EPM for Saudia
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Transcript of EPM for Saudia
© 2013 SAP MENA. All rights reserved. 1
BUSINESS ANALYTICS SESSION
SAUDI ARABIAN AIRLINES AND SAPPARTNERING FOR SUCCES
© 2013 SAP MENA. All rights reserved. 2
15 of the Top 23largest European Carriers run SAP *(by scheduled passengers carried)
7 out of the Top 10* largest airlines run SAP*(by scheduled passengers carried)
1.6 billion of the world’s passengersflown by SAP Customers
16 out of 29 Airlines with over 100 destinations run SAP
SAP Presence within the Airline Industry
© 2013 SAP MENA. All rights reserved. 3
Strong SAP Presence Within the Major Alliances
One World Star Alliance Skyteam
CONFIDENTIAL
Business Analytics Solutions from SAP for Airlines
CENK KIRAL
VP of EPM and Finance Solutions CoE
EMEA
© 2011 SAP AG. All rights reserved. 5
Lack of Accurate Insight Impairs Business Performance
© 2011 SAP AG. All rights reserved. 6
Improved Insight Drives Smart Decisions
© 2011 SAP AG. All rights reserved. 7
A Seamless Closed-Loop Business Analytics Approach is Required to Enable Organizations to Know, Decide and Act
Analyze volumes of customer data to drive cross-sell campaigns
Improve customer loyalty
Reduce operational costs and optimize performance
Analyze finances faster Know Decide Act
Your Business With Confidence Boldly
An immediate view of resources and assets
More timely information for customers
© 2011 SAP AG. All rights reserved. 8
SAP Business Analytics Solution Platform
Analyze volumes of customer data to drive cross-sell campaigns
Improve customer loyalty
Reduce operational costs and optimize performance
Analyze finances faster
An immediate view of resources and assets
More timely information for customers
Analytic Applications for
Industries& LoBs
Enterprise Performance Management
Governance, Risk, and
Compliance
Business Intelligence
Enterprise Information
Management
DataWarehousing
Industry’sLeading Business Analytics Platform
© 2011 SAP AG. All rights reserved. 9
The SAP Business Analytics Portfolio
BusinessIntelligence
Reporting Query, Reporting, and Analysis
Dashboards and Visualization
Search and Navigation
Advanced Analytics
Enterprise Performance Management
Strategy Management
Planning, Budgeting and Forecasting
Profitability andCost Management Consolidation
Spend and Supply Chain
Governance Riskand Compliance
RiskManagement
Access Control
Process Control
Global Trade Services
Environment, Health and Safety
Data Integration
Data Quality Management
Master Data Management
Metadata Management
Information Management
© 2011 SAP AG. All rights reserved. 10
Business Analytics Solutions from SAP – Customers in Airlines
© 2011 SAP AG. All rights reserved. 11
Flight Route Profitability
Goals Having information that allows utilisation of capacity in the best way Providing important input for Network decisions, Pricing, Marketing,…
Challenges Complexity of data flows, calculations and allocations of costs and revenues Complex operating costs – 100’s suppliers – 100’s contracts Multiple source systems Accurate forecasting requires complex financial model
Business Requirements A solution that can manage the complexity in a structured way Automation of process Flexibility of the model – easy to change Timeliness of information Reliable information to support Strategic, Tactical and Operational decisions
© 2011 SAP AG. All rights reserved. 12
What Determines Route Profitability?
© 2011 SAP AG. All rights reserved. 13
What has Saudia planned?
What?To implement a strategic initiative to deliver process change and solutions
to deliver a state of the art approach to; Flight Route Profitability Complex Budgeting Cost Management
Why? Improved management information to enable better informed business
decisions More efficient processes To become more agile To differentiate from other airlines
© 2011 SAP AG. All rights reserved. 14
Dashboard Example
© 2011 SAP AG. All rights reserved. 15
Example Output
© 2011 SAP AG. All rights reserved. 16
SAP Profitability and Cost Management
Rapid, user friendly and efficient modeling Predefined logical data structure and point and
click assignments for rapid model build and low TCOI
Model complex allocations across multiple periods and versions using any methodology
Model calculations based on activity price * volume
Scalable enterprise-class solution Speedy deployment, training and user adoption;
centralized model admin; Web books for collecting non system data from remote users
Ability to process high data volumes without compromising accuracy
Multi-currency and multi-language aliases with full enterprise class security, traceback and audit
On-demand what-if analysis and scenario modeling
Unique on-demand query and what-if analysis
Manage costs and optimize profitability
© 2011 SAP AG. All rights reserved. 17
User friendly, rapid and efficient model building
Pre-defined dimensionality for cost allocation and ABC
Versions, periods, cost centres,
currencies
Up to 5 output dimensions
Revenue types
Flexible rules engine
GL Account or Line Item
© 2011 SAP AG. All rights reserved. 18
User friendly, rapid and efficient model building
Rapid point and click assignments
Select a cost and cost centre / station
Optional override by Version and Period
Either “cascade” costs to Cost Objects in a user defined order
OR
Assign the cost multi-dimensionally to the exact intersection of cost objects in a single step
Select the driver from the available list – and override by Responsibility Center if required
Select the Cost Objects either individually or
simply assign to all
© 2011 SAP AG. All rights reserved. 19
SAP PCMC
oll
ec
t
Understand what drives costs
PCM helps optimize costs and maximize profit through superior business information and agility
Know exactly where profit is made
Effective and accurate measurement - route profitability and process costs
Optimize resources Understand what drives cost inside
the organization, Align capacity with demand
Collect and collate system and non system data using web-based data entry
Ide
nti
fy &
A
na
lyze
Analyze results to develop a deep insight into where profit is made and what drives costs
Rapidly build models using best practice methodology
Mo
de
l a
nd
U
nd
ers
tan
d CostsCosts
Cost ObjectsCost Objects
Test out scenarios to assess the impact of possible changes – then act
Tes
t o
ut
an
d
Imp
rov
e
© 2011 SAP AG. All rights reserved. 20
PCM solutions for Route Profitability:Value proposition
Configurable dimensions to accommodate the specific requirements of the airline business
Route / Flight / Segment / Leg / Journey Booking Class / Cabin Class / ‘Product’ Aircraft Type / Sub-type / Owner / Age / Registration Sales Area / Channel Day of week
Transparency of cost assignments Understanding within the business community how costs are allocated Ability to trace back to source of cost Accurate allocation of remote station costs Support for alliances and service agreements
Support for calculated costs and weighted drivers Catering costs / Overflying fees / Landing fees typically calculated from activity price *
volume Need for weighted drivers to support cost allocation
© 2011 SAP AG. All rights reserved. 21
SAP PCM in summary
Powerful Modelling functions
Model complex allocations
Flexible modeling capabilities
Faster Deployment
Easy to do “What If” simulations
Enhance Decision making process
Scalability to suit your enterprise needs
Handle Business Growth
Ease-of-use for all levels of users
Low Training Costs
© 2011 SAP AG. All rights reserved. 23
Transportation & Logistics customers
SOUTHWEST
© 2011 SAP AG. All rights reserved. 24
SAS runs SAP PCM for Cost Management and Profitability
29m passengers/year
1200 flights/day
• Costing of 350,000 flights per year
• 19m input records processed - 50m results record
• Monthly actual, annual budget and bi-annual forecast financial reporting
• Network development
• Aircraft investments
• Aircraft allocation
• Product and service evaluation
• Profitability comparisons and evaluations
© 2011 SAP AG. All rights reserved. 25
Government(s)
Partners
Clients
The Strategy Management Process
Execution level(operative)
Heads of departments(tactical)
EXECUTIVES(strategic)
Finance
LogisticsSales
Marketing
CEO
One integrated system for all management processes
Strategic planning
Execute the strategy down at all operative units
Example: Increase Customer Satisfaction!KPI?
Global strategy
Feedback from all departmental organizational units
Result• Strategic decisions in the context of actual
performance • Execution in the context of strategy
© 2011 SAP AG. All rights reserved. 26
SAP Strategy Management Integrates Goals, Initiatives, and Metrics
How will we reach our objectives?
Are we measuring what matters?
Are we spending time on the right projects?
© 2011 SAP AG. All rights reserved. 27
Dep
loy
Mo
nit
or
Man
age
Alig
n
KPI Monitoring and Management
Integrates with SAP and non-SAP systems
Initiative Management to ensure execution toward goals
Integrates goals, initiatives, and metrics
Strategy Management
Clearly communicate business goals Help companies improve performance and align execution with strategy
Connects goals, initiatives, and metricsDrive operational alignment
Cascade strategy across departments and divisionsEnsure that individuals understand how they can impact key business goals
Monitor outcomes and resultsShow how an organization is performing towardits strategic goals
Measure performanceQuickly assess strategic performance and execute on areas that require action
© 2011 SAP AG. All rights reserved. 28
SAP Strategy ManagementCommunicate plans and objectives, align business units, prioritize resources, monitor and report progress, and proactively address issues
Manage initiative portfolios, goals and KPIs more efficiently
Manage budgeted initiatives (best practices), tasks (milestones) and sub-tasks (sub-milestones)
iPad option allows remote manage performance
Measure and monitor scorecards easily Determine performance through easy-to-interpret
scorecards and drill into more detailed screens for additional analysis and exception management
Gauge each business units contribution to overall performance or to compare performance against peer-group benchmarks
Better align on common goals, more effectively collaborate and communicate
Vertically and horizontally align organizations with hierarchies of contexts.
Communicate with comments (add and reply) associated with objectives, KPIs and initiatives
Respond to time sensitive alerts (homepage and email)
© 2011 SAP AG. All rights reserved. 29
SAP Strategy Management Solution demo
CONFIDENTIAL
All Information to All People in One PlatformBusiness Intelligence
April 6th, 2013Othman mohammad
© 2013 SAP AG. All rights reserved. 31Confidential
In 2006 – 2007…
US Airlines
Lost > 10 Bi. $
Let go 1000s double digit growth for the 14th straight year!
© 2013 SAP AG. All rights reserved. 32Confidential
Airlines seek new ways to…
Differentiate themselves to customers
Leverage new opportunities that arise
Reduce operating costs whilst maintaining and improving service levels
Retain customers through loyalty programs and new services
Improve customer insight to focus marketing campaigns
© 2013 SAP AG. All rights reserved. 33Confidential
Means…
Airlines need to be able to access
MASSIVE amount of valuable operational data for quick, decisive,
fact-based action
Current, actionable, integrated operational information must be delivered directly to the front line
© 2013 SAP AG. All rights reserved. 34Confidential
Objectives
Boost Revenues
Contain Costs
Improve Operational Efficiency
Manage Assets Effectively
© 2013 SAP AG. All rights reserved. 35Confidential
Challenges
Increasingly needs from more informed more diverse consumers
Competition from niche players
Rising fuel prices
Lower utilization rates from congestion at airports
© 2013 SAP AG. All rights reserved. 36Confidential
4 Exabytesof unique information in 2011
70%of people in China access Internet with handset
>500million social media members
>1,000 +regulations and policies
Double Digit budget cuts
Mega trends transforming business today
$241B global cloud market by 2012 *
* http://www.simplysecurity.com/2011/04/29/forrester-cloud-market-to-hit-240-billion-by-2020/
© 2013 SAP AG. All rights reserved. 37Confidential
HAVING INFINITE KNOWLEDGE
CL
AR
ITY
WISEA
WA
RE
INTELLIGENTRUN BETTER
MEANINGALL KNOWING UNLIMITED
KNOWLEDGE
OMNISCIENCE
UNDERSTANDING
WISDOM
RUN BETTER
CLE
VE
R
© 2013 SAP AG. All rights reserved. 38Confidential
Access all relevant information across your business network– anywhere, anytime
Know and trust the quality of your information
Understand information in the context of your industry and role, quickly and easily
Define plan and align on performance goals and metrics
Understand business impacts, then model and predict future directions
Proactively balance risks and opportunities
Respond instantly toevents as they unfold
Collaborate and take coordinated action on the best decision
Learn from best practices, adapt and continually improve over time
Know Your Business Decide With Confidence Act Boldly
Business analytics solutions from SAP
© 2013 SAP AG. All rights reserved. 39Confidential
Meaning for everyone, everywhere, anytimeO
PE
RA
TIO
NS
l
HR
l
FIN
AN
CE
|
IT
|
SA
LES
l
MA
RK
ET
ING
MANUFACTURING l RETAIL l HEALTHCARE l BANKING l UTILITIES l TELCO | PUBLIC SECTOR
Tom Davenport International Institute for Analytics
How and whydid it happen?
What is the risk if it does/doesn’t happen?
How do you prevent / ensure it happens again?
Whathappened?
What is happening now?
What willhappen?
© 2013 SAP AG. All rights reserved. 40Confidential
Business Analytics from SAPMost Complete Offering to Deliver Vision
EnterprisePortals
MS Office
On Demand Services
Browsers
Mobile
Other Application/ Data Sources
SAP
Data Sources/Warehouses Analytic Capabilities Access
Social Media Content
Unstructured Content
OLAP Servers, Data Warehouses & Marts
Dashboard/Report
Services and Best Practices
Performance Management
Risk and Compliance Management
Business Intelligence
Data Foundation
Industry & LOBAnalytic Applications
Performance Management
Risk and Compliance Management
Business Intelligence
Enterprise Information Management
Data Warehousing
© 2013 SAP AG. All rights reserved. 41Confidential
SAP BusinessObjects BI 4.0 Focus Areas
Click icon to add picture
All UsersEngaging new user experience across the BI suite
Deeper analytical insight for all users
Greater interoperability and workflow efficiency
All DataAll data, more easily available for BI
Trusted Information for better decisions
Information governance
One PlatformGlobal readiness and scalability
Comprehensive system monitoring and diagnosis
Expanded deployment options
ALL INFORMATION
ALL PEOPLE
ONE PLATFORM
© 2013 SAP AG. All rights reserved. 42Confidential
BI Platform
Dashboards
CrystalReports
WebIntelligence
Analysis
Explorer
Trusted Data
One Unified BI Suite
AnalysisAnalysis
Web Intelligence
Web Intelligence
Explorer Explorer
Use the Right Tool for Every Business RoleAll Integrated in One BI Platform
Casual Users
Power Users
Analysts
Crystal ReportsCrystal Reports
Static
DashboardsDashboards
Search and dataExploration
OLAP Self Service BI Query& Reporting DASHBOARDS
ENTERPRISEREPORTING
InteractivityDynamic
Information Consumers
Information Experts
© 2013 SAP AG. All rights reserved. 44Confidential
Common Visual Experience Across the BI Suite
Modern styling and look
New ribbon bar Access provides easier access to common features
New unified charting options
Improved workflows
© 2013 SAP AG. All rights reserved. 45Confidential
Semantic Layer
Business LayerBusiness Layer
Data Foundation Single or Multi-sourceData Foundation Single or Multi-source
Data Federation EngineData Federation Engine
Query and Calculation Engine
Servicing Data
Query and Calculation Engine
Servicing Data
DashboardsCrystal Reports
ExplorerWeb Intelligence
Live Office
Info
rmat
ion
Des
ign
To
ol
Info
rmat
ion
Des
ign
To
ol
SAP BW OLAP Sybase IQ OLTPs
DatawarehouseText XML Web
Service
Highlights
Multi-source perspective
New Information Design Tool
Hierarchical access OLAP data without “flattening”
Consistent business user experience
Heterogeneous access overall sources
In-Memory
SAP HANA
© 2013 SAP AG. All rights reserved. 46Confidential
Right Scale Deployment
Multilingual BI delivery across geographic locations
Enhanced scalability with virtualization and 64-bit support
Continued heterogeneous platform and database support
Multilingual BI delivery across geographic locations
Enhanced scalability with virtualization and 64-bit support
Continued heterogeneous platform and database support
Global Readinessand Scalability
Global Readinessand Scalability
© 2013 SAP AG. All rights reserved. 47Confidential
Monitor | Diagnose | Audit
New system monitoring
Server metric and user-defined watch condition
Probe for workflow simulation
New visualization dashboardin the management console
Integration with SAP Solution Manager, Tivoli, and JMX compatible tools
© 2013 SAP AG. All rights reserved. 48Confidential
Crystal Report
Creation Viewing
& Refresh
Access, format, and deliver information to large populations of user
Pixel perfect reports
CR
© 2013 SAP AG. All rights reserved. 49Confidential
Web Intelligence
Creation Viewing
& Refresh
Single interface to create and consume interactive documents
Query, analyze and report all in one tool
Bring self-service capabilities to broad set of users
WebI
© 2013 SAP AG. All rights reserved. 50Confidential
Analysis, edition for OLAP or Microsoft Office
Creation, Viewing & Refresh
Analytical question can be immediately pursued
Optimized for highly interactive analysis
Connectivity to SAP BW, MSAS, EssBase
A
© 2013 SAP AG. All rights reserved. 51Confidential
Dashboard (Xcelsius)
http://experience.sap.com/experience/html/Pages/2010SAP5O5/race3.html
Creation Viewing
& Refresh
Create Flash based dashboards
Guided navigation through your data
Dash
© 2013 SAP AG. All rights reserved. 52Confidential
Explorer
Creation,Viewing & Refresh
Search and navigation tool for casual users to access business data
Support massive data volumes via BWA/HANA
Smart visualization capabilities
Exp
© 2013 SAP AG. All rights reserved. 53Confidential
BI Launch Pad
Log on to the BI platform to navigate, open, create and refresh reports.
Dash WebI ExplACR
© 2013 SAP AG. All rights reserved. 54Confidential
Semantic LayerMulti-Source Universes
Orange tables are from MSFT SQL serverBlue tables are from SAP BW
© 2013 SAP AG. All rights reserved. 55Confidential
Mobile Usage
Targeted BI Content
Search & Exploration
In-Memory AcceleratedExploration of Any Data Source
© 2013 SAP AG. All rights reserved. 56Confidential
SAP BusinessObjects Mobile
Viewing & Refresh
iPad Mobile BI client Show WebIntelligence
reports as ‘Dashboards on you iPad
Offline Capabilities Share by email
WebI
© 2013 SAP AG. All rights reserved. 57Confidential
SAP BusinessObjects Explorer Mobile
Viewing & Refresh
Search and navigation tool for casual users to access business data
Support massive data volumes
Smart visualization capabilities
Exp
© 2013 SAP AG. All rights reserved. 58Confidential
SAP BusinessObjects Experience
Viewing & Refresh
Search and navigation tool for casual users to access business data in a preformatted way
Support massive data volumes
Smart visualization capabilities
Offline Capabilities
Exp
© 2013 SAP MENA. All rights reserved. 59
59
Questions ?
Run Betterfly…
Thank You!
Appendix / backup slides
© SAP 2008 / Page 62
Data layer
SAP PCM Solution Architecture
Single open database
Oracle or MS SQL
Swift
GL, Data Warehouse, CRM, Other transaction systems
Extract, Transform, LoadData Integration Tools
Applicationlayer
PROFITABILITY AND COST MANAGEMENT
Presentationlayer Single user
interfaceWeb or LAN
Model buildersModel structure / rules
MDX connector to
SAP N/W, 3rd party OLAP MS Excel 2007
BusinessObjectsUniverse
Export results to an external
Data Warehouse
RadarFMS
© 2011 SAP AG. All rights reserved. 64
Return
Planning and Consolidation
Click icon to add picture
Current Customer Situation Streamline the planning and budgeting processes Multiple incompatible planning systems create
lengthy planning cycles
Description Meet your bottom-up and top-down financial and
operational planning requirements Includes complete consolidation and reporting
Value Proposition Industry specific plan inputting schedules Industry specific reports, KPIs, management reports Industry specific processes, procedures and
calculations Combine with SAP ERP for end-to-end solution
Outcome Opportunity Faster, lower cost implementation Streamlined planning processes
SAP BusinessObjects Planning and Consolidation
© 2011 SAP AG. All rights reserved. 65
The SAP Difference
Lightning Fast EasyTrusted
Anytime Industry/LoB Expertise
Collaborative
© 2011 SAP AG. All rights reserved. 66
Why SAP as Your Trusted Strategic Partner for Business Analytics Solutions?
Solutions are designed to complement and extend your existing IT environment
Vibrant ecosystem of over 7,000 partners with proven track records of success
Best practices derived from close collaboration with industry leaders around the globe
In-Memory driven performance, multi-data source semantic layer support, complex event processing, unstructured data analysis, user managed data quality profiling, mobile insight delivery
Industry’s first fully unified administration environment
On demand, on premise and on device
Industry’s first fully integrated business analytics platform
Portfolio of industry- and LoB-specific business analytic solutions
Best integration with SAP business process applications and heterogeneous data environments
Over 80% of Fortune 500 companies rely on business analytics solutions from SAP
Over 18M users of SAP BusinessObjects products around the globe
Analysts rate on business analytics solutions from SAP as #1 overall
InnovationMost Comprehensive Portfolio
Lower Risk Proven Value
Thank You!
Othman MohammadSolution Consultant
SAP KSA
M +966 505 782 184
www.sap.com