Viet Chicken CompanyOwners:Nguyen Minh DucTieu Phu CuongNguyen Quang Huy

Let buy us, we are so fresh, safe and flavor

Contents

Executive summary1

Company summary2

Products and Services3

Market analysis4

Strategy5

Management summary6

Financial7

I. Excutive summary

Vietchicken

The need of high quality food-stuff is increasingly fastOur business plan is about setting up a new company

to provide customers one type of chicken and eggs which are very high quality as called “Gà ta”

As the first idea, we name our company “VietChicken JSC”, we tend to raise chickens by 100% fresh foods not weight gain mash or something like that until bring them to the market.

Objectives: Mission: High quality – High valueKey to success: High quality – Good flavour – Fresh -

Convenience Slogan: Chicken good – chicken food

II. Company summary

Vietchicken

This fresh chicken farm was appeared on our mind when we found that people like chicken meat so much, but they usually hard to find truly fresh chicken meats. Almost chickens and eggs that they buy are commercial chicken with unsafety and unflavor. This farm can contribute to remain Vietnam traditional food and also meet the high demand of fresh foods.

Safety & fresh chicken food companyOwner: Vietchicken is a Joint Stock company, owned in

total by its co-founders, CuongTP, Ducnm and HuyNQCompany Locations and Facilities: In Vinh Phuc

The weather and geographical area are good to raise poultry Labor cost is low, traditional experience in raising chicken Sources of food such as rice, corn are easy to by and cheap Registered procedure is convenient, have supports and

encourage of local government Transportation is so easy and quick to HN and others provinces

III. Products

Vietchicken

Chicken meatsFirst range:-ChickensSecond rage:- Package chickens- Roasted chicken- Boiled chicken

Products

Chicken eggs- Eggs- Salty eggs…

My boss

forces us run

around the

hill each day

III. Products

Viet chicken Others

To be raised by 100% fresh foods not weight gain mash

Use weight gain mash

Time to raise is longer Time to raise is shorter

High quality, good for health, flavor

Low quality, not good for health

The meat is tasteful, more hard

The meat is tasteless, fat and cloyed

Higher price Lower price

… … We only eat

raw rice and

corn. We are

fresh! Thơm

thịt!

IV. Market analysis

Vietchicken

Target market: Hanoi, Vinh Phuc, Phu ThoRetailers, Restaurants, End usersMarket growth: 20%/year for the first three year

periodSegmentation

Segmentation chart Sales volume Percentage

Distributors (supermarket) 1,810,040,000 37%

Food stores 2,446,000,000 50%

Family 342,440,000 7%

Other 293,520,000 6%

IV. Market analysis

Vietchicken

Industrial analysis: Five forces analysis: OK to enter Competition and Buying partners: many chicken

suppliers, but almost commercial chicken, while our products are fresh, flavor, have a lot of room

Main Competition: Manh Hoach, Lang Hoa Lac, individual farmers

Distribution: Supper markets; Food stores; Centre of dense population in Hanoi…

IV. Market analysis

Viet chicken

SWOT analysis

V. Strategy

Vietchicken

Our strategy is based on serving general markets well with high quality, fresh, safe chicken meat and chicken eggs.

Marketing strategyBrand name recognizingBuilt a website www.gaviet.vn Word of mouth Design piece of advertising about the products.Do report about fresh chicken raising process on TV to

advertise high quality Take part in food-stuff fairschicken and eggsAdvertise on internet, newspaper, radio…Distribution strategy: Corporate with super market,

restaurants, food stores… packaging attractive

V. Strategy

Vietchicken

Sales strategy Place: Hanoi city and big cities Target customer: Supermarket, restaurants, hotels,

families Sales people: 20 people, Well trained about sales. Distribution channels: Super markets, Restaurants,

food stores, Hotels, Household, online Sales methods:

Retail dialer, through internet, phone, order.Wholesales dealer: to provide supermarket, restaurants,

agencies with all products.

VI. Management

Vietchicken

The three HSB-MBA graduated members

VII. Financial analysis

Vietchicken

Base fingers and assumption Start up expenses Revenue Cost of production Cost of operation Income sheet Break even point:

Ratios:

Gross profit

First Second Third Food industry

ROA -3% 25% 50% 10,56%

ROE -1,6% 12.5% 25% 18,85%

IRR 118%

Viet Chicken

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