Equity crowdfunding - Philanthropy New Zealand · Equity crowdfunding (and other things) Jackson...
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Transcript of Equity crowdfunding - Philanthropy New Zealand · Equity crowdfunding (and other things) Jackson...
What is crowdfunding?
What is PledgeMe?
→ New Zealand’s first crowdfunding platform.→ Offers project and equity crowdfunding.→ 50% success rate.→ 890 successful project campaigns.→ 12 successful equity campaigns.→ $8 million raised through PledgeMe.→ 58,000 pledges.→ Over 30,000 registered users.→ Four full-time staff, five part-timers.
What is PledgeMe?
People > Platform
pledgeme. projects
→ $129,848 raised→ 2507 pledgers→ Most pledged on→ News coverage→ Awareness
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→ $206,000 raised x 3→ 874 pledgers→ Biggest project→ News coverage→ Community
pledgeme. equity
pledgeme. equity
x 2
→ $3,238,450→ 12 successful campaigns→ 1 current→ Biggest: $711,100 → Smallest: $52,100→ Fastest: 30 minutes→ Diversity of funding
← Female founders funded: four← Youngest Equity crowdfunder in the
world← First crowdfunded social impact
investment
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→ $500,000 raised→ 211 investors→ Fastest equity
← Half a mill in half an hour
→ Crowd-driven
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→ $200,000 raised→ 128 investors→ Customer investment
← 68% were customers
→ Female Founder
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→ $285,256 raised→ 156 pledgers→ First equity
crowdfunded impact investment
What’s next?
→ Proven model internationally→ Any organisation can do this
← Not-for-profits, socent, community orgs
→ Choice→ Debt preferred option for
companies← $33bn v $630m over past decade
→ Gets money working→ Cuts out banks→ Rewards as interest→ Still working out if we do it
pledgeme. debt
Fund the things Kiwis care about.Ideas → Reality
Democratising who gets funding
What makes a good campaign?
→ Crowd← No crowd in the cloud
→ Clear idea→ Plan→ Pitch
← Video← Clear comms
→ Promotion← Tell people!
→ Asking for help!→ IRL
← Take to to the masses
YAY!
guide.pledgeme.co.nz
education.pledgeme.co.nz
