ENTERTAINMENT VENUES Exhibit VIII. C.9 RFA Applications/RW... · 2014-08-01 · ENTERTAINMENT...
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ENTERTAINMENT VENUES VIII. C.9.a‐1 Exhibit VIII. C.9.a Sterling Forest Resort will operate with the premise that the entire property is an entertainment venue with planning and consideration from arrival to departure for guests visiting the property. Offering compelling entertainment and events will create a strong retail base and build awareness for Sterling Forest Resort. There are multiple venues in the cities and the featured in competitive gaming destinations surrounding the state. These properties utilize entertainment and events to attract the target gaming and retail customers in our primary market. Offering a consistent product weekly along with our own entertainment and those in surrounding venues will help us reach this segment of the market that will be essential to the success of the overall property. The multiple events that are currently held in the resort area including favorites such as the Spartan Race and Mighty High Music Festivals will be incorporated into the overall plan with a focus on building on the momentum the events have gained over the years. Events will be expanded to cover all the seasons for compelling year round reasons to visit. A variety of acts will be utilized to grow the strongest base of retail customers and to target the appropriate segments of the customer base. Entry price into the various venues and attractions will range from $10 to $50 based on the market and demand. Strategy and Implementation Summary Our strategy is simple: we intend to provide our customers with a wide range of entertainment custom tailored to their tastes. Therefore, whether they require a complete package, weekend getaway or a day trip Sterling Forest Resorts will be their destination of choice. The keys to success in achieving our goals include: Unique world class state of the art facility and venues. Exceptional delivery on the experience. Experienced management for booking and implementing for a diverse client base. Inclusion of regional performers that have a strong following. Cultural events to address the diversity of the population and tourists in the market. Incorporating entertainment throughout the property through multiple stages, viewing, exhibitions, music and larger venues... Communicating upcoming events on site for guests to start planning a return trip based on an experience on property. Targeted Marketing through various advertising channels based on the demographic base of the entertainment or event being offered. Creating value to gaming guests by including entertainment and events in their reinvestment strategy. Implementing promotions that are aspirational for upcoming events and entertainment. Building on events currently hosted in the area to maximize attendance. Entertainment and events will be a primary point of difference for our retail and gaming customers and our goal is to enhance the overall entertainment value for the residents in the region. This will be accomplished through our events on site and by utilizing venues in the region to offer diverse selection of attractions and entertainment.
Transcript of ENTERTAINMENT VENUES Exhibit VIII. C.9 RFA Applications/RW... · 2014-08-01 · ENTERTAINMENT...
ENTERTAINMENTVENUES
VIII.C.9.a‐1
Exhibit VIII. C.9.a
SterlingForestResortwilloperatewiththepremisethattheentirepropertyisanentertainmentvenuewithplanningandconsiderationfromarrivaltodepartureforguestsvisitingtheproperty.OfferingcompellingentertainmentandeventswillcreateastrongretailbaseandbuildawarenessforSterlingForestResort.
Therearemultiplevenuesinthecitiesandthefeaturedincompetitivegamingdestinationssurroundingthestate.Thesepropertiesutilizeentertainmentandeventstoattractthetargetgamingandretailcustomersinourprimarymarket.
Offeringaconsistentproductweeklyalongwithourownentertainmentandthoseinsurroundingvenueswillhelpusreachthissegmentofthemarketthatwillbeessentialtothesuccessoftheoverallproperty.
ThemultipleeventsthatarecurrentlyheldintheresortareaincludingfavoritessuchastheSpartanRaceandMightyHighMusicFestivalswillbeincorporatedintotheoverallplanwithafocusonbuildingonthemomentumtheeventshavegainedovertheyears.
Eventswillbeexpandedtocoveralltheseasonsforcompellingyearroundreasonstovisit.Avarietyofactswillbeutilizedtogrowthestrongestbaseofretailcustomersandtotargettheappropriatesegmentsofthecustomerbase.Entrypriceintothevariousvenuesandattractionswillrangefrom$10to$50basedonthemarketanddemand.
StrategyandImplementationSummaryOurstrategyissimple:weintendtoprovideourcustomerswithawiderangeofentertainment
customtailoredtotheirtastes.Therefore,whethertheyrequireacompletepackage,weekendgetawayoradaytripSterlingForestResortswillbetheirdestinationofchoice.
Thekeystosuccessinachievingourgoalsinclude: Uniqueworldclassstateoftheartfacilityandvenues. Exceptionaldeliveryontheexperience. Experiencedmanagementforbookingandimplementingforadiverseclientbase. Inclusionofregionalperformersthathaveastrongfollowing. Culturaleventstoaddressthediversityofthepopulationandtouristsinthemarket. Incorporatingentertainmentthroughoutthepropertythroughmultiplestages,viewing,
exhibitions,musicandlargervenues... Communicatingupcomingeventsonsiteforgueststostartplanningareturntripbasedonan
experienceonproperty. TargetedMarketingthroughvariousadvertisingchannelsbasedonthedemographicbaseofthe
entertainmentoreventbeingoffered. Creatingvaluetogamingguestsbyincludingentertainmentandeventsintheirreinvestment
strategy. Implementingpromotionsthatareaspirationalforupcomingeventsandentertainment. Buildingoneventscurrentlyhostedintheareatomaximizeattendance.
Entertainmentandeventswillbeaprimarypointofdifferenceforourretailandgamingcustomersandourgoalistoenhancetheoverallentertainmentvaluefortheresidentsintheregion.
Thiswillbeaccomplishedthroughoureventsonsiteandbyutilizingvenuesintheregiontoofferdiverseselectionofattractionsandentertainment.
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WorldFestivalGround:18.5acresBuildingontheyearlysuccessoftheRenaissanceFairetheWorldFestivalGroundswillutilizethe
groundsyearroundtohostdisplays,retailshoppingandworkshops.AsotherareassuchasSterlingGardenshostvariousweekendthefestivalgroundscanbeusedtoextendtheexperience.
FairgroundAmphitheater:40,000SF/2,500capacityThis2,500‐seatvenuewillhosteventsduringtheRenaissanceFestivalandmusicfestivals,cultural
events,dancetroupes,premierviewingeventsandotherprogrammingthatwillbeutilizedtocounterstrongentertainmentofferingsatthedestinationsinConnecticutandAtlanticCity.
TheSterlingForestresortsentertainmentteamwillleadwiththeexpertise,experience,andcommitmenttomaketheventureahighlysuccessfuloperation.
Theamphitheaterwillquicklybecomeanentertainment"hotspot"withnationalexposureandserveasanassettoincreaseparticipationineventsandentertainmentintheregionasweworkwiththesurroundingvenuestocreatesynergyinourplans.
Thevenuewillofferhigh‐quality,wholesomeentertainmentinconjunctionwiththetheatricaljoustingpresentationsduringtheRenaissanceFaire.
Thevarietyofentertainmentwillincludefamily‐friendlypresentationsandthefestivalssuchastheMightyHighMusicFestivalandRocktheMountainthathavedevelopedfollowingovermanyyears.
Festivalswillbetwo‐threedayeventsfeaturedattheamphitheaterintheheartoftheforestwithpanoramicviewsforpicturesquebackdrops.Localvenueswillbeaskedtobepartofthefestivalbyofferingfood,musicandattractionsinlinewiththefestivaltheme.
Inadditiontoalldayliveentertainment,thefestivalswillincludevendorssellingawidearrayoffood,drinksandcrafts.Performanceswillincludewell‐knownperformersandnewcomersincludinglocalyoungartists.
Specialmeetandgreetopportunitieswiththevariousartistsandauctionsofsignedmemorabiliawillbeofferedfordonationsinsupportlocalcharities.
PackagingoftheextensivemusicandeventswiththeaccommodationsatSterlingForestResortwillofferimmersionintoafullweekendofentertainmentandastheeventgainsmomentumitcanbeexpandedtoaccommodateadditionalartistsandattendees.
Thelocalflavorfrommicrobreweries,wineriesandparticipationinthevariousareavenueswillcreateanexpansionofthefestivalintotheentireregion.Localvenueswillbeaskedtoincorporatethegenrebeingofferedatthefestivalforpackagingwiththeeventtoencouragecrossoverattendance.
Additionaleventsbeingplannedforthespace: TheSterlingForestJazzfestival:positionedtoattractjazzenthusiastfromaroundtheworld
byofferingoneoftheworld‐classjazzperformances,workshops,exhibitionsandmore.Packagingofthiseventwiththeothervenuestoofferextensionsoftheperformancesonthemainstagetotheotherlocalvenuesisanaturalfit.Theweekendwillalsoshowcaselocalcommunityschoolsandexposetheyoungmusicianstotheopportunitiesthatfuturemusicianscanrealizebycommittingtotheirmusic.
CulturalEvents:showcasingthetalentandvarietyofdance,musicandperformancestylesfrommultiplecultureswillbeutilizedtoenhancetheoverallentertainmentexperienceandtoconnectwiththediverseculturesintheregionalmarket.
OfferingperformancesbroughtintotheUnitedStatesforexclusivetoursandpromotingtheunderstandingofthevariousculturesthroughtheperformances,exhibitionsandworkshopswillextendpastmereentertainmenttoaneducationalexperience.
Rhythm&BluesFestival:well‐knownperformersandnewcomersincludinglocalyoungartistswilloffertheuniquemusicstylingofRhythmandBlues.
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WildCountryFestival:featuringestablishedandupandcomingartistsfromthecountrymusicgenredirectlytargetingthegamingdestinationsinotherstatesthatoffermultiplecountryactsthroughouttheyear.
FreestyleFrenzy:popularintheNewYorkMetroregionFreestyleisoftencalledtheconcertofone‐hitwonders,howevertheyaretargetedtothefortyplusdemographicandhaveafirmresurgenceintheregion.
RenaissanceFaire:theRenaissanceFairelocatedon600Route17Ahasbeenacommunityeventfor36seasons(2014willbethe37season).
TheFairetakesyoubacktoElizabethanEnglandcompletewith16thCenturygames,rides,arts,crafts,foodmusicanddance.Revitalizationofthegroundsisplanned,includingaddingtwonewstages,soundequipmentandseating.
The7,993‐squre‐footjoustingarenawillshowcasebraveknightsontheirsteedsvyingtowinthefairmaidenasonlookercheerthevictor.
Repavingthewalkways,directionalsignage,newbuildingsandrestroomswillbeexpandingtheavailablespace.WiththeimprovementsSterlingForestResortexpectstoincreasethenumberArtisansparticipatingintheevent.
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FigureVIII.C.9.a‐1.SterlingForestWorldFestivalGroundsandGardensatNight
FigureVIII.C.9.a‐2.SterlingForestWorldFestivalGroundsandGardensDuringtheDay
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TheSpringGardenandFlowerShow:centeredonthegardensandincludeactivities,entertainment,retailersandworkshops.DuringtheeventworldrenownGardenandflowerspeakers,(HGTV)aswellasnationallyknowntelevisionpersonalitieswillbefeaturedspeakersandconductdemonstrations.
Theshopswillbebustlingwithnewcrafts,plantsandlocalproducerstowelcomespring.
SummerFarmersMarket:farmersmarketsaremorethanjustplacestofindthefreshest,locallygrown,anddeliciouslyripefruitsandvegetablesoftheseason.
They’realsoaplacewhereneighbors,friendsandfamilyshopforuniquehandmadegoods,andexploretheneverendingvarietyofinterestingitemsfromwelcomingvendors.
Consistingofadiversegroupoflocalandsurroundingareagrowers;stallswillbesetupsothefarmerscaneasilydisplayandselltheirgoods.Fromapplestozucchini,andeverythinginbetween,ourstallsaboundwithhealthyselections,directfromthefarmertotheconsumer.
Eachweekaseriesofdemonstrationswillbeheldthatutilizetheitemssoldinthemarketforsavorydishesandevenforhome‐spuncrafts.
ArtFair:featuringartrangingfromcaricaturestosculpturesartwillbedeterminedbytheeyeofthebeholderduringthiseclecticmixoftraditionaltocurrentart.
Alongwithvendorsandexhibitionartiststhatwillbeoffereddisplayareasinthegardensandthroughouttheresortlocalschoolswillbeinvitedtoshowcasethetalentoftheiryoungartists.
Film,musicanddanceartperformanceswillbefeaturedonthevariousstagesinsupportofthefair.
StoryTellingFestival:peopletravelinternationallytoattendstorytellingfestivals.Currentlythelargestfestivaldraws10,000audiencememberstoJonesborough‐‐‐Tennessee'soldesttown‐‐‐fromacrosstheUnitedStatesandtheworldannually,includingschoolgroupswhosestudentsattendasaneducationalexperience.
WorkingwithlocalandinternationalactorstheTuxedoNYeventwillsurpasstheotherfestivalsbasedonthegreatlocationandnewvenue.
FallFoliageOktoberfest:thisfestivalwillbebuiltupontheinternationallyknownOktoberfestmarkingthebottomofthebeerbarrelandfeaturinglocalandworld‐widebeersandbratwurst.
AmarketfeaturingEuropeaninspiredgoodsandartthatfeaturesthebeautifulFallFoliagethatareaisfamousforwillenhancethefestivaltoincludeallages.
Featuringtheapplesandpumpkinsgrownlocallyindishes,beveragesandcontestswillbringanadditionalsparktotheactivitiesoverthemultiplefestivalweekends.SpecialFallFoliagetoursandcraftswillbeincludedintheweekendandpackagedfortourgroups.
HalloweenHaunting:thegroundsturnintoascarydelightaswecelebrateAllHallowsEveinthefairgrounds.Hayrides,hauntedhouses,zombierunsandtrickortreatingwillputaneerieglowonthefaceofkidsyoungandold.
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HolidayMarket:blackFridaywillneverbethesameasthefairgroundsbecomehometotheHolidaymarketfeaturingretailersfromtheregionsellinguniquegiftsanddécorfortheholidayseason.
Theadditionofmultipleholidaychallengesfromtreedecoratingtotheturkeyshoot–Renaissancestylewilldifferentiatethemarket.Specialholidaydécorworkshopsanddemonstrationswillbefeatured.
WinterMiracleinIceFestival:thewonderofsnowwillberealizedasiceandsnowsculpturesarebroughttolifebylocalartiststhroughoutthefairground.Winterytreatsandactivitieswillaboundasguestsareinvitedtostrollthegroundstoenjoytheartistryofthespectaculardisplays.
Gettingintotheactioneveryonewillbeinvitedtobuildtheirownsnowsculptureonthehillsoftheamphitheaterstobecomepartofthedisplay.Contestsandprizeswillaboundaswediscovernewsnowartistsdaily.
FigureVIII.C.9.a‐3
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SterlingGardens:24.14acresRevivingthesplendoroftheSterlingForestGardensintroducedin1960byQueenBeatrixofthe
Netherlandswillcreateanareatoseeabeautifularrayofflowers,treesandplantsfromaroundtheworldincludingthetulipsandrosesthatservedasthefocalpointfortheoriginalgardens.
Thegroundswillofferwalkingpathsanddiscoveryareasforvisitorstohaveafullexperienceandwalkawaywithadditionalknowledge.
Privatefunctionsfromafternoonteatothemostpicturesqueofweddingswillbeoffered.Gardenfeatureswillextendindoorstofeatureareasthroughouttheresort.
Discoverwaystocultivateagarden—bigorsmall—evenifyouonlyhavegrowingspaceonanapartmentwindowsill.Dropinforagardenwalkordemonstration,orregisterforahands‐onworkshopwithoneofourstaffexperts.
Novicegardenerswillenjoythemedgardenwalkswithinterestingstoriesaboutplants,gardensandbehind‐the‐scenestours.Fromwatergardenstowindowboxes,thereissomethingforeveryonetoenjoy.
Chefsandgardenexpertscombinecookingtechniqueswithpracticalgardeningadvice,andsharesamplesofdeliciousrecipesinourpopularcookingdemonstrations.Small‐scalecookingworkshopsofferhands‐oninstruction.
FigureVIII.C.9.a‐4
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GardenGreenHouse:8,000SF/350capacityLocatedintheSterlingChampionRoseGardenthisvenueprovidesaneducationcomponentinthe
studyoflocalgardeningandbotany.Thespacewillbeusedtohostlectures,workshopsandspeciallimitedtimedisplays.
GardenAmphitheater:29,500SF/2,500capacityThisvenuewillcreateabeautifulsettingforactsincludingorchestras,magiciansandvarietyacts
moresuitedforasmallervenue.Beyondtheentertainmenttheamphitheaterwillpresentworkshopsforachievingthebeautifulresultsfoundinthegardensandotherhelpfulclasses.
Thefacilitywillbemarketedtolargebusinessesforspecialcorporateeventsandwillbeavailableforspecialprivateeventscheduling.
Otherrevenueproducingeventscouldbesponsoredbroadcasts,andpossiblesyndicationofproductions.
TheGardenAmphitheaterwillalsobeusedforworkshopsandadditionalstagespaceduringthefestivalspresentedattheJoustingStadiumAmphitheater.
SmallerfestivalsandeventswillbeofferedintheGardenAmphitheaterasprivatefunctions,stand‐aloneeventsorasacomplementtoeventsinotherareasoftheresort:
WineLoversFestival:featuringlocalwineriesandofferingworkshopsrangingfromtastings,winepairingsandhome‐madewinethisfestivalaresuretobeahomerunwiththemetropolitanset.Musicwillbeaddedtocreatebackgroundfortheimmersionintoeverythingwine.Retailerswillsellwine,pairingfoodsandaccessoriesalongwithansweringquestionsandinquiriesfromfestivalgoers.
BeerCrafters:hostedasaleadintotheOktoberfestandthenadditionallyforthesummerandwinteraleseasonsthisfestivalwillfeaturebeertastingandworkshopsonbeercrafting.Retailerswillbeinvitedtosellaccessoriesforbeercraftingalongwithalesbrewedlocally.
CompanyPicnicsandMeetings:corporationsspendtremendoustimeandmoneycreatingteambuildingandfamilygatheringopportunitiesfortheirworkforce.
TheGardenAmphitheatercanbesetforaprivatefunctionandtheamenitiesofthegardensandfestivalscanbeutilizedtoprovideentertainmentandcreateaneasysolutionforcompaniestryingtoexecuteevents.
Gardeningworkshops:setinthemiddleofworldclassgardensitisanaturalfittohostaseriesofworkshopstohelpvisitorslearnthesecretstothelushestgardensintheNortheast.Offeringhigh‐teaandlunchinthegardenwilladdelementsfortheday.
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FigureVIII.C.9.a‐5.GardenAmpitheater
FigureVIII.C.9.a‐6.GardenAmpitheaterSeating
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TuxedoVillage:101.7acres,includingslopesandparkingareasTuxedoSkiVillageAcompleterevitalizationoftheskiresortisbeingundertakentotakeittothenextleveland
introduceayear‐rounduseconceptforthearea.ThenewTuxedoVillagefeaturingAdventureWorldwillcreateanoutdoorandsportsenthusiastultimateescapealongwithagreatretailareaforshoppinganddining.
TheamenitiesofferedwilltransformtheskiareaandmaketheAspenofthenortheast.Themulti‐milliondollarplansincludestateoftheartmechanicalitemsincludingskiliftsandnewsnowmakermachines.Theresortwillcontinuetofeaturenighttimeaccesstoallskiandsportactivities.
Newslopes,snowboardingpikesandrailsandatobogganrunbeaddedalongwithoutdoorfirepitsandanewlodgefeaturingthecustomarylargestonefireplacetomeetandrelaxinfrontofwhileyouenjoythelodgebarandnewdiningoption.
Theskischoolwillcontinueandtrainerswillbeexpandedtoincludemultiplelanguagestoenticeourinternationalvisitorsontotheslopes.Localschoolswillstillbeofferedtheabilitytoutilizetheresortforprogramsincludingregionalcompetitions.
Manyskiers,especiallynovices,willwanttorenttheirequipment.Therefore,theresortwillincludeanewretailstoreandskirentalshop.Bothwillbestockedwithrentalskisandsnowboardsinadditiontohelmets,goggles,andpadding.
SkiLodge:25,516SF/400capacity:Offeringentertainmentduringtheheightofskiseasonin
thelodgeasguestswarmuporcooldownfromtheiractivitiesatthelodge.Guestsareinvitedtositbyaroaringfire,enjoythesoothingsoundsofliveentertainmentandtoasttoanotherfinedayatSterlingForestResort.
Inadditiontotheretailstoresfeaturingskiandresortwareadditionalshopswillofferavarietyofsundries,giftsandsouvenirs.Additionalvendorsofferingluxuryitemscanbeshowcasedthroughouttheyearthroughmultiplekiosksintheretailarea.
Specialeventsandactivitieswillaboundandfocusonbringingeverygenerationtogethertoenjoyamultitudeofactivities.Specialeventsinvolvingthevariousactivities,competitionsandconteststokeeptheenergyhighfortheseasonwillbefeatured.
Frombeginnerstotheexperiencedskiertheresortwillofferalltheamenitiesthatmakealastingmemory.
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AdventureWorldTheskiresortareaistransformedintoAdventureWorldfromspringtofallandwillbean
attractionforthetrulyadventurousandnatureloversalike.Theattractionsareallplannedtoincludethenaturalbeautyoftheforestandtooffervarying
degreesofphysicalactivity.Ziplines,endurancechallengesandobstacles,mountainbiketrailsandclimbsareallontapforthosewholiketoliveontheedgeandpushthemselvestotheirlimit.
Forthosewhopreferamorerelaxedapproachtotheiroutdooractivitymultiplehikingtrails,biketrailsandhorsebackrideswillbeavailable.Additionalcross‐fitareaswillbeincorporatedintothetrailsasaconnectiontoareasfeaturedthroughouttheresort.
ThevariousactivitiesandareasinAdventureWorldmakeitanaturalfitforcorporateretreatsthatfeatureteambuildingaswellascompanypicnicsandprivatefunctions.EventspacecanbeeasilyprovidedandpackagedwiththeresortorwithSterlingGardens.
Stables:9,289SFGuestsfromyoungandyoungatheartcanrenthorsesforatrailridetoenjoythebeautiful
surroundings.Allexperiencelevelofriderswillbewelcomedwithtrailleadersonhandtohelpthelessexperiencedriders.
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ESPASpa:61,357SFTheawardwinningESPAspasarefeaturedworld‐wideinluxuryresortdestinations.The
immediatebrandrecognitionasbeingatoptierspafromassociationswithRitzCarton,FourSeasons,TheOrientalMandarinandResortsWorldSentosaacross55countrieswillsetthevenueapartfromsurroundingspas.
Havingabrandfollowingcreatesasynergythatwillbeutilizedtoinvitegueststoenjoyspecialopeningevents,productlaunchesandwellnessweekends.
EventsandshowscenteredatthespawillcreateexclusiveexperiencestodifferentiatetheESPAspafromsurroundingdestinationsandwilltargetguestscurrentlyutilizingthespasatdestinationsregionallyatgamingdestinations,nationwideandworldwide.
Eventswillincludeintroductionofproductlines,newtreatments,charitablesupportweekends,organictreatmentsusingseasonalplantsandfooditems,yogaandotheropportunitiestocreateauniqueexperience.
Clientswhohavethedisposableincometoindulgeinmassageandbodytreatmentsforself‐pamperingorrelaxationwillbethecoreofourbusiness.
Spa‐goershavereallybecomebettertraveledandmoresophisticated.Moreisexpectedfromeveryspaexperience.Whatisinterestingisthatspa‐goersarenowmorethanwillingtospendanyamountjusttoexperiencecompleteluxuryandexclusivityinaspa.
ThetwolevelESPAspawillfeaturetreatmentsandproductsknownworld‐widefortheeffectivenessandhealingattributes.InadditiontotheirproductlineESPAcreatescustomproductsfortheirclientstoaddresstheirspecificareasofconcernsandneeds.
LuxuryspasnowhaveanewnichewithmenthatareseekingouttreatmentsandtheESPAspahasbeensuccessfulincreatingproductlinesandtreatmentsformmen.
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FitnessCenter:12,030sq.ft./89capacityFeaturingthelateststate‐of‐the‐artequipmenttocovercircuittraining,aerobicandcrossfit
regimentshefitnesscenterwillfeaturespecialworkshops,seminarsandwellnessevents.
WeddingChapel:2,120SF/300capacityWeddingsfromtheintimatetotheoutrageouswillbeeasilyaccommodatedatthevenue.Theamenitysetcreatesaperfectlocationforpre‐weddingfunctionsfromshowersandrehearsal
dinnerstoexcitingbachelorandbacheloretteparties.Theweddingchapelisoneofmanylocationsthatceremoniescanbeheldwithavarietyofareasfor
thereceptionandpostceremonyevents.SterlingResortsprovideagreatbackdropforweddings,civilunionsandanniversaries.Our
consultantsareexperiencedanddedicatedprofessionalswithmanyyearsofeventplanningexperience.Wegiveourcustomersourundividedattention.Wewilllistentotheirneedsandworkwiththemto
createtheeventoftheirdreams.SterlIngForestResortsplantoincorporatethecommunitybusinessasrecommendedvendorsfor
theweddingclients.
FigureVIII.C.9.a‐7.WeddingChapel
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GrandBallroom:20,880SF/800‐1600capacityEntertainmentandeventsintheballroomwillcoverabroadscopeoftheclientbase.Various
concertformatswillbeutilizedfromdancepartytotheAsianconcertsthatarecurrentlyadrawforthegamingjurisdictionsinNewJerseyandConnecticut.
Theabilitytoutilizethespaceinmanywayswillallowuseforlargereventssuchasplayerpartiesandtradeshowstosmallermoreintimateeventslikebooksigningsanddemonstrations.
Coveringinternalandexternaleventstheballroomwillbeavailabletohostformaldinnersandeventsaswellaslargercocktailparties.
Fromweddingstocharitablereceptionstheprofessionalteamwillbeavailabletoexecuteflawlessly.Meetingswillbeeasytoexecutewithseveralbreak‐outroomsandconfigurationsalongwithsoundandvideosystems.
Bar360:4,480SF/99seatsCentrallylocatedonthecasinofloortheBar360willfeaturelivemusicandactsthroughoutthe
weekandshowcaselocalaswellasregionaltalent.PositioningofHappyHoursandthecentrallocationwillmakethisthenaturalmeetingplacefor
guestsandcanbeincorporatedintomeetingandconventionsforcasualgatherings.Alongwiththecenterstagesurroundedwithmultiplevideoscreenswillfeaturemusicvideos,
sportingeventsandeventviewingparties.
WineBar:690SF/32seatsEnjoyavinobytheglass,flightorbottleintheintimateandrelaxedatmosphereofSterlingForest
winebar.Ourwineexpertswillguideyoudownapathoftastedelightsastheyrecommendpairingandsuggestthenextflavortosavor.
IrishPub:1,595SF/64seatsLocatedintheretailconcoursethisvenuewillofferaquickbrewandbitewhilelisteningtomusic
andmeetingwithfriends.
HighlandBar:670SF/30seatsLocatedonthemainfloor,aplacetorelaxwithlitefoodchoicesandafullbar.Seats157,6large
screenTV’sasmallentertainmentontheweekends.Thoseseekingthelocalbarfeelwillbeathomewhentheypullupachairandmeetwitholdfriendswhilemeetingnew.
Dining/Nightclub:2,025SF/135seatsThisrestaurantcanbeutilizedforprivateeventsandfunctionsalongwithofferingfinedining.The
designwillbecomparabletotheNewYorkCityTaothatboastsastrongbrandaffiliationforthehigh‐endoftheManhattanandNYMetroregion.
TheabilitytoholdprivatefunctionsinanexclusivesettingwillmeetwiththehighestexpectationsofanycompanyorgroupvisitingSterlingForest.PrivateVIPareaswillbeofferedforexclusivebookingstoincludehigh‐endgamers.
Therestaurantisasoughtaftercommodityforthehigh‐valuetouristsvisitingNewYorkCityandwilllendtoourtourismcampaignfortheproperty.
SkyClub(Level6):16,570SF/1105capacityOnthetopfloorofthehotelthishigh‐energyclubthatwillfeatureDJsandperformancesthatwill
becompetitivewiththenightclubsthathavebeenmaindriversfortheVegas,AtlanticCityandConnecticutgamingdestinations.
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OfferingexclusiveVIPareasandbottleservicewillcreateanaspirationalelementtotheclub.Celebritieswillbeutilizedtobuildtheclubvolumeandawarenessinthemarketalongwithextensivesocialmediacampaignsandadvertisingtotargetdemographics.
H2O OutdoorPoolArea:accommodatingupto4020gueststhemultipleoutdoorpoolswillbe
utilizedinthesummermonthsforhotelguestswiththeabilitytoseparateadultandchildrenswimareastoaccommodatethediverseclientsexpectedattheresort.
Havingtwopoolswillallowtheaccommodationofprivateeventsandstillofferswimmingtoresortguests.
IndoorPoolArea:15,555SF/750capacity
Offeringguestsanoptiontoenjoythewaterevenwhenthetemperaturedrops.
H2OClub:atnighttheindoorpoolareawilltransformintoanightclubwithfeatureperformersandthemenights,eventsandutilizedforprivateevents.ThenightclubwillcatertothecrowdthatcannotgetintotheSkyClubandthosewithasmallerentertainmentbudgetfortheirnightout.
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RegionalEventsSupportoftheregionaleventsandvenueswillenhancetheoverallsuccessoftheresortandhelp
createabroaderbaseofcustomersthatwouldnotbeavailablethroughourentertainmentandeventefforts.
Ticketsforeventsandthepromotionofthoseeventswillbeachievedandsupportedthroughmultipleavenues.
Throughthedatabaseaguestprofileofentertainmentandeventpreferenceswillidentifyguestsforapre‐salewithsupportingresortoffersthatwillenhancethedesireoftheguesttoattend.
PlayerDevelopmentwillalsouseeventsastogarnervisitsfromtheirbase. Promotingupcomingeventsforpartnervenueswillbeginasdetailsandticketsforeachbecome
available. Utilizingmultiplescreensthroughoutthecasinoandthein‐roomvideoloopwewillbeableto
touchallvisitorstotheresort. Theeventswillbeshowcasedateventsandentertainmentpresentedattheresorttotargetthe
demographicsmostlikelytoparticipateandinthewebsitefortheresortanddirectmarketingpiecestothedatabase.
AprimarydriverofsupportforthevenueswillbeintheabilityforgueststopurchaseticketsattheresortwithcashorGentingRewardspoints.
Offeringpackagesthatincluderooms,dining,transportationandticketstotheeventsregionallywillusedtoattractreturningandnewattendees.
