Effective Public Communication

‘Being good in business is the most fascinating kind of art. Making money is art and working is art but good business is the best art.’ - Andy Warhol

Type of Business

1. Proprietorship2. Partnership3.Corporation4.Cooperative5.Franchising6.Home Business

JC’s Pancakes

BACKGROUND HISTORY

INSPIRATION4 friends get inspiration & ideas from Kedah.

Penang people love to eat pancakesThey get the recipe from Penang.The name ‘JC’ is one of the founder of this restaurant.

THE1ST FOOD STOREOpening in Citta Mall, Petaling Jaya.

THE SHOP WENT

BRANKRUPTReason:•No enough traffic around the shopping mall•No customers come to buy pancakes•No income•No money to pay for staff•No money to sustain

THE RELOCATION TO TUMOVED TO TAYLOR’S UNIVERSITY.

COMPETITORS

NEW COMPANY NEW PRODUCT•JC’s Pancakes is a new company.•People are not familiar about the new product.•People refuse to try the new food

BUY “BRAND” NOT FOOD•PEOPLE ARE ATTRACTED TO PRODUCT BASED ON BRAND.•MCDONALD’S, KFC, STARBUCKS, A&W.

THE COMPETITORS

PANCAKES COMPETITORS•Some company selling pancakes too caused the competition of JC’s Pancakes.•Example: Hot & Roll, Pancakes House

OBSTACLES & CHALLENGES

KNOWN AS SNACK•Pancake is a new market•90% of the customers are students.•Students are not willing to take pancakes as their proper meal•Could not provide them the satisfaction of a full meal

TRAFFIC & PEOPLE•Hard to get a good and convenient location.•Hard to get back the same customers.

THE WORKERS•Having problems to employ reliable employees.•Limited manpower to do work.•Hard to trust the employees.

NATURE OF BUSINESS

PANCAKES•Sell pancakes as the main food & nasi lemak as sub choice.•Pancakes divide into heavy and light pancakes.•Sells nasi lemak to support income.

LIGHT PANCAKES AS SNACK HEAVY PANCAKES AS MEAL

STRATEGIES•Have promotion: breakfast set A & breakfast set B•Have a sets such as Nasi Ayam Penyet

FUTURE PLAN

FRANCHISED•Opening 2 franchises on May in KLIA 2.•To earn extra income from franchise.•More secured business strategy.

YUMMY YUMMY DUCK

Background

-Started in 1980 as a farm-Ducks were raised, cooked and sold in bazaar.-Export ducks to Singapore as well

Analysis

Competitors-Not much competition-Earn what they earn

Obstacles/Challenges

-Duck selling business is a small business.-Stick to what they were doing and be always passionate about it.-Duck market isn’t actually high in demand. -Sells well during festive seasons, or holidays especially Chinese new year.

Nature of Business

-Goes to the butcher house to inspect the quality of the ducks at 5 a.m.-Inspects the management of the ducks at the farm as well.-If the business at the restaurant doesn’t sell well, they focus sales at a local market.

Strategy

-No holidays because that’s when the business is at it’s peak.-Research and hard work.-Listen to suggestions from customers or friends.-Provide a simple dish.-Have the customers feel like they’re having home cooked food

Recommendation 

Future plan(s)Further enhance the cooking method.

The goal

-Sustain the business from generation to generation-Business should do in hard work but not laziness.

Advice to the future generation

-Carry on the business and entrust the business-Responsible to maintain the health of customer-Always provide clean and healthy food for customer