Entrepreneurship Examination 2

8/3/2019 Entrepreneurship Examination 2

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KELANA JAYA STUDY CENTRE18-5 PLAZA CCL, JALAN PERBANDARAN 556/12KELANA JAYA URBAN CENTRE47301 KELANA JAYA

FINAL EXAMINATIONJANUARY 2008

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COURSE TITLECOURSE CODEDATE/DAYTIME/DURATION

ENTREPRENEURSHIPAMD201329 APRIL 2008 / TUESDAY9.00 AM - 12.00 PM / 3 HOURS

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INSTRUCTIONS TO CANDIDATES:1. This Question Booklet consists of THREE (3) Sections, Section A, Section BandSection C.2. Answer Section A in OMR Sheet provided. Answer Section B and Section C inANSWER BOOKLET provided.3. Candidates are not allowed to bring into the examination hall/room any form of writtenmaterials or electronic gadget except for stationery that is permitted by the Invigilator.4. Students who are caught breaching the Examination Rules and Regulation will becharged with an academic dishonesty, and if found guilty of the offence, the maximumpenalty is expulsion from the University.

(This Question Paper consists of 5 Printed Pages)

Review Committee I'f I '$. I 0'6 I DeanReviewed b., A

*** DO NOT OPEN THE QUESTION PAPER UNTIL YOU ARE TOLD TO DO SO ***


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AMD2013 - EntrepreneurshipSemester January 2008 Final ExaminationCONFIDENTIAL

SECTION A : MULTIPLE CHOICE QUESTIONS (20 MARKS)There are TWENTY (20) multiple-choice questions in this section. Answer ALL questions in the OMRsheet provided..1. Which of the following is the primary purpose of a business plan?a. To develop future new technologies

b. To guide and assist the entrepreneurc. To provide an alternative perspectived. To avoid competitive over reactions2. The following people need a business plan EXCEPT:a. Lendersb. Investorsc. Customers

d. Security Commission3. What is the last step to be taken by an enterprise in identifying, evaluating and selecting abusiness opportunity?

a. Identifying the needs and wants of customersb. Scanning the environment and evaluating of self and the communityc. Screening of business opportunityd. Selecting a business opportunity and preparing a Business Plan4. The process of dividing the market into smaller homogenous groups is referred to as :a. Target marketb. Sales forecast

c. Marketing strategiesd. Market segmentation5. Every business starts with that can be identified or taken advantage of within thecurrent environment.

a. an opportunityb. an ideac. capitald. market

6. " This business plan is produced by Excel Sdn Bhd to obtain business financing from BankRakyat for the amount of RM50,OOO".The above statement explains the of the business plan.a. organizationb. introduction

c. purposed. background7. These are key components of a marketing plan EXCEPT:a. Marketing budgetb. Sales forecastc. Market share

d. Marketing kit8. Correspondence address, registration number, main activities and form of the business are itemsto be included in:

a. Company backgroundb. Administration planc. Location of the businessd. Owners or partners background

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AMD2013 - EntrepreneurshipSemester January 2008 Final Examination

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9. Schedule of remuneration, duties and responsibilities are drafted in _a. administration planningb. marketing planningc. operation planningd. financial planning1Q. The owners and business are separate entities in a _a. new partnershipb. micro enterprisec. sole proprietorshipd. private limited firm11. Sole proprietorships are _a. legally registered with minimum two ownersb. should be discontinued when it is profitablec. are terminated upon the death of the ownerd. are easy to dissolve because the paid-up capital is RM212. Which of the following is TRUE about partnership?a. Requires credibility and skillsb. Limited liabilityc. Limited business expansiond. Limited capital13. An organizational structure can be visualized through:a. an organizational chartb. salaries and wagesc. duties and functionsd. number of subordinates14. It is important to identify the target market EXCEPT:

a. it is not practical and impossible to satisfy the needs and wants of the entirepopulationb. good business practices must be based on religious boundaries and ethical practicec. most businesses have limited resources in terms of time, money and manpowerd. it is better to focus on activities that would attract a core group of customers that hasthe highest potential to purchase the goods or services15. Among the characteristics of a small business are as follows EXCEPT:a. typically registered as a sole proprietorship, partnership or a private limited companyb. not flexible to adapt to changes in the environment due to its size and informalstructurec. the structure is often flat and informal

d. the entrepreneur of the business leads the company16. The following are the roles of SMEs EXCEPT:a. a source of competitionb. prepares entrepreneurs for larger venturesc. a source of innovation and creativityd. increase the number of government agencies17. Which of the following is.NOTto be included in a financial plan?a. Types of businessb. Relevant sources of finance

c. Initial capitald. Project Implementation

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18. Which of these statements does NOT describe the importance of a financial plan?a. To determine the project implementation costb. To identify the relevant sources of financec. To ensure that the initial capital is sufficientd. To scan the environment for business opportunity

19. The following agencies have provided support to entrepreneurs in Malaysia EXCEPT:a. MITIb. PUNBc. MARAd. AF20. In Malaysia, gender entrepreneurship is commonly used to reflect:a. male entrepreneurb. female entrepreneurc. gender inequalityd. sole proprietorship

SECTION B : SHORT ESSAYS (40 MARKS)Answer ALL questions in this section. Answers should be written in the answer booklet provided.1.2.3.

List FOUR (4) phases in Entrepreneurial Process.What are the steps involved in the process of developing a financial plan.What are the characteristics of SMEs that are different from big businesses?

(4 marks)(6 marks)(5 marks)

4. What is franchising and what are the advantages participating as a franchisee in a franchisingprogram. (7 marks)5. List FOUR (4) steps involved in the process of identifying, evaluating and selecting a businessopportunity. (4 marks)6. Distinguish between a sole proprietorship, partnership and a private Limited Company.(9 marks)7. What is a venture capitalist? (5 marks)

SECTION C : ESSAYS (40 MARKS)Answer TWO (2) questions only. Answers should be written in the answer booklet provided.1. Azmah is a women entrepreneur. She and her village friends make banana chips and tapiocachips to sell at the pasar tani (farmers market). Explain the role of women in entrepreneurship

and how they contribute to the economic growth and development of a country? (20 marks)2. Cheng wants to start a kopitiam business but he does not have enough capital to fund thebusiness. You need to assist him on how to write a business plan so that he can source out

funding for his business soon. Describe what a Business Plan is and what it comprises accordingto its sequence. (20 lTlarks)

3. Lisa is a student trainee at Avon (a cosmetic company). During her internship, she has beengiven a task to produce a marketing plan for the new season 2008. She has referred this task toyou since you have studied entrepreneurship course. Describe the components of a marketingplan and propose a suitable marketing plan for this company. (20 marks)

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4. Raju and his friends have decided to start a car rental business. Before he starts the business,you need to advise him about his potential market. How can marketing research help this aspiringentrepreneur to identify a market and thus start on his new business? (20 marks)

***END OF QUESTION PAPER***

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Entrepreneurship Examination 2

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