs determine attitudes towards Islamic banking and religious

perspective influences customers’ choice of Islamic bank.

On the impact of bank competition and efficiency on the implementation of Islamic banking the

findings revealed that respondents indicated that deregulation and increased competition leads to

inefficiency in Islamic banking. The findings also revealed that respondents indicated that an

enabling operational environment for Islamic finance will need more suitable regulatory

framework and new financial instruments and institutional arrangements.

On the influence of selection criteria on the implementation of Islamic banking the respondents

indicated that religious factor is a key influence Islamic banking adoption. On the other hand on

the impact of Islamic culture on the implementation of Islamic banking the respondents stated

that Islamic banks success is attributed to Islamic culture, traditions and beliefs.

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CHAPTER FIVE

5.0 DISCUSSION, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction

This chapter provides a summary of the findings, the conclusion and the recommendations of the

study to investigate the challenges facing the implementation of Islamic banking in Kenya.

5.2 Summary

The purpose of the study was to determine the challenges facing implementation of Islamic

banking in Kenya. The study was guided by the following research objectives. Determine the

influence of regulatory framework on the implementation of Islamic banking in Kenya,

Determine the effects of attitudes towards Islamic banking on its implementation in Kenya,

Determine the effect of bank competition and efficiency on the implementation of Islamic

banking in Kenya, Establish the effects of selection Criteria of Islamic Banking on the

implementation of Islamic banking in Kenya, and establish the effects of Islamic culture on the

implementation of Islamic banking in Kenya.

The study adopted a descriptive research design. The population of study consisted of all the 2

fully fledged Islamic commercial banks in Kenya (First Community Bank and Gulf African

Bank) and two convectional banks, Barclays bank Kenya and Kenya Commercial Bank (KCB),

which have provided Islamic banking services for the longest period as compared to other

convectional banks; and registered with CBK as at 31st December 2012. A stratified random

sampling technique was used to collect the data. A questionnaire was employed as the sole

research instrument. The researcher administered a survey questionnaire to each member of the

sample population. The questionnaire had both open and close-ended questions. The close-

ended questions provided more structured responses to facilitate tangible recommendations. The

closed ended questions were used to test the rating of various attributes and this helped in

reducing the number of related responses in order to obtain more varied responses. Data

collected was both qualitative and quantitative and was analyzed by descriptive and content

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analysis techniques. The descriptive analysis was employed in descriptive statistical tools such as

SPSS and MS Excel which helped the researcher to describe the data and determine the extent

used. The findings were presented using tables and charts. The Likert scales were used to

analyze the mean score and standard deviation, this helped in determining the extent to which the

banks are affected by the various innovation strategies. Data analysis used SPSS and Microsoft

Excel, percentages, tabulations, means and other central tendencies. Tables were used to

summarize responses for further analysis and facilitate comparison. The qualitative data was

analyzed using content analysis and presented in prose form. Both quantitative and qualitative

data were compiled to generate the final project report. The major findings and conclusions of

the research were that regulatory framework, attitudes, bank competition and efficiency,

selection criteria and Islamic culture have greatly affected the implementation of Islamic

banking. The findings were consistent with earlier studies carried out in the developed world.

Regulatory framework has a great influence on the implementation of Islamic banking. The

study revealed that legal support is the most important challenge facing Islamic banking industry.

A good regulatory framework enhances soundness of the banking system, reduces insolvency

risks and ensures efficiency of the payments system and the effectiveness of monetary policy.

Certain attitudes have a great influence on the implementation of Islamic banking. The study also

revealed that consumers perception of financial services and products that conform to Islamic

religious principles pose special challenges/ risks that affect the implementation of Islamic

banking.

Bank competition and efficiency is another major challenge facing the implementation of Islamic

banking in Kenya. The study revealed that an enabling operational environment for Islamic

finance will need more suitable regulatory framework and new financial instruments and

institutional arrangements. In relation to selection criteria the study revealed that that religion

factor is a key influence in Islamic banking adoption. The study further revealed that Islamic

banks success is attributed to Islamic culture, traditions and beliefs. Islamic culture greatly

affects the adoption of Islamic banking in Kenya. Islamic culture and law have played a critical

role in creating financial products in Islamic banking. The study revealed that the Qur’an

(Koran), the Muslims’ Holy Book, explicitly deals with economic-related matters and how they

apply in Islam. This in return has affected the implementation of Islamic banking.

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5.3 Discussion

5.3.1 Regulatory Framework and Islamic Banking

The research findings revealed that majority of the respondents agreed that Regulatory

Framework influences the Implementation of Islamic Banking in Kenya. Islamic banking

industry has been trying to extend its outreach to bring it at least to the level of conventional

banking but the absence of Shariah-compliant legal framework needed to make interest-free

banking acceptable (and create sound financial institutions) is the major snag behind its low

penetration in the financial market. Majority of the respondents also stated that commercial

banking and company laws appropriate for implementation of Islamic banking and financial

contracts do not exist thus posing a great challenge to the implementation of Islamic banking .

Majority of the respondents stated that Islamic banking contracts are treated as buying and

selling properties and hence are taxed twice and this has contributed to major losses to the banks

Majority of respondents clearly explained how weak regulatory framework has prevented the

economy from benefiting from the ongoing globalization process and the liberalization. Majority

of the respondents stated that there exist special issues in Islamic banks that need to be

recognized and addressed to help make the conduct of banking supervision more effective. The

findings revealed that the respondents felt that it is necessary address such issues in order to

improve the current position of Islamic banks in the current.

The findings revealed that majority of the respondents stated that the most important challenge

facing the Islamic banking industry is identified as Legal Support whereby the Islamic law offers

its own framework for execution of commercial and financial contracts and transactions which is

in most cases not consistent with the conventional banking setting (Muljawan, Dar and Hall,

2004). Nevertheless, commercial banking and company laws are appropriate for implementation

of Islamic banking and financial contracts do not exist thus posing a great challenge to the

implementation of Islamic banking. Islamic banking contracts are treated as buying and selling

properties and hence are taxed twice (Errico and Farahbaksh, 1998).

With regard to commercial banking and company laws, majority of the respondents stated that

commercial banking and company laws have contain provisions that are narrowly defined and 66

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prohibit the scope of Islamic banking activities within conventional limits. It is necessary that

special laws for the introduction and practice of Islamic banking be put in place to promote its

implementation (Hassan and Chowdhury, 2004). The legal framework of Islamic banking and

finances might include the Islamic banking courts where the disputed cases of the Islamic banks

are subject to the same legal system and are dealt with the same court and judge as the

conventional one while the nature of the legal system of Islam is totally different. Regulatory

framework ensures efficiency of the payments system and the effectiveness of monetary policy.

Enhances soundness of the banking system and reduces insolvency risks. It also enhances

soundness of the banking system and reduces insolvency risks.

Weak regulatory framework however reduces public confidence in the financial system,

impeding or delaying necessary structural reforms in this area. In addition the weak regulatory

framework prevents the economy from benefiting from the ongoing globalization process and the

liberalization. There are no appropriate commercial banking and company laws for

implementation of Islamic banking and financial contracts.

5.3.2 Attitudes towards Islamic Banking

The research further determined that certain attitudes affect the implementation of Islamic

banking. General attitudes are relatively good predictors of general behavioral likelihoods.

Furthermore, customer’s attitude toward a product or service is influenced by a match of the

product or service user image with the customer’s self-concept. The customer perception is often

identified by their level of satisfaction towards particular products or services. Customer

Satisfaction is usually measured in terms of service quality and service features offered by an

institution.

The study further revealed that majority of the respondents felt that the Islamic Banks have to

address the importance of knowledge building programs on customers, training for employees in

both generic and specialized format, communicating the customers regarding new service

offerings, cost benefit aspect of services purchased by customers, and positive word of mouth

etc. Ahmed & Haron (2002) reported that financial decision making authority in Malaysia

corporate sectors believed that the Islamic banking system had a good potential as an alternative

to conventional system. However the providers of Islamic Banking products & services have not

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done enough in educating customers and marketing their products. This study highlights the

important factor perceived by corporate customers in selecting their bank is the cost of service

and products. Rexha (2003) proposed a model that demonstrates the factor impacting on

corporate customer’s client commitment towards their banks.

The study has shown the positive relationship between Customer satisfaction, trust and bank

commitment. The study further demonstrated that satisfaction of corporate clients with their

banks does not impact directly on the propensity to use electronic banking by the corporate

clients. However as satisfaction has significant impact on both trust and commitment, and both

of these constructs impact on the corporate client’s propensity to use electronic banking. Dusuki

and Abdullah (2007) discovered that competency and courtesy.

Attitudes have greatly influenced the implementation of Islamic banking in Kenya. Customer’s

attitude toward a product or service is influenced by a match of the product or service user image

with the customer’s self-concept (Ekinci and Riley, 2003; Wang and Heitmeyer, 2005).

Customers’ beliefs determine attitudes towards Islamic banking. Religious perspective

influences customer’s choice of Islamic bank. The customer perception is often identified by

their level of satisfaction towards particular products or services. Customer Satisfaction is

usually measured in terms of service quality and service features offered by an institution. Due to

increase in demand, various researches are done for measurement of customer’s satisfaction.

Turnbull (1983) was among the first researchers who studied perception of corporate customers

towards their banks. . He found that large corporations prefer foreign banks more as compared to

the local banks. He also examined that size played an important role in maintaining split banking

practices. Rosenblatt (1988) determined the two factors that influenced the decision making of

corporate customers. First is the banks with better branching networks and second is their quality

service rather than innovative products. The findings of Turnbull and Gibs (1989) showed that

the corporate customers perceived that quality of services was an important factor in establishing

a relationship. Among the other factors that can influence selection process were quality of staff,

bank manager attitude’s and price of service .Physical appearance of the bank has no impact on

selection process. Tyler and Stanley (1999) found reliability, assurance, empathy, responsiveness

and pro-activity as key elements of perceived quality by large corporations. Erol and El-Bdour

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(1989) discovered that the most important criteria by customers while selecting Islamic Banks

were the provision of fast and efficient services, banks reputation and image, and confidentiality.

5.3.3 Bank Competition and Efficiency

The findings revealed that bank competition has been a great challenge in the implementation of

Islamic banking in Kenya. Majority of the respondents agreed that this is mainly because of the

rapid and dynamic changes in the global financial landscape of various banking institutions.

Effective and efficient risk management in Islamic financial institutions has assumed particular

importance as they endeavor to cope with the challenges of globalization. Majority of the

respondents stated that this requires the development of not only a more suitable regulatory

framework, but also new financial instruments and institutional arrangements to provide an

enabling operational environment for Islamic finance. According to Naser and Moutinho (1997)

the marketing effectiveness of the Islamic banks and the Islamic banking system needs to do

more to activate its marketing effectiveness. They concluded that the Islamic banks should put

more coherent efforts to improve their long-term competitive position. Competition in banking

has intensified over the past decades and is putting increasing pressure on bank returns. Major

financial institutions are strategically entering new markets and/or offering a diverse spectrum of

products and services to consolidate their presence and boost their profitability. Among such

developments is the expansion of Islamic banking since 1975 and its growing recognition as a

viable mode of financing.

The study revealed that bank competition as a great challenge to the implementation of Islamic

banking in Kenya has been triggered by the rapid and dynamic changes in the global financial

landscape of various banking institutions. Despite the rapid growth and vast expansion of Islamic

banking industry around the world, the fact remains that ‘The provision and use of financial

services and products that conform to Islamic religious principles pose special challenges for the

identification, measurement, monitoring, and control of underlying risks. Effective and efficient

risk management in Islamic financial institutions has assumed particular importance as they

endeavor to cope with the challenges of globalization. This requires the development of not only

a more suitable regulatory framework, but also new financial instruments and institutional

69

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arrangements to provide an enabling operational environment for Islamic finance’ (Sundararajan

& Errico, 2002).

The study further revealed that the increasingly competitive environment in which conventional

banks operate has seen customer satisfaction become the focus of increasing attention. Generally,

there is a consensus among many studies that service quality is the primary factor in customers’

satisfaction with conventional bank services (Taylor and Baker 1994; Lévesque and McDougal

1996; Jamal and Naser 2002). Moutinho and Smith (2000), for instance, considered customer

satisfaction with human and automated banking and found that consistent and efficient service

delivery was most-highly valued. Deregulation and increased competition has lead to

inefficiency in Islamic banking. Increased efficiency on the other hand is as a result of improved

resources management practices.

5.3.4 Selection Criteria and Islamic Banking

The findings revealed that Selection criteria which includes convenience, cost and benefit,

influence from friends and relatives, religion and mass media advertising all affect the

implementation of Islamic banking. Majority of the respondents stated that convenience of a

bank was a primary motivation for customers in selecting a specific institution. The importance

of recommendations or word-of-mouth in the formation of attitudes in a service purchase

decision making context has been important in influencing the implementation of Islamic

banking. The role of advertising in commercial banking, found that advertising played a

significant role in banking and positively affected the profitability. It was evident that there were

size advantages for advertising in banking. Religion is a key factor key factor that would

influence Islamic banking adoption. Size and reputation of the bank was a significant factor in

choosing a conventional bank because of the need of increasing amount of credit. Bank size,

reputation and reliability were the crucial factors to gain customers’ confidence. The study

concluded that the most important factor in determining the attitudes of Islamic bank customers

was religion then profitability. In addition, most bank customers were satisfied with the quality

of Islamic bank services, especially investment accounts.

70

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Majority of the respondents stated that, the lowest satisfaction was with more complex Islamic

financing schemes because of the relatively high costs. The importance of recommendations or

word-of-mouth in the formation of attitudes in a service purchase decision making context has

been discussed in many studies (Wangenheim and Bayon, 2004; Grace and O’Cass, 2003),

especially in professional services (Razzouk et, 2004; Ettenson and Turner, 1997). A study

reported in unpublished dissertation of Gray (1977) described an investigation of student

attitudes towards banking in the U.K. He reported convenience and parental influence were the

most important factors influencing British students’ bank selection. Zainuddin. (2004) in his

study of Malaysian bank customers (to illustrate the different perceptions of users and non-users

of Islamic banking services) found out that that the decision-making processes of Islamic bank’s

users were affected by spouses, friends and relatives as well as their innate religious motivation.

Kohers and Simpson. (1981) found that a negative but insignificant association between

profitability and advertising intensity. Ors (2003) on the role of advertising in commercial

banking found that advertising played a significant role in banking and positively affected the

profitability. It was evident that there were size advantages for advertising in banking. Sudin.

(1994) found that apart from other factors, mass media advertising was considered as an

unimportant factor in the bank selection factor, moreover, although mass media advertising was

less important for a customer as the bank selection factor, commercial banks were still willing to

invest a large amount of money for advertising for greater competitiveness despite the

uncertainties of its return.

With regard to religion, majority of the respondents stated that religion as a psychological

attachment is a powerful emotional relationship to things. Omer (1992) indicates that religious

reason is the primary variable that influences the volume of deposits of Muslims in UK in

Islamic financial institution. He also reports that the higher the religious commitment and the

lower the level of general education, the stronger the preference for Islamic over conventional

finance. Haron (1994) argued that only 38.7 percent of the respondent indicated that religion was

a prime reason for using Islamic banking services. Gerrard and Cunningham (1997) found no

difference between Muslims and non-Muslims on bank selection criteria. In terms of outcomes,

Pont and McQuilken (2005) concluded that a high level of customer satisfaction impacted

positively on the continued loyalty of a customer towards a particular bank. Hamid andNordin

71

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(2001) focused on the awareness of Malaysian customers towards Islamic banking within the

context of the wider promotion of Islamic education. They found that most Malaysians did not

differentiate between Islamic and conventional bank products and services, though the majority

had sufficient knowledge of the existence and services offered by Islamic banks in Malaysia.

Moreover, even though half of respondents of this study dealt with Islamic banks, they were in

need of extra understanding of Islamic banks’ products.

72

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5.3.5 Islamic Culture and Islamic Banking

The findings revealed that Islamic banks success is attributed to Islamic culture, traditions and

beliefs. The study also revealed that Code of law (Quran) is a great measure of Islamic banking

operations. Majority of the respondents agreed that Islamic culture and law have played a critical

role in creating financial products in Islamic banking. Sharia’h guides the nature and form of

financial products in Islamic banks. The findings indicated that if a bank is defined as a dealer in

credit, an Islamic Bank can be defined as a dealer in equity. Majority of the respondents stated

that there are several shariah principles which are essential for operation of Islamic banks. These

principles include the prohibition of riba (interest), the avoidance of gharar (uncertainty) and the

prohibition of maysir (gambling). The other criteria of Islamic finance is to be free from ikrah

(coercion), to be free from ihtikar (hoarding), to be free from the element of exploitation of

needs and to be free from insufficient information that may lead to disputes (Hassanuddeen,

2009). Kalaithasan & Mohamed (2007) add, for Islamic banking and finance, there are five

principles that need to be followed in order to be regarded as complying with the Islamic faith.

These are riba (interest free financial transaction), zakat (introduction of tithe-like religious

levy), haram (prohibition of the production of goods and services that are forbidden by Islam),

maysir and gharar (prohibition from gambling and economic activities that involve

uncertainties) and takaful (Islamic insurance).Another study conducted by Gerrard and

Cunningham (1997) investigating the degree of awareness of the Islamic banking system in

Singapore revealed that there was a general lack of awareness of the culture of Islamic banking

in both Islamic and non-Islamic communities.

The study revealed that majority of the respondents sated that the Qur’an has been a major

source of reference to the issue of Islamic culture and its impact on Islamic banking. The Qur’an

(Koran), the Muslims’ Holy Book, explicitly deals with economic-related matters and how they

apply in Islam. The Sharia’h, this being the Islamic law of human conduct, is derived from the

Qur’an. The Sharia’h prohibits what is called “Riba” (i.e. payment over and above what has been

lent which causes the payment of interest or usury to be a wrong). What the Sharia’h does not

prohibit is profit acquired from a trading activity, the reasoning behind this positive stance being

that there is a risk of loss involved in any trading activity. With Riba, in theory, there is no risk

73

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of loss. For example, with a conventional fixed-term deposit, all a depositor has to do is wait

until the maturity date of the deposit comes along and, if the mandate that he or she gave to the

bank was for the repayment of capital and interest, that is what the depositor will get back (in

essence, placing monies in a traditional fixed term deposit involves no risk). Because of Riba,

Islamic banks have had to develop financial products which are not in conflict with the Sharia’h.

This has resulted in traditional deposit and lending products, which are made available by what

can be called “conventional” banks, being restyled so as to satisfy the Sharia’h. The task has

been achieved by creating a number of special financial products (Ali and Ali, 1994). With each

of these products, the parties (i.e. the depositors and the borrowers) can be considered as

operating in a partnership to which a risk is attached. Both will receive a rate of return which is

based on performance rather than pay interest or receive interest at a pre-determined rate.

5.4 Conclusion

The purpose of the study was to determine the challenges facing implementation of Islamic

banking in Kenya. The following are the major conclusions based on the findings and

conclusions.

5.4.1 Regulatory Framework and Islamic Banking

Regulatory framework affects the implementation of Islamic banking. It enhances soundness of

the banking system and reduces insolvency risks. It also ensures efficiency of the payments

system and the effectiveness of monetary policy. Employees feel that to ensure a proper, speedy

and supporting Islamic legal system, amendments in existing laws, which are repugnant to

injunctions of Islam, are required to promulgate Shariah compliant law for resolution of disputes

through special courts. Supervision of Islamic banks is equally important. There needs to be

amendment of existing laws because Islamic banking has some kind of resemblance to universal

banking, therefore, laws and regulations have to be amended accordingly to accommodate this

new concept such as sections and of the Banking Companies Ordinance while Islamic banks are

big or wholesale traders in reality. There is need to establish Islamic banking law because in the

absence of Islamic banking laws, the enforcement of agreements in courts may require extra

efforts and costs. An appropriate regulatory framework for an Islamic system should aim at

74

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reinforcing banks’ operating environment, internal governance, and market discipline. To help

develop such a regulatory framework, standards and best practices established by the Basle

Committee on Banking Supervision are useful and provide a valuable reference.

5.3.2 Attitudes towards Islamic Banking

Certain attitudes have greatly influenced the implementation of Islamic banking. Customer’s

attitude toward a product or service is influenced by a match of the product or service user image

with the customer’s self-concept. In addition Customers’ beliefs determine attitudes towards

Islamic banking. Respondents feel that religious perspective influences customer’s choice of

Islamic bank. Consumer perception is also a major influence of the implementation of Islamic

banking. Consumers perceive financial services and products that conform to Islamic religious

principles pose special challenges/ risks. The Islamic Banks have to address the importance of

knowledge building programs on customers, training for employees in both generic and

specialized format, communicating the customers regarding new service offerings, cost benefit

aspect of services purchased by customers, and positive word of mouth.

5.3.3 Bank Competition and Efficiency

Bank competition has been a great challenge in the implementation of Islamic banking in Kenya.

This is mainly because of the rapid and dynamic changes in the global financial landscape of

various banking institutions. Despite the rapid growth and vast expansion of Islamic banking

industry around the world, the fact remains that ‘The provision and use of financial services and

products that conform to Islamic religious principles pose special challenges for the

identification, measurement, monitoring, and control of underlying risks. Effective and efficient

risk management in Islamic financial institutions has assumed particular importance as they

endeavor to cope with the challenges of globalization. The increasingly competitive environment

in which conventional banks operate has seen customer satisfaction become the focus of

increasing attention. This requires the development of not only a more suitable regulatory

framework, but also new financial instruments and institutional arrangements to provide an

enabling operational environment for Islamic Banking75

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5.3.4 Selection criteria and Islamic banking

Selection criteria which includes convenience, cost and benefit, influence from friends and

relatives, religion and mass media advertising all affect the implementation of Islamic banking.

The convenience of a bank is a primary motivation for customers in selecting a specific

institution. Profit or interest rate serves as a reason for people maintaining their relationship with

Islamic banks. The importance of recommendations or word-of-mouth in the formation of

attitudes in a service purchase decision making context has been important in influencing the

implementation of Islamic. On the role of advertising in commercial banking, employees felt that

advertising played a significant role in banking and positively affected the bank’s profitability. It

was evident that there were size advantages for advertising in banking. Religion is a key factor

key factor that would influence Islamic banking adoption. The size and reputation of the bank is

a significant factor in choosing a conventional bank because of the need of increasing amount of

credit.

5.3.5 Islamic culture and Islamic banking

Islamic culture and law have played a critical role in the implementation of Islamic banking.

Code of law (Quran) is a great measure of Islamic banking operations. The Qur’an (Koran), the

Muslims’ Holy Book, explicitly deals with economic-related matters and how they apply in

Islam. The Sharia’h, this being the Islamic law of human conduct, is derived from the Qur’an.

The Sharia’h prohibits what is called “Riba” (i.e. payment over and above what has been lent

which causes the payment of interest or usury to be a wrong). What the Sharia’h does not

prohibit is profit acquired from a trading activity, the reasoning behind this positive stance being

that there is a risk of loss involved in any trading activity. With Riba, in theory, there is no risk

of loss. Because of Riba, Islamic banks have had to develop financial products which are not in

conflict with the Sharia’h. Islamic culture and law have played a critical role in creating financial

products in Islamic banking and that Islamic banks success is attributed to Islamic culture,

traditions and beliefs. It is therefore compulsory for Muslims to completely avoid riba in their

commercial and non-commercial daily activities. It is even suggested that a shadow of interest

will make a transaction haram.

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5.5 Recommendation

The following recommendations were made based on the findings and conclusions of the study.

5.5.1 Suggestions for improvement

5.5.1 Regulatory Framework and the Implementation of Islamic Banking

The government should participate in the implementation of Islamic banks in Kenya. The

government should implement the necessary policies and laws that govern the Islamic banks.

This would ensure that the Islamic banks are recognized and enjoy other benefits like any other

banks without discrimination. The study also recommends that commercial banking and

company laws appropriate for implementation of Islamic banking should be implemented. It is

necessary that special laws for the introduction and practice of Islamic banking be put in place to

promote its implementation and avoid double taxation on Islamic banks.

5.5.2 Attitudes towards Islamic Banking

Creation of awareness on the existence of Islamic banks is vital since majority of the people and

especially the non-Muslims are not aware of them. This would create a greater market for the

Islamic banks and enable them to face the competitive market. The research concluded that there

are future market potentialities for the Islamic banking products. Many younger generations were

seen going for these products and services. For this banking system to develop and grow the

banks should create awareness through seminars, workshops, and advertisement and prayer

sermons quoting verses from Quran and sayings of the prophet (hadith) that concern Islamic

Banking system. They study suggests that banker should develop professionalism and

competency to maintain profitable relations with customers

5.5.3 Bank Competition and Efficiency

To enable the Islamic banks cope with the challenges of globalization the study recommends that

an enabling operational environment should be created. To promote bank efficiency study

recommends that resource management practices be also improved. This could be done through

further training and providing Islamic finance education to bank personnel to up skill them to

offer quality service and appropriate advise to bank customers. The study further recommend

77

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banks to organize regular training and workshops by inviting well-versed Islamic scholars to

educate bank personnel about Islamic banking and financing.

5.5.4 Selection Criteria of Islamic Banking

Other than providing Islamic compliant products and services, factors such as: offering product

and services that meet the customer’s needs, reduced borrowing cost, minimum requirements to

open an account and service efficiency influences the development of Islamic banking. The

Islamic banks should put these priorities at forefront and strengthening it. By doing so, they can

also win a great number of customers from both Muslims and non-Muslims community. Above

all, they should invest in branch expansion thus enabling the marketing of Islamic banking

products at the grassroots level.

5.5.5 Islamic Culture and Islamic Banking

In Kenya, all banks offering Islamic banking have established their own separate Shariah Board

to supervise and offer guidance to their respective banks on Islamic banking system. In principle,

Shariah Boards have the authority to impose their viewpoint, but logistic considerations do not

permit timely vetting and/or monitoring of all banking operations. In view of these the study

recommends that CBK to put in place a policy to establish a universal Shariah Boards to oversee

Islamic banking operation in Kenya.

Conventional banking system in Kenya are compelled to have a uniform financial reporting

standard thus mixing their funds that are both conventional and Islamic compliant. In view of

this, Muslim customers are discouraged to bank with such conventional banks, as it is not

acceptable in terms of shariah. Therefore, the study recommends that CBK should allow such

conventional bank to have separate financial reporting standards

5.5.2 Suggestions for Further research

The research recommends the following areas for further studies:

Further research can be carried out based on focus groups for each of the different departments.

This would help bring out the challenges and obstacles that beset the implementation of Islamic

banking in Kenya and help generate workable solutions to problems identified. The scope of 78

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study centered on some selected banks registered with CBK. Future research could be carried out

on all banks to compare and contrast the research findings on the subject the challenges facing

the implementation of Islamic banking in Kenya. Though the uptake of Islamic banking products

in Kenyan market was good, the rate of growth especially in conventional banking with Islamic

window has been too slow. Therefore, further research is required to establish factors that

contribute to this slow pace of growth of Islamic products in Kenyan market.

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APPENDICES

APPENDIX I: Cover Letter

To whom it may concern

Dear Madam/Sir

RE: INTRODUCTION LETTER

I am a student at the United States international university (USIU) carrying out a research project

as part of the course requirement. The study seeks to determine the challenges facing the

implementation of Islamic banking in Kenya. You are kindly requested to provide the required

information in the questionnaire. The findings will be confidential, strictly for academic use and

at no time will your name or the name of your company be mentioned anywhere in the report.

Your honest participation will be highly appreciated.

Yours faithfully,

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APPENDIX II: Questionnaire

Kindly answer the following questionnaire by ticking in the appropriate box.

DEMOGRAPHIC INFORMATION

1. Gender

Male ( ) Female ( )

2. Age bracket

18-24 years ( ) 25-31 years ( )

32-38 years ( ) 39-45 years ()

Above 46 years ()

3. Level of education

Diploma () Undergraduate ( )

Postgraduate ( )

4. Period you have worked in the organization

Below 5 years ( ) Between 5-10 years ( )

More than 10 years ( )

5. Your position in the organization

Top level ( ) Middle level ( )

Lower level ( )

6. Indicate your banking institution_________________________________________

The Influence of Regulatory Framework on the Implementation of Islamic Banking

7. Has the bank being influenced by the regulatory Framework on the Implementation of

Islamic Banking

Yes () No ()

8. If yes above, explain the influences of Regulatory Framework on the Implementation of

Islamic Banking

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______________________________________________________________________________

______________________________________________________________________________

_________________________________________________________

9. Rate the extent to which Regulatory Framework influences the Implementation of Islamic

Banking Use a scale of 1-5 where 1=Not at all, 2=Little extent, 3=Moderate extent, 4=Great

extent, 5= Very great extent

Regulatory Framework 1 2 3 4 5

Enhances soundness of the banking system and reduces insolvency risks

Ensure efficiency of the payments system and the effectiveness of

monetary policy

Weak regulatory framework prevent the economy from benefiting from the

ongoing globalization process and the liberalization

Weak regulatory framework reduce public confidence in the financial

system, impeding or delaying necessary structural reforms in this area

Commercial banking and company laws contain provisions that are

narrowly defined and prohibit the scope of Islamic banking activities within

conventional limits

Legal Support is the most important challenge facing the Islamic banking

industry

There are no appropriate commercial banking and company laws for

implementation of Islamic banking and financial contracts

There exist special issues in Islamic banks that need to be recognized and

addressed to help make the conduct of banking supervision more effective

Attitudes towards Islamic Banking

10. Are there attitudes towards Islamic Banking that affect the implementation of Islamic

banking

Yes () No ()

11. If yes above, explain the effects of attitude on the Implementation of Islamic Banking

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______________________________________________________________________________

______________________________________________________________________________

____________________________________________________________

12. To what extent does attitude affect the Implementation of Islamic Banking?

a) To no extent ( ) b) To a Little extent ( )c) To a Moderate extent ( ) d) To a Great

extent ( )e)To a Very great extent ( )

13.What is your level of agreement with the following statements that relate to the effects of

attitude on the Implementation of Islamic Banking Use a scale of 1-5 where 1= strongly disagree

and 5 = strongly agree

Attitude 1 2 3 4 5

Non-Islamic customers refuse to invest in companies engaged in

unethical and socially harmful activities

Consumers’ choice on Islamic banking services and products is based

on based on dimensions of value, cost, and prior satisfaction

Customers demographics determines attitudes towards Islamic

banking

Customers’ beliefs determine attitudes towards Islamic banking

Religious perspective influences customers’ choice of Islamic bank

Consumers perceive financial services and products that conform to

Islamic religious principles pose special challenges/ risks

Bank Competition and Efficiency

12. Does bank competition affect the implementation of Islamic banking in Kenya?

Yes ( ) No ()

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b) If yes, explain how bank competition affect the implementation of Islamic banking in

Kenya__________________________________________________________

________________________________________________________________________

____________________________________________________________

13. Does bank efficiency affect the implementation of Islamic banking in Kenya

Yes ( ) No ( )

c) If yes, explain how bank efficiency affect the implementation of Islamic banking in Kenya

__________________________________________________________

________________________________________________________________________

____________________________________________________________

14. To what extent does competition affect the Implementation of Islamic Banking

a) To no extent ( ) b) To a Little extent ( )c) To a Moderate extent ( ) d) To a

Great extent ( )e)To a Very great extent ( )

15. To what extent does efficiency affect the Implementation of Islamic Banking

a) To no extent ( ) b) To a Little extent ( ) c) To a Moderate extent ( ) d) To a

Great extent ( ) e) To a Very great extent ( )

16. To what extent do you agree with the following statements that relate to bank competition

and efficiency? Use a scale of 1-5 where 1= strongly disagree and 5 = strongly agree

Bank Competition and Efficiency 1 2 3 4 5

Deregulation and increased competition leads to inefficiency in

Islamic banking

Improved resources management practices increase efficiency

in Islamic banking

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Rapid and dynamic changes in the global financial landscape

have posed various risks to Islamic banking institutions.

Deregulation enhances competition in Islamic banking

Deregulation results in improvement in productivity

Nature of risks facing Islamic banking are unique

An enabling operational environment for Islamic finance will

need more suitable regulatory framework and new financial

instruments and institutional arrangements

Increased efficiency is as a result of improved resources

management practices

Selection Criteria of Islamic Banking

17. Does the selection Criteria of Islamic Banking affect the implementation of Islamic

banking in Kenya?

Yes ( ) No ( )

18. If yes, please specify the way in which selection Criteria of Islamic Bankingaffect the

implementation of Islamic banking in Kenya?

___________________________________________________________________________

___________________________________________________________________________

________________________________________________

19. What is your level of agreement with the following statements that relate to the effects of

selection Criteria on the Implementation of Islamic Banking ;Use a scale of 1-5 where 1=

strongly disagree and 5 = strongly agree

Effects of Selection Criteria of Islamic Banking 1 2 3 4 5

Religious factor is a key influence Islamic banking adoption

Reputation and reliability are crucial factors to gain customers’

confidence in bank

Quality of bank services influences customers in Islamic

banking

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Nature of products determines customers’ bank choice.

Bank size and profitability determines customers choice of

Islamic bank

Financial services and products nature, price, influence

implementation of Islamic banking

Consumers attitudes, lifestyle, and motivation influence

implementation of Islamic banking

Situational factors influence implementation of Islamic

banking

20. To what extent does selection Criteria affect the Implementation of Islamic Banking

a) To no extent ( )b) To a Little extent ( )

c) To a Moderate extent ( ) d) To a Great extent ( )

e) To a Very great extent ( )

Islamic culture

21. Does Islamic culture affect the implementation of Islamic banking in Kenya?

Yes ( ) No ( )

22. If yes above, explain the effects of Islamic culture on the Implementation of Islamic

Banking

___________________________________________________________________________

___________________________________________________________________________

________________________________________________

23. Mention some of the Islamic culture that affects the implementation of Islamic banking in

Kenya?

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___________________________________________________________________________

___________________________________________________________________________

________________________________________________

24. In general, to what extent does Islamic culture affect the implementation of Islamic

banking in Kenya?

To a very great extent () To a Great extent ()

To a moderate extent () To less extent ( )

To no extent ( )

25. To what extent do you agree with the following statements that relate to Islamic culture and

Islamic banking Use a scale of 1-5 where 1= strongly disagree and 5 = strongly agree

Statement 1 2 3 4 5

Islamic banks success is attributed to Islamic culture, traditions

and beliefs

Code of law (Quoran) is a great measure of Islamic banking

operations

Islamic culture and law have played a critical role in creating

financial products in Islamic banking

Sharia’h guides the nature and form of financial products in

Islamic banks

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APPENDIX III: Implementation Schedule

A

Proposal

development

B

Presentation of

proposal

C

Receipt of marked

proposal

D

Make correction on

proposal

E Resubmit proposal

F

Allocation of a

supervisor and go

ahead to collect data

G Data collection

H Data analysis

I

Completion of

project

J Submit final paper

Jan

-

mar

’13

April

’13

ma

y

’13

June

’13

Jul

’13

Aug

’13

se

p

’1

3

Nov

’13

Dec

’13

Jan

’14

Feb

’14

Mar

’14

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APPENDIX IV: Market Share

Market Share – Top 4 Banks

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