Era Business School: Believe in Difference
1
COMPETITION SUCCESS REVIEW, JUNE 2014 1 Era Business School Anchored by a billion dollar enterprise ERA Group, It is one of India’s fastest growing conglomerates. An AICTE approved and future-centric educational arm, Era Business School is an educational institution at par with global standards that believes in innovative teaching methodologies. EBS offers a two-year full-time Post Graduate Diploma in Management (PGDM) Programme with specialization in Marketing, Finance, Human Resource, General Management and Construction Project Management. Its multi-cultural environment through its global connections cultivates innovative methodologies for education and research. This not only promotes continuous exchanges in businesses, academics and students but also adds a new edge to its recruiting organizations at both national and international level. Our Vision is to establish globally recognised socially righteous, environment friendly, trusted and innovative institutions of excellence. EBS has been rated Delhi’s top industry anchored B-School as per AICTE-CII survey 2013. RESPONSE TO YOUR QUESTIONNAIRE Q1: ERA Business School (EBS) is an industry Anchored B-school. What are the areas you are focusing on? The major concern of the industry is lack of practical and working knowledge of students coming from B-schools. Mere bookish knowledge is insufficient for a student to work in challenging business environment where survival is of the fittest. With this in mind, regular interaction with industry is maintained. Q2: What is the teaching methodology applied in ERA Business School? How is it different from conventional teaching methods? The teaching methodology adopted at EBS is based on optimum use of technology, research and experiential learning. The students have the entire Dr. Sanjiv Marwah is the Director of Era Business School. He has been the Dean of Management and Director of Business School at MM University and Director of JK Institute of Management. He has lead NBA accreditation of the University Business School under his leadership. Dr. Sanjiv Marwah has over two decades of industry and teaching experience. He is an MBA and also PhD in the area of customer relationship in management. He is an expert in the area of Strategic Management and Customer Retention. He has authored many articles, published and presented Research papers in various National and International conferences. He is a member of Strategic Management Forum, an IIM consortium supported organization. He has conducted many international Management Development Programme(s) for the academicians and corporate executives. Dr. Marwah has been closely associated with Lincolnshire and Humberside University, U.K., Thames Valley University, U.K., Singapore Management University, Kathmandu School of Management and Philadelphia University, USA. He is the founder Editor of “MM University Journal of Management Practices”, a refereed journal published by MM University. He has published a course book for AIMA and MMU on ‘Research Methodology’ and text book on ‘Project Management’. course plan and presentations readily available in the EBS Blackboard (based on ERP), at the beginning of the trimester itself, giving session wise plan of the topics, books & references, besides the schedule of the assessment process. It enables the students to be well prepared for the discussion when they come to the classroom which enhances the quality of learning and participation in the class. The Time table itself is designed in a way that almost all post lunch sessions are developmental & participative in nature. In a nutshell EBS believes in a holistic approach to bring out the best in every student Q3: What gives a student of ERA Business School an edge over other Private Business Schools and also Government-run Business schools? Beginning with the selection process the students are continuously in touch with the faculty. This facilitates them to develop a great deal of confidence and self –belief. The student can study any combination of subjects, since business cannot be very strictly compartmentalised. This is unique to EBS and stems from the belief that there should be enough scope for students to add to their domain awareness. The concept of BEYOND THE CLASS ROOM is unique and facilitates students to participate in various activities such, as CSR, various clubs and committees etc. Extensive use of technology and specially designed developmental activities to eliminate short comings and reinforce the strength areas, make students of EBS better employable, which is evident from the placements. Q4: How are the opportunities available from an Industry-anchored Business School different from a University anchored Business School? Industry anchored Business Schools are certainly different in terms of opportunities available to them in comparison to the University Business school. Beginning with curriculum, they have the flexibility to design contemporary and most desirable inputs. In the case of the University Business Schools, any change in the curriculum is time consuming and long drawn. Tie up/ linkages with Foreign Schools are easier for Private B schools. Hiring of industry based expert faculty for short duration courses is easier for these B-Schools due to strong industry interface. Flexibility of Internship and final joining dates is available to Private B-Schools, where as it is a challenge for the University B-Schools. Q5: What are the placement opportunities available after a two- year Diploma course at ERA Business School? Are there any international placements available? EBS has a good track record of getting the batch placed to their satisfaction. Being Industry anchored the networking with the Industry is quite good. Practically every student manages atleast two offers and some of the bright ones manage three also. This year almost over 100 companies visited the campus. Some of the recruiters include-Citi Bank; American Express; India Bulls; Axis Bank ; IndusIand Bank; ICICI Securities; ERA Group ; Laurent &Benon; MPG Group; Genpact; Cvent; Xerox; Nestle; EMAAR-MGF; HT Shine; Parle; Tech Mahindra; Perinod-Ricard and their likes. It’s not far when students will be joining companies abroad too. Also the first year students have been picked up for summer internships with decent stipends in a wide cross section of companies in and around Delhi – NCR.
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Transcript of Era Business School: Believe in Difference
COMPETITION SUCCESS REVIEW, JUNE 2014 1
Era Business SchoolAnchored by a billion dollar enterprise
ERA Group, It is one of India’s fastestgrowing conglomerates. An AICTEapproved and future-centric educationalarm, Era Business School is aneducational institution at par with globalstandards that believes in innovativeteaching methodologies. EBS offers atwo-year full-time Post GraduateDiploma in Management (PGDM)Programme with specialization inMarketing, Finance, Human Resource,General Management and ConstructionProject Management. Its multi-culturalenvironment through its globalconnections cultivates innovativemethodologies for education andresearch. This not only promotescontinuous exchanges in businesses,academics and students but also adds anew edge to its recruiting organizationsat both national and international level.
Our Vision is to establish globallyrecognised social ly righteous,environment friendly, trusted andinnovative institutions of excellence. EBShas been rated Delhi’s top industryanchored B-School as per AICTE-CIIsurvey 2013.
RESPONSE TO YOURQUESTIONNAIRE
Q1: ERA Business School (EBS) isan industry Anchored B-school. Whatare the areas you are focusing on?
The major concern of the industry islack of practical and working knowledgeof students coming from B-schools. Merebookish knowledge is insufficient for astudent to work in challenging businessenvironment where survival is of thefittest. With this in mind, regularinteraction with industry is maintained.
Q2: What is the teachingmethodology applied in ERA BusinessSchool? How is it different fromconventional teaching methods?
The teaching methodology adopted atEBS is based on optimum use oftechnology, research and experientiallearning. The students have the entire
Dr. Sanjiv Marwah is the Director of Era Business School.He has been the Dean of Management and Director of BusinessSchool at MM University and Director of JK Institute ofManagement. He has lead NBA accreditation of the UniversityBusiness School under his leadership. Dr. Sanjiv Marwah hasover two decades of industry and teaching experience. He is anMBA and also PhD in the area of customer relationship inmanagement. He is an expert in the area of Strategic Managementand Customer Retention. He has authored many articles,published and presented Research papers in various National and Internationalconferences. He is a member of Strategic Management Forum, an IIM consortiumsupported organization. He has conducted many international ManagementDevelopment Programme(s) for the academicians and corporate executives.
Dr. Marwah has been closely associated with Lincolnshire and HumbersideUniversity, U.K., Thames Valley University, U.K., Singapore Management University,Kathmandu School of Management and Philadelphia University, USA. He is thefounder Editor of “MM University Journal of Management Practices”, a refereedjournal published by MM University. He has published a course book for AIMAand MMU on ‘Research Methodology’ and text book on ‘Project Management’.
course plan and presentations readilyavailable in the EBS Blackboard (basedon ERP), at the beginning of the trimesteritself, giving session wise plan of thetopics, books & references, besides theschedule of the assessment process. Itenables the students to be well preparedfor the discussion when they come to theclassroom which enhances the quality oflearning and participation in the class.
The Time table itself is designed in away that almost all post lunch sessionsare developmental & participative innature. In a nutshell EBS believes in aholistic approach to bring out the bestin every student
Q3: What gives a student of ERABusiness School an edge over otherPrivate Business Schools and alsoGovernment-run Business schools?
Beginning with the selection processthe students are continuously in touchwith the faculty. This facilitates them todevelop a great deal of confidence andself –belief. The student can study anycombination of subjects, since businesscannot be very strictly compartmentalised.This is unique to EBS and stems fromthe belief that there should be enoughscope for students to add to their domainawareness. The concept of BEYONDTHE CLASS ROOM is unique andfacilitates students to participate in variousactivities such, as CSR, various clubs andcommittees etc.
Extensive use of technology andspecial ly designed developmentalactivities to eliminate short comings andreinforce the strength areas, make studentsof EBS better employable, which isevident from the placements.
Q4: How are the opportunitiesavailable from an Industry-anchoredBusiness School different from aUniversity anchored Business School?
Industry anchored Business Schoolsare certainly different in terms ofopportunities available to them incomparison to the University Businessschool. Beginning with curriculum, theyhave the flexibility to design contemporaryand most desirable inputs. In the case ofthe University Business Schools, anychange in the curriculum is timeconsuming and long drawn.
Tie up/ linkages with Foreign Schoolsare easier for Private B schools.
Hiring of industry based expert facultyfor short duration courses is easier forthese B-Schools due to strong industryinterface. Flexibility of Internship andfinal joining dates is available to PrivateB-Schools, where as it is a challenge forthe University B-Schools.
Q5: What are the placementopportunities available after a two-year Diploma course at ERA BusinessSchool? Are there any internationalplacements available?
EBS has a good track record of gettingthe batch placed to their satisfaction.Being Industry anchored the networkingwith the Industry is quite good. Practicallyevery student manages atleast two offersand some of the bright ones manage threealso. This year almost over 100 companiesvisited the campus. Some of the recruitersinclude-Citi Bank; American Express;India Bulls; Axis Bank ; IndusIand Bank;ICICI Securities; ERA Group ; Laurent&Benon; MPG Group; Genpact; Cvent;Xerox; Nestle; EMAAR-MGF; HT Shine;Parle; Tech Mahindra; Perinod-Ricardand their likes. It’s not far when studentswill be joining companies abroad too.
Also the first year students have beenpicked up for summer internships withdecent stipends in a wide cross sectionof companies in and around Delhi –NCR.
