Entrepreneurship 311Professor Matt Bieber

What We Do

Small Business Marketing & Advertising

Social Media ManagementPrint Advertising & Collateral Design

Promotions & Event Planning

Who We Are

Joe Gianndrea

Will Reich

From Sicklerville, NJ.Member of Lehigh

Track & FieldMarketing Major,

Entrepreneurship Minor

Internship History in Marketing and Customer Relations

From Worcester, MA.Former Lehigh Football

PlayerPolitical Science Major

with Minors in Business & Entrepreneurship

Internship History with Advertising, Marketing and Sales

Problem Leads to Opportunity

Cost of large agencyLarge agencies tend to be bureaucratic and impersonal

Lack of flexible and innovative solutions

The Solution

Provide small businesses a service that will always be:•Cost-efficient• Flexible• Innovative• Personable•Understanding

Where We Started

What We Did

What We learned

Starting your own business is not easyNot all business owners are easy to work

withTrial and error is a good way to test ideasSuccess may not come right awayThere are lessons in every business

transactionWe need to market ourselves more

professionally

What’s Next

Take what we have learned an apply it to new customers

Develop a better marketing plan for ourselves

Look into web development as a new avenue

Find a person versed in web designRedevelop contract timelines

Pricing:Social Media

Site Creation (2 sites)………………..$250Site Management……………………$200/monthDigital Coupons…………………….$15/designEmail List Generation……………….$10/ printing

EventsEvent Design…………………….….$100Day of Management…………………$10/hrPromotional Items…………………..Paid by owner

Pricing (Cont.)Print

Flyer design………………….$15Coupon design……………....$10Menu Design (1page)………...$20Menu Design (tri-fold)…….....$25Plain Paper copies…………...$.50/copy

Poster Design………………..$35

Market SizeBethlehem, PA has approximately 8,691

small businessesIf we focus on social media creation and

management as our main form of revenue at $200-$250/ month then:There is $1,738,200 to $2,172,750 of potential business available in the area

We hope to capture .5% of this business per year Approximately 43 businesses

Current and Anticipated FinancialsCurrent Costs: OUR TIME Current Revenue: General Zapata $250.00 Future Costs

LLC Trademark Logo PaperInk Website Development

Anticipated Revenues (Based on obtaining 5 customers for social media only) Month 1@ $250.00

$1,250.00 fixed 3 Month contract @ $200.00 per month (excluding month 1)

$2,000.00 Total $3,250.00 in next three months