Management Entrepreneurial et Orientation Entrepreneuriale ...
Entrepreneurial Management - II
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Transcript of Entrepreneurial Management - II
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Entrepreneurial ManagementEntrepreneurial Journey
Manu N Widge
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Entrepreneurial Management
Types of Start-ups that result from entrepreneurialdecisions:
Lifestyle Firms Privately held, modest growth due to nature of
business.
Foundation company Great roots, leads to R & D, goes public &
grows globally.
High Potential Venture
extension of foundation company, wellmarketed & public interest generated leading to higher investment,
rapid macro growth, helps in the economic growth of the nation at
large.
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Entrepreneurial Management
Entrepreneurial Process: Identification & Evaluation of the opportunity
Opportunity assessment Real & Perceived value of opportunity
Risks & Returns of opportunity Completive Environment
Development of Business Plan Description of Business Description of Industry Technology,
Marketing, Financial, Operational & Organizational Plan
Determination of the required resources
Determine existing resources + additional resources needed identify
gaps in resources & available suppliers
Management of the Resulting Enterprise
Develop management style understand key variables for success
identify problems develop growth strategy
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Entrepreneurial Management
Sources of Ideas for new ventures:
Consumers
Existing Products & Services
Distribution Channel
Government & its agencies
Research & Development opportunities
Brainstorming
Problem inventory analysis
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Entrepreneurial Management Sources of Capital:
Debt Financing borrowed funds for the company
Equity financing obtaining funds in exchange of ownership of
the company Personal funds
Family & Friends
Government grants
Banking Loans
R & D Partnerships
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Entrepreneurial Strategy:
New Entry
Offering a new product to an established or new market, offering an
established product to a new market or creating a new organization. Entrepreneurial Resource
An important entrepreneurial resource is the ability to obtain, and then
recombine, resources into a bundle that is valuable, rare, and
inimitable.
Window of Opportunity
The period of time when the environment is favorable for
entrepreneurs to exploit a particular new entry/ market.
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Entry Strategy for New Entry Exploitation: First movers develop a cost advantage
First movers face less competitive rivalry
First movers can secure important channels
First movers are better positioned to satisfy customers
First movers gain expertise through participation
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