Envivio

http://silverlight.envivio.com/ http://demo.envivio.com

how to use the demo link : select first Platform from matrix e.g. MS Silverlight then click demo e.g. VoD Demo or for HLS – Apple Logo top left and then Live Demo use as login enviviotv

http://silverlight.envivio.com/

http://demo.envivio.com/

Unterföhring, 21.01.2013

Video Encoding Trends für Multiscreen TV

(Tablets, SmartPhones, PCs, Connected TVs)

mit praktischen Anwendungsbeispielen in

Deutschland

4 4 4

Vortragende :

• Andreas Binderlehner

Envivio Tel. +43 664 100 42 33

Sales Director [email protected]

• Michael Preisser

SHM Broadcast GmbH Tel. 08121 9801-13

Geschäftsführer [email protected]

Roemerstrasse 32

D-85661 Forstinning

•

mailto:[email protected]




Agenda

• Marktübersicht

• Techniktrends

• Envivio Lösungsansatz

• Anwendungsbeispiele

• Firmenüberblick

Marktübersicht…

7 7 7

Warum reden wir über Multiscreen? ...Mobile Datennutzung und Videonutzut steigt ...

8 8 8

Das Umfeld ...TV & Breitbandanschlüsse in Europa

• EU 203 Millionen TV HH

• Satellite 64 million

• Cable 59 million

• DTT 54 million

• IPTV 13 million

• Analog 13 million

• EU Breitbandkunden

• 133 Millionen

Source: iDate, CTAM, Screen Digest

TV und Breitband in Deutschland ...

Das Tablet ... • insgesamt besaßen in 2011 ca. 41% der

Deutschen ein Smartphone

• ca. 8 Millionen Menschen in Deutsche setzen Geräte

wie das iPad von Apple für den Zugang zum Internet ein.

11

Veränderungen in der TV Nutzung

• viele alte und neue

Anbieter

• Google – Youtube

• Netflix

• HBO

• Acetrax

• Lovefilm

• Maxdome

• Apple iTunes

12

Wer ? TV ohne Grenzen … International

Techniktrends…

14 14 14

Die Übertragunsmöglichkeiten?

XBOX

HBBTV

FLASH

15 15 15

Warum Multiscreen ?

mehr und mehr Zuschauer wollen ihr Lieblingssendungen nicht nur

am Fernsehgerät sondern auch auf dem PC, Tablet, SmartPhone

sowie nicht nur Zuhause sondern und auch Unterwegs konsumieren

TV mit DVB-T, Kabel oder Satelliten Tuner

TV mit Set-top-Box (DVB-T, DVB-C, DVB-S)

Connected TV über Internet

Spielkonsole

PCs

Tablets

SmartPhones

Mobile Phones

Envivio MUSE supports it all

Welches Format für welches Endgerät ?

PC

Mac

iOS

Android

HLS

HSS

RTMP / HDS

STB

Game Console

bestehende Video Encoding Standards

• MPEG-1 1992 ISO / IEC 11172-2

• VCD, Cdi

• MPEG-2 1994 ISO / IEC 13818-2

• DVB-V, DTH Broadcast Services

• SD 2 – 6 Mbps

• MPEG-4 2004 ISO / IEC 14496-10 Advanced Video Coding

• H.264 AVC

• Internet Streaming, Mobile TV, Blue-ray Disc, HD Digital Video

• SD 1 - 3 Mbps

Streamingformate:

Feature Microsoft

HSS

Adobe

Flash

Apple HLS MPEG

DASH

On Demand & Live

Live DVR ( on native player)

Delivery Protocol

Scalability via HTTP Edge Caches

Origin Server

Stateless Server Connection

Media Container

DRM Support for Live and VOD

Ad Insertion Support (native player)

Supported Video Codecs

Default Segment Duration

End-to-End Latency

Standard

yes

yes

HTTP

yes (?)

MS IIS

Yes

MP4

PlayReady

yes

Agnostic

2 sec

>1.5 sec

No

yes

Pause & Seek

RTMP

no

FMS

no

MP4, FLV

RTMPe

no

H.264

n/a

6 sec

No

yes

no

HTTP

yes

HTTP

yes

MP2 TS

AES

no

H.264

10 sec

> 10 sec

No

yes

yes

HTTP

yes

HTTP

yes

multiple

multiple

yes

Agnostic

flexible

flexible

Yes

Adaptive Bitrate Encoding

Technologie-Übersicht

TS / RTP Delivery | Multicast

Media is a continuous stream downloaded via RTP / RTSP

Single bitrate / resolution

Client MUST have bandwidth equal or higher than stream bandwidth

Long pre-buffering time

Bitrate

(kbps)

500

800

1200

Time

HTTP Delivery | Adaptive Streaming Illustrated

Media is split up into a series of chuncks downloaded via HTTP

All the bitrates/resolutions are synchronized (GOP / key frames aligned)

Client can choose chunks of different size base on available bandwidth

Downside: unicast consumes a LOT of network capacity

Bitrate

(kbps)

500

800

1200

Time

Multi-Rate Encoding

• Video channels are encoded in multiple bitrates and resolutions: • Based on available bandwidth, player will request to most appropriate stream

• Benefit: maintain service delivery whatever the network conditionts are!

Channel 1 Channel 2

Channel 3

720p / 3.5Mbps

SD / 2.2 Mbps

VGA / 1.8 Mbps

VGA / 1.2Mbps

VGA / 800kbps

HVGA / 500kbps

HVGA / 300kbps

720p / 3.5Mbps

SD / 2.2 Mbps

VGA / 1.8 Mbps

VGA / 1.2Mbps

VGA / 800kbps

HVGA / 500kbps

HVGA / 300kbps

720p / 3.5Mbps

SD / 2.2 Mbps

VGA / 1.8 Mbps

VGA / 1.2Mbps

VGA / 800kbps

HVGA / 500kbps

HVGA / 300kbps

Common Encoding for Multiple Output Formats

• Maximize encoder capacity • Encode a TV channel in multi-bitrate once and deliver it simultaneously in

smooth streaming, flash or HTTP Live Streaming

Common Encoding

Sample Encoding Profiles Video Audio Outputs

Resolution Frame Format Codec Bit rate Kbps Audio Format Codec Audio Bit rate Smooth HLS RTMP TS / UDP

320 x 180 Progressive;

FPS matches Source H.264 Baseline 3.0 200

Stereo,

16Khz HE-AAC 32Kbps

X X X



Stereo,

16Khz HE-AAC 32Kbps

X X X



Stereo,

32Khz HE-AAC 64Kbps

X X X



Stereo,

32Khz HE-AAC 64Kbps

X X X


FPS matches Source H.264 Main 600

Stereo,

64Khz HE-AAC 128Kbps

X X X X



Stereo,


X X X X



Stereo,


X X X X



Stereo,


X X X X


FPS matches Source H.264 High 3.1 2200

Stereo and 5.1

Surround, 48Khz HE-AAC

128Kbps Stereo

384Kbps 5.1

Surround X X X X



Stereo and 5.1


128Kbps Stereo

384Kbps 5.1

Surround X X X X



Stereo and 5.1


128Kbps Stereo

384Kbps 5.1

Surround X X X X



Stereo and 5.1


128Kbps Stereo

384Kbps 5.1

Surround X X X X

26

What’s Coming in 2013 / 2014?

• Enhanced audio experience

• Higher resolutions: 1080p, 4K

• Targeted content and advertising

• Enhanced streaming formats:

MPEG-DASH

• Reduced bandwidths with H.265

And Lower Bitrates

• HEVC, a.k.a. H.265

• Up to 50% lower bitrates than H.264

• Live HD streaming on 4G/LTE with MPEG DASH

• Lower CDN costs for off-net / OTT

• 4K in same bandwidth as HD

High Efficiency Video Coding | HEVC

• Envivio participates in standardization process

• One of the hot topics @ IBC 2012; standard to be finalized

in January 2013 • Conference sessions

• Pr. Jens Ohm, Chairman of standardization working group (JCTVC)

• Goal achieved: 50% bit rate saving over H.264/AVC for same

perceptual quality

• Supports resolution from VGA to UHD (4Kx2K and 8Kx4K)

29

HEVC demo @ Envivio booth during IBC 2012

• HEVC vs. AVC

• Use case: same objective video quality

• Source video content: 1080P@30 fps

• Encodings: HEVC @ 3Mbps & AVC @ 6Mbps

• HEVC stream generated with the HM (offline encoding)

YUV

source

HEVC

encoding

HEVC

decoding

HEVC & AVC

Side by Side

AVC

encoding

AVC

decoding

YUV

Next call for HEVC: NAB 2013 ?

• Envivio codec team develops a live and offline HEVC

codec for Muse product line

• Samples and demo H2 2012, prototype H1 2013 - NAB

• HEVC real-time software encoder targeting

1080p30, then higher frame-rates (p50 or p60)

• Decoder - Tablet & Mobile will certainly be the 1st

market for HEVC

• With (low delay) software & hardware implementations by

the end 2012 or early 2013

• (STBs: end of 2013 – early 2014)

32

The Race to Higher Resolutions

• HDTV: 1920 x 1080

• New iPad: 2048 x 1536

• First consumer 4K TV: now

• Intel Ivy Bridge CPU can decode up to 4096 x 4096: now

Envivio Lösungsansatz

Was liefert Envivio:

• Video Headend Solution

• Video Encoding / Transcoding • Any Source to Any Codec e.g. MPEG-2, h.264 , HEVC

• Formating and Delivery to Any Device • HTTP Live Streaming to iOS - iPhone, iPad and Android devices

• Microsoft Smooth Streaming for PC, Xbox, Sony Playstation, Connected TVs

• Adobe Flash RTMP for PC and Android

• Content Protection and Delivery • AES encryption within Transcoder or Packager

• Intregrated with major CAS – DRM systems, Verimatrix, Conax, Irdeto and Nagra

• Compatible with others Google – Widevine, Cisco – NDS

• Build in Origin Server

35

Video IP

MUSE Multiscreen

Video Processor

Core Processing

Decoding

Filtering

Encoding

Packaging

Video Backbone

Envivio Simplifies Video with Software Solution… Legacy Approaches are Complex and Expensive

Internet

Cable / DSL /

FTTH

Wireless

Broadband Data Backbone

Headend Mobile encoders

Mobile TV

IP

Headend SD/HD encoders

IPTV Video Data Backbone

IP

Wireless Video Backbone

Headend PC Encoders

PC TV

IP

IP

Multiplexers/ Encryption

IP



IP Decode

Acquisition Audio leveling

36

IP

Edge Processing

Caching

Formatting

Encryption

Ad Insertion

Halo Network Media

Processor

…and Redefines the Video Edge Envivio Simplifies Video with Software Solution…

Internet

Cable / DSL /

FTTH

Wireless

MUSE Multiscreen

Video Processor

Core Processing

Decoding

Filtering

Encoding

Packaging

Video IP

Video Backbone

IP IP

37

Video Backbone

Internet

Cable / DSL /

FTTH

Wireless

MUSE Multiscreen

Video Processor

Core Processing

Decoding

Filtering

Encoding

Packaging

Edge Processing

Caching

Formatting

Encryption

Ad Insertion

Halo Network Media

Processor

…and Redefines the Video Edge

Genesis Video IP Genesis

Envivio Live Solution Overview

Live Product Overview

4Manager

Network Management

•Market Leading NMS Dataminer

•Service Management

•Device Control and Monitoring

•Reports Center

•Large Portfolio of 3rd party equipment

Halo ™

Network Media Processor

•Content Formatting

•Content Delivery

•Advanced Processing

•Anytime TV

Muse ™

Encoder/ Transcoder

•One platform – Any Resolution

•Best-in-class Video Quality

•Market Leading Density

•Function Collapse

•Integrated Segmentation

•Integrated DRM Packaging

•Software based

Envivio Muse

Multi-Screen Encoder for Live and VOD Applications

Muse runs on several platforms

• 4Caster C4² and Gen III

• 4Caster G4

• HP Proliant BL460c

Muse Encoder/ Transcoder

• Best-in-class encoding from Mobile to HD

• Live and offline workflows

• Addresses all screens/devices at once

Connected TVs PCs Tablets Smartphones Games

4Caster C4 Gen III 4Caster C4 Gen IV HP 7000c & Proliant 460c

Form Factor 1U 2U with 4 blades 10U with 16 blades

Analog input 4 (option) N/A N/A

SDI / HD-SDI

ASI input

4 SDI or 2 HD-SDI or 4ASI 16 SD/HD-SDI or 16 ASI N/A

Ethernet

interfaces

6 GbE with redundancy 4 GbE per blade 2 per blade

Power supply Dual power supply Dual power supply Shared redundant power supply

IP switch No No Integrated

Capacity per

blade

2 HD IPTV - 4 HD Internet TV

12 SD


18 SD


12 SD

Total Capacity 2 HD IPTV - 4 HD Internet TV

12 SD


72 SD


192 SD

Muse™

Platform

41

Muse | Input Formats and A/V Decoding

Equipped with broadcast interfaces to fit new and existing environments

It simplifies operations and reduces equipment requirements

Input

• Analog

• SDI/HD-SDI

• MPEG TS over IP

A/V Decoding

• MPEG-2 SD and HD

• H264 SD and HD

• AC-3 (DD), E-AC3

(DD+)

• MPEG1 LII, AAC,

HE-AAC, HE-AACv2

• Baseband input Gen III

− 4 x SD-SDI, 4 x analog, 2 x HD-SDI

G4 − 4 x ASI, 4 x HD-SDI, 4 x SDI

• IP input (All platforms) Dual Gb Ethernet ports

Live: MPEG-2 TS – MPTS & SPTS up to 90 Mbps

• A/V Decoding

Video format

- MPEG-2 Main Profile, H.264 baseline, Main and High profiles

Audio format (live & file)

- MPEG-1 Layer II

- AC-3 (DD), E-AC3 (DD+) (pass-through), AAC, HE-AAC v1 & v2

MUSE™ Video pre-processing

Aspect Ratio

• 4:3 / 16:9 conversion

• Adaptation policy

• Aspect ratio information transport (WSS, AFD)

Image Settings

• Enhance video source

• Adjust Brightness, Contrast, etc

• Pre-defined presets per content

De-interlacing

• Motion Compensating

• Must have for progressive screens

De-Noising

• MCTF Spatial Filtering

• Cleans up source by removing noise

Scaling

• Integrated in MUSE

• Multi-Tap Polyphase Algorithm

• Preserves details & Shapes

Inverse Telecine

• Needed for smartphones & tables

Audio Pre-Processing | Audio leveling

• Manage multi-language programs Up to 8 for IPTV, 4 for Internet TV,

and 2 for Mobile TV profiles

• Address radio applications Audio only profile: up to 8 channels

• Automatic audio level adjustment Loudness control: the encoder implements a gain

peak detector and a dynamic range compression

algorithm (DRC)

EBU R128 compatible

Automatic Audio Level Adjustment | Audio Downmix

MUSE DVB - Statistical Rate Control | Architecture

Traditional Approach • Proprietary interface between the encoders and a

multiplexer

• Multiplexer is the main “brain” making decisions

about service bit rate allocations

Envivo Approach - No proprietary mechanism

between encoders and multiplexers

• Control module is embedded at the encoder level

46 46 46 46 46

On Demand Solution Ecosystem

On Demand Product Overview

4Manager

• Network Management System

• High-level service supervision for full control and monitoring equipment

4Balancer

• Workflow Management

• Automated load balancing tool

• Prioritization

• Quality Control (3rd Party)

• Manage Encoder farm

Muse On Demand

• Multi-profile transcoder

• Market Leading VQ

• Fast transcode

47

Multiscreen Value Chain Partners

CAS / DRM CDN Technology Ecosystem

Page 1 of 1

Software Developer (IPTV)

You will be a part of our software team and responsible for developing and designing

solutions for transporting Video over IP centric networks. The position will give you the possibility to develop your skill set by delving into different programming areas and

technologies, operating systems and hardware platforms. All the software developed in-house runs on high performance hardware that is also developed onsite.

Degree: MSc., Cand. Scient (or equivalent)

You possess skills/interests in the following areas:

- The entire development cycle - Specification/Design/Implementation/Test

- C++ programming

- Real-time programming on Linux Operating System

- Networking protocols

- Embedded platforms CPUs & DSPs

- Software architecture and design methods

You have a positive attitude and want to work with an experienced team developing

tomorrow’s technologies and products. You will be working with challenging development

tasks and delivery deadlines.

We offer: An exciting place to work with humour and energy

State-of-the-art products and technology

Inspiring customers and projects

International environment with worldwide customer base

Professional career development

Competitive terms

Professional experience would be advantageous but not essential. Send your resume and

application clearly marked to [email protected] or for further information contact Petter

Jørgensen on +47 2411 9020.

APPEAR TV is based in Oslo, Norway. The company produces world-class equipment that

enables operators to deliver professional broadcast services to millions of users around the

globe. The company is dedicated to developing reliable, revenue-generating and innovative solutions for operators looking to deliver real-time content to the home. Appear

TV head-ends are designed for modularity, high density, and flexibility. www.appeartv.com

Workflow

Multi-Screen Network Distribution

50

Halo | Network Media Processor

•Catch Up TV

•Network PVR

•Startover TV

•Scheduler

interface

•CMS Interface

•Internal/Extern

al Storage

Anytime TV Formatting Encryption Content

Delivery

Advanced

Processing

•Fragmenter

•Packager

•Internal

•3rd party DRM

servers

integration

•OD

•Live Origin

•CDN

Integration

•Multicast

•Caching

•1+1

•Ad Insertion

•Blackout/EAS

•Subtitling

•Multi Audio

Anwendungsbeispiele International

Time Warner Cable

(2nd largest US MSO with 14M Subs)

• Largest Multiscreen deployment in the world

• 4500 Channels (90,000 streams)

• 5 SD and 5HD profiles per channel

• iOS Devices & Silverlight PC Player

• Solution

• 250 x 4Caster Gen III

• 55 x HP 7000 chassis with 880 blades

Muse encoder software – add 1500 services

• 4Manager

• Velocix CDN

• Playready & Irdeto

HLS

HSS

Viaplay Sweden

ViaPlay – part of Viasat (MTG Modern Times Group) • Scandinavia’s leading online service for TV, Film and Sport

• no subscriber numbers are currently being published for the OTT service – 1 M DTH

• 60+ channels

• Service extension to PC screen and OTT STB • Technology: OTT to PC and OTT STB Netgem

• Workflow: Live

• Solution • 4Caster C4 Live and

• MUSE Software Transcoder

53

http://www.digitaltveurope.net/wp-content/uploads/2011/11/viasat-viaplay1.jpg

54

Prisa TV Spain

PrisaTV • Leading Pay-TV platform in Spain

• 2Million subs.

• 150 channels

• Service extension to PC screen • Technology: HTTP streaming targeting PC’s

• Content protection: AES with key provisioning

• Workflow: Live + VOD

• Solution • 4Caster C4 Live / 4Caster on-Demand with 4Balancer

• Nagravision DRM

• CMS Quative

• Akamai

54

55

AT & T • Overview

• Largest telco operator in the US

• +81 Million subs.

• Mobile, broadband and digital TV service (U-verse)

• U-Verse extension to Windows Mobile • Smooth Streaming

• Playready DRM

• N-PVR. Viewer triggers recording in the network for later playback

• Solution • 4Caster on-demand and 4Balancer

• Ericsson CMS WatchPoint

• Content delivery via AT&T distribution network

55

Customer Success Story - Live

Telmex Mexico

• Convergent Live Headend

• 250 (175SD 75HD) Channels IPTV (Mediaroom 2.x)

• 50 Channels OTT

• iOS, Flash, Silverlight, Windows Media

• Solution

• 4Caster C4 Gen 4

• 4Manager

• Huawei CDN

• Mediaroom Middleware

Anwendungsbeispiele Deutschland

EWE Online-TV

• Mehr als 40 öffentlich-rechtliche und private Sender

• heimatLIVE: Reportagen, Wetter, Sport & Service aus den Regionen

Oldenburger Münsterland, Ostfriesland, Niederelbe und dem gesamten

Nordwesten

• Filme auf Abruf: Online-Videothek

mit den neuesten Blockbustern

• TVNext OTT Plattform

• Envivio Geräte • 11 x 4Caster Gen III mit IP Eingang

• (10+1)

• 1 x 4Manager NMS

DittoTV http://www.dittotv.com/ • bringt Indische Livekanäle und Filme nach Deutschland und

Europa

• mehr als 20 Sender auf PC, Mobile und Tablet

• Indien – Israel über Satellit, Israel –

Deutschland IP - headend bei

Nacamar – Siemens CMT GU – OTT App

• Envivio Geräte • 8 x 4Caster Gen III mit IP Eingang

• 1 x 4Manager NMS

Plazamedia

• Multiscreen Encoding für iPhone, iPAD – Sky Go • Sky Sport HD1, HD2

• HD-SDI auf HLS mit interner Segmentierung und direkten

Publishing zu Akamai

• Envivio Geräte

• 6 x 4Caster Gen III mit HD-SDI Eingang

• Management Skyline Dataminer

SES Platform Services (APS)

• Multiscreen Encoding für mehrere Kunden • Sky Sport News HD – SkyGo

• Sonnenklar TV

• HD-SDI auf HLS und HSS mit interner

Segmentierung und direktem Publishing

zu Akamai

• Envivio Geräte

• 7x 4Caster Gen III mit HD-SDI Eingang

• http://www.ses-ps.com/11547397/DE_SPS__Internet_TV_20120517.pdf

http://www.ses-ps.com/11547397/DE_SPS__Internet_TV_20120517.pdf



SHM Firmenüberblick

Ist- Aufnahme und Bedarfsanalyse

individuelle Lösungsfindung

Realisierung / Implementierung

Training

Inbetriebnahme

Service & Support / Maintenance

Das bieten wir

- Support aus Erfahrung, - Beratung aus Leidenschaft, - Vertrieb aus Überzeugung!

Das versprechen wir

Wir bringen unseren Kunden mit dem für seine Bedürfnisse richtigen Hersteller zusammen

© SHM Broadcast GmbH - Unternehmenspräsentation

Kunden- und Qualitätsorientierung das ist unsere Kernkompetenz

Channel Branding

Grafik

Kreuzschienen

Modularprodukte

Keying

Videotransport Subtiteling

Routing

Modulator

HbbTV

JPEG2000 Teletext

Processing

MPEG-2/H.264

PC Karten

Mobile

TV

IPTV

Multiplexer

DVB

Video Gateways Fibre

Monitoring

Network Adapter

Encoder Decoder

Web TV Recording

Analyser

Automation

Encoding

Streaming EPG

Multiplexing

Monitoring NMS

Compliance Rec.

Application Software

Softel

Pixel Power

Bluebell

Produktion

DekTec

MIT-xperts

Net Insight

TAG

Softel

Pixelmetrix

Newtec

Bluebell

Envivio

Appear TV

Bridgetech

Ericsson

artec technologies

Bridgetech

DekTec

Pixelmetrix

TAG

Skyline

MIT-xperts

Software


SHM Broadcast GmbH

OTT

Unsere Leistung Kernkompetenz

Net Insight

Crystal Vision

Utah

Playout

Transmission

Encoding


SHM Broadcast GmbH

Unsere Partner


SHM Office - Forstinning

Envivio Firmenüberblick

Envivio at a Glance

• Leading provider of multi-screen video solutions

• Founded in 2000; HQ in San Francisco, CA

• ~50% of employees in R&D in Rennes, France

• Public company NASDAQ ENVI

• Software-based solutions focused on service

providers and content providers delivering:

• OTT & Mobile TV

• IPTV

• DVB

• 300+ customers in over 50 countries

U.S. Cable 3 of Top 4

Mobile 8 of Top 10

Broadband 9 of Top 10

71 71

..deployed with Over 300 Customers

72

Majority of new deployments in multiscreen TV

Excellent video quality

Leading in feature-set and ecosystem integration

Scalable and high reliability software based architecture

New edge processing and video distribution technology introduction

12+ years experience, global presence, public company

Leader in Multiscreen TV

72

Envivio

Documents

Transcript of Envivio