Environment Analysis Of Apple
Transcript of Environment Analysis Of Apple
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How Steve Jobs Get Back To His Company And Changed The World By Doing Environment Analysis
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1) Low price of Mac & more advertisement. 2) Plan got canceled3) Got fired4) Established new company (Pixar, Next)5) 90 days of bankruptcy (the state of being bankrupt)5) Comeback in Apple
Flash Back
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Objective
1) Undertaking of current & potential changes.
2) Should provide inputs for strategic decision making.
3) Rich source of idea & understanding of the context, bring fresh views.
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Benefits
1)Knowledge about Business Environment helps to gain
strategic advantages over competitor.2) Development of board strategies & long term policies.3) Develop action plan to deal with technological advancement.4) Foreseeing impact of socio- eco changes at national & international level.5) Analyze the competitor's strategy. 6) To keep one self dynamic & innovative.
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Process
1)Scanning - General surveillance of all environmental factors & their interaction.
2)Monitoring -Purpose is to assemble sufficient data to detect whether certain patterns are emerging.
3) Forecasting - Scanning & monitoring provide a picture of what is happening .Strategic decision-making requires future orientation. 4) Assessment - Output of above 3 steps are assessed to determine implementation.
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Techniques
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Techniques
1) SWOT - Strength, Weakness, Opportunity, Threat
2) ETOP - Environmental, Threat, Opportunity, Profile
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3) Econometric - involves casualmodels to predict major economicindicators.
4) Trend Analysis - extrapolate the historical data to the future.
Cont.
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Cont.
5) Scenario Development - popularand useful method to develop alternatives scenarios.
6) Judgemental Model - use of opinionof people who have intimate knowledge of relevant factors.
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Cont.
7) Brainstorming - Creative method of generating ideas.
8) Delphi Technique - Common technique of technological forecasting.
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Limitations
1)Does not foretell the future nor eliminate uncertainty.
2) Not a sufficient guarantor of organisational effectiveness.
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Got $150M investment by MSFT in 1997
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“The only way to do great work is to love what you do.”
Steve Jobs
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