Equivalent Thinking-Suzuki(Management Technique)

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    Equivalent TransformingThinkingThinking Process for Creation and

    Innovation and Its Application

    September 10, 2011Shunsuke Suzuki

    The Society for Equivalent TransformationPresident chief executive officer

    Keieigihou Co. Ltd.

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    Equivalent Transforming Thinking

    A theory about creation and innovationadvocated by Dr. Kikuya Ichikawa (Kyoto Univ.and moved to Doshisya Univ,) in 1955.

    Practiced and proven by those ofIchikawa school who were theprofessional engineers of R&D sectorsand producing sectors in manufactures.

    Dr. Ichikawa directed the school from 60s to80s.

    Continuously studied in the academicmeeting formed by Ichikawas school

    students. 22011Keieigihou Co. Ltd., All rights reserved

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    The History of ET Thinking

    1955 The theory was developed and advocated

    1964 Creativity Development for Business Professionals course opened atOsaka Science and Technology Center

    R&D engineers studied the theory and learned the application for 7

    months

    The course lasted for 14 years

    The theory has been taken up by the students of the course.

    1966 The Study group of Creativity development was formed

    1967 The Society for Equivalent Transformation was established

    2006 NPO Japan Creativity Development Center was established

    3

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    The Basic Concept

    When a man creates a new thing or concept hehas pierced something common in a differentthing; he was searching and catching an

    Equivalent Relation in it.

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    Equivalent Relation in Figure

    52011The Society for Equivalent Transformation, All rights reserved.

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    Equivalent Relation in Function

    Ramphastidae

    GardeningScissors

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    Searching an Equivalence

    72011Keieigihou Co. Ltd., All rights reserved

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    Searching an Equivalence

    82011Keieigihou Co. Ltd., All rights reserved

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    Searching an Equivalence

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    What does EquivalentTransforming = Evolution or

    Creation mean?

    To Change a form (=Transform) from A to B by

    Keeping the Equivalent factorRemoving all of unnecessary factors

    Adding on newly needed factors

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    Overview of a Creating Activity ThroughEquivalent Transforming Perspective

    The Arrival:Solved Issue orDevelopped Ting

    Essence

    Viewpoint

    The Departure:Existing Thingor Hint

    Intrinsic Factors inthe Departure

    Unique/OriginalFactors in theArrival

    122011The Society for Equivalent Transformation, All rights reserved.

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    Example 1:From Tablet Chocolate to Cutterknife

    Fold it alongthe Crack

    TabletChocolate

    Cutterknife

    Fold and splitsomethingneatly andeasily

    Steal

    Appropriatedepth and angleof the crack

    Cocoa,

    Sugar

    132011The Society for Equivalent Transformation, All rights reserved.

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    Example 2From a Five Story Pagoda to Flexible Structured

    Skyscraper; Kasumigaseki Building

    Five StorryPagoda

    KasumigasekiBuilding

    Spreading andAbsorbing Seismic

    Energy

    AntiseismicStructure

    Iron Frame

    Concrete Panel

    Wood

    Religion

    142011The Society for Equivalent Transformation, All rights reserved.

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    Example 3:Rice Polishing Machine w/o Water

    Chewing Gumadhes on a Cloth

    Rice PolishingMachine w/o

    Water

    Sticky things can beremoved by pressing

    same same substance

    RemoveBice Bran

    15

    Rice Milling

    Technologies

    Any intrinsic

    factors of a Gum

    as a food

    2011The Society for Equivalent Transformation, All rights reserved.

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    The Formula of EquivalentTransforming

    16

    The Arrival: SolvedIssue or DeveloppedTing B

    ConditionedEssence(C

    Viewpoint (Vi)

    The Departure:Existing Thing orHint A

    Intrinsic Factors in theDeparture a)

    Unique/OriginalFactors in the Arrival

    (b)

    16

    2011The Society for Equivalent Transformation, All rights reserved.

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    Explaining Past Developmentswith ET Thinking

    Hint Developed Thing essenceEquivalence

    Electric Kotatsu Smoke Free Fish BBQCooker

    Put the heat sourceabove

    Blood circulation Takuma Boiler Separate the flow andvalve function

    A leaf floating on ariver surface

    Automatic ticket gate A sheet piece can betrimmed its positionwhen it hits aprojection

    Poured detergent on a

    water

    Manufacturing process

    of sheet glass(Pilkington Method)

    Lighter gravity liquid

    spreads out when itpoured on heavierliquid

    Pawn Shop Echigoya Fixed price, nodiscount,

    Prompt clearance bycash172011Keieigihou Co. Ltd., All rights reserved

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    ET Thinking Process

    1. Identify the issue/ scope / objectives

    2. Define the viewpoint that can solve the issue andabstract the essence (Vi, )

    3. Search a hint example that contains the essence

    4. Establish conceptual new model identifying how the hintsatisfy the essence explaining with what condition(s).

    C

    5. Complete the whole product idea realizing newconceptual model -a, +b

    182011Keieigihou Co. Ltd., All rights reserved

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    Automatic Production of LiquidCrystal Panel

    Mica Spacers were placed by man (with Vacuum tweezers)The process should be automated.

    Vi Allocate tons of granularity materials efficiently. Eachpeace must be placed evenly.

    A Seeding sods. Mix up seeds with soil first, then placethe soil.

    C Mix up micro granularity materials with medium first,then place the medium

    B Mix up mica spacer with medium and print the mediaon a plate by roll.

    192011Keieigihou Co. Ltd., All rights reserved

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    20

    Obj

    i

    = ()

    () Ao

    Ao- i)

    (Ao)

    Ao

    (C)

    (C , )

    (C , ) (Scb-i)

    () Obj

    -

    i)

    , (Scb-i)

    (Sca-i)

    Ao

    No.1

    No.2

    No.2

    i

    , ,

    ()

    = Obj

    Ao

    E T-Thinking Flow Chart(E T

    1971 10 4

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    Identify the Issue/Scope/Objective

    Negative Search Shortage, Constrain, Problem,inconvenience etc.

    Positive Search Desire, Vision

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    Define the viewpoint (Vi)andAbstract the essence

    What is the basic approach to resolve the Issue? Vi)

    How do you redifine the Viewpoint with moreabstract expression? (

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    Extract Conditioned Essence C

    Define or draw simply how the A, the hint youfound, meet the Vision in what condition.

    What condition(C) is required to prove that Ainclude the essence.(

    Describe the logic abstractly

    Replace proper name to general noun

    Think by verb, rather than adjective or noun

    When you express it visually, simplify the structureexcluding detail decoration

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    Complete the whole product idearealizing new conceptual model B

    The new concept is expressed with C To make it realthing, exclude all unnecessary factors of the hintexample and add on all other necessary factors to

    complete the object/new thing.

    To objectivise C, exclude a, unneeded factors ofA, add B , newly needed factors to complete the

    B

    242011Keieigihou Co. Ltd., All rights reserved

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    Apply A Thinking Process to R&DActivity

    Thinking process program in a brainStrengthen your thinking ability

    With low cost

    Thinking Process as a common language

    When everyone understands it, because of simplethinking process, you can pinpoint which step your

    colleague is facing the challenging, and which stephe/she should go back. Communication (discussion,coaching) become more efficient and effective.

    252011Keieigihou Co. Ltd., All rights reserved

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    The Advantage of ET Thinking as AThinking Technique

    Generate hypothesis and testing in faster time cycle

    Try identification of issue and defining the viewpointmany times

    Test by stepping back to the thinking process

    Abstracting the essence

    The basic of thinking technique to avoid the influence

    of precedence , common examplesEnhancing the degree of abstractness, options of hintsbecome more available from various fileld.

    262011Keieigihou Co. Ltd., All rights reserved

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    Some Challenging of IndividualsCapability When ET Thinking is

    Applied to OrganizationAbility to search and identify the issueNegative Search: Appraise the situation, Breakdown issues orconcerns, and Solve each problem

    Positive Search: The capability is dependent on his creativity.Can everyone set-up higher standards? Can he/she imaginehigher ideal or goal?

    Combining linguistic ability and imaginative skill. Sometimesthey are contradictive.

    Constructing ability to complete the new product

    272011Keieigihou Co. Ltd., All rights reserved

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    How to Boost Your CreativityBased on ET Thinking

    Strengthen the ability to find out Equivalence

    Multiple Perspective

    Strengthen Abstract Thinking

    282011Keieigihou Co. Ltd., All rights reserved