Equinox: Process Book

C O N C E P TEquinox is a weekend-long music festival to kick off the fall season featuring the latest electronic, hip-hop/rap, rock and upcoming artists. Located in San Francisco, California at America’s Cup Pavilion on September 19-21, 2014. Festival attendees will expect to spend their evenings seeing their favorite artists and discover new music in a laid-back venue with amazing views of the city.

T E A M R O L E SCONCEPT » Both

COMPETITOR RESEARCH » Amanda

PERSONAS » Shayne

USER GOALS » Shayne

CONTENT OUTLINE » Amanda

MOODBOARD » Amanda

SITEMAP » Amanda

SKETCHES » Both

WIREFRAMES » Shayne

IDENTITY » Shayne

DESIGN COMP VARIATIONS » Both

FINAL PAGE DESIGNS » Both

ASSETS: PHOTOGRAPHY, ILLUSTRATION, VIDEO » Both

USABILITY TESTING + ANALYSIS » Both

FINAL PDF / PRESENTATION » Both

C O M P E T I T O R R E S E A R C HDECIBAL FESTIVAL

First Impression:

Overall it is well designed. They have a main slideshow on the home page and news, upcoming events, features, and spotlights.

Content Organization/Navigation:

The main page isn’t crammed with too much infor-mation. They highlight all the relevant content people would most likely look for. It’s respon-sive and easy to navigate.

Appearance:

The overall appearance is well done and connects well with the music and venues they have. The darker colors and accents of red give you a feel for what their shows are like. They use large images to grab your attention with their slide-show to their featuring artists.

C O M P E T I T O R R E S E A R C HCOACHELLA

First Impression:

At first glance it’s not a very eye-catching. They do have an interesting banner at the top that gives a great visual of the festival and it also changes from day to night depending on when you access the site.


The pages are organized pretty well with a grid format. The type seems a little small when there is a lot of information to read about the festi-val, but other than that the pages are all con-sistent and easy to navigate.

Appearance:

Overall, it seems a little more on the bland side, but at the same time the color choices and fonts seem to line up with the theme of the out-door venue.

C O M P E T I T O R R E S E A R C HBESTIVAL

First Impression:

There’s a flash page bombarded with animated il-lustrations…it’s a little much.


The organization is pretty good and not too hard to navigate, but there’s a lot of things to dis-tract you on the pages and there is more than one navigation bar on the top. There’s also more animation at the bottom of the page that doesn’t really serve any purpose.

Appearance:

Overall, the website is a little overkill. There’s a lot of illustrations going on in the background and at the bottom of the page and some of the illustrations are animated which is pretty distracting and is a lot for you’re eyes to look at all at one time. It takes away from the content of hte page.

C O M P E T I T O R R E S E A R C HBUGGED OUT WEEKENDER

First Impression:

Draws you in with color scheme and larger images.


Everything is really well organized with some artists, music, and news on the main page. The line up page is really organized with larger images and bold colorful text that is easy to read. There’s a top navigation and everything is consistent throughout.

Appearance:

The overall appearance is really eye-catching. There’s a bright color scheme with colorful shapes in the background and it changes slightly on different pages. The main content is laid out in the center of the page in a grid format which makes it look well put together.

C O M P E T I T O R R E S E A R C HWHAT THE FESTIVAL

First Impression:

Interesting graphics grab your attention and the moving squares on a large image on the home page.


There is an interesting layout for the top navi-gation with a checkered-type design whichv adds to the site visually, yet is still easy to read and navigate. The navigation stays consistent and everything is organized mostly in boxes.

Appearance:

The overall appearance is great because it’s different, with its navigation bar and the graphic elements stay consistent throughout the site, yet are not too distracting from the con-tent.

Stephanie is a graduate from University of Washington and moved to San Francisco three years ago to pursue a career in film production and photography. She lives in a cozy apartment with her dog Remix whom she takes on walks frequently around the Bay Area. She loves to go to the beach and attend concerts and music festivals to see some of her favorite artists.

She has developed some close friendships since her move and loves to go out with them to enjoy some of the best food, music and art that San Francisco has to offer. Her favorite music genre is electronic and she loves to find out about new artists to add to her music collection. She also likes indie rock, hip-hop, and new wave. Lately her career has been demanding and busy but she's always able to find time to have some fun around the city.

P R I M A R Y P E R S O N AStephanie Morris, 25Film producer & photographerSan Francisco, CA

ACTIVITES & INTERESTSTechnology

Fitness

Nature

Socializing

Art

Music

Film

Photography

Pearse is a student at the University of San Francisco in their Environmental Studies undergraduate program. He's lived in the Bay Area his whole life. He lives in a house near USF with his friends and spends his summers there too. He always strives to have the best summers between each school year.

Besides his main interest in the environment, he also has a passion for music. Fellow students always see him wearing headphones around campus. He has a few friends who are aspiring DJs and electronic music producers, but Pearse only supports them and doesn't do what they do. He mainly listens to the genre and loves going to shows and music festivals. He's not heavily into the rave-scene; he goes to concerts for the sole purpose of the music and a good time. His favorite websites are Soundcloud, Beatport and Spotify.

Pearse Dillon, 20University of San Francisco StudentSan Francisco, CA


Fitness

Nature

Socializing

Art

Music

Film

Photography

S E C O N D A R Y P E R S O N A

Steve is the Chief Medical Officer at Crescendo Bioscience in San Francisco. Crescendo Bioscience is a molecular diagnostics company concentrating on autoimmune and inflammatory diseases and currently focused on rheumatoid arthritis. It is one of the top companies in the Bay Area. His career keeps him extremely busy, but he finds it to be a rewarding field.

He lives on the hills of the North Bay in a beautiful home with his wife and two teenage daughters. He is religious and his beliefs tend to be on the conservative-side. He likes to stay home after his long days of work to relax and enjoy his home and the Bay. He doesn't have time or the interest to go out much, and rarely listens to music. His favorite thing to do with the family is go to the movies or have quiet dinners at their favorite restaurants.

Steve Bailer, 53Chief Medical Officerat Crescendo BioscienceSan Francisco, CA


Fitness

Nature

Socializing

Art

Music

Film

Photography

N E G A T I V E P E R S O N A

U S E R G O A L S

USER’S END GOALS(what do they want to achieve by using the website)

USER’S LIFE GOALS(why the user is trying to accomplish the end goals)

USER’S EXPERIENCE GOALS(how they want to feel using the website) » Interested and excited about the music festival. » Introduced to interesting visuals, colors, creativity and an overall atmosphere that reflects the actual atmosphere of the event itself. » Informed on all of the information they would ever need about the event. » Impressed by the design approach and appreciative of its simplicity and uniqueness. » If using mobile, they want to be able to have a pleasant experience with an easy-to-use responsive website so that when they are at the event looking at their phone, they can quickly access information without becoming frustrated.

» Buy tickets online, see pricing for the event or read about box office hours. » See the lineup of which artists are playing. » Where the event is located, how to get there and parking. » Be able to contact event staff. » Go to social media and interact with other attendees. » See news about the event to keep updated. » Read FAQs about the event. » Learn about the rules of the event including age limit and accessibility. » Know what food and drink will be available at the event. » Glance at the sponsors of the event. » See a photo gallery. » May want to see a merchandise store.

» Have an enjoyable and memorable experience at the music festival. » Not have any issues when attending the event. » Share their experiences with others whether that would be at the event itself, and/or on social media through updates and pictures. » Not miss out on an amazing event.

C O N T E N T O U T L I N EHOME >> Logo >> Background image >> Main image/slideshow >> Upcoming events, news, & artists

LINE UP >> Images of each artist >> Names of artists >> Date >> Stage

TICKETS >> Ticket options

NEWS >> Press coverage >> Blog >> Upcoming events

GALLERY >> Event photos

INFO >> Policies >> Venue map >> Contact info >> Schedule >> Getting here >> FAQs

M O O D B O A R D

DarkIntense

ElectrifyingCommunityNightlife

CitySocial

LoudUrban

Energized

S I T E M A PHOME

LINEUP

Artist picsNamesDatesStages

LogoNavMain ImageLatest News

TICKETS

Ticket options

NEWS

PressBlogEvents

GALLERY

Event photos

INFO

PoliciesMap/ContactScheduleFAQs

W I R E F R A M E S K E T C H E S

SHAYNE’S SKETCHES AMANDA’S SKETCHES

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EQUINOX san francisco, california

september 19-21, 2014

EQUINOX san francisco, california


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W I R E F R A M E : H O M E PA G E

W I R E F R A M E : L I N E U P

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eQUINOX san francisco, california


FILTER by: all artists // Electronic // rock // hip-hop



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FILTER by: all artists // Electronic // rock // hip-hop

eQUINOX



FILTER by: all artists // Electronic

// rock // hip-hop

W I R E F R A M E : T I C K E T S

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one-daypass

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v ippass



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W I R E F R A M E : N E W S

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blog entry t itle

blog entry content

blog entry t itle recent posts

l ist of recent posts

twitterfeed



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W I R E F R A M E : G A L L E R Y

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equinox 2013



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equinox 2013

W I R E F R A M E : I N F O

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map

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I D E N T I T Y P R O G R E S S

EQUINOX

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F I N A L I D E N T I T Y

eQUINOX

VOLTAIREJOSEFIN SANS

Main identity is the top typographic logo, the shape below is secondary.

D E S I G N C O M P V A R I A T I O N SBy Shayne

eQUINOX SAN FRANCISCO, CALIFORNIASEPTEMBER 19-21, 2014

BUY TICKETS

INTERVIEW: SLOW MAGICTHERE’S AN INCREASING TREND FOR ARTISTS TO

EMBRACE ANONYMITY, SOMETHING HE STAND BY.

EQUINOX 2013 PHOTOSIF YOU WERE THERE, RELIVE THE MEMORY. IF YOU MISSED IT, MAKE SURE TO GO TO EQUINOX 2014!

WE SUPPORT COLLABSOUR NEXT SHOW WILL BRING IN SOME OF THE BEST COLLABORATIONS, LIKE FREDDIE GIBBS X FLUME.


BUY TICKETS





eQUINOX



D E S I G N C O M P V A R I A T I O N SBy Amanda

HOME

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TICKETS

NEWS

GALLERY

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BUY TICKETS

eQUINOX san francisco, californiaseptember 19-21, 2014

BUY TICKETS

We Talk to KendrickHear what he has to say about his competition and what he’s working on next.

Two Worlds CollideSee who’s been collabo-rating lately in the music world with upcom-ing artists.

What’s Coming tothe Bay AreaBritish singer- songwriter Jessie Ware is coming to the Fill-more in November.

eQUINOX san francisco, californiaseptember 19-21, 2014

HOME

LINEUP

TICKETS

NEWS

GALLERY

INFO

BUY TICKETS

HOME

LINEUP

TICKETS

NEWS

GALLERY

INFO

What’s Coming tothe Bay AreaBritish singer- songwriter Jessie Ware is coming to the Fillmore in November.

We Talk to KendrickHear what he has to say about his competition and what he’s working on next.

Two Worlds CollideSee who’s been collaborating lately in the music world with upcoming artists.

eQUINOX

san francisco, californiaseptember 19-21, 2014

F I N A L D E S I G N C O M P


BUY TICKETS






BUY TICKETS





eQUINOX



eQUINOX

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SAN FRANCISCO, CALIFORNIASEPTEMBER 19-21, 2014



F I N A L P R O T O T Y P E D E S I G N

DESKTOP

IPAD (768PX)

IPHONE (320PX)

http://myweb.students.wwu.edu/~smiths73/dsgn360/project-2/

L I N K T O P R O T O T Y P E

U S A B I L I T Y T E S T I N G : R E S U L T SSeth Bolin

RATING COMMENTSBrianna Tomeo

RATING COMMENTSSite load time is reasonable

3 2 1 SITS ON TOP OF A YOUTUBE CLIP. SLIGHTLY DIFFICULT TO SEE, BUT NOTICEABLE.

Adequate text/background contrast

3 2 1

Font size/spacing is easy to read

3 2 1

Event logo is prominently placed

3 2 1

Homepage is digestible in5 seconds

3 2 1

Clear path to event information

3 2 1

Clear path to buy tickets 3 2 1 ON EVERY PAGE. VERY QUICK TO THE POINT AND EASY TO LOCATE.

Main navigation is easily identifiable

3 2 1

Navigation is clear and concise

3 2 1 VERY EASY TO USE, AND LOOKS GREAT TUCKED IN THE BORDER OF THE PAGE.

Navigation is consistent 3 2 1

Major headings are clear& descriptive

3 2 1

Styles + colors are consistent

3 2 1

Body copy is clear and concise

3 2 1 SMALL TYPO UNDER THE SLOW MAGIC INTERVIEW. "HE" SHOULD PROBABLY BE "WE".

URLs and page titles are explanatory

3 2 1

Overall website was easyto understand

3 2 1

Quality + consistency of event graphics

3 2 1

We asked ten people to test our site for usability and effieciency. The users’ tasks were to determine what the website is about, figure out how to buy tickets, navigate through the website at their own discretion, and rate their experience (3 being the highest rating) using the categories below.

3 2 1 THERE WAS AN ISSUE WITH THE HOME PAGE. IT CONTINUED TO LOAD FOR OVER A MINUTE.

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MOSTLY BECAUSE OF THE HOME PAGE LOADING ISSUE.

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IN THE GALLERY, IT CONSISTENTLY SHOWS THE SAME PICTURES 3 TIMES. NOT SURE IT WAS INTENTIONAL OR NOT BUT DOES NOT LOOK GOOD.

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Reema PatelRATING COMMENTS

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SOME FONTS A LITTLE BLURRY

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Nathan SackeyfioRATING COMMENTS

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THE TEXT WAS SOMETIMES A LITTLE DARK TO READ...IT WOULD BE DOPE IF WHEN YOU SCROLLED OVER THE MENU IF IT BRIGHTEN UP.

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Rob BarkerRATING COMMENTS

3 2 1 THE WHITE TEXT ON THE AQUA/TURQUOISE BACKGROUND IS A BIT DIFFICULT VISUALLY.

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Lauré SmithRATING COMMENTS

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I DON’T MIND THE SHAPE OVER THE HOMEPAGE VIDEO, IT LOOKS COOL AND THE HOMEPAGE LOADED WELL.

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Desiree VallejoRATING COMMENTS

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FONT ON THE INFO PAGE WAS NOT PLEASING, HARD TO READ.

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Anna McElroyRATING COMMENTS

3 2 1 LOADED RIGHT AWAY.

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Maddy GoldenRATING COMMENTS

3 2 1 SOME PAGES LOAD A LITTLE SLOWER.

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THIS COULD POTENTIALLY PASS AS A REAL WEBSITE FOR A REAL FESTIVAL. I LOVE IT!

Other comments EVERYTHING LOOKED REALLY NICE AND THERE WERE NOT MANY ISSUES.

IT'S VERY PROFESSIONAL BUT AT THE SAME TIME SEEMS LIKE A WEBSITE FOR AN EVENT LIKE THAT. I LIKED IT.

GREAT COLOR SCHEME

IT WAS NOT THAT CLEAR WHEN THE CONCERT WAS IT SEEMS AS THOUGH ITS HIDDEN IN THE CORNER.

WHEN I WAS ON THE "HOME" PAGE AND CLICKED HOME IT WENT TO AN ALTERNATIVE PAGE. A CONTACT PAGE FOR THE WEBSITE CREATORS.

ON THE HOME PAGE WHY NOT HAVE THE TEXT OF THE TITLE BE THE LINK. FOR EXAMPLE BE ABLE TO CLICK "INTERVIEW: SLOW MAGIC" AND LINK TO THAT WEBSITE.

IT IS KIND OF STRANGE THAT THERE IS NO DESCRIPTION OF WHAT EQUINOX IS.

THE HOMEPAGE VIDEO IS A BIT SLOW TO LOAD AND I AM ON A 45MB CONNECTION SO NOT SURE WHAT THE HANG UP IS ON LOADING. *

* NOT SURE IF THE DIAMOND REPRESENTS OR IS PART OF THE EQUINOX LOGO BUT IT JUST SEEMS OUT OF PLACE. THE MAIN VIDEO THAT LOADS PLAYS THE FIRST TIME THROUGH BUT THEN YOU CAN’T HIT THE PLAY BUTTON THAT GETS DISPLAYED AFTER 1X TIME THROUGH. YOU MIGHT WANT TO JUST REPEAT CONTINUALLY.

THERE IS DEAD SPACE ON BOTH THE RIGHT/LEFT SIDES (THE DARK GRAY AREA) THAT YOU EITHER MAY WANT TO RESIZE THE VIDEO TO ACCOMMODATE OR THAT YOU MIGHT POSSIBLY DISPLAY THE LOGO DIFFERENTLY OR SOMETHING.

THE TICKETS NAV ON THE LEFT IS OBVIOUS FOR GETTING TICKET INFO, I THINK THAT “BUY TICKETS” BUTTON AT THE BOTTOM OF THE PAGE IS A BIT LOST AND HONESTLY COULD BE DONE AWAY WITH AND JUST USE THE “TICKETS” NAV ON THE LEFT.

JUST TAKE A LOOK AT THE WHITE ON AQUA/TURQUOISE SECTIONS.

PAGE TITLES ARE GOOD BUT THE URLS ARE A BIT CRYPTIC.

OVERALL I FOUND THE SITE YOU CREATED VERY ORGANIZED AND USER FRIENDLY. I REALLY LIKE WHOLE LOOK AND FEEL OF THE STRUCTURE. I'M NOT A BIG FAN THOUGH OF THE PICTOGRAM NAVIGATION MENU JUST BECAUSE I'M SO USED TO TEXT LINKS.

YOU DON’T NEED PERIODS AFTER 18+ AND 21+ ON TICKETS PAGE. NEWS PAGE TYPO “ON TRIAL”, INFO PAGE TYPO “WRITSTBANDS VOID”.

I LOVE IT! I WANT TO GO TO THIS FESTIVAL, I WISH IT WAS REAL! THE MAIN VIDEO IS REALLY GREAT AND SO IS THE TYPE AND SHAPE LOGO. I THINK THE SOCIAL MEDIA ON THE RIGHT AND THE DATE ON THE TOP RIGHT AND THE NAVIGATION ON THE LEFT LOOKS GOOD. THE WEBSITE LOADED VERY WELL FOR THE MOST PART. I LOVE THE THREE IMAGES BELOW THE HOMEPAGE VIDEO AND THE WAY THE ELEMENTS STACK AT PHONE SIZE IS REALLY GREAT. GOOD JOB!

BLACK AND WHITE WAS NICE.

INCORPORATED ON EACH PAGE.

VERY EASY TO FIND.

EASY ACCESS TO EACH PAGE.

BLACK/WHITE WITH POPS OF COLOR.

EXCELLENT.

PERFECT PLACEMENT!

MADE ME WANT TO BUY TICKETS IN 5 SECONDS!

GOOD USE OF ICONS FOR THE NAVIGATION.

INFO PAGE SEEMED WAY MORE COLORFUL AND OUT OF PLACE IN COMPARISON TO THE REST OF THE SITE.

UP TO PAR WITH ANY MUSIC FESTIVAL WEBSITE.

SOME GALLERY PICTURES ARE PIXELATED.

I REALLY LIKED IT! NOW I JUST WANT TO GET TO A SHOW.

SOME OF IT SEEMS A LITTLE HARD TO READ.

COULD USE A DESCRIPTION OF THE FESTIVAL.

GOOD CHOICE OF COLOR SCHEME.

U S A B I L I T Y T E S T I N G : A N A LY S I SMost users had a positive reaction to our website. People liked the color schemes and the layout. They found the navigation was easy to find and was consistent.

There were some troubles with some of the pages loading a little slower like the homepage video and the line up page, but with adjustments in the jQuery (like combining jQuery files and linking to the script directly on ajax.googleapis.com, rather than adding the file to the website) it was able to be fixed. Some people found the type and some of the colors made it a little more difficult to read, mainly on the light blue background, some didn’t mind it.

Also, some people commented on the homepage and how the video had gray space on both sides and wanted it to fill the page on the desktop. The video does fill the page on iPad, but for desktop we don’t want to run the risk of users with large monitors overwhelmed with the video taking up their screen (not to mention it would be very pixelated at that size). Some people wanted to see a more clear description of the festival as well. There was almost an equal amount of people who loved the secondary Equinox shape over the homepage video and who didn’t like it.

Based on our usability testing, many bugs and issued were fixed - from large jQuery fixes to small typos found in the body copy. Overall, people thought the website was a great fit for a music festival and many wished it was real so they could buy tickets!

Site load time is reasonable

Adequate text/background contrast

Font size/spacing is easy to read

Event logo is prominently placed

Homepage is digestible in5 seconds

Clear path to event information

Clear path to buy tickets

Main navigation is easily identifiable

Navigation is clear and concise

Navigation is consistent

Major headings are clear& descriptive

Styles + colors are consistent

Body copy is clear and concise

URLs and page titles are explanatory

Overall website was easyto understand

Quality + consistency of event graphics

AVERAGE RATING

2.6

2.6

2.7

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2.5

2.7

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2.8

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2.9

2.8

2.8

2.8

2.9

2.8

Equinox: Process Book

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Transcript of Equinox: Process Book