This is Encinitas!

Contemplative

Conversant

Naturalist

Downtown Encinitas MainStreet Association

Encinitas Chamber of Commerce

Cardiff Chamber of Commerce Cardiff Town Council

Leucadia Town Council

Leucadia Hwy 101 MainStreet Association

Olivenhain Town Council

The Community

Stakeholders

Preserving and Enhancing

Our Natural Resources

City of EncinitasOur Goals

Quality of Life….

Striving to preserve five unique, balanced communities working together... Unique in their history, culture and heritage.

Governance….Maximizing resident participation and proactive involvement

Service Delivery….Meeting the “essential” needs of our five communities…in a quality manner.

Growth Management….

Preserving the individual character of our five communities – what makes them unique – what enhances and defines them - maintaining the integrity of our environment.

Reputation….

Proven leadership in environmental issues, citizen participation, historic preservation, cultural development and sound fiscal planning.

Working Collaboratively

with our Community Stakeholders

Cardiff Chamber

Cardiff Town Council

Encinitas Chamber

DEMA

Leucadia Hwy 101 Mainstreet Association

Leucadia Town Council

Olivenhain Town Council

What is Encinitas?

Five Unique Communities

Arts

Funky

Beaches

Surfing

“A Destination”

Eclectic

BeautifulCulture

Great Restaurants and Shops

Flowers

ParksCoast Hwy. 101

By defining and preserving our Identity,

We create a destination

Visioning Workshops

Build

Itineraries

[p PHASE TWO

Cardiff-by-the-Sea

Old Encinitas

Leucadia

New Encinitas

Olivenhain

Cultural Tourism Committee

Rooted in History

San Elijo Lagoon

Historic Highway 101

Moonlight Beach

Preserving and Honoring Traditions of

Arts

Culture

Spirituality

Floral Industry

Beach Culture

Encinitas Flower Festival

The Healing Arts

Surf Culture

The Artist Colony 101

A History

A Sense of Place

A Destination

Local Proprietorships

CommuniCans

PUBLIC ART

Tree grates

Medallions

Arts Alive!

Preservation of natural habitat

Encinitas Library

Cardiff Library

Quail Botanical Gardens

Historical Icons

Cottonwood Creek Park

New Encinitas

Survey of Beach Visitors

From Encinitas -

35%

32%

5%

22%

6%

Encinitas

San Diego

CA

US

Intl.

Outside Encinitas = 65%

Resident Spending - 35% (2.4 million) ($8/day) = $6,720,000 dollars/year

Visitor Spending - 65%(2.4 million)($22.17/day) = $34,585,200 dollars/year

Overall Spending - $41,305,200 Annual Beach Generated Revenue

Economic Benefits (from Survey of Beach Users)

Contributing to the Economic Engine

Sales Tax Revenue By Major Business Groups ($9,541,556)

Fuel and Service Station

8%

Business and Industry

8%

General Consumer Goods28%

Autos and Transportation

20%Building and Construction

14%

Restaurants & Hotels12%

Food and Drugs10%

Traditional Strip Mall Architecture

Community Inspired Design

Commission for the Arts

92.7 million travelers annually

65% said they included culture on their trip

32% of those travelers indicated that they lengthened their trip because of

cultural events and activities

-Travel Industry Association of America, 2001

Every great city needs a vision -- one that captures the heart, the soul, the imagination, and its history.

Encinitas…a sense of place…a destination.