Burgundy School of Business

Groupe ESC Dijon Bourgogne

Dijon, France

Entrepreneurship and Innovation

Short Term Programme taught in English

July 1-14, 2012

Academic Content:

50 hours contact time: classes, workshops,

company visits, cultural visit

10 hours personal/group work, programme journal-keeping

8 ECTS / 4 US credits

This innovative programme is three-fold:

Entrepreneurship: through MIME ®: (Initiation Method to the Entre-

preneur Profession): 2.5 days Problem Based Learning seminar by

which students will acquire a global approach to entrepreneurship

through a real-life scenario.

Innovation:

6-hour class over one day with case studies

2 company visits

Creativity: 2 days of art-based creativity with a local artist in conjunction with the innovation

class. Students will be asked to establish a link between art and entrepreneurship and develop a

creative outlook on business practices.

Throughout the programme, students will be required to keep a journal where they will

analyse the link between these three elements from their daily experiences.

Assessment: 50% MIME, 50% programme journal and final presentation.

About the Programme

Within the framework of the school's Corporate Research Centre (CEREN), faculty members produce top rate research work in different areas of expertise. On the basis of one of these re-search areas, "innovation, clustering and entrepreneurship", Burgundy School of Business has decided to create a short-term programme in Entrepreneurship and Innovation in which art and entrepreneurship will be closely intertwined through the practice of art and creativity. As Picasso used to say: "I do not paint things the way I see them but the way I think them." By the end of the programme, students will have learnt to think more creatively.

TEB Company

Cultural Visits: 2-hour walking tour of Dijon Day trip to Beaune and the wine region including a wine tasting and visit to 2 historical sites

About Dijon and Burgundy

Burgundy School of Business is located in Dijon, the capital of Burgun-

dy, in the heart of Europe. Burgundy is a powerful economic region, and

is known as "The land of great art and good living". It is rich in cultural

heritage and famous for its historic architecture, gastronomy, wine and

viniculture. It is ideally located, within easy reach of several major cities

in different countries. Paris is only an hour and a half away by high-

speed train.

For more information, please contact:

Nathalie Cureau

Short-Term Programmes Manager International Relations Office

Tel: 00 33 3 80 72 59 79 E-mail: nathalie.cureau@escdijon.eu Skype: nathalie.cureau.escdijon

About BSB

Founded in 1900, Burgundy School of Business is a leading teaching and

research business school of 1,700 students offering a range of under-

graduate and graduate courses.

It is located in the centre of town, just ten minutes' walk away from the train station.

Students are able to use the multimedia library, which offers a wide

range of learning materials in foreign languages, as well as the com-

puter labs (with free access to the Internet), the on-site gym and

the school cafeteria .

Cost:

Euro 1,550 : includes tuition fees, cultural visits, accommodation incl. break-

fast and a welcome and a farewell dinner that includes the award of a com-

pletion certificate.

Accommodation:

14 nights on a double occupancy basis at a two-star hotel in the city centre. Includes WiFi and

cooking facilities in the rooms, as well as breakfast.