Entrepreneurship Support 2.0

Work & LearningWork & Learning

Everything aboutEverything aboutRe-imaginingRe-imagining

Work & LearningWork & Learning

March 2008

Entrepreneurship Entrepreneurship Learning CommunityLearning Community

Work & LearningWork & LearningRe-imaginingRe-imagining

Re-imaginingRe-imagining Work & LearningWork & Learning

A few notes about CSW…

• 15 years

• Nearly every state

• Our teams

Human capitalHuman capital

Business & Business & IndustryIndustry

CommunityCommunity

Mission: To re-imagine everything about work Mission: To re-imagine everything about work and learning for the prosperity of people, firms, and learning for the prosperity of people, firms,

and communities.and communities.



Internet/broadband penetration

0%

10%

20%

30%

40%

50%

60%

70%

80%

Sou

rce

: P

ew

Inte

rnet

& A

me

rica

n L

ife P

roje

ct 2

007

Sou

rce

: P

ew

Inte

rnet

& A

me

rica

n L

ife P

roje

ct 2

007



Internet penetration by geography

73%urban

73%suburban

60%rural

Source: Pew Internet & American Life Project 2007Source: Pew Internet & American Life Project 2007



We did a survey…

• 401 random household

surveys (Zogby

International)

• 58 questions

• 95% confidence, +/-5%

• Late September



*Thinking about starting a business, where would you get

help and support?•Banks (63)•Government grants & programs offered (39)•Internet web sites (32)•Family (29)•Current entrepreneurs with business experience (27)•SBA – Small Business Administration (24)•College, adult education classes (20)•Chamber of Commerce (18)•Friends (18)•Self-help, personal finance (14)•Financial planner, advisor, consultant (12)•Professional assistance: CPA, lawyer, etc. (7)

•Better Business Bureau (6)•Depends on the business I’m starting (5)•Political & community connections (5)•Relocate to another state or area (5)•Job service agencies (5)•Credit unions (4)•Economic development organization (3)•Library (3)•Newspapers, trade journals (2)•Don’t plan to start a business (5)•Don’t know, not sure, not specific (102)



This is what we’re doing about it:



Self-managedSelf-managedprofile pagesprofile pages



Interactive mapsInteractive maps



Social networkingSocial networking



Plus…Plus…

News & info My favoritesS-o-A

functionality (e.g., searches,

tracking)

ModularRatings

It’s agile, engaging, and efficient (time, $).It’s agile, engaging, and efficient (time, $).



Let’s take a look



WIIFM?

• Profile your service

• Influence the tool– Beta testing– Prototype development– Feedback/input into future design– Otherwise partner



Final thoughts

• Technology should not be used in a vacuum.

• Human interaction– Avoids frustration

(telephony)– Adds enrichment

Communities that merge the two Communities that merge the two will best compete.will best compete.



Thank you!

• Lisa Katz: [email protected]

734.769.2900

www.skilledwork.org

Entrepreneurship Support 2.0

Business

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