ERBI - SEC1
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Trade MarketingDel Pedregal - Macho - Muñoz - Valle - Weil
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¿QUIENES SOMOS?
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¿QUIENES SOMOS?
Empresa de Retail con 59 Mini-Supermercados.
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Distribuidos en la región Metropolinata, quinta y sexta.
¿QUIENES SOMOS?
Empresa de Retail con 59 Mini-Supermercados.
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Su objetivo es llegar a tener sobre 150 locales concentrados en el centro del país
Distribuidos en la región Metropolinata, quinta y sexta.
Empresa de Retail con 59 Mini-Supermercados.
¿QUIENES SOMOS?
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¿DE DONDE SALIO?
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¿DE DONDE SALIO?
De la idea de Claudio Engel.
Basado en las experiencias de los supermercados Aldi de Europa.
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PRIMEROS PASOS
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PRIMEROS PASOS
Sucursal de Pudahuel el 29 de junio de 2007
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PRIMEROS PASOS
Sucursal de Pudahuel el 29 de junio de 2007
Hoy en día, tiene más de 59 locales
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Promesa
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Calidad, con precios bajos, atención personalizada y rápida que está
cautivando cada día a más consumidores.
Buscamos brindar mejores precios, ya que ahorramos en todos los gastos
que no le agregan valor a nuestros clientes y eficientamos al máximo
nuestros costos.
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¿A QUIENES?
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¿A QUIENES?
Dirigidos a un público objetivo preferentemente C2, C3 y D
Y en algunos estratos altos como Chicureo, Concón y Vitacura.
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EN PROFUNDIDAD...
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Erbi (Vitacura)
EN PROFUNDIDAD...
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Jefe de Local : Erica Navarrate
EN PROFUNDIDA
D...
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Grupo de trabajo : 10 personas (multifuncionales)
EN PROFUNDIDA
D...
Jefe de Local : Erica Navarrate
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Venta mensual : $ 40.000.000 mensuales
EN PROFUNDIDA
D...
Jefe de Local : Erica Navarrate
Grupo de trabajo : 10 personas (multifuncionales)
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VALORES
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VALORES
Ingresar a uno de los locales de esta cadena de supermercados, equivale a
transportarse en el tiempo y regresar a aquellos años donde la tienda de
abarrotes de la esquina podía proveer a sus clientes de todos los víveres
necesarios para subsistir sin grandes lujos ni pagos excesivos.
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NOS DAMOS A CONOCER
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NOS DAMOS A CONOCER
Entrega de folletos
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NOS DAMOS A CONOCER
Boca a boca
Entrega de folletos
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NOS DAMOS A CONOCER
No inverten en publicidad
Boca a boca
Entrega de folletos
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NOS DAMOS A CONOCER
Difusión en espacios radiales de los pueblos
Boca a boca
Entrega de folletos
No inverten en publicidad
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VENTAS
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Durante 2009 crecieron de 21 a 58 locales.
El incremento fue cerca de un 70% en marzo
VENTAS
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¡ TRABAJA EN ERBI !
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No necesitas experiencia
¡ TRABAJA EN ERBI !
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¡ TRABAJA EN ERBI !
Buscamos personal joven y dinámico
No necesitas experiencia
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Todos ayudan a reponer la sala, a hornear el pan o a atender la caja
Buscamos personal joven y dinámico
¡ TRABAJA EN ERBI !
No necesitas experiencia
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LO QUE VIENE...
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LO QUE VIENE...
Enrique Pagola, desde Ok Market, ve la necesidad de dar a conocer a un mayor número de personas su propuesta.
Decidimos invertir en una campaña publicitaria, que la gente nos conozca por los
testimonios espontáneos de nuestros clientes
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El proyecto debería llegar a 200 sucursales
Entre Arica y Puerto Montt
LO QUE VIENE...
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BIBLIOGRAFIA
José Luis Borgna, Gerente de Servicios Generales.
Tecnomercado.clErbi.cl
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Empleado Erbi -Consumidor Erbi
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video
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PLANOGRAMA
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Foto frontis
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APARICIONES EN TV
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Apariciones en Programa 3x3
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Nota 24 hrs - Más Empleo y Actividad en medio de la Crisis
PRENSA - Nota 24 hrs. - M Empleo y Actividad en medio de la Crisis
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GRACIAS