Promotion of CEC Objectives & Goals in the New Realigned

Scenario

Dr. Rajendra MishraResearch Scientist

November 16-17, 2011India Habitat Centre

The Consortium for Educational Communication will address the educational needs of the countryeducational needs of the country through use of various media of communicationmedia of communication.

Key Words Educational Needs Communication Media

ImplicationsOffering need based National fulcrum for Tertiary level disciplines and Educational Technology

related curriculum across various types of universities by creating an idea hub and quality monitor

Convergent and traditional communication media Creating an automated high level sampler for best suited communication media for rural, semi-urban, urban and global audience profile

Production of educational programmes (especially video and audio) and related support Production of educational programmes (especially video and audio) and related support material, and the setting up of appropriate facilities for this. The Consortium itself will material, and the setting up of appropriate facilities for this. The Consortium itself will have only very limited in-house programme production facilities mainly have only very limited in-house programme production facilities mainly capsuling/packaging programmescapsuling/packaging programmes

Extensive in-house creation, design, development, packaging, publishing/broadcasting and marketing of multimedia educational programme for higher education on quarterly review basis involving expertise and talent from task oriented panels

Focusing individually on quality productions involving: Audio Video Multimedia

Dissemination of educational programmes, through both the broadcast and non-broadcast modes, procuring programmes , preparing integrated capsules for broadcast etc., for this purpose.

Optimum application of convergent media and standardized integrated processes to ensure deeper global outreach

Coordination and liaison with the broadcasting/distribution agencies ( including especially Doordarshan & All India Radio) for dissemination of educational programmes.

Dynamic interface with broadcasting/distribution agencies with proven merit and track record of reaching out to the intended audience

Close coordination, facilitation, overall guidance and direction to the activities of the media centres set up by the UGC in various universities.

Quarterly measurable review of criteria based performance of multimedia research centres

Research related to optimising the effectiveness of the programmes, through studies and aimed at assessing audience needs, formative research including pretesting of programmes, feedback from the audience, impact studies, and basic research related to distance learning and use of media.

Research involving broad-based global population applying latest methodology

Impact studies of the finding of research so conducted within three quarters of the publication of research findings

Programme utilization through organized viewing groups, clubs or other related activities that help to ensure the maximum utilization of the educational material.

Programme utilization report generation through in-house standardized tools of impact measurement across higher education disciplines and curricula across various types of universities every semester of that university

Networking and collaborating with other agencies- in India and abroad- in the field of educational communication, including especially the Indira Gandhi National Open University

Partnering on the basis of higher education scholars’ needs with a wide spectrum of organizations involving Open, Virtual and Traditional process in learning.

Providing a forum for the active involvement of academic and other scholars in the creation appropriate educational programmes , organizing workshops, exchange of scholars (within the country and with other countries) etc. to this end

Developing and managing online as well as face to face platforms for representative scholars globally to generate annual testimony of path breaking action documents in their respective professions.

Training and overall human resource development in the field of educational communication , especially for the staff and academics associated with the media centres

Interactive online as well face to face core customized competency development in association with the resources of the universities hosting the centres to ensure incentive related graduated phased programme across centres starting from within the first six month of the joining .

Creation of a central library and database of educational programmes, with appropriate facilities /mechanisms for storage , duplication, access and distribution.

Generation of a sophisticated digital cloud based information management system utilizing non-properitery as well as open software as per the contemporary information access and dissemination cutting edge technology scenario

Vigorous marketing of the educational programmes/material , both in the country and abroad ; undertaking necessary publicity efforts for this purpose ; generation of revenue from sales of programmes, sponsorship etc.

Ensuring local-global ( “glocal” ) visibility procedures both virtual and real to transact knowledge wealth and financial wealth by ensuring quality products, processes and impact studies every quarter with annual public report

Studying , promoting and experimenting with new techniques/technology that will increase the reach and /or effectiveness of educational communication; conducting studies and taking necessary initiatives towards the evolution of dedicated educational TV/radio channels.

Commissioning time-bound objective oriented projects to utilize best potentials of contemporary knowledge economy, technological innovation, communication convergence and social entrepreneurship thereby publically sharing the outcomes by generating transparent monitoring software to track on-going projects.

General advice and assistance to UGC on matters related to educational communication, or on any other matter referred to the Consortium by the UGC

Goal: The Consortium for Educational Communication will address the educational needs of the country through use of various media of communication.Key Words Educational NeedsCommunication MediaImplications: Offering need based National fulcrum for Tertiary level disciplines and Educational Technology related curriculum across various types of universities by creating an idea hub and quality monitorConvergent and traditional communication media Creating an automated high level sampler for best suited communication media for rural, semi-urban, urban and global audience profile  Suggested Objectives

1. Extensive in-house creation, design, development, packaging, publishing/broadcasting and marketing of multimedia educational programme for higher education on quarterly review basis involving expertise and talent from task oriented panels.

2. Focusing individually on quality productions and supporting infrastructure involving Audio; Video and Multimedia.

3. Optimum application of convergent media and standardized integrated processes to ensure deeper global outreach.

4. Dynamic interface with broadcasting/distribution agencies with proven merit and track record of reaching out to the intended audience.

5. Quarterly measurable review of criteria based performance of multimedia research centres of the Consortium.

6. Research involving broad-based global population applying latest methodology

7. Impact studies of the finding of research, so conducted, within three quarters of the publication of research findings8.  9. Programme utilization report generation through in-house standardized tools of impact measurement across higher education disciplines and

curricula across various types of universities every semester of that university

10. Partnering on the basis of higher education scholars’ needs with a wide spectrum of organizations involving Open, Virtual and Traditional process in learning.

11. Developing and managing online as well as face to face platforms for representative scholars globally to generate annual testimony of path breaking action documents in their respective professions.

12. Interactive online as well face to face core customized competency development in association with the resources of the universities hosting the centres to ensure incentive related graduated phased programme across centres starting from within the first six month of the joining.

13. Generation of a sophisticated digital cloud based information management system utilizing non-proprietary as well as open software as per the contemporary information access and dissemination cutting edge technology scenario.

14. Ensuring local-global (“glocal”) visibility procedures both virtual and real to transact knowledge wealth and financial wealth by ensuring quality products, processes and impact studies every quarter with annual public report.

15. Commissioning time-bound objective oriented projects to utilize best potentials of contemporary knowledge economy, technological innovation, communication convergence and social entrepreneurship thereby publically sharing the outcomes by generating transparent monitoring software to track on-going projects.

16. General advice and assistance to UGC on matters related to educational communication, or on any other matter referred to the Consortium by the UGC.

Thanks !Thanks !

rajenmis@gmail.comrajenmis@gmail.com