Equals6 aim conference slides
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Transcript of Equals6 aim conference slides
![Page 1: Equals6 aim conference slides](https://reader036.fdocuments.in/reader036/viewer/2022062405/5556b652d8b42abb428b460b/html5/thumbnails/1.jpg)
Andy Osburn@Equals6CEO
Building a Social Community
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The E6 Story
Equals6 was my wife’s idea
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What is E6?
Equals6 is a
Student Talent Community
![Page 4: Equals6 aim conference slides](https://reader036.fdocuments.in/reader036/viewer/2022062405/5556b652d8b42abb428b460b/html5/thumbnails/4.jpg)
The Problem
Traditional recruiting – low success - high cost/risk
• Job Boards < 10% success rate• Career Fairs < 4% success rate
• Job Boards - $678 cost per hire• Career Fairs - $369 cost per hire
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The Student Environment
• 73% have used social media to search for jobs
• 43% want to use social media, compared to:• 8% who preferred a company website • 13% who would rather use a career fair
• 80% would research a recruiter’s overture on a social networking site
• 84% would join a company-established social networking group
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The Solution
Social networking. Targeted, interactive and cost-effective. For new grads, it’s a part of daily life.
Facebook is for fun. Profiles are social
LinkedIn is for experienced professionals
For students and new grads the right fit is
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Student Adoption
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Employers & Schools
Employers
Schools
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Building a Community
•Successful Social Networks build on physical Successful Social Networks build on physical networks
• What makes a good community?• Personality• Authenticity• Engagement• Dynamic Content• Make it social – fun – interesting• Make it sticky
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Building a Community
• Understand your customer/community – who do you want to reach?
• Research and understand what’s important to your community
• Look at your Social Media options and how they can reach your market
• Craft your message – what can you offer?
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Building the Community
Three basic strategies
• Community Engagement Management• Gamification• Content Production
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E6 Community Building
Community Engagement• E6 Community Managers• E6 Campus Ambassadors• E6 Top-Talent Scholarships
Gamification• E6 Certification• Contests
Content Production• Blog• Career Resources• E6 CEO Mentorship Series