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Q u b eB u s i n e s s S o l u t i o n F i r m

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Qube is all about visualizing true personalities through

media communication. We are attempting to connectlocal people with global familiar faces. Till now we are

using telecommunication methods to interact with. But

we are thinking beyond boundaries. We are about tointroduce video conferencing in talk shows, visualizing

live concerts and dj shows and so on. The magic is just

a click away. Only thing to do is to browse the websitewww.qubebusinessssolution .com

Qube

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Executive Summary

Qube is all about visualizing true personalities through media

communication. We are attempting to connect local people withglobal familiar faces. Till now we are using telecommunication

methods to interact with. But we are thinking beyond boundaries.

We are about to introduce video conferencing in talk shows,

visualizing live concerts and dj shows and so on. The magic is just

a click away. Only thing to do is to browse the website

www.qubebusinessssolution .com and it will instruct you and will

take you to your desired location. No need to sign up and does

not require any email account to watch. But for communication

purpose, you will have to provide your email address as input in a

software named Civic Swords to communicate with our guests.

http://www.qubebusiness/http://www.qubebusiness/

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Objectives

1. Achieve healthy earnings (EBIT) in the second year of operation

2. Maintain a midrange gross margin throughout the entire

operation

3. Maintain just-in-time (JIT) inventory levels

4. Increase sales modestly but steadily in the third and fourth

years

Market Analysis

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Qube will focus on local markets, including Dhaka zone business

industries, teen agers and local government offices.

2.1 Market Segmentation

Our market segmentation scheme is fairly straightforward. We will

target the top, mid and small level business market segment with

value-added and affordable business solutions customized to its

unique needs, and offer the same quality of service and support

as are afforded the larger businesses.

Company Description

Information Management will sell and service digital office

information systems for Qube. Financial Management will flow the

financial information and requirements for particular projects.

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Human Resource Management will consider managing employees

toward goals, will hire and motivate personnel and dig new ways

of organizing employees to make them more effective and

efficient. Accounts will follow up and prepare balance sheet,

income statement and do on.

Company Ownership

Qube will be privately-held (Limited) company owned by partners

according to their investment or contribution. We are taking the

initiative to hire 15 employees. New employees will be given the

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opportunity to become vested in the Annual Employee Award

after a suitable probationary period.

Start-up Summary

Our start-up costs will be 45 lacks taka, which includes six months

employee salary, rent and misc.

The remainder of the funds will be used for:

Initial Inventory:15,00,000 TK

Initial Capitalization:8,00,000 TK

Legal, Insurance, Employee salary, Rent & Misc.:

20,00,000TK

The start-up funding will be financed by loans arranged through

the Small Business Development Center, investors and by the

owners.

Organization and Management

Our management philosophy is simple and is an integral part of

our values: doing right things right, the first time.

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Market Analysis Summary

Market Segmentation

Our market segmentation scheme is based on the type ofcustomers who will use the product. The end-users can beclassified into two major groups; users who will use Qube tobroadcast video-conference-enriched programs and services tothe public such as a TV channel, and the users who will consumethese services, such as ordinary people interested in a politicaltalk show or a particular rock concert. This intense use of

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technology adds a new dimension to the already establishedmeans of broadcasting media, and thus we can push in our newmarketing idea into the two aforementioned market segments.

Market Trends

The most significant trend in today's business-to-businessmarketplace is the move from analog to digital technology andfrom stand-alone workflow functions to multifunctional platforms,which are connected to a network. The network scheme has nowgone further, and innovations in information technology havetuned nearly every business towards this global-network concept.

This has realized a new scope and demand for digital content, and

that too to be served anywhere where the global-networkreaches. It is this trend that has caused ideas like videoconferencing to be so popular at their advent, despite the factthat we have been using audio technologies for ages as a meansof communication. Voice calls are no longer interesting, videocalls are.

Target Market Segment Strategy

Developing a market strategy with a new concept has to bedifferent from the way a typical product is introduced into themarket. We will change the paradigm of being a product- andprice-focused sales organization, to that of becoming a customer-and market-focused organization, with all departments sharingresponsibility for customer satisfaction. We will accomplish thisparadigm shift through the implementation of a balancedscorecard philosophy of management, with special attention toemployee learning and growth.

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Market Growth

As the numbers of broadcasting agencies increase, the number of

clients of such a system is going to increase at a larger rate. Thisis because the better response and productivity enjoyed by aclient by using Qube will induce the use of the product into otherclients, acting in favor of the spreading the use of the product.

The stand-alone analog systems and appliances, which abound inthe business marketplace today, will be replaced by connecteddigital convergence systems with video support in the comingmonths and years. Qube will position itself to be a value-addedprovider of this rapidly emerging technology for new broadcasting

businesses, while continuing to maintain and upgrade our currentanalog customer base.

Market Needs

All businesses have in common a need to be continuouslyproductive, and they rely on their service providers and vendorsto sustain their productivity. Effectively filling this need requires

that the vendor bring to the table sound planning, qualityproducts, reliable service, and a true partnership and supportrelationship.

Products and Services

In existing operation our primary business has been service

oriented. We will build from this base to transform the business

into a value-added provider of the emerging services and

technologies of the new Information Industry.

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Competitive Comparison

The only way we can hope to differentiate well is to define the

vision of the company to be an information technology ally to our

clients and customers. We will not be able to compete in any

effective way with the large mainland-based office equipment

companies by selling boxes or products as appliances. We need to

offer a real alliance to our local customers.

Technology

Qube will make convergence the theme of its vision, planning,

and marketing strategies. We will move into the new Information

Industry's technology with the aim of bringing the most efficient

workflow solutions to our clients and viewers while providing

value-added customer support and service, and earning a

reasonable profit in the process.

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Funding Request

1. 25% of the total investment will be provided by ownerswhich is 11, 25,000 TK.

2. We have two investors who are willing to invest 5, 00,000 TK

each in this business and will enjoy 6% of the profit each,

annually (Under the terms and conditions we will have to

repay the loan amount within 3years).

3. We are working to get loan from Banking industry for the

rest of the amount which is 23, 75,000 TK.

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Financial Plan

Key business assumptions are:

We assume continued steady economic growth.

We assume the continued move towards convergence

technology in the Information Industry.

We assume access to the start-up funding necessary to re-

shape and re-build the company and to provide adequate

initial capitalization.