Envisaging the embryo in stem cell research: rhetorical strategies and media reporting of the...

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Sociology of Health & Illness Vol. 25 No. 7 2003 ISSN 0141–9889, pp. 793–814 © Blackwell Publishing Ltd/Editorial Board 2003. Published by Blackwell Publishing, 9600 Garsington Road, Oxford, OX4 2DQ, UK and 350 Main Street, Malden MA 02148, USA Blackwell Publishing Ltd Oxford, UK SHIL Sociology of Health & Illness 0141–9889 © Blackwell Publishers Ltd/Editorial Board 2003 November 2003 25 7 1 000 Original Article Media reporting of the ethical debates on stem cell research Clare Williams, Jenny Kitzinger and Lesley Henderson Envisaging the embryo in stem cell research: rhetorical strategies and media reporting of the ethical debates Clare Williams 1 , Jenny Kitzinger 2 and Lesley Henderson 3 1 School of Nursing and Midwifery, King’s College London 2 School of Journalism, Media and Cultural Studies, Cardiff University 3 Brunel University Abstract How is the embryo defined, envisaged, imagined? Who speaks on its behalf, and how? Based on a study of UK press and TV news reporting, this paper identifies the rhetorical strategies used to assert competing ethical positions around embryonic stem cell research. We show how both sides in the dispute mobilise metaphors and use personification to recruit support; and how they promote different ideas about the embryo’s significance, size, and social embeddedness and present competing narratives about its origins, destiny and ‘death’. The role of visual representation is key here. It does not follow the usual pattern whereby, in the abortion debate, those ‘on the side’ of the fetus display its image while those who are ‘pro-choice’ shy away from this. In the stem cell debate the pattern is inverted, highlighting the role of technologies of visualisation in defining what counts as human. Our analysis also shows how the media coverage marginalises women’s perspectives, disregards more fundamental challenges to science, side-lines concerns about effectiveness or safety and curtails discussion of broader issues. We reflect on the media processes restricting debate in this way and conclude by identifying opportunities for a more inclusive discussion of science ethics. Keywords: science, fetus, media, cloning Introduction: theoretical debates and policy background This article examines discourses surrounding the embryo in discussions of stem cell research. We start by briefly reviewing some of the sociological and policy debates about the status of the embryo and new health technologies

Transcript of Envisaging the embryo in stem cell research: rhetorical strategies and media reporting of the...

Page 1: Envisaging the embryo in stem cell research: rhetorical strategies and media reporting of the ethical debates

Sociology of Health & Illness Vol. 25 No. 7 2003 ISSN 0141–9889, pp. 793–814

© Blackwell Publishing Ltd/Editorial Board 2003. Published by Blackwell Publishing, 9600 Garsington Road, Oxford, OX4 2DQ, UK and 350 Main Street, Malden MA 02148, USA

Blackwell Publishing LtdOxford, UKSHILSociology of Health & Illness0141–9889© Blackwell Publishers Ltd/Editorial Board 2003November 20032571000Original Article

Media reporting of the ethical debates on stem cell research

Clare Williams, Jenny Kitzinger and Lesley Henderson

Envisaging the embryo in stem cell research: rhetorical strategies and media reporting of the ethical debatesClare Williams

1

, Jenny Kitzinger

2

and Lesley Henderson

3

1

School of Nursing and Midwifery, King’s College London

2

School of Journalism, Media and Cultural Studies, Cardiff University

3

Brunel University

Abstract

How is the embryo defined, envisaged, imagined? Who speaks on its behalf, and how? Based on a study of UK press and TV news reporting, this paper identifies the rhetorical strategies used to assert competing ethical positions around embryonic stem cell research. We show how both sides in the dispute mobilise metaphors and use personification to recruit support; and how they promote different ideas about the embryo’s significance, size, and social embeddedness and present competing narratives about its origins, destiny and ‘death’. The role of visual representation is key here. It does not follow the usual pattern whereby, in the abortion debate, those ‘on the side’ of the fetus display its image while those who are ‘pro-choice’ shy away from this. In the stem cell debate the pattern is inverted, highlighting the role of technologies of visualisation in defining what counts as human. Our analysis also shows how the media coverage marginalises women’s perspectives, disregards more fundamental challenges to science, side-lines concerns about effectiveness or safety and curtails discussion of broader issues. We reflect on the media processes restricting debate in this way and conclude by identifying opportunities for a more inclusive discussion of science ethics.

Keywords:

science, fetus, media, cloning

Introduction: theoretical debates and policy background

This article examines discourses surrounding the embryo in discussions ofstem cell research. We start by briefly reviewing some of the sociological andpolicy debates about the status of the embryo and new health technologies

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in general, before focusing on reporting of the key news events aroundstem cell research in the year 2000. The article goes on to present a detailedanalysis of the rhetorical strategies used by those on different sides of the debate.The second half of the paper demonstrates how, in spite of, or even

because

of,the apparently balanced nature of media coverage, it systematically margin-alises women’s perspectives, disregards more fundamental challenges toscience, and curtails discussion of broader social and political issues.

Innovative health technologies such as new imaging techniques, in vitrofertilisation (IVF), stem cell research and therapeutic cloning may have thepotential to diagnose, treat, and possibly even prevent illness and disease.They also, however, raise new risks, including ethical, legal and social issues.These technologies are redefining the scale, scope and the boundaries ofmedicine, and the relation between health technologies and ‘the social’(Webster 2002). Webster highlights how such technologies can ‘re-invent theboundaries of the body in space and time . . . and can both reduce the bodyto its basic biochemical constituents and reconstruct it in novel ways’ (2002:446). Others have drawn attention to the ways in which, particularly in fieldssuch as genetics, not only are bodies reconfigured, but the relations peoplehave with each other are changed (Franklin 1997, Edwards 1999). Suchanalyses complement an extensive literature which explores how new repro-ductive technologies might impact upon the status of the embryo or fetusand hence on women (

e.g.

Spallone 1989, Stacey 1992, Duden 1993, Pfeffer1993, Rose 1994, Casper 1998, Williams

et al.

2001). The literature highlightshow the relentless pursuit – and subsequent routinisation – of new geneticdevelopments in combination with reproductive technologies can ‘ruptureand destabilise’ the identities of mothers and fetuses (Kent 2000). It also showshow medical discourse has shifted from representing the fetus as ‘passiveand parasite-like’ to presenting it as an active and independent agent,increasingly evoking scientific and medical notions of fetal personhood(Hartouni 1997).

These debates are not confined to abstract sociological/philosophicalacademic theorising, they are also subject to extensive policy discussionand legislative decision-making. There is, of course, a long history of suchengagement around abortion but the debate has recently accelerated in rela-tion to new technologies and research. In Britain during the 1980s, scientificresearch on human IVF embryos generated intense controversy, exemplifiedby the setting up of a committee in 1982, chaired by the philosopher MaryWarnock, to examine the ethical, legal and social implications of develop-ments in the field (Mulkay 1997). This was followed, in 1990, by the HumanFertilisation and Embryology Act which regulated the practice of IVF, andthe creation, use, storage and disposal of the embryos resulting from this.Under the Act, research on embryos older than 14 days, or whenever the‘primitive streak’ appears (when the embryo first develops cells that go tomake up the spinal nerve) was prohibited. Before this time research wasallowed but required a licence from the Human Fertilisation and Embryology

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Authority (HFEA). Licences were only granted for research in limited areasmainly to do with fertility, reproduction and congenital disease.

In 1998, following further developments, in particular the cloning ofDolly the sheep, the HFEA and the Human Genetics Advisory Commissionundertook a public consultation on human cloning. The report recom-mended that consideration should be given to two further areas for whichthe HFEA might issue research licences: the development of therapy/treat-ments for mitochondrial disease and for diseased or damaged organs ortissues. A group chaired by the Chief Medical Officer, Professor LiamDonaldson, was then set up to review the area. The Donaldson report waspublished in August 2000. One of its principal recommendations was toexpand the ways in which embryos could be used to include research aimedat increasing understanding about human disease and disorders and treat-ments. The report recommended that such research should be permitted onembryos created either by IVF or by cell nuclear replacement (CNR), sub-ject to the controls in the 1990 Act (CNR, or transfer, relates to the processof inserting the nucleus of an adult cell into a donated egg from which theoriginal nucleus has been removed, a process often referred to as cloning).The Government subsequently drafted regulations to turn these recom-mendations into law but allowed MPs a free vote (not determined by partymembership). The Human Fertilisation and Embryology (Research Pur-poses) Regulations 2001 were passed by the House of Commons on 19

th

December 2000 (Select Committee (House of Lords) on stem cell researchreport 2002).

This paper starts from the recognition that embryos are socially, culturallyand politically constructed, and that the construction of the embryo variesdepending on who is attributing the meanings, and what the work goals are(Casper 1998). It examines how this operated within the national UK pressand TV reporting during the two key events during 2000 outlined above: thepublication of the Donaldson Report and the subsequent vote in the Houseof Commons. The analysis is tightly tied to news events within UK policy-making. However, the nature of the argument and the type of analysis couldbe applied to reporting in other countries where very different outcomeshave occurred and different interest groups have operated (see Holland

et al.

2001 for a discussion of the debate in the US).We focus on the debate as it was played out in the mass media because

the mass media are a crucial source of public information about health andabout media research (Miller

et al.

1998). They are also an arena throughwhich policy battles are fought and are often the focus of intense lobbyingby competing sources (Henderson and Kitzinger 1999, Philo 1999). Thereis no necessary correlation between public opinion, public discourse andpublic policy (Condit 1999, Kitzinger 2002). The media, however, do havea strong influence on what, and how, things come to be defined as publicissues. The framing of stories, the selective presentation of particularthemes, oppositions, associations, ‘templates’, ‘facts’ and claims rather than

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others, is a critical part of this (Conrad 1997, Hansen 2000, Kitzinger 2000,Petersen 2001).

Method

Our analysis is based on a sub-sample from a comprehensive archive ofreporting about all aspects of human genetic research for the year 2000 inall national UK newspapers and main TV news bulletins (Kitzinger

et al

.2003). Each item within the original archive was indexed onto computerby date, headline, journalist, etc. and coded for the main story focus, thetype of visual images used, who was quoted and what potential medical orethical, social and legal risks were raised in the reporting. For the purposesof this article the database was scanned for all articles about stem cellresearch. This identified two periods of intense coverage: the 13

th

to the 30

th

of August 2000 around the release of the Donaldson Report, and the 19

th

to the 21

st

December 2000 around the parliamentary vote. These two timeframes were thus selected for analysis for this particular case study.

During these two periods there were a total of 55 newspaper items(including news reports, editorials and feature articles) and eight TV newsbulletins about stem cell research. In addition to the main indexing alreadyestablished, these items were then subjected to more detailed scrutiny. Weanalysed how the embryo was described including the use of different ter-minology and visual images and all references to its significance, status andsize. We also examined how the embryo was positioned in the narrative: itsorigin and potential and relationship to others. Close attention was given tothe ways in which journalists or their sources defined life and their use ofmetaphors. We also considered the overall framing of the debate and thepresentation of the potential beneficiaries of stem cell research. Finally, thedata were systematically re-examined to clarify apparent gaps – including,for example, the identification of the ways in which women appeared (ornot) in the debate. All exceptions to the dominant patterns in coverage werealso re-examined.

FindingsA brief overview of the media coverage

The focus on the embryo

The stem cell debate was framed as, above all, a controversy about the statusand potential of the embryo (rather than other potential controversies suchas the validity of the science per se or the context in which it was beingrealised). The

Daily Telegraph’s

main science report, for example, displayeda large image of embryonic cells with the simple headline ‘

This

is what thehuman cloning row is about’ (

Telegraph

16 August 2000, our emphasis). The

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Guardian

carried a similar image (a 22 by 14 centimetre lurid green photographof a clump of cells floating against a black background) under the headline‘MPs agonise over matters of life and death. Embryo debate. Pleas from thedisabled and ill, charges of Nazism’ (

Guardian

16 December 2000).TV news bulletins used background logos of a cell (magnified many times,

sometimes filling the entire studio wall) and their reports were illustratedwith images of cells dividing or shots of vats containing frozen embryos.After the Parliamentary vote, one bulletin showed the vats while the voice-over declared ‘

This

is what tonight’s vote was about’. As tongs were used toremove tubes from the vat, the voice-over went on to explain: ‘Each of thesetubes contains frozen human embryos . . . To some they are the first stage ofhuman life which we interfere with at our peril. To others they are smallclusters of cells which could offer hope to thousands living with devastatingdisease’ (

BBC1, 9pm News

, 19 December 2000).

The binary structuring of the dispute

The media presented the stem cell debate as a dispute between two con-trasting perspectives. On one side were those who felt embryonic stem cellresearch was an abuse of embryos which set dangerous precedents (

e.g.

forreproductive cloning). On the other side were those who argued that thebenefits outweighed any such ethical dilemmas or risks (if indeed suchdilemmas or risks were seen to exist at all). This binary opposition wasa central organising pillar structuring media coverage, and was often

Article excerpt © The GuardianImage of embyo © Yorgas Nikas/Science Photo Library

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summarised in the opening statements.

Channel 4 News

, for example, openedwith the question ‘Is it a miracle cure or Frankenstein science?’;

Newsnight

asked: ‘Is this the stuff of dreams or nightmares?’ (

Channel 4 News

16 Aug2000, BBC2

Newsnight

16 August 2000). News footage showed confrontationsin the House of Commons between the Labour Health Minister andConservative Shadow Health Minister, or included organised head-to-headdebates in the studio between those on different sides of this divide. News-papers set up similar confrontations. The

Guardian

, for example, carried twoparallel pieces. ‘The case for. This could stop Parkinson’s in its tracks’ waswritten by the Director of Policy and Research for the Parkinson’s DiseaseSociety. This appeared alongside ‘The case against. Cherish life, don’tconsume it’, written by Helen Watt, ‘research fellow at the Catholic-fundedLinacre Centre for HealthCare Ethics’ (

Guardian

17 August 2000).

The sources used in reporting

The stem cell debate was presented predominantly as a battle between, onthe one side, scientists, Labour politicians and patients and, on the other,religious spokespeople, Conservative politicians and anti-abortionists. Thisstock cast of characters repeatedly appeared with roughly equal time orspace being allocated to each side. Table 1 shows the different people givenspace on the TV news bulletins in our sample and the position they tookon embryonic stem cell research. Table 2 shows the different categories ofpeople quoted in the newspapers and the positions they took. It is particu-larly striking that no one speaking against stem cell research in the presswas framed as speaking predominantly as a scientist or doctor and no onequestioning the research was framed as a ‘patient’

1

. A broadly similarcasting is evident in the TV news. Here, however, the oppositional voicesincluded some speakers from much more liberal positions (Drs Nicholsonand Bruce – see Table 1 for their affiliations).

Having briefly outlined the main form of the reporting, the followingsection presents detailed analysis of the concepts, images, terminology,metaphors and narratives used by the proponents and opponents given aplatform in this debate.

Divergent discourses around the embryo

Fluorescent frogspawn or a young human being?

Opponents and proponents of embryonic stem cell research promoted verydifferent understandings of the embryo. Differences revolved around fourkey dimensions: interpretation of the 14-day cut-off point; references to theembryo’s size; use of physical descriptions or images, and the way in whichthe embryo was characterised in relation to human qualities and connections.

The 14-day time limit.

Proponents of stem cell research repeatedly refer-enced the 14-day time limit after which embryos could not be used for

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research. This was used as a mantra to guarantee that moral boundarieswould be maintained. The cut-off point was presented as a technical, sci-entific truth defining the moment beyond which embryos deserved greaterprotection. By contrast, those

opposed

to using embryos (however young)in research presented the embryo in very different terms. They eitherignored or explicitly refused the significance of the 14-day rule: ‘A humanis an individual before and after 14 days’ (Vatican spokesman,

Daily Mail

Table 1 TV news sources: showing number of bulletins featuring people in thesecategories supportive of or opposed to embryonic stem cell research

Category of person (as identified on screen)*

No. of bulletins featuring this

category of person speaking in support of embryonic stem

cell research**

No. of bulletins featuring this

category of person speaking against

embryonic stem cell research

Labour MPs 5 0Professor Donaldson 4 0Other scientists /drs (Profs

Winston/Higgins)2 0

Patients/patients support groups

5 0

Ruth Deech HFEA 1 0Conservative MPs 0 3Pro ‘life’ spokesperson 0 2Genetic watchdog groups 0 2Helen Watt (‘clinical researcher

and Roman Catholic’)0 2

Jacqueline Laing (Professor of Law, London Guildhall University)

0 1

Dr Nicholson (Editor of the Bulletin Medical Ethics)

0 1

Dr Bruce (Director of Society, Religion and Technology project for Church of Scotland)

0 1

* These categories are based on the introductions provided on screen/in the article in any particular case. Thus, for example, Peter Garrett was sometimes introduced as the Director of Life and sometimes as a representative of ‘The Movement Against Human Cloning’. People often operate through different organisations and self-presentation is an important lobbying strategy and a discursive act in itself. The categories we have used in coding any individual always echo the media framing in that case rather than superimposing other categories.** Note this is the number of bulletins including footage of this type of speaker, not the number of speakers.

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18 August 2000); ‘Human life is inviolably sacred, both before and afterany arbitrary 14 day deadline’ (Cardinal Winning,

Express

17 August2000). Whereas opponents defined the embryo at any stage in terms ofits human potential, some proponents implied that, before 14 days, thecells did not constitute an embryo at all. They made efforts to distinguishbetween ‘proper’ embryos and things they called the ‘early-stage embryo’ or‘blastocyst’ (

Guardian

17 August 2000). In doing so, they were buildingon pre-existing initiatives in the run up to the Government’s HumanFertilization and Embryology Bill when efforts were made to distinguishthe ‘pre-embryo’ (Mulkay 1997). Presenting a moment in time as atechnical or scientific fact is itself a rhetorical strategy. As Spallone (1999)points out:

‘the idea of the beginning of an embryo at the 15

th

day after fertilisation acquired power, not on the basis of natural facts, but because it was empowered by a complex of social, cultural, technical and political factors’ (1999: 3).

Table 2 Newspaper sources: showing number of articles containing quotes from peoplein these categories supportive of or opposed to embryonic stem cell research*

Categories

No. of articles containing quotes supportive of

stem-cell research from this category**

No. of articles containing quotes critical of

stem-cell research from this category

Scientists/drs 22 0Labour MPs 10 0Professor Donaldson 6 0Govt spokesperson 4 0Patients/Patients

support groups 4 0Lib-Dem MPs 2 0Lord Alton (cross-bench peer,

Pro-life campaigner) 0 3Conservative MPs 1 14Religious figures 0 13Pro-life groups 0 13Genetic Watchdog

groups 0 3Other 3 2

* There were only five quotes which could not be easily assigned to the pro or anti embryonic stem cell research category – further demonstrating the polarised way in which the debate was presented. These five quotes have been excluded from the table.** Note, this is the number of articles containing this type of quote not the number of quotes.

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She adds that this is an example of science being used as: ‘a moral guide toits own regulation: understanding the scientific facts as being prior to otherkinds of knowledge about embryos; thus relying on the scientific facts aboutembryos to understand the social status of the embryo; and then makingdecisions about regulation based on this understanding’. According toSpallone there are unacknowledged limits to this approach: ‘We may readilyprivilege knowledge about objects and events – embryos, primitive streaks –over relationships, and so easily lose sense of human connections and thetechnical ambiguity which after all is real enough too’ (1999: 15).

The significance of size.

A second related strategy used by proponents ofstem cell research was to emphasise the miniscule size of the pre-14-day-old embryo in order to underline its lack of human status or qualities. Atthe original press launch Professor Donaldson talked of ‘a tiny ball’ (

BBC2Newsnight

16 August 2000) and the issue of size was reiterated across thesubsequent coverage. The embryo to be used in stem cell research wasdescribed in terms such as: ‘microscopic’ (

Financial Times

, 24 August 2000);‘still the size of a pinhead . . . only just visible to the naked eye’ (

Guardian

17 August 2000) and ‘smaller than this full stop’ (

Telegraph

16 August 2000).By contrast, opponents of stem cell research using embryos spoke and wroteas if the size of the embryo was irrelevant. In fact, there was only oneexample of any opponent of stem cell research referring to size. This waswhen Cardinal Winning underlined the embryo’s vulnerability as ‘a verysmall human being’ (Cardinal Winning,

Daily

Mail

18 August 2000).

The battle of images and the role of magnification and photography.

A thirdintertwined strategy adopted in support of stem cell research was to detailthe actual appearance of the embryo at this stage. Ironically this includedpen-portraits based on

magnifying

technologies and the use of photographic

enlargements

of the ‘tiny ball of cells’. The pre-14-day embryo looks nothinglike its 12-week-old counterpart used by anti-abortionists to display perfectly-formed fingers and toes. In the war of images it is

proponents

of stem cellresearch who invite us to visualise the embryo. Vastly magnified images ofballs of cells that look rather like alien blobs, or even planets floating inouter-space, were used to underline the fact that these cells should not,indeed

could

not, be recognised as human. A large picture in the

Telegraph

,for example, was captioned ‘The human blastocyst consists of about 100cells, lacks a brain, heart or any recognisable feature’ (16 August 2000).

All these strategies combined to emphasise the non-personhood of theembryo and its lack of consciousness or feeling. ‘We are talking about ballsof cells, almost too small to see. No arms and legs, no brains or nervoussystem’ (

Express

16 August 2000); it has ‘no feelings at all . . . it is not sen-tient, therefore cruelty is not possible’ (

Telegraph

16 August 2000). Embryosare ‘tiny, unfeeling breeze blocks’ (

Sunday Times

20 August 2000); ‘no morea “person” than a scrape of skin from a grazed knuckle’ (

Express

16 Aug2000). ‘A small bundle of cells’, declared one MP, ‘have yet to acquire theessence of our humanity, what some people choose to call a soul’ (David

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Wilshire MP,

The Times

20 December 2000). A memorable image was con-jured up by one Sunday Times columnist. He explained to readers that:‘Only after 14 days do those 100 or so indeterminate cells begin to shapeinto the embryo of human life’. Before this point, he added, the cells aremerely ‘ “stem cells” . . . stuck together like fluorescent frogspawn’ (20August 2000). By contrast opponents of embryonic stem cell research neverattempted to describe the actual appearance of the embryo. Instead theyinvoked symbolic imaginings, repeatedly emphasising the embryo’s potent-ial, its humanity and individuality.

Embryos as human persons. Opponents of embryonic stem cell researchoften used words such as ‘person’ in relation to embryos and reiterated thatthey were ‘unique’ and ‘alive’. Each embryo is a ‘unique, tender new life’(Professor Lord Alton, Sunday Express 13 August 2000) or ‘young humanlife’ with a right to ‘dignity’ (Jacqueline Laing, BBC2 Newsnight 16 August2000). Opponents were much more likely to prefix the term ‘embryo’ withthe word human (three times as often). Indeed, the word human echoedthrough their comments in many forms – with multiple references to ‘humanlife’, ‘humanity’, ‘dehumanising’, ‘human beings’ and ‘human rights’ andone opponent asking readers to wonder at the ‘marvellous unfolding of its[the embryo’s] human powers’ (Helen Watt, Guardian 17 August 2000)2.

The language used by opponents of embryonic stem cell research alsoimplied notions of social obligation and connection. Where proponents ofstem cell research used clinical terminology about embryonic cells theiropponents evoked parent-child relations with words such as cherish, protectand nurture. Embryos were ‘human beings at the most vulnerable stage oftheir life’ (Life spokesperson, Financial Times 17 August 2000); ‘somethingto be cherished and protected’ (Helen Watt, of the Catholic funded LinacreCentre for Healthcare Ethics, Guardian 17 August 2000). The embryos wereattributed with childlike qualities, thus demanding more, not less, adultconsideration and protection. They were, for example, located as the ultim-ate representatives of childhood innocence (for discussion of innocencesee Kitzinger 1988). A Vatican spokesman described embryonic stem cellresearch as a gross violation which would ‘stain the blood of innocents’(Vatican spokesman, Daily Mail 18 August 2000).

Such disputes were not only played out through descriptions of theembryo, but also through the implicit and explicit narratives within whichthe embryo’s biography was embedded. The next section examines this moreclosely.

Embryonic narratives: source, destiny and social contextProponents and opponents of embryonic stem cell research presented com-peting narratives about the origin, destiny and social context of the embryoto be used in such research. The Donaldson report, and subsequent legisla-tion, concerned embryos created either by IVF (originally created for infert-ility treatment) or by cell nuclear replacement (created for research). Close

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attention to the stories told by different protagonists shows that proponentsof stem cell research emphasised the former source of embryos while oppo-nents implicitly emphasised the latter (or conjured up a different visionentirely). Proponents declared that the cluster of cells would be ‘left over’or ‘surplus’, ‘the unwanted by-products of infertility’ (Guardian 16 August2000). Opponents spoke of embryos being deliberately ‘manufactured’. ‘Thisis the worst form of cloning’, declared Dr Helen Watt, ‘deliberately creatingan embryo to destroy’ (Channel 4 Evening News 16 August 2000); whileCardinal Winning, spoke of ‘unborn children, who are to be created andnurtured . . . for experiments in the course of which they will be killed’(Sunday Telegraph 20 August 2000).

Each side also conjured up different images of the embryo’s destiny. Forproponents of stem cell research we are talking about cells which wouldotherwise be ‘destined to be discarded’ (Daily Mail 24 August 2000), ‘liter-ally left to perish’ (Sunday Express 13 August 2000). For their opponents,however, the embryo was an entity, which would, in the ‘normal’ course ofevents, become a person. Whereas one side positioned the embryo in petridishes, frozen vats or clinical waste disposal units, the other implicitly pre-sented the embryo nestled in a womb (although this womb, and the womanit belonged to, was never explicitly acknowledged). According to Lord Alton,for example, each embryo was ‘a new entity which, if left alone, will flowerinto a human being’ (Lord Alton, Sunday Express 13 August 2000, ouremphasis).

‘Life and death are very difficult to define’Running through the above debate there is, of course, a struggle over thedefinition of human life itself – a struggle which has a long history in abor-tion debates and is condensed in the very nomenclature of anti-abortiongroups such as ‘Life’. Stem cell research adds a new twist to this longstand-ing controversy. To the question ‘when does life begin?’ it adds the question:‘when does life end and how do we define death?’

Opponents of stem cell research spoke of embryos being ‘killed’, but suchterminology was rigorously avoided by those on the other side of the debate.Instead, they spoke, for example, of ‘dismantling’ the embryo as if it were amechanical rather than a living object (Telegraph, 16 August 2000). Whenchallenged they explicitly refused to accept their opponents’ terminology. Sucha dispute was explicitly played out in the following exchange between theChannel 4 News anchor and the MP, Ian Gibson, Chair of the ParliamentaryOffice of Science and Technology and active proponent of stem cell research.

Anchor: But nonetheless, it is about beginnings, the creating of human life.

Gibson: Well, you say human life. I see life as a continuum, sperm are alive, eggs are alive, so life and death are very difficult to define (C4 News, 16 August 2000).

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Interestingly, the ‘demise’ of an embryo was, in any case, usually referencedby proponents of stem cell research in another context entirely: IVFresearch. It was in this context that proponents located embryos as being‘discarded’ or ‘left to perish’ (Sunday Express 13 August 2000). (The lastword could even be used to describe a food left to ‘perish’ and go to waste).This meant not only that stem cell research could be presented as less ‘waste-ful’ of spare IVF embryos but that stem cell research could even be subtlypresented as a form of rescue. Indeed through this lens the research couldultimately actually confer a form of ‘immortality’ (Lord Winston, BBC2Newsnight 16 August 2000). As Waldby (2002) notes, stem cell researchhighlights conflicting ideas about life and death. Opponents of the researchperceive the life of the embryo as biographical, in contrast to advocates, whoview the life of the embryo as ‘a form of biological vitality. From this pointof view the embryo is not killed. Rather, its vitality is technically divertedand reorganised’ (Waldby 2002: 313).

Although unwilling to accept that embryonic stem cell research involved‘killing’ anything, proponents of such research did acknowledge the strong‘feelings’ or ‘opinions’ held by opponents and often agreed that embryosdeserved ‘some respect’. They accommodated concerns about such harmby placing the embryo’s wellbeing in the balance against the wellbeing ofsuffering individuals – people we could meet and know and understand. Itis here that the mobilisation of patients to represent potential beneficiariesof stem cell research became crucial.

‘It’s either me or an egg’: representing the beneficiaries

At the press launch Professor Donaldson declared: ‘Stem cell research opensup a new medical frontier with enormous potential’ (Channel 4 EveningNews 16 August 2000). This was picked up by reporters. We were told thatstem cell research ‘could relieve the suffering of millions’ (Daily Mail 17August 2000) and ‘dramatically increase the chance of breakthroughtreatments . . . liberate us from such hitherto incurable ills’ (Sunday Express13 August 2000). This was not just argued in abstract; TV viewers andnewspaper readers were invited to identify with specific individuals. Whereasembryos were presented by supporters of stem cell research as free-floating,disembodied, non-sentient and anonymous cells – abstracted from all socialcontext – patients who might benefit from such research were profiled verydifferently. Potential beneficiaries were introduced as firmly embodied indi-viduals, experiencing intense physical and emotional sensations, and deeplyembedded in family relations, especially relations with children. YvetteCooper, the Public Health Minister, for example, was quoted inviting us toconsider ‘the woman with Parkinson’s who struggled with speech so shecannot sing nursery rhymes to her children. The grandfather who cannotenjoy his grandchildren growing up because of the devastation of stroke’

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(Daily Mail 20 December 2000). In addition to such vignettes, patients wereprofiled in newspaper articles and often appeared in person on TV news.The main BBC1 9pm News, for example, opened with an interview withGraham Kaye, a man with Huntingdon’s disease. He was filmed at homesurrounded by his wife and family: ‘I’m dying of this disease,’ he stated,offering viewers a stark choice: ‘It’s either me or an egg’ (BBC1 9pm News16 August 2000).

It is this ‘me or an egg’ choice which proponents of stem cell researchinsisted upon. Viewers and readers were invited to weigh the suffering of realpeople against any emotional reactions or ethical concerns they might haveabout the embryo3. As one broadsheet editor commented, ‘for most of us,the person who counts higher is the sentient human being before us, not thepotential one in the petri dish’ (Independent on Sunday 20 August 2000).

Those objecting to embryonic stem cell research could gain little opposi-tional purchase against such accounts and did not usually attempt toquestion the benefits or to discuss patients at all. Instead they emphasisedthat it was the source of the stem cells they wished to criticise: ‘A goodend doesn’t make good an action that in itself is bad’ declared the Vatican(Telegraph 25 August 2000). They also tried to argue that adult stem cellswould be a much more appropriate source and that: ‘We are being dupedinto believing that we can conquer disease like Alzheimer’s. . . . only bycloning, cannibalizing and killing human embryos’ (Cardinal Winning,Sunday Telegraph 20 August 2000, our emphasis). This brings us to the finalarea we wish to examine – the way in which stem cell research science wasframed by competing metaphors.

Characterising the researchers: frontier pioneers or savage cannibals?

Metaphors are a powerful way in which ideas are framed and concepts com-municated (Lakoff and Johnson 1980). Metaphors were woven throughoutthis debate – most strikingly in relation to how the science and scientistswere represented. Stem cell research was repeatedly characterised by sup-porters as a new ‘frontier’. The research, they asserted, was ‘civilised’ (RobertKay MP, The Times 20 December 2000) and the research scientists were‘pioneers’ (e.g. Channel 4 Evening News 16 August 2000). In contrast, oppon-ents of therapeutic cloning evoked a different kind of boundary crossing –not the bold adventures of frontier pioneers but an illegitimate invasion.They talked of a sort of piracy4. Lord Alton, for example, asked, rhetoric-ally, ‘By what right do we plunder a unique, tender new life – and raid it forspare parts’ (Sunday Express 13 August 2000, our emphasis). Some wentfurther and used metaphors that involved the breaching of the most funda-mental taboos and moral boundaries of all. They labelled stem cell researchas a form of ‘cannibalism’. (See Guardian 17 August 2000, Sunday Telegraph20 August 2000, Sunday Express 13 August 2000, Daily Mail 17 August 2000,

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Sunday People 13 August 2000, Daily Mail 21 December 2000). Althoughthese metaphors appear to be in fundamental opposition, they share anunderlying logic. Both, in part, draw their power from a deeply racialisednotion of civilisation versus primitive barbarity, both leave the concept ofprogress unquestioned.

Missing and marginalised discourses

The above analysis highlights the competing (and sometimes strangely com-plementary) rhetoric used by each side in the embryonic stem cell debate. Inthe following analysis we examine some perspectives which were marginal-ised or excluded altogether. We demonstrate how the focus on the embryo,the casting of proponents/opponents and the setting up of a simple, opposi-tional framework side-lined crucial issues. We highlight three issues.

Lack of attention to the therapeutic gap or medical risks. Among all theclaims for the bright new future offered by embryonic stem cell research,opponents seldom addressed, or at least were seldom cited as drawing atten-tion to, the potential gap between hope and reality. The fact that the poten-tial benefits of stem cell research lay largely in the future was usually used,by proponents of such research, to assert the imperative of hope and theneed for further work – it was rarely used to question whether such researchwould actually succeed. Only two out of the total sample of 55 newspaperarticles included quotes raising the therapeutic gap as a challenge to thevalue of the research in the first place. The possibility that there might beany risks in stem-cell-based therapies was similarly marginalised. Only fournewspaper articles included quotes mentioning potential dangers (for fulldiscussion of the rhetorical construction of the ‘imperative of hope’ seeKitzinger and Williams in preparation).

Ignoring wider social and political contexts. The second issue which waslargely sidelined was how choice would operate for patients in the futureand how medical innovations would actually be delivered within the globalhealth economy. Although patients were represented as parents, childrenand grandparents, their location within any broader social context wasvague. As Kerr (2002) points out:

The focus on individual choice or nuclear family units takes attention away from the wider communities and societies in which people are rooted, assuming an independence and insulation from wider commercial and discriminatory pressures which is not borne out in people’ s everyday experiences of health and disability (2002: 10).

The global context of such research and treatment was even more obscuredin the coverage. There were some positive statements which implied thatstem cell research would have global relevance, e.g. It might ‘end an organ

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donor crisis which means that millions of adult and child patients worldwide die or are forced to rely on clumsy mechanical replacement’ (DailyExpress 16 August 2000). Quite how this would play out given existingrelations between North and South was not discussed. We located, in pass-ing, just four references to commercial pressures in the press reportingbrought up by opponents of the research, and one whole sentence by aproponent of stem cell research, Ian Gibson. In the conclusion of an articlehe wrote for the Guardian, he declared: ‘This is a global debate, which isnecessary to ensure benefits extend across the planet on an equal basis, andthat multinational corporations do not engineer the debate to reap financialprofits’ (15 August 2000). A further brief discussion emerged for a few sec-onds on Newsnight. Here Richard Nicholson stated that, ‘this research willonly benefit the wealthy, it’s very expensive treatment for very few people, itwill do nothing for mankind as a whole’ (BBC2 Newsnight 16 August 2000).His opponent, Robert Winston, agreed that they both felt this was animportant issue but asserted that the research would lead to cheapertreatments. However, after a brief exchange the news anchor brought themback ‘on track’ with the question: ‘That ball of cells . . . does it deserve norespect?’.

It seems that concerns about the wider political/economic context ofbiomedical research and interventions might be a shared concern for prot-agonists on both sides of the embryonic stem cell debate. The focus on theembryo, however, and the oppositional structure of the debate in the media,did not allow this issue to be explored.

Marginalising women’s voices and feminist perspectives. Women were mar-ginalised in this debate at every level: as journalists, as media sources, associal actors and as physical beings who have a role in producing eggs thatmight be used in stem cell research. Women’s voices, regardless of whetherthey were opponents or proponents of stem cell research, were much lessprominent than men’s. The authorship of newspaper articles betrayed a cleargender asymmetry: 33 articles were written by men, three by women, andfive jointly by a male and female author. (In 14 cases the author was notidentified). Women were also much less likely to be used as sources. Menwere quoted four times as often as women (97: 22) in newspaper articles andgiven almost twice as much airtime on TV news (930: 504 seconds). Womenalso occupied more limited roles and, in some categories, were noticable bytheir absence. For example, 21 newspaper articles quoted male scientists.Only one included a quote from a female scientist.

As subjects, women were often represented in a passive or fragmented waywith few explicit references to women as social actors (see also Mulkay1997). There was little sense of any participation in procedures which mightbe ‘done to them’. They were simply wombs into which clones might beimplanted (e.g. ‘The Bill incorporates the necessary safeguards, such asmaking it illegal to plant an embryo clone in a woman’s womb’ (Daily Express17 August 2000); ‘there is certain to be a proviso that human embryo clones

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cannot be transplanted in a woman’s womb’ (The Independent 14 August2000); ‘it would remain a criminal offence to implant an embryo . . . into theuterus of a woman’ (Guardian 17 August 2000). Women’s bodies were alsorendered literally redundant and invisible. Earlier we pointed out how thoseopposing stem cell research could ignore the role of women in gestation –talking, for example, of embryos which, if ‘left alone’, would somehowdevelop into babies. (An embryo literally ‘alone’ will, of course, never sur-vive). This theme carried through into visual representations of eggs andembryos as independent entities. Computer-generated graphics on the TVnews showed eggs flying in from one side of the screen like an asteroid fromouter space or embryos being extracted from frozen vats with no indicationof their origins (e.g. BBC2 Newsnight, 16 August 2000; Channel 4 News 19December 2000)5. Where women were shown in these diagrams on televisionthey were often drawn as faceless, naked and transparent (e.g. BBC2 News-night 16 August 2000).

There was just one clear example of women’s involvement and active par-ticipation being addressed in any of the media coverage in our sample. Thiswas Leah Wild’s Guardian column documenting the progress of her IVFtreatment. Commenting on the stem cell debate she remarked: ‘In all thisfurore, there is one voice missing: mine. The majority of embryos for researchcome from people like me, as the unwanted by-products of infertility treat-ment’ (16 August 2000). She went on to write about the deep sense ofconnection with the embryos and their potential that donors might experi-ence even while supporting such research. This exceptional example of sucha point of view highlights its exclusion from the rest of the debate and hintsat some of the complexities that were thereby ignored.

Discussion and conclusion

This paper has presented a detailed analysis of how opposing discoursesabout the embryo were projected to assert competing ethical positions andpolicy recommendations. Although proponents of stem cell research attemptto present their perspective as scientific and neutral, and its opponents asemotive, both sides use language, images and narrative structures to inviteus to imagine, identify with, and have emotional responses to the embryo(or patients) in competing ways. Neither side presents simply technical,unambiguous facts although both try to claim some higher scientific,objective or moral truth. We hope that our analysis has helped to map outand deconstruct some of their strategies for persuasion.

Simply analysing the discourses circulating within (or absent from) themass media does not, however, give the whole picture; nor does it provide afully adequate basis for intervention and innovation. The discourses pre-sented on television and in newspapers depend, in part, on what is actuallysaid and done by those trying to promote their perspective (media sources),

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and understanding their strategies and deconstructing their rhetoric is animportant part of the analysis. These points of view, however, are neverpresented ‘raw’ – they are mediated through news institutions, values andconventions involving editorial/journalists’ choices such as which story tocover, whom to interview and how to edit and frame the debate (see Petersen2002, Schlesinger 1987, 1990).

There are four clear media factors which had an impact upon the stemcell debate as it operated in the year 2000, and, more importantly, as it mightoperate in the future. The first key issue to note is that news reportingis event oriented and responds to high-status official sources. Both theDonaldson report and the subsequent parliamentary vote fitted into standardnews values and were thus almost guaranteed coverage. It follows that, asboth events focused on the status of the embryo, this would help to definethe terms of the subsequent debate. Unless some of the issues which weremarginalised in the stem cell debate during 2000 become subject toclearly defined news events it will be difficult for them to gain sustained orhigh profile coverage.

The second point to note is that standard ‘hard’ news values, such asthose outlined above, are now increasingly complemented by ‘soft’ humaninterest stories with greater entertainment value and high appeal to audi-ence identification (Henderson and Kitzinger 1999). In the stem cell debatethis was very much in evidence in the attention and prominence given topersonal accounts from patients. This gave the proponents of stem-cellresearch extra leverage with the media. It is hard to give a clump of embry-onic cells the same human-interest value.

The third factor which clearly influenced coverage was the way in whichgender inequalities are threaded through media organisations, practices andhierarchies (for discussion see Kitzinger 1998). This often means that newsis presented as a male narrative (Rakow and Kranich 1991). This certainlyseemed to have an impact on how the debate was presented in this case.Most of the coverage was authored by men, drawing on male-sources andreiterating male-dominated views of women’s bodies. More complex per-spectives, from a woman’s point of view, were seldom in evidence. Moreinput from, or about, women’s experiences, with greater attention to feministperspectives, might help to add depth and breadth to media coverage.

Finally, the way in which the news media frame issues as two-sided con-troversies with stock characters ‘for’ and ‘against’ raises fundamental issuesabout their ability to tackle complex issues in fresh ways. The oppositionalapproach may be embedded in source organisations – e.g. the structure ofBritish politics – but it is also explicitly sought by newspaper journalists andTV reporters. Those talking to the media are well aware of this. As onecommented: ‘Often the media press me to say something extreme and, whenI won’t, they go on to a pro-life group or something’ (see Kitzinger et al. 2003).Time and space limitations encourage sound bite exchanges; controversy isassumed to make better copy than consensus. Although this presentational

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form may appear to represent balance, in fact this didactic and dyadicframing contributes to the exclusion of more nuanced debate (see also Smart2003).

Some of the lengthier TV studio footage hints at how discussion mighthave developed in different ways. It allowed some proponents and oppo-nents of stem cell research, very briefly, to develop dialogue around areas ofagreement, and to raise broader issues for discussion. Analysis of suchexamples shows, however, that protagonists themselves considered there wasnot enough time to pursue the issues in this way and that such conversa-tions were quickly redirected by the TV interviewers. (see, for example,the brief discussion of broader political context between Nicholson andWinston cited above). Clues to the restraining influence of standard mediavalues and practices are also evident in the fact that, when we re-scrutinisedthe data to locate any exceptions to the general pattern of coverage, wefound that these appeared in relatively unusual formats with less journalisticmediation. So, for example, Ian Gibson’s statement about global politics(cited above in the section on Missing and marginalised discourses)appeared in a guest piece he wrote himself. Similarly, the unusual account ofambivalence and a highly connective notion of the embryo and sense oftheir human potential, combined with a pro-stem cell position, appearedin a personal-story column by a rare woman contributor, Leah Wild.

In conclusion, many policy makers are committed to encouraging wide-ranging public debate about medical and scientific innovations (e.g. 1995report, ‘Human Genetics’, The House of Commons Science and TechnologySelect Committee). In some ways the release of the Donaldson report wasengineered precisely to facilitate such debate prior to the parliamentary vote.Our analysis, however, shows that, although on the surface a major contro-versy was aired, many fundamental questions remained unaddressed. Thecoverage left the existing system of medicine and the scientific enterpriseitself largely unchallenged (for critiques of how bioethics operates this waysee DeVries and Conrad 1998, Bosk 2000). Although appearing to representthe range of conflict, certain positions, including the position of ambivalence,was largely silenced. Although including quotes from an apparently widerange of balanced sources, women’s voices were systematically marginalisedand potential feminist perspectives remained under-explored.

Here we agree with many other critics that there is a need to create differ-ent types and forums for discussion if we are really to develop inclusivepublic democratic debate, and that there is an urgent need to include morediverse views (see arguments put forward by, among others, Kerr et al. 1998,Barnes 1999, Shakespeare 1999, Rose 2000, Williams et al. 2002). This isessential in order to achieve more accountable and sophisticated policy-making and to move beyond the notion of educating the public aboutscience. Rather, people’s lay expertise should be drawn upon to informdebate about what directions science should – or should not – be taking.Siding with either the pro-embryo research lobby, with its generally uncritical

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acceptance of biomedical research agendas, or with the pro-life, anti-embryoresearch lobby, is an inadequate set of possibilities (Casper 1998, Franklin1999, Morgan and Michaels 1999). There is a need for more discussionwhich addresses feminist perspectives, examines the mutual construction ofthe socio-technical (Webster 2002) and seeks to develop sociologically-informed bioethics (DeVries and Conrad 1998). There are possibilities topursue such aims partly (but not exclusively) via the mass media. However,if this is to happen, then there is a need both to be critical of existingdiscourses and to engage constructively with the type of obstacles, chal-lenges and opportunities within media practices and processes that havebeen outlined in this paper.

Address for correspondence: Clare Williams, School of Nursing and Midwifery,King’s College London, James Clerk Maxwell Building, 57 Waterloo Road,London SE1 8WAe-mail: [email protected]

Acknowledgements

This work was supported by The Wellcome Trust in the form of a grant to JennyKitzinger and John Eldridge (Project Number: 058105) and a Biomedical EthicsProgramme Postdoctoral fellowship award to Clare Williams. We would also like tothank colleagues Andrew Smart and Catherine Waldby.

Notes

1 Liam Fox was usually framed as a Conservative shadow health secretary and hasbeen categorised within this category in the table above. On one occasion,however, he was additionally identified, in passing, as a ‘former GP’.

2 Other opponents of embryo stem-cell research opted for more subtle statements.For example, Ann Winterton, who was at the time a Conservative MP andchair of the all-party parliamentary Pro-Life Group, stated: ‘This involves thedestruction of human cells for the supposed benefit of another human being.This flies in the face of the Hippocratic tradition not to destroy or harm oneperson to assist another’ (Daily Express 14 August 2000). Whilst she initiallytalks about human cells and appears not to be identifying the embryo as ahuman being, she then goes on to do so, implicitly attributing personhood.

3 Sometimes images of patients and embryos were juxtaposed. The Guardian’sphotograph of a lurid green enlargement of embryonic cells, was accompaniedby a picture of the MP, Ann Begg. The caption read ‘Above: a human embryo.Below: Ann Begg, MP, who uses a wheelchair . . .’ (The Guardian 17 August2000).

4 Whereas opponents used the notion of robbery, some supporters of stem cellresearch framed the issue as a form of gift exchange like blood donation (IanGibson C4 News, 16 August 2000). Here the aliveness of the embryo is equated

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with that of any other body part and the relevant relationship is framed as onebetween two adult persons (the egg/embryo donor and the stem cell recipient).

5 This type of iconography, the marginalisation of women’s voices, the passivityassigned to women, and the fragmentation of female body parts, is typical ofobstetric discourse and discussions around reproductive technology (see Theriot1993, Mulkay 1997, Spallone 1999, Stormer 2000). This appears to be anotherexample of men dominating a debate and marginalising women even whileexplicitly constructing women, women’s choices and parts.

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