Entrepreneurship and the military
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Transcript of Entrepreneurship and the military
Prepared for MINDEF.As of May 2012.
WHAT CAN THE MILITARY LEARN FROM ENTREPRENEURSHIP?
This is aThis is a sales force
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This is a salesforceThis is a salesforceentering a new market
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This is a PR campaign
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This is a massThis is a mass email campaign
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This is a targeted email campaign
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This is guerilla marketing
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This is a company takeover
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Thi i b iThis is business borrowing from military
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BOARDWARBOARDWARROOMROOM
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YOUYOU CANCAN DO ITDO IT
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50 PER50 PER CENT OFCENT OF START-UPSS U S
QUITFAILQUwww.futurebooks.com.sg
MILITARY HAS ENTREPRENEURIAL QUALITIES
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MILITARY HAVE ATTRIBUTES
Single-minded focus
Resourcefulness
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XBOX GAMES
http://www.academiccolab.org/resources/documents/Game-Like%20Learning.rev.pdf
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MY TRUCK
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SUCCESS IS HARD
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SOME SOLDIERS GO HOME
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DO IT NOW
I’m an engineer
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Any time is a good time to start a company
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“MOVE“MOVEFORWARD”FORWARD”GEORGE PATTONGEORGE PATTON
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“DELAY ISDELAY IS KILLINGKILLING US”USPRESIDENT LINCOLN
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“SCREW IT“SCREW IT. LET’S DO IT”LET’S DO IT”SIR RICHARD BRANSONSIR RICHARD BRANSON
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OVER ANALYSIS
Delay is killing us
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LEARN FASTER THAN COMPETITORS
A result, positive or negative, is positive
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WHICH DO YOU PREFER?
Perfect plan, executed in 6 months?in 6 months?
A half plan, executed now?
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ACTION VS CONTEMPLATION
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PERFECTION VS EXCELLENCE
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RATE OF CHANGE
7 years
5 years
3 years
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Globalisation has flatten barriers to fentry
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ABUNDANCE OF CAPITAL
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CLOUD GROWTH SINGAPORE 2011
IBM invest $38 million in a new Cloud C ti D t C tComputing Data Centre in Singapore
Dell opens cloud solution center in SiSingapore
http://www.cloudtweaks.com/2011/03/ibm-invests-38-million-in-singapore-data-center-to-address-asia-pacific-cloud-computing-needs/
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SINGAPORE FUNDED COMPANIES
Funded by Neo Tenylabs
Funded by JFDI A iJFDI.Asia
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SINGAPORE IS INVESTING IN ENTREPRENEURS
Entrepreneurial history is being
dmade
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START SMALL, GO BIG
ABOUT US
@futureb00ks@futureb00ks
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WHAT IS ENTREPRENEURSHIP?
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ROBERT DYER STARTED RUCKPACK
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WHAT WE CAN LEARN FROM US OFFICERS
45% more likely to start a business
Own 2 4 million businessesOwn 2.4 million businesses
Download
Generate $1.2 trillion in receipts
Download
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POPULAR LIFESTYLE BUSINESSES FOR VETS
Off-road tours
Firearms training
Extreme adventure toursg
Disaster planning + preparation
Self-defense training
Survival training
Special event security Security consultant
http://www.entrepreneur.com/slideshow/217522#1
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SOURCES OF CAPITAL
C hCash
Boot strap
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BOOT STRAPPED
Bootstrap and earnBootstrap and earn your stripes
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CASH INJECTION
Loans
Non-equity grantsNon-equity grants
Equity investment
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HYPOTHETICAL CASH TIMELINE
Bootstrap Early-stage funding Series A funding
0 12 18 24 MONTHS
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NO ONE WILL GIVE US A CHANCE
Pain point
Value propositionValue proposition
Revenue model
http://futurebooks.com.sg/blog/writing-business-plans-that-speak-to-investors/2308
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SOLVE SIGNIFICANT PAIN POINTS
Create pain killers, not vitamins
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ASSUMPTION ISASSUMPTION IS THE MOTHER OFTHE MOTHER OF ALL @&!# UPSALL @&!# UPS
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GATHER A TEAM
BUY A START-UP
Funded by JFDI.Asia
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BUY A START-UP
Incubated by Ruvento
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BUY A START-UP
Incubated by Ideas.IncIdeas.Inc
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PURCHASE A BUSINESS WITH REVENUE
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LEADERSHIP STYLE A
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LEADERSHIP STYLE B
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EARNING LOYALTY OF THE TEAM
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I’m there
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I’m there
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HOW TO RECRUIT FORTHE EXTENDED FAMILY
You won’t find them on Jobs DB
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GATHER INTELLIGENCE
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The problem is too much data
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GOOGLE ANALYTICS
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FLURRY ANALYTICS
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WHO IS THINKING ABOUT ATS CATEGORY RIGHT NOW?
Google trends revealsGoogle trends reveals Analytical Thinking Skills is not a trending key phrase globally.
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DIGITAL DIET
Industry analysis Independent h t
Wiki industry b k d
Wiki key Annual reports of
research reports
IPO prospectus
background
Gather
competitorskey competitors
News wires like Bloomberg
IPOs via mobile application
Listen
Track influencers on Create LinkedIn FollowTwitterdiscussions
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CRITICAL ANATYICAL QUESTIONS
Do we want to be in this industry?
What part of the value chain do we want to poccupy?
What strategy do we need to penetrate the market?
http://futurebooks.com.sg/blog/starting-a-new-company-start-with-industry-analysis-part-1/1711
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DO WE WANT TO BE IN THIS INDUSTRY
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FINANCIAL ANALYTICS TRAINING
Talk to the LOK.+65 6296 7818+65 6296 [email protected]
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ARE WEARE WE DISRUPTIVE?DISRUPTIVE?
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SUSTAINABLE INNOVATION VS DISRUPTIVE INNOVATION
Class-centric education
Student-centric education
DisruptiveSustainable
Disruptive innovation
Sustainable Innovation
k i lMake incremental improvements
Follow company trajectory
Make enormous improvements
Break company trajectory
Lower risk Higher risk
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CHARACTERISTICS OF DISRUPTIVE INNOVATION
Cheaper than the existing product or service being disrupted;
Possesses attributes that appeal to a new type of customer (a non-customer);
Increases industry profits in the short term.
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X-47B
This is disruptive
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ULTIMAX 100
This is innovation
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AFFECTS OF DISRUPTIVE INNOVATION
Max industryMax industry sales
volu
me Existing market
Sale
s v
Disruptive market
Total industry
Existing markets substitute for disruptive solution
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WHAT TO LOOK FOR IN A START-UP
Laser-focused
Cost-leader / disruptiveCost-leader / disruptive
Strategic investor
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STAY IN TOUCH
Email us at [email protected] or visit www.futurebooks.com.sg
@futureb00ks
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http://venturebeat.com/2012/04/21/going-all-in-how-to-run-a-company-on-21-apps-in-the-/
http://www.entrepreneur.com/article/219846
cloud/
http://www.entrepreneur.com/article/222649
h // /2012/01/30/ b i i /
CREDITShttp://www.asymco.com/2012/01/30/you-cannot-buy-innovation/
http://www.sba.gov/sites/default/files/files/rs384.pdf
http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1
TERMS OF USE
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