EntrepreneurshipHamza Arshad – 8955 Bushra Hussian – 9251

Anum Imtiaz Kazi – 9260Muhamma Zeeshan – 10196

Fahad Shah – 10848

Choosen Company

About Eatables

Started on 23rd February 2012.

Hira Khan and Jasim Zubedi -MBA (Regular) Students of Institute of Business Management

Avail the opportunity and open a food stand where good quality food are offered at affordable price.

Vision Statement

Good taste ,Quality Product at Sastay Daam

Food Menu

Choose Your Favorite

Choose Your Favorite

Make DeliverPrice Make DeliverMakePriceDeliver PriceDeliverPrice

EatableEatable

SidesSides Eatable Menu Eatable Menu SpecialsSpecials

QualityQuality Return

QualityReturn

Return

Fries (Regular) 30/-

Fries (Large) 50/-

Aloo Tikki ban kabab. 30/-

Traditional Bun Kabab. 40/-

Chicken Bun Kabab. 60/-

Double Chicken bun Kabab with eggs. 100/-

Steak Bun Kabab. 120/-

Cheesy Potatos (Regular) 30/-

Cheesy Potato (Large) 40/-

Ad OnAd On

Cheese +15

Legal Issues at Start – Up

No Taxes

Location issue

Proposal initially rejected till 6 months

IOBM specify that it reduce the profit of

other

Product offer rejected as it was already

registered by activity Centre canteen

Drinks cannot be offer as they were already offered by

other.

Initial Funding/Capital Arrangement

Eatable owner’s

own pocket

Shop construction, machines and other

equipment

Promotion cards, electricity wiring,

raw material

Marketing Plan

Marketing Mix

Product Strategy:

Fast Food with Customized Packages

Pricing Strategy: Pricing by Competition Not Concerned to set High Prices Value Pricing is practice

Promotion Strategy: Social Media Updates Teaser Brocuhers Event Participation

Distribtuion Strategy: Shop/Stand Catering (Future Plan)

Marketing Steps and Action Plan

Social Media Fanpage

Competitor/Industry Analysis

Competitve Factor Eatables A2Z Cafe Syria INN

Years of Existence Less then 1 Year More then 1 Year More then 1 Year

Product or Services Fast Food Fast Food and General Food Items Fast Food

Quality Good Good Good

Varieties Limited Extensive Limited

Dine Inn Area Small Huge Small

Price Low the A2z Little expensive the Eatables Affordable

Secret of Success/Failure

Secret of Success: Customer Satisfaction Employess Satisfaction

Secret of Failure: Criticizing Yourself Worse Quality

Sustainability

• Customer satisfaction• Quality control• Respectable and

virtuous relationship with employees

• Economical prices

Creativity and Entrepreneurship

• According to John Howkins he defines creative entrepreneurs as people who ’use creativity to unlock the wealth that lies within themselves’ rather than external capital.

His success – like others – depends on his ability to master three critical skill-sets:• Creativity• Collaboration• Entrepreneurship

Risk Appetite

• “If you put on paper what it would take to be successful in your company, you’d never take the first step, which is why most people don’t.”

• Inherently risk takers• Leap of Faith• Blind belief