The New Entrepreneur

Global trend in small entrepreneurship - An Insight and an Indian Perspective

Looking back in time

Crafting Communities in India

Government drive to help rural crafting communities

Establishing Institutions that will provide training and research

Raise the industry standards of weavers all across India

Knowledge gaps and growing industrialization

Rise in Demand of Handicraft

High demand in over seas market, lucrative export business

Disparity in pricing , machine made craft, middle men and other socio-cultural problems.

Change in perception of the consumer and increase purchasing power

Non-Govt. organizations facilitate and promote rural craft to urban communities

Co-operative movements and Organizations

DASTKAR - Mission, Vision

Crafting communities take responsibility for their own design, production, accounting and marketing:Be free from dependency on moneylenders and middlemen. Work towards the removal of social prejudices (of gender, caste, religion and profession).

Assist craftspeople to use their own skills:As a means of employment, income generation and economic self- sufficiency. To break out of the vicious cycle of poverty. To improve other aspects of their lives such as education, health and nutrition. Provide space and a catalyst for women’s empowerment through crafts.Improve the capacity of NGOs to support crafts people along these lines.   Contribute to the development of an Indian urban market for handicrafts through:The design, diversification and production of competitive products.Good publicity for and display of crafts products in urban centers. Creating awareness of craft issues and skills in the media and in the Government.Participation in Craft and Development Forums.

 

SEWA

SEWA’s main goals are to organize women workers for full employment. Full employment means employment whereby workers obtain work security, income security, food security and social security (at least health care, child care and shelter). SEWA organizes women to ensure that every family obtains full employment. By self-reliance we mean that women should be autonomous and self-reliant, individually and collectively, both economically and in terms of their decision-making ability.

SEWA is both an organisation and a movement. The SEWA movement is enhanced by its being a confluence of three movements : the labour movement, the cooperative movement and the women’s movement. But it is also a movement of self-employed workers : their own, home-grown movement with women as the leaders. Through their own movement women become strong and visible. Their tremendous economic and social contributions become recognised With globalization, liberalization and other economic changes, there are both new opportunities as well as threats to some traditional areas of employment.

FABINDIA - A Retail Success

What is fascinating about Fabindia’s growth model, is that it has pursued the conflicting goals of profitability and social mission together. True to its founding mission of creating sustainable employment for weavers and traditional handicraft artisans in rural India, William Bissell created a unique Community Owned Companies business model.

It is the  second big revolution in India after Amul. It empowered the suppliers, and enabled their growth, along with the growth of the company. In William Bissell words, “ If you do what you believe in, it defines you.”

Nouveau Rich + IT Generation

Past 20 yr have seen a rise of the middle class rich

Information technology brings any information on your finger tips

A visible urban design + art + fashion consciousness

Travel, food, entertainment all see a homogeneity in metros and cities.

The Commerce revolution

Trickling down of art, design and crafting sensibilities

Online markets

make unique productspersonalized offerings

Platforms for publicity

Platforms to Sell

Facebook, Google, Pintrest

The Entrepreneur WHO

WHAT

Artist, Graphic artist, Crafter, Hobbyist

WHERE

E-commerce, Retail,

Open markets

HOWClose Ended

Product Cycle

small volumes small profit

indigenous production

Seller - Mostly WomanDesire to create

Move beyond 9-5 format of work, satisfaction in creation.

Enterprising, Resourceful

Merging hobbies + Skills and Commerce

Exposure - Media, Travel Cosmopolitan Lifestyle

WHO

Identifying and riding on popular icons of art. Promoting uniqueness of craft and

differentiating it with factory made product. Fusing art, craft, culture and

commerce.

WHAT

Close Ended Product Cycle

Raw material from Local Market

Small scale Indigenous Production

Commercially viable and fast adapting products

cost constrains leading to using waste as raw material

HOW

Technology is free and on your finger tips

Facebook

Twitter

Instagram

Google+

Linkedin

Flickr

E- Commerce Platforms

Etsy

NOTHS

Madeit

Shopo

Annika

ItshandmadeCraftsvilla

Promotion Platforms

GreenNGood

Pintrest

WHERE

Local Craft and street art used in contemporary objects

Personalizing spaces.

Objects become canvas

Intervention of art in everyday objects

Local art made utilitarian

Fusing self expression and commerce

cost constrains leading to using waste as raw material

Close Ended Product Cycle

Urban hobbies find a new platform

NEW PRODUCT IDEAS

Conscious attempt

to recycle

Waste management forums

Consumer Participation

skills + markets = commerce

Enthucutlets

A place you call home should be about you. We believe that art on your walls speaks of you & tastefully done home adds verve to your living space. At Enthucutlets, we want to recreate that little something that is personal - something in your kitchen that's handcrafted, a spread that reflects your hue, a drape that is wrapped in warmth. We like useful to be beautiful & we like affordable to be personable. You’ll find seasons and festivities stitched into our products. Our products will help you reminisce, or remind your of all things handmade that has a unique story to tell.

Handcrafted products

Personalized

Affordable and utilitarian

Tapping on the current needs and trends

NO WASTE MODLE : What we use

Repurposed Wood and MDF

Factory surplus Fabric

Banana fibre

Cardboard and paper

Duct tape rolls

Bamboo

Glass and bottles

Paper and plastic

Personal Artwork

Interpretations

on Products of Use

Home and Office Organizers -Arisen from a personal need these pinboards are made of up-cycle

wood and surplus fabric

Merging graphic +crafting sensibilities

SIRSI CHAPTER - CHETNA

Chetna - A Self Help Group

Enthucutlets in collaboration with Chetna, works at designing and making handmade products for gifting and other personalized needs.

By using locally sourced waste and industry surplus Enthucutlets have been able to generate income for many woman using their crafting skills and adapting it for products for an urban buyer.

Eco-friendly Handmade Stationery