Eptica Mobile Research Infographic 2013
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2013 Eptica Mobile Customer Experience Study MAJORITY OF CONSUMERS UNHAPPY WITH MOBILE WEB EXPERIENCE TOP FIVE FACTORS THAT PUT PEOPLE OFF INTERACTING WITH COMPANIES: SIGNIFICANT GENDER DIFFERENCES: of consumers said that over half of websites they visited were not optimised for mobile devices of women are happy with the mobile experience on over half of sites they visit – compared to just 46% of men Based on a UK consumer survey of 1,000 people, August 2013 To read the press release go to http://www.eptica.com/Eptica-Mobile-Experience-Study.html 46% 48% 54% 52% 52% 54% 36% Sites that lacked functionality compared to standard sites 34% Sites that were slow to load 34% Sites that were difficult to navigate as they were not optimised for smaller screens 22% Lack of an app for consumer’s device 18% Difficult to find information on a company’s mobile site Number 1 complaint: 37% Lack of functionality 38% Poor optimisation for smaller screens
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Consumers demand the same high standards on mobile as on the ‘traditional’ web. But our own research has found that they are being disappointed by brands. The 2013 Eptica Mobile Customer Experience Study discovered that websites are simply not delivering. 52% of consumers said that over half the websites they visited weren’t optimised for mobile devices. A shocking 16% said that they had difficulties with the majority of sites.
Transcript of Eptica Mobile Research Infographic 2013
2013 Eptica Mobile Customer Experience Study
MAJORITY OF CONSUMERS UNHAPPY WITH MOBILE WEB EXPERIENCE
TOP FIVE FACTORS THAT PUT PEOPLE OFF INTERACTING WITH COMPANIES:
SIGNIFICANT GENDER DIFFERENCES:
of consumers said that over half of websites they visited were not optimised for mobile devices
of women are happy with the mobile experience on over half of sites they visit – compared to just 46% of men
Based on a UK consumer survey of 1,000 people, August 2013To read the press release go to http://www.eptica.com/Eptica-Mobile-Experience-Study.html
46%
48%
54%
52%52%
54%
36% Sites that lacked functionality compared to standard sites
34% Sites that were slow to load
34% Sites that were difficult to navigate as they were not optimised for smaller screens
22% Lack of an app for consumer’s device
18% Difficult to find information on a company’s mobile site
Number 1 complaint:
37% Lack of functionality
38% Poor optimisation for smaller screens
