Episode 3: How to Build a Client Base and Get Referrals

23
Webinar Series How To Build a $100K Income As An Independent Recruiter How to Build a Client Base and Get Referrals Episode 3

Transcript of Episode 3: How to Build a Client Base and Get Referrals

Webinar Series

How To Build a $100K Income As An Independent Recruiter

How to Build a Client Base and Get

Referrals

Episode 3

Hi, I’m…

• slide …Bernadette Eichner

…recruiter of 20yrs

…successful indie recruiter

…org. psychologist

…mother and

businesswoman

…@recruitlooper

Share your questions on

Twitter: #indierec

Today: Learn to Earn

• How to build a target client list

• How to reach and engage with your target clients

• How to make networking groups work for you

• How to get referrals

Somebody who knows somebody

600930

3

Names

Name CompanyJohn Smith Smith & WessonJoan Brown Brown BobbinsJulie Bishop Abbot & CoPistol Depp Johnny Rotten

GoldfieldsJob Boards

News items

Business Parks

Office buildings

Reference checks

Networking events

The interweb thingy…

Contact details

Name Company Email Phone

John Smith Smith & Wesson [email protected] 555 666 7777

Joan Brown Brown Bobbins [email protected] 3564 3456

Julie Bishop Abbot & Co [email protected] 0423 456 789

Pistol Depp Johnny Rotten [email protected]

Segment

Industry

LocationRole

Size

The nuggets

Name Company Email PhoneCo Size Industry Location Comments

John Smith Smith & Wesson [email protected]

555 666 7777 2 4 1

Joan Brown Brown Bobbins [email protected] 3564 3456 1 2 2

Julie Bishop Abbot & Co [email protected] 0423 456 789 4 6 3

Pistol Depp Johnny Rotten [email protected] 1 5 4

Key Co Size Location: Industry

1 = less than 5 employees 1 = less than 25km 1 = Accounting/Finance

2 = 6 - 14 employees 2 = 26 - 50 km 2 = Manufacturing

3 - 15 - 30 employees 3 = 51 - 100 km 3 = IT

4 = 31 - 50 employees 4 = Over 100km 4 = Weaponry

5 = 51 - 100 employees 5 = Entertainment

6 = Over 100 employees 6 = Political Shenanigans

Building Target Lists

e.g… Accounting firms within 20 km radius of me employing less than 100 peopleAll companies in metropolitan area who employ sales peopleFirms in regional/rural locations hiring from cities

Position…

...your offering ...your price

...why they should do business with you

Go hunting

A I D A – not just an opera

Hi [contact name],

Do you want to save up to 80% on your recruitment fees?

Do you want to work with an industry respected, highly experienced recruiter?

I’m an independent recruiter who belongs to RecruitLoop, a curated community

of professional recruiters that connects professional recruiters with clients who

have hiring needs and is saving organisations typically around 80% on their

recruitment costs.

Rather than charge you an outrageous fee based on a percentage of your new

hire's salary,

I charge by the hour, billing you only for the time I spend working on your brief.

RecruitLoop’ Elastic Recruiting approach means you can have as little or as

much involvement in the recruitment process as you want and only pay for what

recruiter support you need.

Why not jump onto our website to see how it works! Please call me if you'd like

to explore anything you find there. Alternatively I'll contact you in a few days to

answer any questions you might have.

Best Regards,

[signature]

PS. If you know anyone else who might be interested in this, please feel free to

share this email!

Attention

Interest

Desire

Action

Get out and about

Be picky…

Anne’s Story…

http://recruitloop.com./recruiter/anne-downing

• Professional Recruiter • 18 years as indie recruiter• BA, Political Science• Consistent Top 10 Performer• Built client base from 0 - 100

How to Market Yourself and Your

Brand

Episode 4

Join me for…

REGISTER NOW

How to create your personal brand

How to market yourself as an independent recruiter

How to craft that all-important Elevator Pitch

How to keep your messaging consistent

http://recruitloop.com/blog/webinar-3

Q&AHow to Build a Client Base and Get Referrals