The Internicola Law Firm, P.C. is a specialized franchise and business law firm that represents entrepreneurs, franchisors and businesses throughout the nation. Our clients are innovative entrepreneurs who are intent on changing their industries, creating value and scaling-up and growing.Entrepreneurs Kick Ass® - every day our nation is made better by the hard work, dedication and generosity of our nations entrepreneurs. Second only to our servicemen, servicewoman and first responders, entrepreneurs are heroes (politicians are not).

The Business and Franchise Law Report is a publication of The Internicola Law Firm, PC, all rights reserved. This publication is intended to educate the general public and is not intended to be legal advice nor create an attorney client relationship.

ABOUT THE INTERNICOLA LAW FIRM, P.C.

email cni@BusinessandFranchiseLaw.com | web www.BusinessandFranchiseLaw.com | tel 800.976.4904

ENTREPRENEURSHIP THAT TRANSCENDS BUSINESS

—continued on page 3

Charles N. InternicolaBrian A. Lincer

As is the case with many successful entrepreneurs, THE MAX Challenge would appear to be an overnight success, when in

reality, that’s rarely the case. The same holds true for the life-long

journey Bryan Klein has been on over the past 29 years.

Traced back to Bryan’s experiences as a young entrepreneur, fueled

by his passion to grow his karate school, The MAX Challenge

SCALING UP

exemplifies the same focus and commitment. Like any

start-up business, there are challenges that require extreme

perseverance, a positive mind-set and massive daily action to

overcome the obstacles that face every new business.

Before THE MAX Challenge, Bryan had to face his own personal

challenge involving the health of his wife and unborn child. He

suffered setbacks in his health and business that many would

not recover from. Bryan knew his “WHY” and his life-purpose.

After caring for his family, he made the decision to transform

his physical well-being and ultimately his life.

While seeking out advice and guidance from nutritionists,

personal trainers and dieticians, Bryan quickly realized there

was a tremendous, untapped opportunity. Dieticians talked

about diet, trainers talked about training but no one was

integrating the necessary components in a succinct program

that created lasting results.

From his experience, Bryan envisioned and created a fitness

program for his own personal transformation that became the

foundation for THE MAX Challenge. Until THE MAX Challenge,

a program combining exciting fitness classes, nutritional

volume 4 | issue 6

Bryan Klein, Founder of Take it to The MAX Featured in NJ BIZ

2 ENTREPRENEURS KICK ASS® Business and Franchise Law Report | Volume 4 Issue 6

I N T H E M E D I A

THE INTERNICOLA LAW FIRM FEATURED IN 1851 FRANCHISE MAGAZINE

As Featured in 1851Franchise • By Megan Ferringer • 07/15/2016

Some highlights from the article:

“When we say we know what it means to be a franchisor and emerging franchisor, we mean

it—literally,” Internicola said. “That has put us in a unique position to truly connect with

clients and the experiences they are going through. Ultimately that has helped us to better

guide and empower emerging franchisors for long-term success.”

Today, Internicola Law Firm works with around 30 brands across the country. With a deep

understanding of the growing pains that franchisors generally go through, Internicola Law

Firm has emerged as one of the industry’s top suppliers helping to take entrepreneurs and

their businesses to the next level. Their Franchise Counsel Program has helped accelerate

countless franchise systems with the kind of guidance only available from someone who has

experienced the franchise industry personally.

In taking a big picture look at the entire franchise industry, what do you believe is the next great thing for franchise suppliers?

The next great thing in suppliers will be providing emerging franchisors with the resources,

guidance and relationships they need to help them bridge the gap from startup to a growing

franchise system. The important part will be figuring out that intangible factor between

those startup systems that grow and those that never take off. At Internicola, we believe

that sweet spot lies in a network of advisors and industry professionals that exist to focus

specifically on that booming emerging franchisor market.

This is the best time for new brands to enter the franchise market and compete head-on

with large franchise systems. The reason for that is simple: young brands are nimble. They

have the ability to explore and evolve with new media, new marketing and new recruitment

tactics. They just need someone to guide them through that process.

What are some of the issues that these emerging brands have to overcome?

Emerging brands certainly have structural

and capital issues to overcome. First, these

brands need to understand how important

it is to invest capital in an infrastructure and

sales system right from the beginning—it’ll

pay off in the long term, even when the

rewards from that investment seem far off.

Newer brands also have the disadvantage

of not having strength in numbers, so

they often struggle with overcoming that

validation issue. Right out of the gate,

these young companies are competing

with much larger systems.

So what can a brand do to not let those obstacles get in the way?

Those disadvantages can end up working

in a brand’s favor. We like to target smaller-

sized brands, and we help show them their

unique proposition. If they can introduce

a distinctive spin on something a larger

brand is already doing, they having a strong

fighting chance at making a name for

themselves. So we help them identify that

niche, and we help them broadcast that

message across any and every platform.

What advice do you have for emerging brands?

Emerging brands need to take a step back

and realize that there will always be a new

concept that rivals their own—and one will

grow while the other will languish. They

need to find that wow factor that will help

them grow...

Read the rest at 1851franchise.com

3www.BusinessandFranchiseLaw.com

—continued from page 1ENTREPRENEURSHIP THAT TRANSCENDS BUSINESScounseling and motivation, delivered

in a five-day a week, all-encompassing

format, did not exist in the marketplace.

Since its launch, THE MAX Challenge

franchise system has grown to more than

72 centers, in six states and counting.

In meeting with Bryan and THE MAX

Challenge team, one thing you’ll observe

immediately is that their business is

completely aligned with their mission.

The entire team at THE MAX Challenge is

focused on the positive transformations

occurring in their members lives, as well

as the health and well-being of their

instructors, managers and franchisee

partners. Couple this great mission with

an incredible corporate culture and

Broker Day at THE MAX Challenge

PHOTOS FROM THE INTERNATIONAL FRANCHISE EXPO IN NYC

Ken and Ryan Parsons, The Brothers that just do Gutters

Sammy and Tatiana Aldeeb, Urban Bricks Pizza Co. Laura Coe, Snapology

Client dinner, NYC

Client dinner, NYC

Jim Kalomiris, Long Island Super Bows

Marcus Lemonis

Thank you again to our clients and friends who are amazing entrepreneurs and franchisors for joining us for dinner!

it is not surprising to find a franchise management team that truly understands that

entrepreneurship at it’s purest form , is about so much more than business...

It’s about transforming lives.

Learn More about The MAX Challenge by visiting: themaxchallenge.com or call (800) 670-0263.

Visit Amazon and order a copy of Bryan’s book To The Max!

4

CONNECT WITH US!

1000 South Avenue | Suite 104Staten Island, NY 10314

1.800.976.4904www.BusinessandFranchiseLaw.com

I N T H I S I S S U E

Entrepreneurship that Transcends Business

How Bryan Klein Took it to THE MAX

PAGE 1

Announcing the launch of the Emerging Franchisor Mastermind Experience.

• Are you the founder of an emerging

franchise system?

Emerging Franchisor Mastermind

Apply for the innovative Emerging

Franchisor Mastermind Experience

PAGE 4

The Next Great Thing in Suppliers

The Internicola Law Firm featured in

1851Franchise

PAGE 2

The size of your success is measured by the strength of

your desire; the size of your dream; and how you handle

disappointment along the way.”

“—Robert Kiyosaki

THE MISSING LINK BETWEEN A LAUNCHED FRANCHISE SYSTEM TO A SYSTEM THAT SCALES UP AND GROWS

• Are you intent on scaling-up and

growing your franchise systems?

• Are you intent on bridging the gap

from emerging franchise system to

thriving franchise system?

• Do you believe in an abundance

mentality and that through an organized

MASTERMIND

mastermind experience with other

franchisors that you can transform

your franchise system?

If so, fill out an application to learn

more about our innovative Emerging

Franchisor Mastermind experience at

www.franchisormastermind.com.