entrepreneurship and business idea

BUSINESS IDEA ��

Entrepreneurship@NMU 2012

Idea Product idea and evolution Problem solving Creativity Innovation Profit zone Profit pattern Business model

Entrepreneurship@NMU2012

Thing big, think simple and never give up.

•  “Three days in my life stand out, thanks to Steve Jobs. One, that day in third grade I met my first Apple computer and started dreaming big. Two, that day in college I was asked to design a bike radio Steve would love, and learned how difficult simple really is. Three, that day Steve was named CEO of Apple again, and proved relentless perseverance pays off. Think big, think simple and never give up. Thank you, Steve.” – Damon Schechter, CEO of Shipwire

Apple Says Greatest Tribute To Steve Jobs Is 'Dreaming Up' New Products


•  Idea


Product idea

and evolution


Top hit product


Another Big TRIZ Idea Patterns of Evolution


Problem solving


Simple approach of some tools and methods efficiency at various stage of product development.


40 Principles of Invention Little numbers with big impacts


The TRIZ Contradiction Matrix Seeking the optimum between something getting worse and something getting better


Creativity


Innovation


Combining The Scenario Technique With QFD And TRIZ To A Product Innovation Methodology


พื้นที่ทํากําไร

Profit zone


โซ่คุณค่า (The Value Chain)

57 Source: Walters (2002)


58

พื้นที่ทํากําไร Profit Zones / Profit Pools

Source: Adapted from Walters (2002), Gadiesh and Gilbert (1998) and Slywotzky and Morrison (1997)


รูปแบบของกําไร Profit pattern

Thirty profit patterns

Thirty profit patterns

MEGA PATTERNS No profit Back to profit Convergence Collapse of the middle de facto standard Technology shifts the board CHANNEL PATTERNS Multiplication Concentration Compression Disintermediation KNOWLEDGE PATTERNS product to customer knowledge Operations to knowledge Knowledge to product VALUE CHAIN MODELS Deintegration Value Chain squeeze Strengthening the weak link Reintegration

CUSTOMER PATTERNS Profit shift Microsegmentation Power shift Redefinition

Product patterns Product to brand Product to blockbuster Product Profit multiplier Product to pyramid product to solution ORGANISATION PATTERNS Skill shift Pyramid to network Cornerstoning Conventional to digital business design


Prof

it

0

Time Volume

Pric

e

Base Business

Buyers Sellers

Price

Cost

$/U

nit

Post-Launch

Q2 Q4 Q6 Q8 Q10

Revenue

Cost

$/Pr

ojec

t

Project Type

Key Asset

Other Forms

Base Business

Spin-Outs

Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit

Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit

Other Components

โมเด็ลกําไร 22 แบบ

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Entrepreneurship@NMU2012 "

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Business model

entrepreneurship and business idea

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