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Transcript of e.om project
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29/01/2013
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TABLE OF CONTENTS
1- New Business3
2- Summary..3
3- Business Description....4
4- Competitive Analysis........4
5- Product/Service offerings6
6- Architecture/Web development plan....6
7- Marketing plan.....8
8- Operations plan.....8
9- Financial plan..10
10-Terms and Conditions.11
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SUMMARY
This report will help in understanding our business plan. This report covers product
and services that we offer, competitive analysis, web development plan, marketing
plan, operational plan, web site budgeting and our business process in detail.
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BUSINESS:
New Business
Business type: Brick & Click
Business Name: Hijab-ul- islam
Web Adress: www.buyhijabonline.webs.com
We are starting new business. Our business will be brick and click (offline +
online).We will Provide Hijab, Abayas and Hijab accessories initially and will
operate in twins cities of Rawalpindi and Islamabad only.
BUSINESS DESCRIPTION:
We are selling, designing and tailoring fashion branded abayas and Hijab.Our base is in Islamabad and initially we will provide services to Rawalpindiand Islamabad only. With time we will expand our business to Lahore,Karachi, Faisalabad and some other largest cities of country.
Our focus will be on providing high quality Hijabs, Abayas and other Hijabsaccessories with reasonable cost which will satisfy our customers need andalso meet the latest trends.
We will buy all stuff for Hijab and abayas from Faisalabad base textile millsand can import fabric on customer request .We will offer product of both highand medium quality with different prices so we can serve all income groupsof customers.
Competitive analysis:
Our five competitors are
Abaya.pk
Hijabulhareem.com
Onlineabaya.com
Pakistyle.com
style.pk
abaya.pk
Alexa Traffic Rank: 2,170,474
onlineabaya.com
Alexa Traffic Rank: 1,911,222
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http://www.alexa.com/siteinfo/abaya.pk#trafficstatshttp://www.alexa.com/siteinfo/abaya.pk#trafficstats -
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pakistyle.com
Alexa Traffic Rank: 13,972,211
Style.pk
Alexa Traffic Rank: 31,092 Traffic Rank in PK: 303
hijabulhareem.com
Alexa Traffic Rank: 4,936,841
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http://www.alexa.com/siteinfo/pakistyle.pk#trafficstatshttp://www.alexa.com/siteinfo/style.pk#trafficstatshttp://www.alexa.com/topsites/countries/PKhttp://www.alexa.com/siteinfo/hijabulhareem.com#trafficstatshttp://www.alexa.com/siteinfo/pakistyle.pk#trafficstatshttp://www.alexa.com/siteinfo/style.pk#trafficstatshttp://www.alexa.com/topsites/countries/PKhttp://www.alexa.com/siteinfo/hijabulhareem.com#trafficstats -
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Product Offering:
Abaya
Hijab
SCRAVES, Naqab, Bandana
Hijab Pins
Hajj and Umrah products
Our main product will be Hijab and abayas. They are describe in detail
here
Abayas:
We will offer casual, party wear, simple and embroidery abayas with
customer own color choice. They can give us the abayas design .Fol-
lowing designs will be availble
Net Abaya:
Front upper portion, both hands and border of the Abaya is made with
colored fabric and covered with net fabric which gives unique attraction
to the abaya.
Frill Abaya:
Designed with Frill design in front sleeves and bottom portion of the
abaya.
Umbrella Cut Floral Abaya
Printed colored floral design in thread work around the neck, sleeves
and in front. Pleat s in the front portion and little flare at the bottom.
Coat Abaya
This is formal abaya in coat type.
Stylish simple abaya
Designed with stones between the broad laces, around the sleeves and
in front.
Hijab:
Hijab in stollar, scarf and shawls style will be available. Customer can
order Hijab in any color.
Web development plan:
6 steps of web development plan are
1. Information Gathering
2. Planning
3. Design
4. Development
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5. Testing and Delivery
6. Maintenance
Information Fathering
Content of our web site provide information to our customers.Our web
site content are
Home
Photos
Made To Order
About Us
Planning
Home Photos About us
MADE TO ORDER
About our business and product
Product in stock and designs
Intro
How to order
DESIGN
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Development:
This is relating to coding of web site.we hire outside web de-
velopers to do all of this work.
Testing:
Maintenance:
This will be responsibility of web hosting company.
Marketing Plan:
We will market our business through
Direct Marketing/permission marketing: Sending e-mail messagesdirectly to the customers.
Affilite Marketing: Placing ads on different websites.
Social Network marketing: Placing ads on social ntyeworking webbsiteslike facebook,twitter etc.
5 Operation plan:
Location : shamsabad, murre road, Rawalpindi.
Supplier:whole seller
Order for product:
Our products are available for purchase both ONLINE and OFFLINE.
Simply go to our website and fill order form
ORDER FORM
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|Fill in the form|Click SUBMIT|
Wait for a reply from us (within 24 hours)|Make payment|Email / MMS the copy of receipt|Get acknowledgement of payment from us|We will email / SMS the tracking no once parcel is out.|Received items
Buying Procedure: - 1. Fill in and submit below form. 2. Check your email inbox/
SPAM box for reply. (in 24 hours) 3. Proceed for payment within 24 hours and email
us the receipt.
* Required
Status *
New Customer
Existing Customer
Full Name: *
Email: * Make sure correct email is given.
Contact Number: *
Address: * Existing customer can leave this box empty. Make sure correct postcode.
Product Code: * One item per line
Payment method: *
bank PAYPAL (+5%) *REQUIRE A PAYPAL ACCOUNT WESTERN UNION *INTERNATIONAL CREDIT/DEBIT CARD (+5%) *NO PAYPAL ACCOUNT REQUIRED
I understand the terms and condition and will pay within 24 hours upon receiving in-
voice by email. *
Agree
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How do you know about us? *
Shipment:
After receiving order product will deliver to customer within one week through carri-
er service.
Payment:
Payment will be through
PAY PAL
VISA DEBIT?CAREDIT CARD
WESTREN UNION
Financial plan:
Web development cost:
Dynamic website with user login and other dynamic options (upto five pages) 15,000 rupees($175 approx.)
Web hosting package cost:
Total price: 4*12*98=Rs.4704
Approx initial cost: RS. 20000
Per abaya cost:
Min Rs.2000 to Rs .10,000
Terms and Conditions:
Online Abaya will give refund amount or exchange the product with new oneunder the following conditions;
1. All items ordered are quality controlled. However please check your prod-uct carefully after delivery. In the unlikely event that you find anydamage/defects in the delivered product you may inform us within 2 days atfirst instant and return the product within 7 days from delivery date.
2. Product should be in original & unused condition.
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3. We may exchange the product with new one or give refund of your pur-chase price excluding shipping & handling charges.
4. We do not cover the cost of return shipping as you will be responsible forreturn shipping charges. Please note that we are not responsible for items
lost in return shipping. All returned items are subject to inspection.
5. Please note there could be a variance in colour due to screen resolutionswhich cannot be perceived as a defect. Also due to the manual nature of theembroideries there can be notable variations in embroidery designs whichare common industry accepted standards for hand-made items.
6. Customers will pay half payment before and half after item delivery.
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